Ama-SEO OKRs: Ukusebenza Kokushayela kanye Nomthelela Wokulinganisa

Izinjongo kanye Nemiphumela Ebalulekile (ama-OKR) wuhlaka oludumile lokubeka imigomo olusiza ama-SEO ukuthi achaze futhi alinganise impumelelo yamaphrojekthi awo, amaqembu, nama-SEO angawodwana.

Izinjongo kufanele zichazwe ngokucacile. Abanye abantu bakhetha uhlaka lwe-SMART ukuze baqinisekise ukuthi izinhloso zabo ziqondile, ziyalinganiseka, ziyafezeka, zibalulekile, futhi zibophezelekile ngesikhathi. Imiphumela esemqoka yindlela olandelela ngayo inqubekelaphambili yakho ngokuqhathaniswa nenhloso yakho.

Imigomo ivamise ukubekwa emazingeni ambalwa. Ngokuvamile unenkampani, iqembu, kanye nemigomo yomuntu ngamunye. Ngokuvamile ufuna ukuvumelanisa noma yimaphi ama-OKR nemigomo yenkampani, futhi ngithanda ukuvumelanisa namaqhinga we-SEO engiwaziyo ukuthi anenani futhi azoba nomthelela.

Ake sibheke ezinye izibonelo ze-SEO OKRs.

Okuqukethwe
Okujwayelekile kwe-SEO OKRs
Ama-OKR wokuqukethwe
Xhumanisa ama-OKR wokwakha
I-Technical SEO OKRs

Okujwayelekile kwe-SEO OKRs

Ama-SEO OKR amaningi ajwayelekile azungeze ukuqwashisa, ukubika, kanye nokufakazela ukubaluleka kwe-SEO.

Inhloso: Ukwandisa ukuqwashisa kwenhlangano kanye nokuthengwa kwe-SEO

• Umphumela ongukhiye 1: Yenza izikhathi zokuqeqesha ze-SEO zemikhiqizo eyisishiyagalombili yomkhiqizo, okuqukethwe, namaqembu e-web dev kwikota elandelayo.
• Umphumela ongukhiye 2: Sungula indawo yokugcina enemibhalo yezindlela ezihamba phambili ze-SEO ezinyangeni eziyisithupha ezizayo.
• Umphumela ongukhiye 3: Nyusa impumelelo ye-SEO eqenjini ngalinye ukuze uthole amanye amaqembu azokwamukela (okuqhubekayo).
• Umphumela ongukhiye 4: Xhuma imiphumela ye-SEO emalini engenayo ezinyangeni eziyisithupha ezizayo ukuze ufakazele inani lokubika.

Bheka okuthunyelwe kwethu ku-SEO yebhizinisi ukuthola eminye imibono yokuthi ungakuthola kanjani ukuthenga okwengeziwe.

Inhloso: Hlanganisa ukuzizwisa komkhiqizo

• Umphumela ongukhiye 1: Chaza izinqubo ezihamba phambili ze-SEO zesistimu yokuklama ehlanganisiwe ezinyangeni ezimbili ezizayo.
• Umphumela ongukhiye 2: Hlanganisa okuqukethwe ohlelweni olulodwa oluyinhloko lokuphatha okuqukethwe onyakeni olandelayo.
• Umphumela ongukhiye 3: Thuthela okuthengiwe okuthathu ngekota ungene kuwebhusayithi eyinhloko kuyilapho ugcina amazinga omgwaqo.

Okuthunyelwe kwethu ekuthuthweni kwewebhusayithi kanye ne-SEO yokuhlanganisa nokutholwa kuzosiza lapha.

Inhloso: Thuthukisa ukubika kwe-SEO ukuze usize ngezinqumo eziqhutshwa yidatha

• Umphumela ongukhiye 1: Dala amakhadi womphumela oqhudelana naye ukuze uzilinganise ngokumelene nezimbangi.
• Umphumela ongukhiye 2: Dala amakhadi we-Business Unit (BU) ukuze ulinganise futhi uqaphe ukuqhubeka kwama-BU ahlukene.
• Umphumela ongukhiye 3: Xhuma imiphumela ye-SEO emalini engenayo ukuze ufakazele inani lokubika.

Ungathola eminye imibono kokuthunyelwe kwethu kumamethrikhi we-SEO yebhizinisi nokubika.

Ama-OKR wokuqukethwe

Ama-OKR wokuqukethwe ngokuvamile ahlanganisa ukudala noma ukubuyekeza okuqukethwe.

Inhloso: Khulisa imali engenayo evela ku-organic yemikhiqizo engu-20 ephezulu ngo-10% kule kota

• Umphumela ongukhiye 1: Hlanganisa uhlelo lokuqukethwe olunezihloko ezizungeze umkhiqizo ngamunye kwephezulu engu-20.
• Umphumela ongukhiye 2: Sebenzisa isibikezelo se-SEO ukulinganisa ithrafikhi nethuba lemali engenayo.
• Umphumela ongukhiye 3: Sebenza nababhali bokuqukethwe ukuze udale izingcezu ezingu-50 zokuqukethwe kulezo zihloko.
• Umphumela ongukhiye 4: Buyekeza izingcezu ezingu-30 zokuqukethwe okukhona ukuze uthuthukise izinga nokubonakala.

Okuthunyelwe kwethu kokubikezela kwe-SEO kungakusiza ukuthi udale isibikezelo.

Inhloso: Bheka amanye amathuba okuthuthukisa ukuqwashisa ngomkhiqizo ngale kwebhulogi

• Umphumela oyinhloko 1: Dala amavidiyo angu-15 ngezihloko ezibalulekile futhi uwashicilele esiteshini sethu se-YouTube.
• Umphumela ongukhiye 2: Dala amakhasi wokuqhathanisa umkhiqizo aqhathanisa ukunikezwa kwethu ngokumelene nezimbangi ezinkulu. Lokhu kungase kuhlanganise namanye amakhasi lapho sibala khona lokho esikunikezayo.
• Umphumela ongukhiye 3: Sebenzisa idatha yethu ukuze udale amakhasi anohlelo angu-2,000 ezinyangeni eziyisithupha ezizayo ukuze ubonise inani ledatha yethu nenkundla.
• Umphumela ongukhiye 4: Dala izinguqulo zamahhala ezingu-10 zamathuluzi ethu ezinyangeni ezi-3 ezizayo ukuze abasebenzisi bakwazi ukuzizama, futhi ukale lawo makhasi ngezici ezibalulekile.

Bona imihlahlandlela yethu ku-SEO yevidiyo kanye ne-SEO ehleliwe ukuze ikusize ukukuqondisa ngaleyo misebenzi.

Inhloso: Buyekeza izingcezu ezingu-30 zokuqukethwe ukuze uthole ubukhona bemakethe obungeziwe bemigomo eyinhloko

• Umphumela ongukhiye 1: Khomba okuqukethwe ngokuncipha kwethrafikhi namathuba okuthuthukisa lawa makhasi.
• Umphumela ongukhiye 2: Bheka amagama angukhiye esithelo alenga kancane lapho ungangeza khona ulwazi olwengeziwe oluthe xaxa ekhasini ukuze ulenze izinga kangcono.
• Umphumela ongukhiye 3: Lungiselela amazwibela afakiwe ukuze uthwebule amazwibela amahlanu afakiwe.

Bheka umhlahlandlela wethu wokumaketha okuqukethwe kwebhizinisi ukuze uthole okwengeziwe ukuthi ungayenza kanjani le misebenzi kanye namathuba angeziwe.

Inhloso: Khulisa ubukhona bemakethe yamazwe ngamazwe

• Umphumela ongukhiye 1: Humusha okuqukethwe okuyimpumelelo kwezinye izilimi
• Umphumela ongukhiye 2: Sebenzisa i- hreflang

Bheka imihlahlandlela yethu ku-SEO yamazwe ngamazwe kanye ne- hreflang ukuze uthole ulwazi olwengeziwe lokuthi ungaphumelela kanjani ku-SEO ezimakethe zamazwe ngamazwe.

Xhumanisa ama-OKR wokwakha

Ukwakhiwa kwesixhumanisi kungaba nzima kuma-SEO ebhizinisi. Bheka umhlahlandlela wethu wokwakha isixhumanisi sebhizinisi ukuthola amathiphu neminye imibono yephrojekthi.

Inhloso: Thola kabusha inani lesixhumanisi elilahlekile

• Umphumela ongukhiye 1: Buyisela inani elilahlekile lezizinda eziyi-3,872 eziqondiswe kabusha ngokuqondisa kabusha usebenzisa inqubo yokutholwa kabusha kwesixhumanisi.
• Umphumela ongukhiye 2: Shintsha ukukhuluma ngebhrendi okungaxhunyanisiwe okungu-35 ube izixhumanisi ngokuxhumana nabantu.

Bona imihlahlandlela yethu yokutholwa kabusha kwesixhumanisi, okukhulunywe ngakho okungaxhunywanga, kanye nesixhumanisi sokufinyelela ukuze uthole izinyathelo.

Inhloso: Khulisa i-oda elimaphakathi/inani lekhasimende

• Umphumela ongukhiye 1: Engeza futhi uxhumanise imikhiqizo ehlobene kuwijethi ukuze udayise futhi udayise kabusha imikhiqizo ekhona.
• Umphumela ongukhiye 2: Engeza izixhumanisi zangaphakathi kusuka kokuqukethwe kolwazi olufanele kuya emakhasini omkhiqizo.

Bheka umhlahlandlela wethu wokuxhumanisa kwangaphakathi ukuze uthole eminye imibono.

I-Technical SEO OKRs

I-SEO yobuchwepheshe ingaba nomthelela ngempela endaweni yebhizinisi. Ukulungisa okukodwa kungabiza izigidi zamaRandi, noma iphutha elilodwa lingabiza izigidi.

Inhloso: Thuthukisa ulwazi lomsebenzisi emakhasini ahlobene nokunikezwayo okuphezulu okungu-30

• Umphumela ongukhiye 1: Yiba no-80% wamakhasi amakhulu aphumelele i-Core Web Vitals phakathi nezinyanga eziyisithupha.
• Umphumela ongukhiye 2: Qinisekisa ukuthi u-95% wamakhasi asebenziseka kalula phakathi kwezinyanga eziyisithupha.

Bona okuthunyelwe kwethu ku-Core Web Vitals kanye ne-SEO yeselula ukuze uthole izinqubo.

Inhloso: Yiba matasa uhlonza izinkinga esikhundleni sokuphendula

• Umphumela oyinhloko 1: Sebenza nonjiniyela ukuze usethe ukuhlolwa kweyunithi kanye/noma ukucaca kwesayithi lesiteji ukuze ubambe izinkinga ngaphambi kokuthi zibe bukhoma.
• Umphumela ongukhiye 2: Dala uhlu oluyisampula lwamakhasi asuka kuma-CMS nezifanekiso ezahlukene bese uwakhase nsuku zonke ukuze uhlonze izinkinga ezintsha ngokushesha okukhulu.
• Umphumela ongukhiye 3: Sungula inqubo yokucaca ngemva kwanoma yikuphi ukukhishwa.
• Umphumela ongukhiye 4: Shintshela ekusesheni kwangeviki/nyanga zonke uye ekucacayo okuhlala kuvuliwe ngezexwayiso ukuze uhlonze izinkinga ngokushesha. (Sizoba nalokhu ku-Site Audit maduze)
• Umphumela ongukhiye 5: Setha ideshibhodi enezibuyekezo zokubonakala zansuku zonke zamakhasi aphezulu namagama angukhiye ukuze uthole izinkinga zokukala ngokushesha.

Sihlanganisa okuningi kwalokhu kumhlahlandlela wethu we-SEO yobuchwepheshe bebhizinisi, futhi inemibono eminingi engakhuthaza amanye ama-OKR angeziwe.

Inhloso: Ukwandisa indawo ethengiswayo ebonakalayo ku-SERP

• Umphumela ongukhiye 1: Sebenzisa i-schema somkhiqizo futhi usethe okuphakelayo kwesikhungo somthengisi ukuze uthole ukubonakala emiphumeleni yokuthenga ku-SERP.
• Umphumela ongukhiye 2: Lungiselela izithombe ukuze uthwebule ukubonakala okwengeziwe kumaphekhi ezithombe.
• Umphumela ongukhiye 3: Engeza umaki womcimbi emakhasini omcimbi ukuze uphromothe imicimbi yethu.
• Umphumela ongukhiye 4: Engeza i-schema sokuthunyelwa kwemisebenzi futhi uthumele imisebenzi emisha nge-Google indexing API.

Bona imihlahlandlela yethu kumakhaphu ye-schema nesithombe se-SEO ukuze uthole imininingwane eyengeziwe.

Imicabango yokugcina

Ama-OKR ayindlela enhle yokuqinisekisa ukuthi izinhloso zama-SEO zihambisana nemigomo isiyonke yenkampani yakho.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.