Ukuhlolwa kwe-Shopify A/B kuyindlela yokuthuthukisa ukuthengiswa kwe-ecommerce ngokwakha amawebhusayithi amabili ahlukene futhi uwasebenzise ngokumelene nomunye. Ukuhlolwa kuhlose ukunquma ukuthi yikuphi okuhlukile okusebenza kangcono, futhi kusetshenziswa idatha evela kokutholiwe, amabhizinisi angenza izinqumo zokuhlawulisa amasu awo okuthengisa.
Uma umusha ekuhloleni kwa-Shopify A/B, ungase ube nemibuzo eminingi, njengokuthi ungakusetha kanjani okungcono kakhulu ukuhlolwa kwe-A/B okusebenzayo? Yiziphi izici okufanele uzihlole? Uqinisekisa kanjani ukuhlolwa kokuhlukaniswa okuyimpumelelo?
Lesi sihloko sizonikeza zonke izimpendulo ezifanele zale mibuzo. Iphinde idingide indlela yokuhlaziya imiphumela yakho bese wenza izinguquko ezifanele njengoba kunqunywa okutholakele. Qhubeka ufunda ukuze ufunde kabanzi.
Okuqukethwe
Uhlolojikelele lokuhlolwa kwe-Shopify A/B
Isetha ukuhlolwa kwe-A/B ku-Shopify
Izindlela ezihamba phambili zokuhlola i-Shopify A/B
Ukuhlaziya imiphumela nokusebenzisa izinguquko
Isiphetho
Uhlolojikelele lokuhlolwa kwe-Shopify A/B
Bangu ngaphezu kwezigidi ezingu-4.4 Shopify amawebhusayithi asabalale emazweni angama-175 emhlabeni jikelele. Yize Shopify iyiwebhusayithi edumile ye-ecommerce, kuphela 5-10% ezitolo zakwaShopify ziphumelele, ezichazwa njengalezo ezinesilinganiso sokuguqulwa kokuthengisa 2-3%.
Izici ezifaka isandla ekwakhiweni kwe ezitolo zakwaShopify, njengeFashion Nova, i-Kylie Cosmetics, kanye ne-Unconditional, ihlanganisa ukusebenzisa izithombe zomkhiqizo wekhwalithi ephezulu, amanani ancintisanayo, isixhumi esibonakalayo esisebenziseka kalula, kanye nekhophi yewebhusayithi ephoqelelayo. Ngalawa macebiso namasu, amasayithi e-ecommerce angasebenzisa ukuhlolwa kwe-Shopify A/B futhi enze izinguquko ezidingekayo ukuze aguqule izivakashi eziningi zibe abathengi.
Isetha ukuhlolwa kwe-A/B ku-Shopify
Lapho uthola ukuthi yini okufanele uyihlole esitolo sakho sakwaShopify, kubalulekile ukuchaza ukuthi yini ngempela ofuna ukuyihlola. Injongo yokuhlolwa izoba nomthelela wokuthi yiziphi izici zokuhlukahluka ozozihlola kanye nendlela yokuqalisa isilingo. Ngezansi izinyathelo ozofuna ukuzilandela ukuze usethe ukuhlolwa okuyimpumelelo kwe-A/B ku-Shopify:
Ukuchaza ukuhlolwa kwakho
Ukuchaza ukuhlolwa kwakho kuyisinyathelo sokuqala noma iyiphi i-ejensi ye-CRO ezosithatha ngaphambi kokwenza ukuhlolwa kwe-A/B kumakhasimende abo. Kubandakanya ukwakha umbono oveza imiphumela enomthelela esinqumweni.
Uma ukwandisa ukuthengisa kuwumgomo wakho oyinhloko, isisekelo sokuhlolwa kufanele sihlose ukuguqula izivakashi eziningi zibe amakhasimende. Ezinye izizathu zokuhlolwa kwe-A/B ukuthuthukisa ukusebenzelana komsebenzisi nokunciphisa amanani okugxuma. Ngakho-ke, ukukhulisa ukuthengisa okuku-inthanethi esitolo sakho sakwaShopify, ukuhlolwa kwakho kwe-A/B kufanele kusekelwe kule migomo.
Isetha ukuhlolwa kwakho
Ngemuva kwalokho kuzodingeka uqhamuke nemibono yokuhlola yokuhlukanisa yakwaShopify. Kunezinto ezahlukahlukene zewebhusayithi ongazihlola ngokumelene nazo, okuhlanganisa:
- Ikhasi lokufika
- Izintengo zomkhiqizo
- Izithombe
- Izihloko
- Izinkinobho zombala wokwengeza ekalishini
- Ikhophi ye-imeyili
- Izipesheli
Ukudala izici zokuhlola ze-A/B kuzoncika ezibalweni ongaziqongelela ezihlobene nalokhu kuhlukahluka okuthile. Nokho, kungase kube nzima lapho uzama ukukhomba ukuthi yini okufanele uyihlole. Futhi, ungaba namakhasimende avakashela isitolo sakho kodwa ashiye maduze ukuze athole idatha ebalulekile mayelana nokuziphatha kwawo.
I-Shopify inikeza abasebenzisi bayo idatha yobuningi mayelana namakhasimende abo, okuhlanganisa idatha yobuningi, uhlobo olungcono kakhulu lapho uhlaziya ukuziphatha komsebenzisi.
Ngaphezu kwalokho, ukusetshenziswa third-party ikhasimende ethungatha software like Hotjar kungaba umqondo omuhle. I-Hotjar isebenzisa amamephu okushisa ukuze ibonise ukuthi amakhasimende axhumana kanjani nesitolo sakho sakwaShopify. Usebenzisa izibalo ezisuka kulawa mamephu okushisa, ungabese ukhiqiza izivivinyo zokuhlukanisa ukuze uthuthukise ukuguqulwa.
Isetha okuhlukile kokuhlolwa kwakho
Kulesi sinyathelo, uzodala izinto eziyimpinda ekhasini lakho le-Shopify. Udinga ukuqala ngemibono enomphumela osebenza kahle kakhulu. Okunye okuhlukile kokuhlola kufaka phakathi:
- Intengo ephezulu yomkhiqizo komunye wemikhiqizo yakho
- Faka umbala ku-A uma uqhathanisa no-B lapho ubizela esenzweni
- Izithombe zendlela yokuphila ziqhathaniswa nezithombe zesitudiyo zezithombe zomkhiqizo ofakiwe
- Isakhiwo sekhasi esilula ngokumelene nesakhiwo esiyinkimbinkimbi
- Okunikezwayo okufana namadili e-BOGO, njengokuthenga eyodwa, thola inani lentengo elilodwa uqhathanisa nokuthenga elilodwa, thola amabili mahhala
Ukugijima ukuhlolwa
Ukuqhuba isivivinyo kuqondile, kunezindlela ezimbili eziyinhloko zokukwenza; okwenziwa ngesandla noma okuzenzakalelayo.
Ukuhlola mathupha kufanela amawebhusayithi akwa-Shopify anethrafikhi ephansi, kuyilapho okuzenzakalelayo kulungele izinkundla ze-Shopify ezinethrafikhi ephezulu.
Uma usebenzisa indlela yokwenza okwenziwa ngesandla, uphinda itimu ebukhoma ngenkathi uyiqamba ngokuthi A no-B. Endikimbeni ehlukile ethi B, hlela izakhi ofuna ukuzivivinya ngokumelene nazo.
Ngemva kokuhlela amatimu, washintshanise njalo ngehora noma nsuku zonke ukuze uhlole ukusebenza kwawo futhi ubone ukuthi iyiphi enikeza imiphumela ehamba phambili.
Ngenkathi uwashintsha, khumbula ukugcina izikhawu zesikhathi zilingana. Ngale ndlela, uzothola imiphumela enembe kakhulu, ukwazisa kangcono izinqumo zakho.
Okokugcina, rekhoda imiphumela yangehora noma yansuku zonke kusipredishithi ukuze ugade ukusebenza kwezindikimba.
Ngaleso sikhathi, uma usebenzisa ukuhlola okuzenzakalelayo kwe-A/B, inqubo yabelana ngokufana okuthile nendlela eyenziwa ngesandla. Ukuhlola okuzenzakalelayo kubandakanya ukushintsha amatimu ngosizo lohlelo lokusebenza.
Kunenqwaba yezinhlelo zokusebenza/amathuluzi okuhlola we-Shopify A/B ongawasebenzisa, futhi amanye awo afaka phakathi I-Google Yenza ngcono, Ngokuhle, Futhi Convert. Ngenkathi amanye alawa mathuluzi emahhala, amanye adinga ukubhalisa.
Isibonelo, i-Google Optimize iyithuluzi lokuhlola le-Shopify A/B lamahhala, okwenza kube indlela enkulu yokuthi amabhizinisi amancane aqale ukuhlola.
Kodwa, uma ibhizinisi lakho linesabelomali esikhulu, i-Optimizely iyithuluzi eliphelele, elibiza okungenani $ 36,000 njalo ngonyaka. Ngaleso sikhathi, amabhizinisi aphakathi kwebanga angasebenzisa Guqula, amanani aqala phansi njenge $ 99 ngenyanga.
Ngenkathi usebenzisa ithuluzi olikhethile, qala ngokwenza umfanekiso wokuguquguquka okubukhoma okuhlolayo, futhi ukusho ukuthi A no-B.
Yenza izinguquko ozifunayo kokuthi B. Isibonelo, uma uhlola intengo yomkhiqizo, lungisa intengo kutimu B, futhi kuzokwenziwa ukuhlolwa kwe-A/B.
Uhlelo lokusebenza luzoshintsha amatimu ngokuzenzakalelayo nsuku zonke ngo-12:01 am phakathi nesikhathi owenza ngaso ukuhlola.
Njengoba uhlelo lokusebenza lushintsha okuhlukile nsuku zonke, luzophinda lugcine irekhodi lezibalo; ngakho-ke, asikho isidingo sokubhala phansi izibalo kuspredishithi. Ungabe usubhekisela kudatha eqoshwe ethuluzini lokuhlola le-Shopify A/B ukuze likuqondise ekutheni uyamukela yini itimu entsha noma endala.
Izindlela ezihamba phambili zokuhlola i-Shopify A/B
Amanye amathiphu namasu angasiza ukuthuthukisa amathuba okuhlolwa okuphumelelayo kwe-Shopify A/B. Zihlanganisa okulandelayo:
Hlola i-elementi eyodwa ngesikhathi
Ukwenza ukuhlolwa kokuhlukanisa okukodwa ngesikhathi kubalulekile njengoba kukunikeza imiphumela enembe kakhulu ngokungafani nokuhlola izici eziningi.
Isibonelo, uma uhlola izinto ezingaphezu kweyodwa futhi ubone ushintsho ekuguquleni ukuthengisa, ukunquma ukuthi iyiphi into esize ukukhulisa ukuthengisa cishe akunakwenzeka. Isibonelo, uma uhlola izici ezinhlanu, ezimbili kungenzeka zisize ukukhulisa izinga lokuguqulwa, kanti ezinye ezintathu kungenzeka zehlise izinga lokuguqulwa lokuthengisa.
Ngaphezu kwalokho, ungase ufune ukugcina okuguquguqukayo nokuguqulwa okuphezulu ngenkathi ushiya ukuguqula okuphansi. Ukushintsha okuhlukile okukodwa ngesikhathi kubalulekile njengoba kungasiza ukukhulisa amazinga okuguqulwa ekuhlolweni kokuhlukaniswa okuzayo.
Ukuhlola ukubaluleka kwezibalo
Njengoba kunezici eziningi zakwaShopify ongazihlukanisa, sebenzisa idatha evela kuwebhusayithi yakwaShopify ukuze unqume ukuthi yikuphi ofuna ukukuhlola nokushintsha.
I-Shopify inamathuluzi okukusiza ukuthi ubone ukuthi yiziphi izigaba noma izici amakhasimende angazinaki kuwebhusayithi yakho. Isibonelo, usebenzisa izibalo zabo, kulula ukunquma ukuthi amadili e-BOGO asebenza kangcono yini kunezibhengezo zesihloko.
Uzobe usufuna ukushintsha okuguquguqukayo okunomthelela omkhulu ngemva kokuhlolwa.
Ukuhlola kokubili izinguquko ezincane nezinkulu
Ukuhlolwa kwe-A/B kusebenza kahle kakhulu uma uthatha amathuba amakhulu. Nokho, lokhu akusho ukuthi kufanele uzibe ukwenza izinguquko ezincane kuwebhusayithi yakho. Khumbula ukuthi ukuhlola kwakho ngethemba kuzoholela ekwandeni kokuthengisa.
Isibonelo, ngenkathi kuhlolwa ukuthi izintengo eziphakeme zomkhiqizo ziletha ukuthengisa okwengeziwe, kuwubuhlakani futhi ukuhlola izinto ezincane ezinomthelela, njengendawo yenkinobho yokwengeza ikalishi. Lezi zinguquko ezincane zingasiza ukukhuthaza ukuthengisa ngisho nangaphezulu.
Hlola ngokuqhubekayo
Ukuhlolwa kwe-Shopify A/B kufanele kube inqubo eqhubekayo. Ngemva kokufinyelela umgomo wakho wokuhlola, ungakhetha enye into ongayihlola.
Isibonelo, uma usulihlolile ikhasi lokubikezela, ungahlukanisa-ukuhlola izithombe zomkhiqizo.
Ukwenza izivivinyo eziningi nokwenza izinguquko ezidingekayo ngethemba lokuthi kuzothuthukisa iwebhusayithi yakho ye-ecommerce ngokuqhubekayo.
Ukuhlaziya imiphumela nokusebenzisa izinguquko
Indlela yokukala imiphumela
Ukulinganisa imiphumela yakho kuyisinyathelo sokuqala ngaphambi kokwenza noma yiziphi izinguquko zewebhusayithi. Ngemva kokwenza ukuhlolwa kokuhlukanisa, kufanele uqoqe idatha. Idatha ifakazela ukuthi kube nobufakazi boshintsho lokuziphatha komsebenzisi lapho besebenzisa iwebhusayithi yakho yakwaShopify. Ungasebenzisa izindlela ezahlukahlukene ukuze uqoqe futhi urekhode idatha:
- Irekhoda kumaspredishithi
- Amathuluzi okuhlaziya angaphakathi akwaShopify
- I-Google Analytics ukulandelela imiphumela
Ngokurekhoda mathupha, isipredishithi singakusiza ukulandelela imiphumela. Isibonelo, lapho uhlola izici zetimu, setha i-alamu ukuze ushintshe okuhlukile nsuku zonke, njengango-8am noma phakathi kwamabili. Qopha imiphumela isikhathi ngasinye. Qaphela izibalo zika-Shopify ngenkathi uzidlulisela kusipredishithi.
Izibalo ze-Google kanye ne-Shopify zenza kube lula ukuqoqwa kwedatha ngokwenza yonke into ngokuzenzakalelayo phakathi nokuhlolwa. Izibali zabo zihlinzeka ngezilinganiso ezinembile zokuguqulwa ukuze zisize ekwenzeni izinqumo ezingcono.
Imiphumela yokutolika
Isinyathelo esilandelayo ukuhumusha imiphumela, okuzoba nomthelela ezinguqukweni ozenzayo. Usebenzisa idatha eqoqwe kusukela kumathuluzi ezibalo akwa-Shopify noma i-Google Analytics, ungaqonda kangcono ukuthi yiziphi izinhlobo zokuhlola ezisebenze kangcono. Isibonelo, lapho uhlola amatimu amabili, sebenzisa imiphumela ukwenza ukwahlulela kwakho ngokuthi iyiphi eyenze kangcono. Bese ukhetha itimu enethonya elihle ekuthengisweni kwe-ecommerce kwesitolo.
Ukwenza izinguquko ngokusekelwe emiphumeleni
Ngemva kokuhlonza okuhlukile okusebenza kahle kakhulu, kufanele wenze izinguquko ezidingekayo, ezinjengokukhetha okuhlukile okulethe imali eyengeziwe esitolo.
Ukuze wenze ushintsho, hlela iwebhusayithi kuseva noma ohlangothini lweklayenti lapho ikhasi lilayisha. Enza ngendlela oyifisayo ekugcineni kwekhasimende lapho wenza izinguquko ezincane noma ohlangothini lweseva ukuze uthole izinguquko ezibaluleke kakhulu.
Isiphetho
Shopify ukuhlolwa kwe-A/B kubalulekile ezinkampanini ze-B2C, ama-dropshippers, nabathengisi ukusiza ukukhulisa ukuthengisa kwabo. Amathuluzi afana ne-Hotjar, i-Google Analytics, i-Shopify Analytics, ne-Google Optimize yenza kube lula ukuthuthukisa imibono yokuhlola ehlukanisayo, ukwenza izivivinyo, ukuhlaziya imiphumela, nokwenza izinguquko ezidingekayo.
Amabhizinisi kufanele enze izinguquko ngokusekelwe ekubalulekeni kwalokho akutholile. Ngaphezu kwalokho, ukuhlolwa kwe-A/B kufanele kube inqubo eqhubekayo, ehlelekile esetshenziswa abathengisi ukuqhubeka nokuthuthukisa nokuhlawulisa. amapulatifomu e-ecommerce.
