Ungayifaka Kanjani I-SEO Kusu Lakho Lokuthengisa

Njengezingcweti zokumaketha kwedijithali, kulula “ukucwayiza” futhi ugxile kuphela esiteshini noma eziteshini eziseduze nenhliziyo yakho.

Endabeni yami, lokhu kuyi-SEO. Ngemva kokusebenza namabhizinisi amaningana nemikhiqizo ephezulu eminyakeni embalwa edlule, ngifunde ukuthi ochwepheshe abathile kanye nama-generalists okuthengisa yilaba:

• Imizamo yokudliwa kwabantu phakathi kweziteshi.
• Ukubukela phansi ukusesha kwezinto eziphilayo njengesiteshi.
• Yehlulekile ukuhlanganisa i-SEO neminye imikhakha ngempumelelo.

Kulo mhlahlandlela, ngizochaza ukuthi kungani kufanele ufake i-SEO esu lakho lokumaketha. Ngizophinde ngichaze ukuthi ungayihlanganisa kanjani i-SEO nezinye iziyalo-kusuka ku-PPC kuya ekwakhiweni komkhiqizo.

Ikusiza kanjani i-SEO ukuthi ufinyelele izinjongo zamasu zokuthengisa

Ukuthola “ukuthenga” kokutshalwa kwezimali kwe-SEO kungaba luqili. Kwamanye amabhizinisi, lokhu kungaholela ekutheni i-SEO isetshenziswe kancane ngenxa yokushoda kokutshalwa kwezimali kanye nokuqaliswa. Nazi izizathu ezine zokuthi kungani i-SEO kufanele ithole ukugxila okufanele.

Awudingi ukukhokha ngokuchofoza ngakunye

I-SEO ibonwa abaningi njengesiteshi “esihlala sivuliwe”. Kungathatha utshalomali olukhulu ukuze uqhubeke kanye nesineke ukuze ubone imbuyiselo. Nokho, uma usuwakha amazinga akho, uzothola ithrafikhi "mahhala" (azikho izindleko ezengeziwe ngokuchofoza ngakunye).

Nge-SEO, ukwehla kwemali esetshenziswayo ngeke kuholele ekulahlekelweni yikho konke ukuhamba kwakho ngobusuku obubodwa. Ukukhangisa okukhokhelwayo, ngakolunye uhlangothi, kubonakala njengokuthephayo ngoba ungashintsha ukusetshenziswa kwemali (futhi kamuva nethrafikhi oyitholayo) uyivule noma uyivale.

I-Organic traffic iyasimama uma kuqhathaniswa

Ku-SEO, kufanele ube kuyo ngomdlalo omude. Ngaphandle uma uphethe igunya lomkhiqizo le-Wikipedia noma i-Amazon, kunzima ukuthola ithrafikhi yekhwalithi ngobusuku obubodwa. 

Uma usuwakha amazinga akho ngesu eliqinile le-SEO, imivuzo ivame ukuba lapha ukuze ihlale ngaphandle kwesidingo sokusebenzisa imali okuqhubekayo nokutshalwa kabusha. Lokhu kwenza i-SEO ifane nempophoma kunompompi.

Ukwakha ukusakazwa okusimeme kwethrafikhi yemvelo yekhwalithi ephezulu kuwebhusayithi yakho kungaba umehluko phakathi kwebhizinisi lakho elisindayo noma elingasindi ekungaqiniseki kwezomnotho. Ezikhathini zezimali eziyinselele ezifana nokuwohloka komnotho, izabelomali zokumaketha zivame ukuncipha, okushiya imigudu efana ne-PPC ivaliwe. Ngezisekelo eziqinile ze-SEO, nokho, uzoqhubeka nokuthola abasebenzisi ngokwemvelo, noma ngabe unquma ukuqinisa isabelomali sakho isikhashana.

Sekushiwo lokho, angincomi ukwenza ukusikeka kubhajethi ye-SEO. Ukuqhubeka nemizamo yakho ye-SEO kuzoqinisekisa ukuthi usesimweni esingcono kakhulu sokweba unqenqema phezu kwezimbangi zakho.

I-SEO ihlosiwe

Imiphumela etholakala ngosesho lwendalo ingokwemvelo ehambisana nombuzo eseshwa umsebenzisi. Lokhu kusho ukuthi unikeza abasebenzisi bakho ucezu lokuqukethwe abafuna ukukubona ngokusesha okuphilayo. I-algorithm ayihlali iphelele ngo-100%, kodwa kulungile ukusho ukuthi i-Google yenza umsebenzi omuhle kakhulu wokulinganisa imiphumela yosesho yemvelo ehlobene.

Igama elingukhiye futhi lisitshela ulwazi oluningi mayelana nalokho umsebenzisi afuna ukukuthola. Lokhu kusivumela ukuthi siqondise amakhasimende okungenzeka afuna umkhiqizo noma isevisi yethu.

Ake sithi, ngokwesibonelo, unesitolo se-inthanethi esithengisa izinsiza zebhola ezinesaphulelo. Phakathi kwamanye amagama osesho ambalwa, uzoba nentshisekelo enkulu ekuheheni abangaba amakhasimende asesha “izinto ezishibhile zebhola lezinyawo.”

Kusukela kuleli gama lokusesha kuphela, siyazi ukuthi abasebenzisi abasesha leli gama elingukhiye bafuna esikuthengisayo. Ukusebenzisa i-Ahrefs' Amagama angukhiye Ukuhlola, singabona futhi ukuthi igama elingukhiye elithi "amakhithi ebhola ashibhile" aheha ukusesha okungu-6,300 ngenyanga (emhlabeni jikelele).

Ezinye iziteshi, ngakolunye uhlangothi, aziqondile kakhulu. Ekusesheni okukhokhelwayo, kunezimo lapho i-Google ingase ibeke khona umphumela wakho wamatemu okusesha angafuneki.

Kusukela ngo-2018, ukukhomba amagama angukhiye akhokhelwe “ngokufana ncamashi” kusho ukuthi uzovela kwamanye amagama okusesha i-Google enquma ukuthi anencazelo efanayo negama eliqondiwe. Ngakho-ke, ukukhomba “okufana nse” akuseyona into efanayo. Futhi kuba kubi kakhulu ngezinketho ezibanzi zokukhomba.

Ikhono lokukhomba abasebenzisi ezigabeni ezahlukahlukene kufaneli

Ku-SEO, awugcini nje ngokukhomba abasebenzisi esigabeni esisodwa se- ukumaketha kwemingcele. Ikhono lokukhomba amakhasimende angaba khona ngokuqukethwe kwebhulogi yolwazi kanye namakhasi okufika agxile kumkhiqizo wokuhweba/agxile kusevisi yikho okwenza i-SEO ibe yinto ejabulisayo nenenzuzo enkulu.

Abantu basebenzisa i-Google njalo ukuze baseshe:

• Izimpendulo zemibuzo (ukusesha ngolwazi).
• Izixazululo zezinkinga (ukusesha kolwazi noma kohwebo).
• Imikhiqizo noma amasevisi (usesho lokwenziwayo).
• Iwebhusayithi ethile (ukusesha kokuzulazula).

Ama-SEO angakhomba konke lokhu okungenhla ngokudala izinhlobo ezahlukene zokuqukethwe ukuze zihambisane nezidingo zabasebenzisi ezinqunywa amagama angukhiye abawafunayo.

Ake sithi, isibonelo, ngisebenzisa isitolo se-inthanethi esithengisa ama-kayak. Nansi indlela esingakhomba ngayo amakhasimende ezigabeni zefaneli ezihlukahlukene ngokusebenzisa izinhlobo ezihlukene zokuqukethwe. 

Ngamagama angukhiye njengokuthi "indlela yokugcina i-kayak" kanye "nosayizi bani we-kayak engiwudingayo," sikufanelekela kangcono ukukala le mibuzo ngokuhlinzeka ngokuqukethwe kolwazi okuzinikele. 

Impela, umsebenzisi angase angabi sesimweni sokuthenga i-kayak ngokushesha. Kodwa manje njengoba sibasizile, bangase babuyele kithi lapho sebelungele ukuthenga.

Kubasebenzisi abasesha “ama-kayak athengiswayo,” siyazi kusukela kuthemu losesho ukuthi bangase bafune ukuthenga ngokushesha. Kulokhu, ikhasi lomkhiqizo lizifanela kangcono izidingo zabo, okuvumela abasebenzisi ukuthi bathenge ngokushesha. 

Nokho, ungaweli ogibeni lokuthatha uhlobo lokuqukethwe okusekelwe embuzweni wodwa. Khumbula ukuthi i-Google iyi-bot, futhi umbono wakho wekhasi elihlangabezana nezidingo zabasebenzisi kanye nombono we-Google ungase uhluke ngokuphelele.

Yingakho kufanele ngaso sonke isikhathi uhlole ngokwakho imiphumela yosesho ye-Google ukuze uqinisekise uhlobo lwekhasi olungcono kakhulu (noma isifanekiso sekhasi) i-Google ethanda ukukunikeza igama elingukhiye olihlosile.

Ukusebenzisa i-Ahrefs' Amagama angukhiye Ukuhlola, vele ufake igama lakho elingukhiye bese uskrolela phansi kokuthi “Ukubuka konke kwe-SERP” ukuze ubone ukuthi hlobo luni lwamakhasi asezingeni. Le ndlela inhle ngokubona imiphumela yosesho eceleni kwe-backlink ewusizo kanye nedatha yegama elingukhiye. 

Ukuqondanisa i-SEO nezinye iziyalo

Ochwepheshe bangaba necala lokuzihlukanisa nezinye iziteshi. Ngokuvamile, uzozwa izimpikiswano mayelana nesiyalo esisodwa ngokumelene nesinye, njenge-SEO vs. PPC. Iqiniso liwukuthi ukuba namashaneli amaningi asebenza ngokuqinile kubalulekile empumelelweni yebhizinisi, futhi kuvame ukuba nethuba eliningi lokuqondanisa kunalokho ochwepheshe abaningi beqaphela.

I-SEO kanye nokwakhiwa komkhiqizo/ukukhangisa kwendabuko

Ukukhangisa okuvamile, okufana ne-TV, umsakazo, nokukhangisa kwebhodi lokukhangisa, kungadala ukufunwa okukhulu kokusesha. Kukangaki esikhangisweni se-TV sitshelwa ukuthi "sicinge" igama lomkhiqizo noma umkhiqizo? 

Ithimba le-SEO lingaqinisekisa ukuthi ukhulisa "i-SERP real estate" ngokuba yibhizinisi ku Igrafu yolwazi nokukhomba izici zokusesha ezifana Abantu Babuye Babuza. Ngaphezu kwalokho, ithimba le-SEO lingaqinisekisa ukuthi konke okuqukethwe okusebenzayo kusesikhathini samanje futhi kwenziwe kahle.

Enye indawo lapho umnyango we-SEO ungasiza khona abakhangisi bendabuko ukusebenzisa ukusesha okuphilayo ukuze usize ekubaleni ukwabelana kwemakethe. Ukubala ukwabelana kwemakethe kuwubuqili, futhi ithimba le-SEO lingakusiza ukubala usebenzisa imethrikhi ebizwa ngokuthi “isabelo sosesho.”

Emcimbini we-EffWorks Global 2020 ophethwe yi-IPA (inhlangano yezohwebo yase-UK), isikhulu esisebenzayo Les Binet wabelane ukuthi wayezama kanjani "isabelo sosesho" ukuze abikezele isabelo semakethe "ngezinye izikhathi kuze kube unyaka ozayo." U-Les uchaze imethrikhi njengesilinganiso esisheshayo nesibikezelayo semiphumela yesikhangiso yesikhathi esifushane neyesikhathi eside. 

Le metric ibheka ngokukhethekile idatha yevolumu yokusesha ye-organic. Ukuze ubale "isabelo sakho sosesho," uhlukanisa ivolumu yosesho yomkhiqizo wakho ngokumelene nevolumu yosesho yawo wonke amabhrendi ku-niche yakho (kuhlanganise neyakho).

Isibonelo, ngithathe izinhlobo ezinhlanu zamadonathi zase-US ezidumile ngazifaka ku-Ahrefs' Amagama angukhiye Ukuhlola.

Siyabona ukuthi i-Dunkin Donuts iyona edume kakhulu kude nangaphezulu, ngesabelo semakethe esingu-69% kuzo zonke lezi zinhlobo ezinhlanu (izigidi ezingu-8.3/12 million).

Kunjalo, kukhona amabhrendi amadonathi amakhulu angaphezu kwamahlanu e-US Uma unwebeka kakhulu nohlu lwakho, kubalwa kwakho kuzoba nembe kakhulu.

I-SEO nokusesha okukhokhelwayo

Womabili amaqembu e-SEO kanye namaqembu okusesha akhokhelwayo asebenza ngamagama angukhiye kakhulu. Lokhu kunikeza ithuba elihle lokwabelana ngezinsiza, ikakhulukazi lawo mafayela ocwaningo lwamagama angukhiye avame ukuthatha amahora ukuhlanganisa. Kodwa akukhona nje mayelana nedatha yegama elingukhiye. Ukwabelana ngedatha yezibalo phakathi kwamaqembu nakho kuyasiza, njengamazinga okuchofoza, izilinganiso zokuguqulwa, namanye amamethrikhi.

Njengoba kugqanyisiwe ekuqaleni kwalesi sihloko, i-PPC iyashesha, kanti i-SEO idinga "indlela yokugijima" ukuze kuzuzwe imiphumela. Lesi yisona sizathu sokuthi la maqembu womabili ahambisane namasu. 

Ake sithi ukhombe amagama angukhiye amasha aphezulu ongawaqondisa futhi ufuna ukuzuza ithrafikhi ngala magama angukhiye ngaso leso sikhathi. Ngenkathi ulinde okuqukethwe kwakho okulungiselelwe ukuthi kucaciswe i-Google, ukuvuthwa, futhi ukuze kubekwe ezingeni elilandelayo, ithimba le-PPC lingathola ngokushesha ithrafikhi yalawa magama angukhiye.

Uma usungene “kumzila wezindiza we-SEO” futhi ukhiqiza ithrafikhi ephilayo yalawa magama angukhiye, ithimba le-PPC lingase licabangele ukuhambisa ukusetshenziswa kwemali kwamanye amagama angukhiye ukuze kukhiqize ithrafikhi yezinto eziphilayo.

Umbuzo ojwayelekile uthi, "Ingabe i-PPC kufanele iqondise amagama angukhiye asevele enza kahle ku-SEO?" Ayikho impendulo efanele noma engalungile kulo mbuzo, njengoba zonke izindlela zinobuhle nobubi.

Ngokukhomba amagama angukhiye afanayo nge-SEO ne-PPC, ubambe imiphumela emibili eqhudelanayo. Abaningi bakholelwa ukuthi lokhu kuyinto enhle, njengoba kuholela ku-SERP eminingi "indawo yokuhlala," ekugcineni iholela ekuchofozweni okwengeziwe jikelele. 

Sekushiwo lokho, nakanjani uzobe ukhokhela ukuchofoza okuthile osuvele ukuthole mahhala ngomphumela wezinto eziphilayo. Lokhu kuholela ekwehleni kwethrafikhi yemvelo yamagama angukhiye afanele.

ISINQUMO SIKAJAMIE

Ngihlale ngibuyekeza lokhu ngakunye. Kaningi kunalokho, isincomo sami akukona ukukhomba amagama angukhiye afanayo nge-SEO kanye ne-PPC. Akunakwenzeka ukukala endaweni #1 ngokuphilayo kuwo wonke amagama angukhiye abalulekile ebhizinisini lakho. Ngakho-ke ngikuthola kusebenza kangcono ukugwema ukugqagqana futhi ngiqinisekise ukuthi amaqembu e-PPC asebenzisa ibhajethi yawo ukukhomba amagama angukhiye asazokleliswa noma angasebenzi kahle ku-SEO. 

Sekushiwo lokho, uma amagama angukhiye athile ebaluleke kakhulu ebhizinisini, khona-ke kukhona icala lebhizinisi okufanele lihambe “lokubusa kwe-SERP” futhi liqondiswe kukho kokubili i-SEO ne-PPC.

Imikhankaso ye-PPC ephumelelayo ingase futhi ngokungaqondile ibe nomthelela omuhle ku-SEO. Ama-Backlinks ayisici esibalulekile sezinga ku-SEO. Uma okuqukethwe kwakho kuthola ukubonakala kakhulu, maningi amathuba okuthi abantu baxhumane nesayithi lakho. Kuvidiyo engezansi, u-Ahrefs' Sam Oh uchaza ukuthi ukukhangisa kwe-PPC kungasiza kanjani ukwakha lezo zixhumanisi ezibaluleke kakhulu.

I-SEO ne-UX

Ama-SEO namaqembu esipiliyoni somsebenzisi athambekele ekuhlulekeni kweqhinga phezu kweqhinga. Ku-SEO yesimanje, nokho, la maqembu womabili kufanele aqondane kakhulu kunangaphambili.

Amaqhinga amnyama adlala i-algorithm futhi anikeze ulwazi olubi awasasebenzi ku-SEO. I-algorithm ye-Google manje isithuthuke kakhulu futhi ibukeka iklomelisa amawebhusayithi ekhwalithi ephezulu ahlinzeka ngolwazi oluhle kubasebenzisi bawo.

Kunezici ezimbalwa zokuhlangenwe nakho komsebenzisi ezithonya i-SEO. Ukuthuthukisa iselula ngesinye sezibonelo ezigqame kakhulu.

Abasebenzisi abaningi bewebhu manje basebenzisa idivayisi yeselula esikhundleni sedeskithophu noma ithebhulethi. Lokhu kubonakala ku-algorithm ye-Google, nokusebenziseka kweselula okuyisici esibalulekile sezinga. I-Google izophinda khasa kakhulu inguqulo yeselula webhusayithi yakho.

Okunye ukulungiselelwa kwe-UX, okuphinde kube isignali yezinga ku-SEO, isivinini sekhasi.

Ijubane lekhasi, nakuba lingaphezulu kwesignali yezinga elincane, lisetshenziswa ku-algorithm futhi libaluleke kakhulu kunangaphambili ku-SEO kulandela ukwethulwa Amavidiyo we-Core Web njengento yezinga ngo-2021. Okubalulekile Kwewebhu Okubalulekile kugxile kumamethrikhi amathathu abalulekile anomthelela omkhulu kulwazi lomsebenzisi. Upende Okuqukethwe Okukhulu Kakhulu (uyalayisha), Ukubambezeleka Kokufaka Kokuqala (ukusebenzelana), kanye Nokushintsha Kwesakhiwo Esiqongelelayo (ukuzinza okubonakalayo).

Kokubili Okubalulekile Kwewebhu Okubalulekile kanye nobungane beselula kuwela ngaphansi kwesethi yezimpawu zezinga le-Google "Yokuhlangenwe nakho Kwekhasi". Lokhu kufaka phakathi ukuphepha kwesayithi ngesitifiketi se-SSL (i-HTTPS phezu kwe-HTTP) nokungabonisi iziphazamiso eziphazamisayo (izigelekeqe).

Ukwenziwa kokhiye wesithathu okusetshenziswe kukho kokubili i-UX ne-SEO ukwakheka kwesayithi. Ukuqinisekisa ukuthi okuqukethwe kwakho kuhlelekile futhi kuxhumene ngaphakathi isiza abasebenzisi nama-bots ukuthola okuqukethwe kwakho.

Ufuna ukuzwa okwengeziwe ngokubaluleka kwesakhiwo sesayithi kuzo zombili i-UX ne-SEO? Qiniseka ukuthi ubheka i-Michal Pecánek's yethu umhlahlandlela wesakhiwo sewebhusayithi.

I-BONUS TIP

I-breadcrumbs ilungele ulwazi lomsebenzisi. Avumela abasebenzisi (nama-bots) ukuthi bazulazule ngesakhiwo sesayithi kalula.

Ukuxhumanisa i-breadcrumb kuyinto isici sokuxhumanisa kwangaphakathi esibukelwa phansi. Izixhumanisi ze-Breadcrumb zisebenza kahle kakhulu ekudluliseni i-PageRank ngenxa yendawo evelele yekhasi.

I-SEO kanye ne-PR

Ubudlelwano bomphakathi (PR) bungaba nomthelela omkhulu ekusebenzeni kwe-SEO. Kangangoba ama-SEO akhekile i-PR yedijithali (DPR noma ngezinye izikhathi i-“SEO PR”), i-spin-off ye-PR yendabuko eklanyelwe ukugxila ezindaweni ezizuzisa i-SEO kakhulu. 

Nakuba ifana ne-PR yendabuko, i-DPR igxile kakhulu kuyo ukwakha ama-backlinks nokukhulisa ukuqwashisa ngomkhiqizo ngokushicilelwa kwe-inthanethi.

Ukwakhiwa kwesixhumanisi kungenye yezinsika ezintathu ezibalulekile ku-SEO. Okwenza isixhumanisi se-DPR sihluke kwezinye ukuthi wakha izixhumanisi ezivela ekushicilelweni okugunyaziwe ngendlela yemvelo, "isigqoko esimhlophe," kanye nendlela yekhwalithi ephezulu.

Ama-SEO, ama-PR, noma ama-DPR angaqondana namaqembu e-PR endabuko ngokwabelana ngohlu lwemidiya (ngokuvamile oxhumana nabo bezintatheli) kanye nedatha. Lokhu kuvumela ukusebenza kahle okwengeziwe njengoba besebenzela ukufeza izinhloso zabo.

I-BONUS TIP

Qaphela ukuthi ochwepheshe be-PR bangaba indawo uma kuziwa ekufinyeleleni, kodwa lokhu kuqondakala ngokuphelele. Ake sizifake ezicathulweni zabo. Ngeke bafune ukuthi sicwilise futhi sichithe ubudlelwano abachithe isikhathi esiningi bebakha.

Pho singabhekana kanjani nalokhu? Umlingani wami, UCharlotte Crowther, ongumphathi wedijithali we-PR kwa I-Kaizen, wabelana ngamathiphu akhe amathathu aphezulu ukuze adambise lesi simo:

1. Khumbuza ama-PRs omdabu ngezintshisekelo ezabelwana ngazo - Nakuba singase sibe nama-KPI ahluke kancane, sisebenzela umgomo ofanayo: ukuthola ukufakwa okungcono kakhulu kwebhizinisi lethu.
2. Banikeze ukuqonda okwengeziwe kwenqubo yethu - Ukungafihli mayelana nezinqubo kungasiza ekudambiseni ukukhathazeka. Ngaphandle kokuba ne-PR egameni, ama-DPR abheka izinto ngendlela ehluke kakhulu kuma-PRs endabuko.
3. Beka imithetho kusukela ekuqaleni - Ukuqala ubudlelwano ngokuxhumana okuqinile kusukela ekuqaleni kuzosiza ukudala noma yiziphi izindlela zokulungisa ezidingekayo, ukugwema amaqhubu angenzeka emgwaqeni ngaso sonke isikhathi okubangelwa ukuntuleka kokuxhumana.

Nasi isibonelo sokuthi ungakha kanjani ama-backlink emvelo, ekhwalithi ephezulu ngemikhankaso ethokozisayo yedijithali ye-PR.

E-Kaizen, sisebenze nabantu ekuqaleni, i-DirectlyApply. Basinike umsebenzi womkhankaso wokwakha izixhumanisi phakathi nobhubhane lwe-COVID-19.

Faka uSusan, ikusasa lesisebenzi esikude. USusan uyimodeli eshaqisayo ye-3D yokubukeka kwesisebenzi esikude ngemva kokuhlala ekhaya iminyaka engama-25.

USusan ubengundabamlonyeni e-UK, nemithombo yezindaba eminingana ikhuluma ngemithelela yomzimba yokusebenza ekhaya. Lo mkhankaso uholele kuma-backlink angaphezu kuka-200 kanye nezingcezu ezingaphezu kuka-400 zokuhlanganisa.

Akukhona nje ukuthi lo mkhankaso ukhiqize lawo ma-backlinks abaluleke kakhulu, kodwa futhi uqhubekisele phambili ukuthandwa okukhulu ezinkundleni zokuxhumana. USusan wenze amasheya angaphezu kuka-60,000, ekhulisa ukuqwashisa ngomkhiqizo nakakhulu.

SEO kanye nezokuxhumana

Ungase ucabange ukuthi i-SEO namaqembu enkundla yezokuxhumana anokuncane okufanayo. Kodwa kunezindlela eziningi la maqembu okufanele asebenzisane ngazo.

Inkundla yezokuxhumana iyindlela enhle yokuthola amehlo kusayithi lakho, noma ngabe izingosi zenkundla zokuxhumana (ezifana ne-Twitter, Instagram, ne-Facebook) noma izingosi zokumaketha zevidiyo (ezifana ne-YouTube ne-TikTok). Ngokufanayo kuzo zonke iziteshi, uma abantu bebaningi esibafundayo okuqukethwe kwethu, maningi amathuba okuthi sizokwakha ama-backlink afanelekile.

Inkundla yezokuxhumana ilungele ukukhiqiza leyo "buzz" yokuqala mayelana nokuqukethwe okusha nokuqondisa ithrafikhi emakhasini ethu. URand Fishkin ubiza lokhu ngokuthi “ithemba lethemba.” Nokho, ngemva kwesikhashana, le njabulo iyancipha futhi ukuchofoza kuyama, okuholela “ku-flatline of nope.”

Lokhu akuyona into embi ngempela. Kusebenza kanjani ukumaketha kwenkundla yezokuxhumana. Ugxila kokuqukethwe okukodwa bese udlulela kokuqukethwe okulandelayo okujabulisayo ngokushesha.

Yingakho lezi ziteshi ezimbili kufanele zisebenzisane ukuze zigweme isimo “sethemba, i-flatline of nope”. Ithimba lenkundla yezokuxhumana likhona ukuletha lokho kukhuphuka kwethrafikhi kokuqukethwe okusha. Ngemuva kwalokho ithimba le-SEO likhona ukuhlinzeka ngethrafikhi engaguquki.

Akukona konke okuqukethwe okuhloselwe i-SEO okuzoqinisekiswa ngokushesha ukuthi kuyimpumelelo kwezokuxhumana. Imikhankaso eholwa ama-DPR, nokho, ivame ukujabulisa, iyabandakanya, futhi nokwabelana. Ukugcina ama-DPR ehilelekile kulobu budlelwano kunenzuzo emaqenjini enkundla yezokuxhumana, njengoba angathuthukisa le mikhankaso ngokusebenzisa inkundla yezokuxhumana futhi afomethe kabusha okuqukethwe okuzayo eziteshini zokuxhumana.

Ibheka ukuthola ithrafikhi nge I-Google Discover? Kubhulogi ka-Michal ngalesi sihloko, uxoxa ngokuhlobana phakathi kokuthunyelwe okuthola amandla ezinkundleni zokuxhumana nalokho okusebenza kahle ku-Google Discover.

Esivivinyweni esixakile senkundla yezokuxhumana, u-JR Oakes ukhuthaze abalandeli bakhe ukuthi bahlanganyele kokuthunyelwe kwekhwalithi ephansi, bathole ama-retweets angaphezu kuka-100, ukuthandwa okungu-50+, nezimpendulo eziningi. Umphumela? I-athikili ye-JR ifike ngempela ku-Google Discover.

Ukuxhumana akufani ne-causation, kunjalo. Sesikushilo lokho, akukho monakalo ekunikezeni okuqukethwe kwakho kwe-SEO ukuthi kuthuthuke ngokwengeziwe ngokusebenzisa inkundla yezokuxhumana.

Imicabango yokugcina

Sibonile ukuthi i-SEO ingasebenzisana kanjani futhi isebenze nezinye iziteshi zokumaketha nokuthi kubaluleke kangakanani ukuqondanisa okuqinile ezweni lanamuhla lokumaketha lama-omnichannel.

Kubalulekile ukukhumbula ukuthi zonke iziteshi zisebenzela ukuthuthukisa ibhizinisi lakho. Ngakho ukusebenza ndawonye kahle kuzoveza okuhle kakhulu esiteshini ngasinye ukuze kukhule kahle.

Ukuthatha okhiye:

• Qondanisa imizamo yakho ye-SEO nezinjongo zakho zamasu
• Sebenzisa "isabelo sosesho" njengemethrikhi eqagelayo ukuze ubale ukwabelana kwemakethe
• Thembela ku-PPC kanye nenkundla yezokuxhumana ukuze ukhiqize ithrafikhi phakathi nenkathi ye-"SEO Runway".
• Amaqembu e-SEO kanye ne-UX anokunye okuningi afanayo ezikhathini zanamuhla
• Qinisekisa ukuthi amaqembu endabuko e-PR kanye ne-DPR asekhasini elifanayo

Umthombo ovela Ama-Ahrefs

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