I-SEO yabasunguli (abamatasa).

Uma ungumsunguli owaziyo ukuthi i-SEO ibalulekile, kodwa ungazi ukuthi ungaqala kuphi, hlola lesi sihloko sekhasi elilodwa.

Sibonga abasunguli abalandelayo ngokwabelana ngempendulo kulo mhlahlandlela:

• UJuan Bello, uPorter
• Liam Jones, Pilla
• Yanan He, isiqalisi esiyimfihlo
• Aaron Beashel, Imfanelo
• Jaroslav Filak, ExpenseMonkey

I-Sidenote. Ngibhala lokhu ngokusekelwe kokuhlangenwe nakho kwami ​​​​ngokusiza abaqalisi kusukela kumbewu yangaphambili kuya ku-IPO ngamasu abo okusesha. Ngiphinde ngafundisa eminye yale mibono njengengxenye ye-a16z Marketing Counsel Series.

Okwenziwa yi-SEO

Uyazi kakade ukuthi udinga i-SEO, kodwa kufanelekile ukuphinda izinzuzo. I-SEO ingakusiza:

• Veza uma abantu besesha igama lenkampani yakho.
• Kuvela uma abantu besesha izinkinga ezingaxazululwa umkhiqizo wakho.
• Thola ulimi oluqondile olusetshenziswa abantu ukuchaza umkhiqizo wakho (futhi ulinganise isidingo sawo).
• Abasebenzisi beSiphon kude nezimbangi zakho.
• Dala ukutholwa kwamakhasimende okubikezelwayo futhi wehlise izindleko zokutholwa kwekhasimende.
• Yakha umsele wama-backlink kanye nokuqwashisa ngomkhiqizo okwenza kube nzima kwezinye izinkampani ukuncintisana nawe.

Nini ukutshala imali SEO

Abanye abaqalisi basebenzisa i-SEO njengesiteshi sabo esiyinhloko sokuthola kusukela osukwini lokuqala. Kulezi zinkampani, i-SEO inengqondo kuphela uma…

• Qonda ikhasimende lakho eliqondiwe. I-SEO ephumelelayo incike ekuqondeni okuyisisekelo kwezinkinga zamakhasimende akho namaphuzu obuhlungu. Uma ungenalo idlanzana lamakhasimende akhokhayo (futhi anamathele), kunzima ukwenza i-SEO isebenze.
• Yazi ukuthi amakhasimende akho athenga kanjani. I-SEO iwusizo ezinhlotsheni eziningi zemikhiqizo, kodwa hhayi yonke—ezinye izinqubo zokuthenga zenzeka cishe ngokuphelele ngaphandle kokusesha okuphilayo (akuwona amadili amaningi ehhotela anamanani ayisikhombisa aqala ekusesheni kwe-Google “ukhaphethi wezindawo ezinabantu abaningi”).
• Ukwazi ukuzibophezela isikhathi eside. I-SEO iwumdlalo wesikhathi eside, odinga izinyanga kuya eminyakeni yomzamo oqhubekayo ukuze uthole imiphumela ehamba phambili ekilasini.

Ezinkampanini eziningi, i-SEO iyisiteshi sokukhulisa ukukhula, esingaphumeleli ukulingana komkhiqizo/izimakethe. Kuyindlela yokwengeza uphethiloli emlilweni wakho, ungawuqalisi umlilo.

Kunengqondo ukutshala imali eningi ku-SEO uma ufuna…

• Hlukanisa iziteshi zakho zokutholwa. Iziqalo eziningi zitshala imali ku-SEO lapho ukukhangisa okuphumayo noma okukhokhelwayo sekuqala ukubiza futhi kukhiqiza imbuyiselo enciphayo.
• Yehlisa i-CAC. Ingesinye seziteshi zokukhula ezihlanganisa ngempela: imali esetshenziswe namuhla ku-SEO ingakhiqiza imbuyiselo engcono nengcono esikhathini esizayo, njengoba amakhasi akho elinganisa futhi akhiqize ithrafikhi iminyaka ezayo. Lokhu kubaluleke kakhulu ebhizinisini le-freemium njengoba kusiza ukususa umthelela omubi we-churn rates.
• Yenza impilo ibe nzima kwabancintisana nabo. I-SEO ikhula ngokuba ngu-zero-sum: idlanzana lemikhiqizo lithola ukuchofoza okuningi kwegama elingukhiye elinikeziwe. Kuhle ukuthi ube ngolunye lwalezo zinhlobo, futhi kubi kwabancintisana nabo.

Isebenza kanjani i-SEO

Kunezinsika ezintathu ze-SEO:

1. Okuqukethwe: amakhasi owadalayo, okuhlanganisa izihloko, amathuluzi, namakhasi okufikela.
2. Links: ama-backlink asuka kwamanye amawebhusayithi abuyele kwewakho.
3. Ubuchwepheshe: ukuqinisekisa ukuthi azikho izinkinga zobuchwepheshe ezikhawulela ikhono lakho lokuvela ezinjinini zokusesha.

Zonke zibalulekile, kodwa ukuze uqalise, ngincoma ukubeka phambili ngale ndlela:

I-1. Okuqukethwe

Okuqukethwe kubaluleke kakhulu. Uma udala okuqukethwe okulungiselelwe ukusesha, udala amathuba amaningi okuthi u-Google ubonise inkampani yakho kubantu abafanelekile. Okuqukethwe kukho kokubili ukukhula kwakho okukhulu kanye nebhodlela lakho elikhulu.

Okuqukethwe okuhle kungazuza izixhumanisi ezinhle, cishe ngokunganaki. Ngokuphambene, kunzima kakhulu ukuzuza izixhumanisi ngaphandle kokuqukethwe okuhle. Okuqukethwe kungasiza ukuchaza izinzuzo zomkhiqizo wakho, futhi kugudluzele abantu ekuthengeni. Lonke ikhasi elisha lokuqukethwe olidalayo lihlinzeka ngomunye "umnyango" osuka endle we-inthanethi uye kuwebhusayithi yakho.

Ukufundwa Okwengeziwe

• Okuqukethwe kwe-SEO: Umhlahlandlela Wabaqalayo

I-2. Izixhumanisi

Izixhumanisi zidlala indima enkulu ku-SEO. I-Google nezinye izinjini zokusesha zisebenzisa izixhumanisi njengesiqinisekiso sokuzethemba sesayithi lakho (uhlelo lwe-Google lwaziwa nge-PageRank). Amasayithi anezixhumanisi ezengeziwe, zekhwalithi ephezulu, ngokuvamile akleliswa kangcono kusesho.

Njengomthetho ojwayelekile, izixhumanisi ezitholakala kalula (njengokwengeza iwebhusayithi yakho kumkhombandlela wokuqalisa wamahhala) zizoba nomthelela omncane kunezixhumanisi okunzima ukuzithola (njengokushiwo komkhiqizo ofanelekile kubhulogi lemboni ehlonishwayo).

Kukhona okuhlukile kule mithetho, kodwa ngokuvamile, ufuna ukwakha izixhumanisi:

• Kumawebhusayithi ahlobene nebhizinisi lakho
• Ngombhalo we-anchor ochazayo (igama lomkhiqizo wakho noma incazelo yenkampani, hhayi "chofoza lapha")
• Lokho kuyi-dofollow

Ukufundwa Okwengeziwe

• Isakhiwo Sesixhumanisi se-SEO: Umhlahlandlela Wabaqalayo

3. Ezobuchwepheshe

Alikho inani lokuqukethwe noma izixhumanisi ezizosiza uma iziseshi ze-Google zingakwazi ukuvakashela amakhasi akho noma iwebhusayithi yakho ifihliwe ekusesheni.

Kumawebhusayithi amaningi amasha noma amancane, i-SEO yobuchwepheshe ayiyona inkinga. Ama-CMS aziwa kakhulu (njenge-WordPress, Wix, noma Webflow) ane-SEO ehloniphekile yobuchwepheshe ngaphandle kwebhokisi. Lokhu kungase kungabi njalo uma usebenzisa i-CMS yangokwezifiso futhi uhlanganisa inqwaba yamakhasi amile.

Cabanga nge-SEO yobuchwepheshe njengokususa izithiyo ekusebenzeni okuhle kosesho. Izinkinga zobuchwepheshe zingaphazamisa i-SEO yakho, kodwa i-SEO enhle yobuchwepheshe iyodwa ayanele ukuthi iwebhusayithi yakho ikhulise ubukhona bayo bokusesha.

Ukufundwa Okwengeziwe

• Umhlahlandlela wabaqalayo ku-SEO yobuchwepheshe

Ungaqala kanjani i-SEO

Nawa amanye amaphuzu aqondile okuqala esu lakho le-SEO:

1. Lungisa izinkinga ezisobala ze-SEO zobuchwepheshe

Ngaphambi kokuthi uchithe isikhathi noma imali ekudaleni okuqukethwe noma ekwakheni isixhumanisi, qiniseka ukuthi i-SEO yakho yobuchwepheshe izwakala. Ungahlola izinkinga ezijwayelekile ze-SEO zobuchwepheshe nge-akhawunti yamahhala ye-AWT.

Nazi ezinye zezinkinga ze-SEO zobuchwepheshe ku-Ahrefs blog. Abekwa phambili ngokubaluleka okungenzeka: izinto eziluhlaza okwesibhakabhaka izaziso, izinto eziphuzi izixwayiso, nezinto ezibomvu ziyi amaphutha:

Njengokuqala, qiniseka ukuthi iwebhusayithi yakho iyafinyeleleka kubaseshi futhi amakhasi akho avunyelwe ukuthi akhonjwe yi-Google.

Ukufundwa Okwengeziwe

• Sifunde Izizinda Ezingaphezu Kwesigidi Esiyi-1 ukuze Sithole Izinkinga Ezivamile Zobuchwepheshe ze-SEO

2. Thola izixhumanisi zakho zokuqala ezimbalwa kunethiwekhi yakho.

Ezinsukwini zokuqala ze-SEO, ukuthola ama-backlink ambalwa afanelekile kungenza intuthuko enkulu ekusebenzeni kwe-SEO.

Ukwakhiwa kwezixhumanisi kuvame ukuzwakala sengathi kungaphandle kwendawo yakho yokulawula, kodwa kunezindlela eziningi zokwakha izixhumanisi ezinhle. Ngokuhamba kwesikhathi, ukudala okuqukethwe kuzokwenza kube lula ukuthola ama-backlink. Esikhathini esifushane, ungasebenzisa inethiwekhi yakho ukuze uqalise:

• Thola ohlwini emakhasini wephothifoliyo yabatshalizimali bakho
• Cela ozakwethu bokuhlanganisa ukuthi baxhume kuwebhusayithi yakho
• Yethula ku-Product Hunt
• Kuvela kumaphodikasti
• Buza abanye abangani abasunguli ukuthi ungakwazi yini ukufaka isandla kubhulogi yabo

Ekuqaleni, kuwumqondo omuhle ukubeka phambili izixhumanisi ezifanele; ngokuhamba kwesikhathi, ungacabangela izici ezengeziwe ezifana nokulinganisa kwesizinda.

Ukufundwa Okwengeziwe

• Ungawathola Kanjani Ama-Backlink Akho Okuqala ayi-100

3. Thola amakhasi angcono kakhulu oncintisana naye (bese uwakopisha)

Qala ukwenza okuqukethwe ngokuthola amakhasi ashayela ithrafikhi ephilayo kakhulu yezimbangi zakho, bese udala ezakho izinguqulo (ezingcono).

Ungathola lawa makhasi kuma-Ahrefs usebenzisa umbiko wamakhasi aphezulu. Nalu uhlu lwama-athikili ebhulogi adume kakhulu ka-Ramp, a-odwe ngokwesilinganiso sethrafikhi yezinto eziphilayo:

Uma ngincintisana ne-Ramp, ngingacabanga ukushicilela izindatshana zami ngiqondise amanye alawa magama angukhiye—njengalo mhlahlandlela amakhadi esikweletu ebhizinisi alula ukuwathola, okwenza ukuvakashelwa okungu-2,157 okuhlonishwayo okuvela ekusesheni kwezinto eziphilayo njalo ngenyanga.

Ungakwazi futhi ukubona amakhasi anoma iyiphi iwebhusayithi axhunywe kakhulu kumakhasi usebenzisa Okungcono kakhulu ngezixhumanisi umbiko. Nansi inkomba ye-Ramp mayelana ungasifaka kanjani isicelo sekhadi lesikweletu lebhizinisi uzuze ama-backlink angu-211 kumawebhusayithi angu-99 ahlukene:

Uma sidale umhlahlandlela ofanayo, maningi amathuba okuthi singazuza izixhumanisi nawo futhi.

4. Thola imibuzo ebuzwa yizithameli zakho (bese uyiphendula)

Amakhasimende akho okungenzeka anawo izinkulungwane imibuzo mayelana nomkhiqizo wakho kanye nemboni yakho. Ngokukhomba edume kakhulu kule mibuzo—bese ubhala izimpendulo eziwusizo—ungakha ukusakazwa okuqhubekayo kwabantu abafanelekile abavakashela iwebhusayithi yakho.

Qala ngokucabanga ngamagama angukhiye "wembewu" ambalwa: izihloko ezibalulekile ezihlobene kakhulu nomkhiqizo wakho.

Enkampanini efana neRamp, lokho kungase kube “amakhadi esikweletu ebhizinisi”. Kuthuluzi lethu Lokuhlola Amagama Angukhiye, ungasebenzisa i-AI ukusiza ngale nqubo yokucabanga:

Chofoza okuthi “sesha”, futhi uzokwazi ukubona inani elilinganiselwe lokusesha igama elingukhiye ngalinye elitholwayo¹, kanye nesilinganiso sokuthi kuzoba nzima kangakanani ukulinganisa ngempumelelo isihloko² (kanye nenqwaba yamaphoyinti edatha engeziwe):

Unganweba uhlu lwakho lwezihloko usebenzisa imigomo efanayo, imigomo ehlobene, kanye nemibiko yeziphakamiso zosesho ukuze ubonise amakhulukhulu wamagama angukhiye ahlobene:

Uma iwebhusayithi yakho iyintsha, uzozabalaza ukukala amagama angukhiye wokuncintisana okuphezulu. Kungcono ukuqala ngokukhomba amagama angukhiye anobunzima obuphansi futhi kancane kancane usebenzele kulawo aqhudelana kakhulu njengoba uzuza ama-backlink amaningi futhi ukhiqiza ithrafikhi eyengeziwe.

Ungathola lawa magama angukhiye kuma-Ahrefs ngokuhlunga ukuze ubonise amagama angukhiye ngobunzima obuphansi (yithi, kufika ku-30):

Ukufundwa Okwengeziwe

• Indlela Yokwenza Ucwaningo Lwegama elingukhiye le-SEO

5. Dala amakhasi okuhlanganiswa kanye namakhasi okuqhathanisa izimbangi

Iningi labaqalayo liqhudelana nezinkampani ezisunguliwe. Ukudala amakhasi adweba ukuqhathanisa okuqondile phakathi komkhiqizo wakho nalaba oqhudelana nabo kungaba isu elihle le-SEO, elikuvumela ukuthi uthwebule ekhona isidingo semikhiqizo efana neyakho, esikhundleni sokuzama ukudala isidingo kusukela ekuqaleni.

Nalu uhlu lwamakhasi okuqhathanisa izimbangi zikaPodia. Ukuqhathaniswa kwabo neStan Store kukhiqiza ukuvakashelwa okulinganiselwe kwe-3,444 kuwebhusayithi yabo inyanga ngayinye:

Lawa makhasi afanele ukudalwa ngisho noma ungenakho ukulinganiswa kwesici nezimbangi zakho. Kuyithuba lokuchaza ukungezwani kwakho, inqubo yokucabanga ngemuva kwezinqumo zomkhiqizo wakho, futhi uqale inqubo yesikhathi eside yokuzibeka njengomuntu oqhudelana naye ophusile ezinkampanini ezinkulu zemboni.

Uma umkhiqizo wakho uyingxenye ye-ecosystem yesofthiwe enkudlwana—uma uwuhlelo lokusebenza lwe-Shopify, noma uhlanganisa ne-Google Looker Studio—ungakha amakhasi okubikezela ngozakwethu ngamunye wokuhlanganiswa. Lokhu kukuvumela ukuthi uthwebule ingxenye encane yesidingo esikhona semikhiqizo emikhulu, edumile ohlanganisa nayo.

Nansi idatha ye-Ahrefs yegama elingukhiye izixhumi ze-studio ze-google looker: ubunzima obuphansi, ukusesha okuyikhulu ngenyanga, futhi kuhambisana kakhulu nemikhiqizo ehlanganisa ne-Locker:

6. Yiba nobuciko

Uma uqala i-SEO, indlela eshesha kakhulu, eqondile eya emalini iwukuba uthathe ugqozi ezihlokweni ezanyiwe nezihloliwe esezenza imali izimbangi zakho. Kodwa ngokuhamba kwesikhathi, kunenzuzo yangempela yokwenza izinto ezinye izinkampani ezingakazami.

I-SEO iyinqubo yokudala. Ngocwaningo oluncane, ungase uzitholele i-alpha ebalulekile: izihloko izimbangi zakho ezingakazihlanganisi, amaphuzu ezinhlungu okungekho muntu owawaxazululayo, ukuhlanganiswa okufunwa kakhulu, noma amagama angukhiye akhulayo. mayelana ukuze adume kakhulu.

Iseluleko sokuqalisa saphakade siyasebenza nalapha: khuluma namakhasimende akho. Funda ngezinkinga nemibuzo yabo, xoxani ngezihloko ezintsha enizozihlanganisa, futhi nisebenzise ithuluzi elifana no-Ahrefs ukusiza ukuhlola ukuthi leyo mibono isifanele yini isikhathi sakho.

Indlela yokukala i-SEO

Isikhathi eside, izinkampani eziningi ezinethrafikhi ye-SEO ebucayi ziyithola ngendlela eyodwa kwezine:

1. Okuqukethwe kokuhlela: ukubhuloga kwesikhathi eside, okufundisayo

Okuqukethwe kokuhlela kusho inqubo yokushicilela izinsiza zemfundo ezisezingeni eliphezulu eziqondiswe kumagama angukhiye afanelekile. Ngokuhlela ukudalwa kokuqukethwe kanye nokushicilela okuqukethwe kwe-SEO masonto onke, izinkampani eziningi zenza amakhulu ezinkulungwane zokuvakasha kwanyanga zonke ngokubhuloga kuphela.

Okuqukethwe kokuhlela kuhle ekwakheni ukuqwashisa ngomkhiqizo nokufundisa izivakashi, kodwa—ngisho nangenkathi ye-ChatGPT—kuyisu elibizayo.

Ukubhuloga nakho kuncintisana kakhulu namuhla. Amagama angukhiye amaningi anevolumu ephezulu asevele ephikisana nemikhiqizo emikhulu, eyaziwayo (enebhajethi enkulu nakakhulu). Kunamathuba amaningi okuba enye yalezi zinhlobo, kodwa kunzima kakhulu kunangaphambili.

Bheka lezi zibonelo zokuqukethwe kokuhlela:

• Ibhulogi ye-Ahrefs
• I-Intercom blog
• I-Ramp blog
• I-Buffer blog

2. Okuqukethwe okuhleliwe: ukwakhiwa kwekhasi lokuhlala okuzenzakalelayo

Okuqukethwe okuhleliwe kuchaza ukudalwa kwamakhasi angukhiye aqondiswe kugama elingukhiye ngendlela ezenzakalelayo (noma eduze ne-othomathikhi).

Inikeza indlela izinkampani ukuthi zenze izinkulungwane zamakhasi ewebhusayithi aqondiswe ezinkulungwaneni zamagama angukhiye—ngaphandle kokudizayina, ukubhala, nokushicilela amakhasi mathupha. Amakhasi ohlelo avamise ukudalwa kusuka kudatha efana nezintengo zomkhiqizo, isimo sezulu, noma ulwazi lwendawo. Izinkampani ezifana ne-Zapier, i-Zillow, ne-G2 zisebenzisa i-SEO yohlelo ukuze zenze izigidi zokubukwa kwamakhasi unyaka ngamunye.

Leli su livame ukukhanga abasunguli bezobuchwepheshe, kodwa alinayo ingozi. Okuqukethwe okuhleliwe okubhekwa njengokuncane noma okugaxekile kuzoba nzima ukukukala, noma kungase kwehliswe ekusesheni. Ngalesi sizathu, inguzakwethu omuhle wesu le-SEO “eliphephile”, njengokuqukethwe kokuhlela noma amathuluzi amahhala. Faka enye indlela: cabanga kuphela nge-SEO ehleliwe uma ukwazi ukulahlekelwa yiyo yonke ithrafikhi ekudalayo.

Bheka lezi zibonelo zokuqukethwe kohlelo:

• Uhlelo lokusebenza lwemibhalo ye-Zapier
• Amakhasi okuguqulwa kwemali yakwa-Wise
• Uhlu lwamawebhusayithi aphezulu ka-Ahrefs

Ukufundwa Okwengeziwe

• I-SEO Ehlelekile, Ichazwe Kwabaqalayo

3. UGC: ukuhlunga okuqukethwe okudalwe abasebenzisi bakho

Okuqukethwe okukhiqizwe ngabasebenzisi kuyinqubo yokuhlunga kanye nokwenza ngcono ukusesha okuqukethwe okudalwe abasebenzisi bakho: njengezifanekiso zomkhiqizo, amaphothifoliyo, noma izindatshana.

I-UGC ikuvumela ukuthi unikeze ngaphandle umzamo wokudala okuqukethwe, okukuvumela ukuthi ukhiqize okungenzeka kube izigidi zamakhasi wokuqukethwe ngemali encane uma kuqhathaniswa. Kodwa i-UGC iphinde ibe sengcupheni yokuhlukunyezwa (njengokuqukethwe kwakho ukuntshontshwa abagaxekile—bona lesi sibonelo kokuthi Contently) kanye nezindleko eziphakeme zokwengamela.

Bheka lezi zibonelo:

• Izifanekiso zedizayini zeCanva
• Ama-artifacts wokumaketha umkhiqizo we-Reforge
• Izifanekiso zewebhusayithi yeWebflow
• Ama-athikili akhethwe ngabasebenzisi be-Perplexity

4. Amathuluzi wamahhala: izinguqulo zamahhala zokusebenza komkhiqizo wakho

Amathuluzi wamahhala abandakanya ukunikeza inguqulo eyenziwe lula yomkhiqizo wakho, noma amathuluzi enzelwe ukuxazulula izinkinga ezithile.

Kunamagama angukhiye amaningi ethrafikhi ephezulu angakwazi kuphela ziqondiswe kusetshenziswa amathuluzi amahhala. Nali ikhasi lemiphumela yosesho “lokuhlola i-backlink yamahhala”. Imiphumela yokuqala engu-19 yonke ingamathuluzi amahhala, ngaphandle kwe-athikili ebonakalayo:

Amathuluzi wamahhala angakunikeza ithuba elihle lokwethula ngokwemvelo umkhiqizo wakho okhokhelwayo kubasebenzisi bamahhala. Ubunkimbinkimbi obengeziwe bokudala la mathuluzi buphinde busho ukuthi leli su linzima ukuthi izimbangi zakho zilikopishe ngokushesha.

Njengobubi obusobala, lawa mathuluzi athatha izinsiza zentuthuko ukuze akhe futhi angakwazi ukukhiqiza izindleko ezinkulu zokusebenza.

Bona lezi zibonelo zamasu wamathuluzi wamahhala:

• Amathuluzi okuhlela amavidiyo e-VEED
• Amathuluzi we-SEO wamahhala ka-Ahrefs
• Amathuluzi ebhizinisi amancane akwaShopify

Imibuzo Evame Ukubuzwa

Ingabe i-SEO iyafa?

I-SEO ayifi, kodwa iyashintsha. Usesho lwe-ChatGPT, Ukuxakeka, namanye ama-LLM anikeza enye indlela yokuthi abasebenzisi bafinyelele ulwazi ku-inthanethi. Ukubuka konke kwe-AI kunamandla okunciphisa inani labantu abavakashela amawebhusayithi besuka emiphumeleni yosesho. Okuqukethwe okukhiqizwa yi-AI kukhulisa ukuncintisana emiphumeleni eminingi yosesho.

Izindlela ezihamba phambili ze-SEO zihlala zifana, kodwa kufanelekile ukuhlola izihloko ezifana nokwenza kahle kwe-LLM nokufunda mayelana Nokubuka konke kwe-AI.

Kufanele ngikwenze kanjani okuqukethwe?

Kunezindlela ezine eziyinhloko zokudala, ngayinye inobuhle nobubi:

• Ngaphakathi: Ukudala okuqukethwe ngokwakho kunikeza ukulawula okukhulu kwekhwalithi, kodwa kudinga ithoni yesikhathi nolwazi ukuze udale.
• Ama-Freelancers: Ithengeka ngokulingene kodwa idinga ababhali abaningi, abaphathi, ukulawulwa kwekhwalithi, nokuhlela.
• Ama-ejensi: Nikeza isevisi eyenzelwe wena evamise ukuhlomula ngokusebenza ezinkampanini eziningi ezifanayo, kodwa ingabiza kakhulu.
• Ukukhiqizwa kokuqukethwe kwe-AI: Kushibhile kakhulu ukuyidala kodwa kusadinga ukukhangisa nobuchwepheshe be-SEO ukuze uthole imiphumela emihle. Ukushicilela okuqukethwe okubi kwe-AI kungaba nomthelela omubi ku-SEO yakho.

Ingabe kufanele siqashe i-ejensi ye-SEO?

I-ejensi ye-SEO enhle ingaba nomthelela omkhulu omuhle ekukhuleni kwakho. Ingxenye enzima ukuthola abakhulu. Ngibe nokuhlangenwe nakho okuhle ngama-ejensi alandelayo: I-Organic Growth Marketing, Growth Plays, Graphite, Siege Media, kanye ne-Animalz (Ngangisebenza e-Animalz).

Ngazi kanjani ukuthi iyasebenza?

Ekuqaleni, kunzima ukusetha imigomo ephathekayo nama-KPI. Esikhundleni salokho, vele uhlose ukuthuthukisa inyanga nenyanga kumamethrikhi ambalwa abalulekile, njengethrafikhi yewebhusayithi ephilayo, izilinganiso zamagama angukhiye, nama-backlink.

Izinkomba ezihamba phambili zingaba usizo: kuwuphawu oluhle uma amakhasi asanda kushicilelwa eqala ukukleliswa ezikhundleni eziphansi kunqwaba yamagama angukhiye afanayo.

Ukuze ulandelele ithrafikhi yezinto eziphilayo, setha i-Google Search Console. Ukuze uthole amazinga angukhiye nama-backlink, sebenzisa i-Ahrefs. Ungasebenzisa futhi ithuluzi lewebhu lezibalo njenge-GA4 noma i-Ahrefs Website Analytics (iyeza maduze) ukuze ulandelele ithrafikhi yewebhusayithi emithonjeni engaseshiwe.

Kufanele ngishicilele kangaki?

Njengomthetho ojwayelekile, lapho ushicilela kaningi, kuba ngcono, ngenxa yekhono le-SEO lokuhlanganisa ngokuhamba kwesikhathi. Kukhona okuhlukile: ukushicilela amakhulu (noma izinkulungwane) zama-athikili ngesikhathi esifushane kungase kubonise ku-Google ukuthi iwebhusayithi yakho kungenzeka idale okuqukethwe kwe-AI.

Ingabe okuqukethwe kwe-AI kuyasebenza?

I-Generative AI ingaba usizo ekusheshiseni izingxenye zokugeleza komsebenzi we-SEO, njengezihloko zokucabanga, ukudala imethadatha, noma ukusiza ukubhala. Kodwa njengomthetho ojwayelekile, okuqukethwe kwe-AI “okuhlanzekile” akwenzi kahle kakhulu (futhi eziningi zezibuyekezo zakamuva ze-algorithm ze-Google zenzelwe ukunciphisa ukubonakala kokuqukethwe kwe-AI enenani eliphansi).

Ukuze uthole umongo owengeziwe, funda isihloko sethu mayelana namasu okuqukethwe kwe-AI: Okuqukethwe kwe-AI Kuyi-Arbitrage Yesikhathi Esifushane, Akulona Isu Lesikhathi Eside.

Ingabe i-SEO yesigqoko esimnyama siyasebenza?

I-SEO yesigqoko esimnyama wuhlelo lokusebenzisa izintuba zesikhashana ezinhlelweni zezinga le-Google.

Igama eliyisihluthulelo lithi okwesikhashana. I-SEO yesigqoko esimnyama ineshelufu-impilo emfushane, futhi ngokuvamile ingagcina ngokuthi amawebhusayithi ehliswe ngokuphelele noma akhishwe ohlwini lwemiphumela yosesho lwe-Google. Uma wakha inkampani isikhathi eside, cishe ayibufanele ubungozi.

Imicabango yokugcina

Ngincoma le mihlahlandlela ku-SEO kanye nokumaketha kokuqukethwe okubhalwe ngabasunguli bokuqalisa nabatshalizimali:

Ukufundwa Okwengeziwe

• Isu le-SEO le-Startups nguPatrick McKenzie (Stripe)
• I-Content Marketing Handbook ka-Rohin Dhar (Priceonomics)
• I-Compounding Returns of Content Marketing ka-Tomasz Tunguz (Theory)
• Umhlahlandlela Wokumenyezelwa Wokumaketha Okuqukethwe Osenze I-$10,000 ka-Walter Chen (Sacra, Animalz)

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo. I-Chovm.com iyazilahla ngokusobala noma yisiphi isibopho sokwephulwa kwelungelo lobunikazi lokuqukethwe.