Indlela Yokwenza Ukuhlaziywa kwe-SERP

Ukuhlaziywa kwe-SERP kuyinqubo ekusiza ukuthi unqume ukuthi ungakwazi yini ukukala igama elingukhiye nokuthi umzamo uwufanele yini umvuzo.

Kubalulekile ngoba akuwona wonke amagama angukhiye adalwe alingana. Ezinye zilukhuni ukuzibeka ezingeni kunabanye, ngakho-ke kufanele ukhethe ngobuhlakani.

Kulo mhlahlandlela, uzofunda ukuthi ungayihlaziya kanjani i-SERP ukuze ubone ukuthi iyaqhekeka yini.

Ake siqale.

Isinyathelo 1. Thola ukubuka konke kwezinga eliphezulu kwe-SERP

Isinyathelo sokuqala sokuhlaziywa kwe-SERP ukuthola umuzwa onzima wethuba lethrafikhi kanye nethuba lobunzima bezinga.

Ukwenza lokhu, singasebenzisa amamethrikhi amabili ayinhloko ka-Ahrefs: Ubunzima begama elingukhiye kanye Namathuba Ethrafikhi. 

• Ubunzima begama elingukhiye (KD) ilinganisela ukuthi kuzoba nzima kangakanani ukukala ekhasini lokuqala le-Google ngegama elingukhiye esikalini ukusuka ku-0 kuye ku-100.
• I-Traffic Potential (TP) iyinani elilinganisiwe lethrafikhi yosesho lanyanga zonke ekhasini elisezingeni eliphezulu legama elingukhiye.

Ngokusebenzisa lawa mamethrikhi amabili, sizokwazi ukuthola ukubuka konke kwezinga eliphezulu le-SERP futhi sinqume ukuthi kuyafaneleka yini ukuphenywa okwengeziwe.

Masisebenzise i-Ahrefs' Amagama angukhiye Ukuhlola ukuze uthole ukubuka okusheshayo, okusezingeni eliphezulu kwegama elingukhiye elithi "nini izinja zafuywa."

Ngakho yini ngempela Ukubuka konke uyasibonisa? 

Singabona igama elingukhiye elithi "izinja zafuywa nini" line-KD eqinile kakhulu engu-73 kodwa i-TP ephansi engu-3.2K.

Uma uthi nhlá, lo mbuzo awubonakali kuwufanele umzamo. Kodwa kungase kudingeke ukuthi kwenziwe olunye uphenyo uma lesi sihloko sinenzuzo enkulu ebhizinisini lakho.

Ngobunzima obukhulu KD kwangu-73, u-Ahrefs ulinganisela ukuthi sizodinga ~ izixhumanisi ezingama-235 ukuze siklelise kwabayi-10 abaphezulu kule SERP, okuzodinga inani elifanelekile lezinsiza ukuze siqhudelane. 

Ngokuvamile, kungcono ukubheka imibuzo ephansi ye-KD kanye ne-high-TP, lapho kungenzeka khona. 

Ukuze siqonde kangcono isilinganiso somzamo wokuklomelisa walo mbuzo, kanye nanoma yimiphi eminye, singahlela isilinganiso somzamo wokuklomelisa kugrafu ye-XY:

• Phezulu kwesobunxele: Amathuba agolide (utshalomali oluphansi, umvuzo omkhulu).
• Top kwesokudla: Amathuba esikhathi eside (ukutshalwa kwezimali okuphezulu, umvuzo omkhulu).
• Phansi kwesokunxele: Amathuba angenzeka (imivuzo ephansi, ngakho umzamo ungase ungakufanelekeli).
• Phansi kwesokudla: Zama ukugwema (ngaphandle kwalapho kuyisihloko esinenzuzo enkulu ebhizinisini lakho).

Umbuzo wethu wokuthi "izinja zafuywa nini" uwela ku-quadrant "yomzamo omkhulu, umvuzo omncane", ngakho-ke ungahle ungawufanele umzamo.

Sibheka umbuzo owela engxenyeni ephezulu kwesokunxele. Ezimweni eziningi, lawa kuzoba amathuba egama elingukhiye legolide. 

Gwema imibuzo ewela ngaphansi kwesokudla lapho kungenzeka khona ngaphandle uma kunenzuzo enkulu ebhizinisini lakho.

Ake sizame ukuthola usesho olunethuba elengeziwe.

Masixhume "indlela yokubophela inja" ku-Ahrefs' Amagama angukhiye Ukuhlola futhi ubone ukuthi leli gama elingukhiye linamamethrikhi angcono yini.

Siyabona ukuthi lo mbuzo une-KD emaphakathi engu-18 kodwa i-TP ephakeme kakhulu engu-24K. Kuhle!

Siyabona ukuthi lolu sesho lunesilinganiso esingcono kakhulu somzamo wokuklomelisa kunombuzo wethu wangaphambilini, ngakho-ke ake sehlele phansi ekhasini Amagama angukhiye Ukuhlola kuya Uhlolojikelele lwe-SERP futhi siphenye ukuthi (futhi kanjani) singalinganisa.

Isinyathelo sesi-2. Phenya ukuthi (futhi kanjani) ungalinganisa

Manje njengoba sesiqedile ukubuka konke kwethu kwezinga eliphezulu, singacabangela ezinye izici sisebenzisa i- Uhlolojikelele lwe-SERP ku-Ahrefs' Amagama angukhiye Ukuhlola.

Kufanele sicabangele izici ezine ezibalulekile ekuhlaziyeni kwethu kwe-SERP lapho siphenya ubunzima bezinga:

1. Isilinganiso Sesizinda (DR)

DR ingenye yamamethrikhi asetshenziswa kakhulu ka-Ahrefs ku-SEO. Ibonisa amandla ahlobene wephrofayela ye-backlink yewebhusayithi esikalini esisuka ku-0 siye ku-100.

Akuyona i- Isici sezinga le-Google, kodwa kunezizathu ezimbalwa zokuthi kungani kungaba lula ukuthi amasayithi ane-DR ephezulu abekwe ezingeni ku-Google: 

1. Bangathuthukisa amandla ekhasi ngezixhumanisi zangaphakathi - Izindawo ze-High-DR zinamakhasi amaningi aqinile. Bangakwazi ukufaka amanye ala mandla emakhasini athile anezixhumanisi zangaphakathi.
2. Zivame ukuba yimikhiqizo ethembekile - Abantu bangancamela ukuchofoza le miphumela kumaSERPs. Bangase futhi babe nokuningi igunya lezihloko, okungase kusize. 

Lezi zizathu zichaza ukuthi kungani U-64.9% wama-SEO unaka i-DR lapho behlaziya amathuba abo okukala:

Nakuba ngokuqinisekile kungenzeka ukwedlula isiza se-DR ephakeme, umthetho omuhle wokubheka amakhasi akleliswe kwabayi-10 aphezulu ane-DR efanayo neyakho noma ephansi. Ngokwenza lokhu, singakwazi ukukhulisa amathuba ethu okuvela ku-SERP.

Uma sibuyela embuzweni wethu wangaphambilini "indlela yokuqeqesha inja" futhi sibheke Ukubuka konke kwe-SERP, siyabona ukuthi umphumela wokuqala uvela endaweni ye-DR 90. 

Ngisho nesayithi eline-DR ephezulu, lokhu kubonakala kunzima ukukuhlula.

• Ukuskena phansi ikholomu ye-DR, siyabona ukuthi amasayithi angu-8 kwangu-10 ane-DR ye-70+, ngakho-ke singase sibe semuva kusukela ekuqaleni ngalo mbuzo.
• Ukugxumela kumphumela wesithupha, siyabona ukuthi ine-DR ye-26, ephakamisa ukuthi le SERP iyaqhekeka, okungenani ngokwe-DR. 

Ukuthola izitolo ezifana nale ndawo ye-DR 26 yikhona okumele sigxile kukho kulesi sigaba. Kungasho ukuthi izinga kule SERP enendawo engu-≤ 70 DR kungenzeka.

Uma sicabanga ukuthi asinaso isiza se-DR 70+, amathemba ethu okukleliswa cishe azohlala ekulinganeni nesizinda se-DR 26. 

Kuyaphawuleka ukuthi ithrafikhi etholwa yileli sayithi ilinganiselwa cishe ku-833, ephansi kakhulu kunesilinganiso sethu sokuqala esilinganiselwa ku-24K. I-TP.

Ngalezi zibalo ezibuyekeziwe, sidinga ukuhlola kabusha ukuthi umzamo uwufanele yini umvuzo kulesi sigaba. Lokho kuncike egunyeni lewebhusayithi yethu, isifiso sethu sobungozi, kanye nezinsiza ezitholakalayo.

Nakuba i-DR idlala indima ebalulekile yokuqala ekuhlaziyeni kwethu kwe-SERP, kunezinye izici okufanele sizicabangele futhi, njengezixhumanisi.

I-2. Izixhumanisi 

Uma ubuza i-SEO ukuthi ziyini izici eziphezulu zezinga le-Google, kungenzeka ukuthi zizokhuluma "ngama-backlink" ekuphenduleni kwazo. 

Kodwa iyini ngempela i-backlink? Kalula nje, ama-backlink ayizixhumanisi ezichofozekayo kusuka kuwebhusayithi eyodwa kuya kwenye. 

Ama-Backlink nawo abaluleke kakhulu ekubekweni ku-Google, njengoba angenye yezinto eziyisishiyagalombili eziqinisekisiwe zezinga.

Sibone esinyathelweni #1 lokho KD ingasinika inkomba ebanzi yokuthi zingaki izixhumanisi esizozidinga ukuze zilethwe, kodwa izinombolo zezixhumanisi zangempela zizohluka kusayithi ngesayithi.

Ake sibuyele embuzweni wethu wokuthi "indlela yokuqeqesha inja" ku- Uhlolojikelele lwe-SERP futhi ubhekisise izixhumanisi.

• Ukubuka i Domains ikholomu esithombeni esingenhla, siyabona ukuthi umphumela wokuqala unezizinda eziyi-521. Ngaphandle kwalapho singathola izizinda eziyizi-521, kufanele sikhiphe ukuthi kungenzeka ukwedlula lo mphumela.
• Umphumela wesibili unama-116 izizinda. Futhi, lokhu kubonakala kuphezulu uma kuqhathaniswa, ngakho-ke kufanele sigweme ukwedlula lo mphumela nathi.
• Izikhundla #3–10, nokho, zine-≤ 36 izizinda ngayinye, okuyilapho amathuba amaningi elele khona kule SERP.

Singabona kulokhu kuhlaziywa kwesixhumanisi ukuthi ukuphela okuphansi kwe-SERP kulula kakhulu ukuqhekeka-okungenani ngokwezixhumanisi.

Uma sigxila kumphumela wesithupha, singabona ukuthi le sayithi inezizinda eziyisishiyagalombili kuphela. 

Ukuthola izizinda ezingaphezu kwesishiyagalombili kufanele kufezeke emabhizinisini amaningi, ngakho-ke leli kungaba yithuba elihle. 

Kudingeka sazi kuphela ukuthi inani lezimoto ezilinganisiwe zomphumela wesithupha liphansi kakhulu kunelokuqala kwethu TP isilinganiso esingu-24K futhi manje sesingama-851. 

Uma sibheka yonke ithrafikhi ye-SERP, siyabona ukuthi esikhundleni sokwehla kancane kancane, imiphumela yesishiyagalombili neye-10 inethrafikhi elinganisiwe ehlaba umxhwele, i-5,895 kanye ne-3,643, ngokulandelana.

Lokhu kungase kusho ukuthi ithuba lethrafikhi elilinganiselwe lingase lingabi phansi njengo-851, kodwa lingahluka kuye ngokuma kwethu ngqo.

Kuze kube manje, sisebenzisa nje i-DR nezixhumanisi, sibonile ukuthi kuzoba nokwenzeka kanjani ngathi ukukala kule SERP. Siyabona ukuthi ingxenye engezansi ye-SERP (kusuka ezikhundleni #6–10) ifinyeleleka kakhulu kulesi sigaba.

Manje sizodinga ukucabangela indima yenhloso yokusesha ku-SERP. 

3. Inhloso yokusesha

Inhloso yokusesha isetshenziselwa ukuchaza isizathu esiyinhloko sokusesha ku-inthanethi. Ngamanye amazwi, ikhombisa ukuthi kungani umsebenzisi ebhale umbuzo wakhe enjinini yokusesha kwasekuqaleni.

Kodwa isho ukuthini inhloso yokusesha mayelana nokuhlaziywa kwethu kwe-SERP?

Kafushane: Ikhasi lethu lewebhu lidinga ukunikeza impendulo engcono kakhulu ukuze umbuzo ubekwe kahle ku-SERP. Ukuhlonza inhloso yokusesha evelele ku-SERP kungasiza ekunqumeni ukuthi sizoqhudelana kanjani noma ukuthi sizoqhudelana kanjani. 

Iningi lokuqukethwe ku-inthanethi liwela ezigabeni ezingezansi futhi, ekuhlaziyeni kwethu kwe-SERP, kunengqondo ukusebenzisa lesi sigaba: 

• Okuthunyelwe kwebhulogi
• Amakhasi esigaba
• Amakhasi womkhiqizo
• Amakhasi okufika
• Amavidiyo

Masisebenzise amagama angukhiye ka-Ahrefs ukuze sihlole lo mqondo ngemininingwane eyengeziwe. 

Ithi sinewebhusayithi esifuna ukuyibeka ezingeni elithi "backlink checker," futhi sibhale iposi lebhulogi eliqondise kulowo mbuzo.

Lokhu kukodwa ngeke kusenze sikwazi ukukala lo mbuzo, njengoba inhloso yalokhu kusesha iqondaniswe ngokuqinile nezinkampani zamathuluzi e-SEO isizindalwazi esikhulu se-backlink- njengo-Ahrefs. Kulezi zinhlobo zamawebhusayithi, i isheke lokubuyela emuva kungenzeka kube elinye lamakhasi omkhiqizo wabo ayinhloko.

Uma ucabange ngakho, kungani ungachofoza kumphumela "wokuhlola i-backlink" owawungenawo umkhiqizo wokuhlola i-backlink? 

Cishe ubungeke. 

Lokhu kukhipha ukuthi kungenzeka ukukhomba leli gama elingukhiye kuwebhusayithi emaphakathi edala okuthunyelwe kwebhulogi okulula kulesi sihloko.

Ake sicabangele esinye isibonelo esibonakalayo sisebenzisa i-Ahrefs ' Amagama angukhiye Ukuhlola. Masixhume igama elingukhiye elithi “ukudweba ubuso be-picasso” kanjani bese siskrolela phansi siye ku- Uhlolojikelele lwe-SERP.

Ngalo mbuzo, singabona ukuthi imiphumela emi-4 kweyisi-6 kule SERP isekelwe kuvidiyo. Ngakho-ke, singabona ukuthi inhloso yokusesha igxile kokuqukethwe kwevidiyo. 

Ngenxa yokuthi le fomethi yokuqukethwe ibusa kakhulu phezulu kwe-SERP, kungase kube nzima ukukala eduze naphezulu kwale SERP ngaphandle uma sizenzela okuqukethwe kwevidiyo ngokwethu.

Ebuyela ku Uhlolojikelele lwe-SERP ngombuzo wethu wosesho othi "indlela yokuqeqesha inja", singabona ukuthi iningi lama-athikili lapha okuthunyelwe kwebhulogi, kodwa umphumela wesihlanu isici se-SERP yevidiyo.

Lokhu kubonisa ukuthi, okungenani ekusesheni okuthile, abaseshi bafuna iziqondiso zevidiyo kunokuthunyelwe kumabhulogi mayelana nalesi sihloko.

Ngalolu hlobo lwenhloso yosesho oluxubile, kuhle kakhulu ukudala okuqukethwe kuzo zombili izakhiwo, kucatshangwa ukuthi unolwazi nezinsiza zokuncintisana. Lokhu kuzokwandisa amathuba okuvela ku-SERP yaleli gama elingukhiye.

Kafushane, sibonile ukuthi ukuhlaziya inhloso yosesho kungasiza kanjani ukwazisa isu lethu le-SERP nokunquma ukuthi sizoqhudelana kanjani futhi kanjani. 

Manje ake sibheke ikhwalithi yokuqukethwe.

4. Ikhwalithi yokuqukethwe

Kuhle ukwazi ukuthi izinga lokuqukethwe i-Google elilindele lingaba phezulu kakhulu ezihlokweni ezithile.

Ngokwesibonelo, ku-a Imali Yakho Noma Impilo Yakho (YMYL) isihloko, njengeseluleko sezokwelapha, cishe udinga ukuhlinzeka ngokuqukethwe okudalwe noma okubuyekezwe odokotela ukuze uqhudelane ku-SERP. 

I-Google ichaza izihloko ze-YMYL njengezilandelayo:

Ngaphandle uma unezinsiza zokuncintisana ngalezi zinhlobo zama-SERP, khona-ke kuwumqondo omuhle ukuziqhelelanisa nazo. 

Ngisho nasezihlokweni okungezona eze-YMYL, njengokubuyekezwa komkhiqizo, akhona amasayithi afana I-Wirecutter ukuhlaziya ngokuzimela izinkulungwane zemikhiqizo minyaka yonke ngempumelelo enkulu. Ngakho akuzona nje izihloko ze-YMYL ezinokuqukethwe kwekhwalithi ephezulu kakhulu.

I-Wirecutter manje isisekelwa yi-New York Times, ngakho-ke inezinsiza ezinkulu eziseduze. 

Uma ubheka iwebhusayithi yayo, imvamisa ibuyekeza noma ishicilela izindatshana ezingaba ngu-10 ngosuku, futhi lokhu kwenzeka ngaphandle kokubuyekezwa kwayo. “amasonto noma izinyanga zocwaningo” ukuqedela.

Ngakho-ke amasayithi wekhwalithi ephezulu njenge-Wirecutter akuthinta kanjani ukuhlaziya kwethu kwe-SERP? 

Kalula nje, uma kukhona iwebhusayithi enokuqukethwe kwekhwalithi ephezulu ngaphakathi kwe-SERP, kufanele ucabangele ukuthi unazo yini izinsiza zokuncintisana nokuzigqamisa.

Isinyathelo sesi-3. Hlola amanye amathuba

Isinyathelo sokugcina sokuhlaziywa kwethu kwe-SERP ukuhlola noma yimaphi amanye amathuba. Elinye lamathuba amakhulu ongawasebenzisa yizici ze-SERP. 

I-Google ibonakala iyishicilele njengenye yezinto ezibalulekile ekusesheni kusukela ngo-2007. Ngokusho kowayemele ngaleso sikhathi u-Marissa Mayer: 

Thina [Google] sifuna ukukusiza ukuthi uthole impendulo engcono kakhulu, ngisho noma ungazi ukuthi ubheke kuphi.

Kodwa siyini ngempela isici se-SERP, futhi singasibona kanjani?

Isici se-SERP sinoma yimuphi umphumela kuma-SERPs okungewona umphumela wokusesha wemvelo wendabuko. 

Kafushane, lezi ezinye zezici ezivame kakhulu ze-SERP kanye nezidingo zazo eziyisisekelo:

• Ama-snippets afakiwe - Nikeza impendulo emfushane embuzweni.
• Ama-carousels wevidiyo - Dala ividiyo ye-YouTube ngesihloko.
• Amaphekhi ezithombe - Nikeza isithombe esifanele salokho abantu abakufunayo.
• izindaba Top - Shicilela izindaba ezifanele ngesihloko.
• Abantu Babuye Babuza - Phendula umbuzo ohlobene nesihloko.

Ukusebenzisa i-Ahrefs' I-Site Explorer, singabona uhlu lwezici ze-SERP zamanje ku- Amagama angukhiye we-Organic bika ngokufaka noma iyiphi iwebhusayithi kubha yokusesha bese uchofoza ku- Izici ze-SERP isihlungi. 

Esibonelweni esingezansi, ngisebenzise ahrefs.com.

Ihlunga imiphumela ngokucacisiwe Izici ze-SERP kungaba wusizo ekuhlaziyeni izimbangi noma ukuqonda kalula ukuthi iyiphi i-SERP efaka amarenki ewebhusayithi yakho.

Ngakho-ke izici ze-SERP zibukeka kanjani endle? 

Ake sibheke a amazwibela afakiwe ngokuthi "ayini amadevu amakati" kusesho lwe-Google.

Njengoba sibona ngenhla, ukuvela kumazwibela afakiwe kuzosho ukuthi uthole indawo ethengiswayo eningi ye-SERP kunohlu olujwayelekile lwezinto eziphilayo futhi kuzophinde kusho ukuthi umphumela uvela phezulu emiphumeleni yosesho.

Yingakho izici ze-SERP zibhekwa ngamanye ama-SEO njengamakhodi okukopela we-SEO. Bangakwazi futhi ukushayela ithrafikhi eningi kunomphumela wakho ojwayelekile wezinto eziphilayo.

Uma sibuyela esibonelweni sethu sangaphambilini esithi "indlela yokuqeqesha inja," singabona ukuthi Uhlolojikelele lwe-SERP ikhombe umphumela wesihlanu kule-SERP njengesici se-SERP yevidiyo. 

Masichofoze ku-caret eduze kwayo Amavidiyo ukwandisa lo mphumela.

Uma sesichofoze ku-caret, singabona umphumela owandisiwe.

Kunamavidiyo amathathu ku-carousel kusukela ngo-2016, 2017, no-2021. Uma besinezinsiza zokudala okuqukethwe kwevidiyo kulo mbuzo, ukudala ividiyo yakamuva, nekhwalithi ephezulu kungaba isinqamuleli esibalulekile sokubeka kahle kule SERP.

Uma sicabanga ukuthi sikwazile ukubeka ividiyo endaweni yesihlanu, lokhu kuzogxumela iwebhusayithi ye-DR 26 esiyibuke ekuqaleni endaweni yesithupha. 

Uma udale iposi lebhulogi kanye nevidiyo ye-YouTube eqondise kulolu sesho, ungathola ukuthrafikhi emithonjeni emibili kunowodwa.

Kafushane, ukukhomba izici ze-SERP kuwufanele isikhathi sakho uma unezinsiza ezitholakalayo. Izici ze-SERP eziwinayo zisivumela ukuthi sithole indawo ethengiswayo eyengeziwe ye-SERP esikhundleni sokuvelela umphumela owodwa wemvelo wombuzo wosesho. 

Imicabango yokugcina

Ukwenza ukuhlaziywa kwe-SERP kungase kuzwakale kunzima ekuqaleni, kodwa Amagama angukhiye Ukuhlola ikwenza kube lula ngokukunikeza ukubuka konke kwamamethrikhi angukhiye okudingeka uwacabangele. 

Ngemuva kwalokho, kuyindaba nje yokulandela inqubo bese uzibuza:

• Ungakwazi yini ukunikeza impendulo engcono embuzweni wegama elingukhiye kunaleyo eku-SERP yamanje? 
• Ungakwazi yini ukudala okuqukethwe kwekhwalithi ephezulu kunomphumela ophezulu wombuzo?
• Ingabe unezinsiza ezanele zokudala okuqukethwe?
• Ingabe zikhona izici ze-SERP ongazikhomba ukuze uwine ingcebo ye-SERP eyengeziwe?

Uma impendulo ithi "yebo" emibuzweni eminingi engenhla, kufanele ube nethuba elihle lokuchoboza i-SERP.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa ngabakwa-Ahrefs ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.