Izikhwama Zokuthenga: Kungani & Kanjani Ngokwezifiso Kulo nyaka

Lapho umuntu ephuma eya ohambweni lokuthenga, kungakhathaliseki ukuthi uhambo lufushane kangakanani noma ukuthi izinto zincane kangakanani, isikhwama sokuthenga sihlala sibonakala siwusizo ekuphatheni izinto. Njenganoma imuphi umkhiqizo wokuthengisa, ngaphandle kokutholakala yonke indawo kwezikhwama zokuthenga namuhla, kuhlale kunendawo yokwenza ngokwezifiso, kungaba okokufaka uphawu, ukusebenza, noma izinjongo zobuhle.

Qhubeka ufunde ukuze uhlole izizathu zokwenziwa ngokwezifiso kwezikhwama zokuthenga, futhi uthole imibono ekhuthazayo yokwenza ngokwezifiso izikhwama zokuthenga ezigqamayo kulo nyaka.

Okuqukethwe
1. Kungani wenze ngokwezifiso izikhwama zokuthenga?
2. Imakethe yomhlaba wonke yezikhwama zokuthenga
3. Imibono ekhuthazayo yokwenza ngokwezifiso isikhwama sokuthenga
4. Kugxilwe kumabhrendi, ukwenza ngokwezifiso okugxile kwisipiliyoni

Kungani wenze ngokwezifiso izikhwama zokuthenga?

Esimeni sokuncintisana sokudayisa, izikhwama zokuthenga ezenziwe ngendlela oyifisayo zisebenza ngaphezu nje kwezinkampani zenethiwekhi kodwa ngokuvamile njengethuluzi lokuthengisa amabhizinisi angalisebenzisa ukuze akhulise ubukhona bawo futhi akhe ubudlelwano obude, obujulile namakhasimende. Ukubaluleka kwazo kuhlanganisa:

1. Ukukhulisa umkhiqizo: Izikhwama zokuthenga ezenziwe ngokwezifiso zisebenza njengotshalomali olunolwazi ekukhangiseni okungenzi lutho. Ukuhluka nokusebenza komklamo wesikhwama kungathuthukisa ngokuphawulekayo ukukhunjulwa komkhiqizo futhi ukufinyelela komkhiqizo kudlulela ngalé kwesitolo sangaphambili, njengoba amakhasimende ephatha ilogo yenkampani nxazonke, aguqule yonke indawo lapho aya khona abe indlela yokuthengisa.

2. Ukuphakamisa ulwazi lwamakhasimende: Izikhwama zokuthenga eziklanywe ngokucatshangelwayo zisebenza njengobufakazi bokunaka kwebhizinisi imininingwane nokunakekelwa kwamakhasimende, zisiza ekulolongeni okuhlangenwe nakho kokuthenga okungasoze kwalibaleka kanye nombono ohlala njalo. Zithuthukisa umuzwa othintekayo, zenze amakhasimende azizwe aziswa futhi akhuthaze nakakhulu ukwethembeka komkhiqizo. Lokhu kubonakaliswa kwenani okubonakalayo kungaguqula abathengi abavamile babe abameleli bomkhiqizo.

3. Iphromoshini ehlukahlukene: Izikhwama ze-tote zangokwezifiso ziyakhanya kumongo wokuphromotha. Noma ngabe inkampani noma ukwethulwa komkhiqizo, umbukiso wezohwebo, noma umcimbi, isikhwama sokuthenga esingokwezifiso singathwala umlayezo womkhiqizo uye kubabukeli abaningi. Labo abanemiklamo ye-pragmatic baqinisekisa ukusetshenziswa kwabo okuphindaphindiwe, isikhathi ngasinye besebenza njengomlayezo wokukhangisa ocashile kodwa onamandla.

4. Ukuzibophezela ekusimameni: Esikhathini lapho izindaba zemvelo zibaluleke kakhulu, izikhwama eziqaphela imvelo ziwubufakazi bokuzinikela komkhiqizo ekuphathweni kwemvelo. Ukukhetha izinto ezisimeme kanye nemiklamo akuzuzisi nje kuphela iplanethi kodwa futhi kuqondanisa umkhiqizo nezindinganiso zokuziphatha zamakhasimende ayo, okuthuthukisa ukuzethemba nokwethembeka komkhiqizo.

5. Imfashini kanye ne-synergy yokudayisa: Emikhakheni lapho idizayini igcizelelwa kakhulu, njengemfashini nezitolo, izikhwama zokuthenga ezenziwe ngokwezifiso eziklanywe kahle zinamandla okukhuphuka zisuka ekupakishweni nje ziye ezintweni ezifiselekayo. Ngakho-ke, ezinye zingabekwa njengempahla ethengiswayo noma isikhwama sokuthenga somklami, okwengeza isendlalelo sokuhluka nokufiseleka ekuhlinzekweni komkhiqizo kuyilapho kusebenza njengendlela entsha yemali engenayo yabathengisi.

Imakethe yomhlaba wonke yezikhwama zokuthenga

Imakethe yomhlaba wonke yezikhwama zokuthenga, elinganiselwa ku-US$ 11.9 million ngo-2021 kanye ne-US$ 12.59 million ngo-2022, kulindeleke ukuthi ikhuphuke ifinyelele ku-US$ 19.77 million ngo-2030. (CAGR) ka-5.80% ngesikhathi sokubikezela kusukela ngo-2023 kuya ku-2030. 

Izikhwama zokuthenga ezingasetshenziswa kabusha, ikakhulukazi, ziye zavela njenge ekhula ngokushesha futhi enkulu kunazo zonke, ngokuphambene kakhulu nokwehla kwesabelo semakethe sezikhwama zokuthenga ezingasebenziseki kabusha ezibonwe kusukela ngo-2021. Lolu shintsho luhambisana nokunyakaza komhlaba wonke ukuze kukhishwe izikhwama zokuthenga zepulasitiki ezisetshenziswa kanye ezisetshenziswa kanye, eziye zavinjelwa ngokusemthethweni noma zakhokhiswa imali eyengeziwe ngesikhathi sokuthengisa ezitolo noma ezitolo ezinkulu emazweni amaningi. 

Idatha evela ku-United Nations, kusukela ngoJulayi 2018, kubonisa ukuthi amazwe angu-127 kwangu-192 abuyekeziwe asebenzise imithethonqubo ngezikhwama zepulasitiki, amazwe acishe abe ngu-83 aphoqelela ukuvinjelwa kokusatshalaliswa kwamahhala kwezikhwama zepulasitiki zokudayisa.

Lezi zinyathelo ziqhube kakhulu ukukhula kwemakethe yezikhwama zokuthenga. Ngokuyekwa kwezikhwama ezisetshenziswa kanyekanye ezisatshalaliswa ngokukhululekile ezitolo zezitolo, abantu manje sebeyalelwa ukuba balethe izikhwama zabo zokuthenga noma, esikhundleni salokho, bathole izindleko ezengeziwe zezikhwama ezilahlwayo ohambweni ngalunye lokuthenga—inketho engavamile kakhulu ikakhulukazi kubathengi abaqaphela izindleko.

Imibono ekhuthazayo yokwenza ngokwezifiso isikhwama sokuthenga

Ukuqamba okusha okuluhlaza

Ukufaka izinto ezibolayo, ezigaywe kabusha, kanye nokuqukethwe okuthuthukisiwe, kanye nemiklamo emisha enciphisa umthelela wendawo imele okuphambili ekwenzeni ngokwezifiso izikhwama zokuthenga. Izindlela ezintsha eziluhlaza ezinjalo azihlanganisi nje kuphela isidingo sabathengi sokusimama kodwa futhi zibeka uphawu njengabahlanganyeli abanomthwalo wemfanelo emizamweni yomhlaba wonke yezemvelo.

Phakathi kwazo zonke izinto zesikhwama se-tote ezigaywa kabusha nezisebenziseka kabusha, izinto ezisekelwe ephepheni zikhethwa ngokuphawulekayo, zidonsa ukunakwa okukhulu. Akukhona nje ukuthi ucwaningo lubonisa lokho izikhwama zokuthenga amaphepha Uthole i- ingxenye yemakethe ehamba phambili, kodwa amaphepha nawo aqashelwa ngazwi linye ngabathengi njengento engcono yemvelo. Ngokuqondile, U-65% wabathengi baseNingizimu Afrika futhi 59% yabathengi base-US bakholelwa ukuthi ukupakishwa kwephepha/amakhadibhodi kungafakwa ekhaya, futhi u-42% wabathengi baseNingizimu Afrika kanye no-43% wabathengi baseMelika bacabanga ukuthi amaphepha kulula ukuwasebenzisa kabusha.

Eqinisweni, nge-a i-CAGR ethembisayo ye-3.9% kanye nesibikezelo semali engenayo esifinyelela ku-US$ 7.5 billion, Izikhwama zokuthenga zephepha ze-Kraft kubonakale kuyinketho yakudala egaywa kabusha. Ukuhambisana kwephepha nezinqubo zokuphrinta zekhwalithi ephezulu kuqhubezela nokuqinisa isimo salo njengenketho ephambili yemikhiqizo ewubukhazikhazi nezitolo zezitolo efuna ukwenziwa ngokwezifiso okuhlukile.

Ngaphandle kwezikhwama zephepha, izikhwama zokuthenga zendwangu ezingasetshenziswa kabusha eyenziwe ngokotini, i-jute, i-hemp, nekhanvasi inikeza ukuqina nokusebenziseka kabusha, ilungele ukutshalwa kwezimpawu zesikhathi eside. Zithintana nabathengi abaqaphela imvelo ngokuphila kwabo isikhathi eside nokusimama.

Ngokungeziwe ekukhethweni kwempahla, imiklamo ehambisana nobunikazi bomkhiqizo ingagqamisa itimu yokusimama. Lokhu kungafezwa ngokuhlanganisa imiklamo yemvelo, nemiqondo egcizelela ukuqaphela indawo ezungezile. Ngaphezu kwalokho, ukuhlanganisa izici ezifana nezindikimba zokongiwa kwezilwane zasendle, imidwebo yamandla avuselelekayo, kanye nezindaba ezikhuthaza ubungane bemvelo nakho kungathuthukisa umlayezo wokusimama.

Ukuphakama komuntu siqu

Isikhwama sokuthenga esiqondene nawe imibono ibandakanya isu elihloselwe ukuthuthukisa ukuzizwisa kwekhasimende ngokufaka amadizayini, izici ezisebenzisanayo, nokuthinta komuntu siqu okubonisa ubunikazi bomkhiqizo. Ukuhlanganisa izici ezihambisana nezinga lomuntu siqu nabathengi—kusuka kumiklamo ebhekwe ngaphambili kuye ezindleleni zokubonisana zedijithali—kwenza amabhrendi athuthukise ngokuphawulekayo ukusebenzelana kwamakhasimende futhi kukhuthaze ukwethembeka. Le ndlela igqamisa ukubaluleka kokusungula ukuxhumana komuntu siqu ngezikhwama zokuthenga eziqondene nawe.

Ukwenza kube ngokwakho emaphaketheni bekulokhu kugxile kubuchwepheshe bokuphrinta bedijithali, obuhlotshaniswa ngokuqondile namandla ezindleko eziphansi ngisho nangaphandle kwezidingo zevolumu enkulu. Lokhu kuvumela ubuhlakani obukhulu ekwenzeni umklamo ube ngokwakho. Ukuphrinta kwedijithali ezikhwameni zokuthenga manje ihola imizamo yokuphrinta yomuntu siqu, enikeza amandla okuguqula umsebenzi wobuciko okhethiwe noma izithombe zibe izikhwama ze-tote ezihlukile, eziphrintekayo. Le nqubo ivula amathuba amaningi okwenza ngokwezifiso, njengoba ukuhlukahluka kokuphrinta kwedijithali kukwazi ukukhiqiza yonke into kusukela kumiklamo eqondile kuya kumaphethini ayinkimbinkimbi.

Ngaphezu kwalokho, ngokuthuthukiswa kwemiklamo esebenzisanayo, ukusetshenziswa kwezinto ezisebenzisanayo ezifana namakhodi e-QR okusebenzelana kwedijithali manje kungaqinisekisa ukuthi isikhwama ngasinye siphethe okukhangayo okuhlukile, okukwazi ukuletha imiklamo ehleliwe ebhekelela inani labantu elithile noma izethameli eziqondiwe. Ukuvela kobuchwepheshe be-Augmented Reality (AR) kuthuthukisa ngokwengeziwe ukukhanga nokuzijabulisa okusebenzisanayo kokuhlangenwe nakho kwezikhwama zokuthenga. Ngokusebenzisa i- ukusetshenziswa okuqanjiwe kwamakhodi we-AR, ukwenza ngendlela oyifisayo amaqembu ahlukahlukene okuqondiwe kuyenzeka, ngisho nangenqwaba yama-oda.

Inqubo enjalo yenziwa lula ngokusetshenziswa kwamakhodi e-QR ahlelwe ngokuhlelekile axhunywe kokuhlangenwe nakho okuhlukahlukene kwe-AR, okwenza isethi ngayinye yezikhwama zokuthenga zethule isethi ehlukile yamakhodi e-QR. Lawa makhodi aklanywe ngobuchule ukuze alethe ulwazi oluhlukahlukene lwabasebenzisi oluhambisana nezinjongo zemikhankaso ethile.

Ukunikeza umbono nje ukuthi i-AR yamukelwe kahle kangakanani ekusizeni ukuthengisa imboni, u-Shopify ucaphune inhlolovo ye-Google yango-2019 ethole ukuthi izingxenye ezimbili kwezintathu (66%) zabathengi banentshisekelo yokusebenzisa i-AR ukwazisa izinqumo zabo zokuthenga. Ukwengeza, kulindeleke ukuthi ngo-2025, cishe u-75% wabantu bomhlaba futhi cishe bonke abasebenzisi be-smartphone bazovame ukusebenzisa ubuchwepheshe be-AR.

Ukusebenza kokuzizwisa komuntu siqu kwe-AR, nokho, kuncike kakhulu ekwakhiweni kokuqukethwe kanye nokuhlanganiswa okungenazihibe kobuchwepheshe. Le ndlela yokusungula empeleni ayihlosile kuphela ukuthuthukisa ukusebenzisana kwamakhasimende nomkhiqizo kodwa futhi nokuqoqa idatha ebalulekile esekelwe ekuzibandakanyeni komsebenzisi nokuqukethwe kwe-AR.

Sekukonke, ukwenza kube ngokwakho ekwakhiweni kwezikhwama zokuthenga kumayelana nokudala ukuxhumana okujulile namakhasimende ngenhlanganisela yokuphrinta kwedijithali, umsebenzi wobuciko wangokwezifiso, nezinto ezintsha ezisebenzisanayo ezifana namakhodi e-QR kanye ne-AR. Lezi zici, eziholela kokuqukethwe ku-inthanethi noma izinyuso ezikhethekile, zibonisa indlela intuthuko yezobuchwepheshe eyicebise kakhulu inqubo yokwenza ngokwezifiso izikhwama zokuthenga.

Okungaphelelwa yisikhathi kabusha

Uma sicabanga ngezingxoxo zangaphambili ezibonisa ukuduma kwezikhwama zokuthenga ezisimeme nezenzelwe umuntu ngokuhlanganyela, sekuyisikhathi sokucabangela ukuhlanganisa imiklamo yakudala nezinto ezisimeme noma imiqondo noma ukuhlanganisa izinga eliphezulu lokwenza kube ngokwakho. Le ndlela yokuhlonipha ayigcini nje ngokuhlonipha izindinganiso zendabuko kodwa futhi ihlangabezana nezidingo zesimanje. I-synergy enjalo ihlose ukuqinisekisa ukuhambisana okuhlala njalo kanye nokukhanga kwezikhwama zokuthenga kuzwakala ezinhlobonhlobo zezizukulwane, izintandokazi, nezindlela zokuphila.

Ukukhanga kwemiklamo yakudala kungavuselelwa ngalezi zibuyekezo zamanje. Lokhu kungase kuhlanganise ukuhlanganisa imiklamo yezithombe zamanje ku-a isikhwama sokuthenga zakudala noma ukucabanga kabusha ukwakheka nokusebenza kwesikhwama ukuze kuhlangatshezwane nezidingo zamanje zokwenza ngendlela oyifisayo zabathengi.

Ngokuqondile, imibono yokwenza ngokwezifiso engaphelelwa yisikhathi njenge izikhwama zokuthenga minimalist noma izikhwama zokuthenga ezinamapulangwe aphakathi nendawo zingamanye amadizayini akudala angalungiswa ngendlela entsha ngokusimama engqondweni, noma ngabe ngomklamo womqondo, ukukhetha kwempahla, -noma kokubili.

Kungakhathaliseki ukuthi ubulula nokucaca kwemiklamo emincane noma ubunkimbinkimbi bamaphalethi angathathi hlangothi, njengamathoni omhlaba neminye imibala engaphansi, le miklamo engaphelelwa isikhathi ngokwemvelo iqondana nemilayezo eco-friendly ngokufanelekile nangokungenamthungo. Ngokulungiswa okucashile, le mibala engashiwo lutho futhi engathathi hlangothi ingaphelelisa ngokuphelele noma iyiphi itimu ne-ethos eqaphela imvelo.

Ngakolunye uhlangothi, imiklamo ethile yezikhwama zokuthenga engaphelelwa isikhathi ingabonisa kahle futhi ikhulise abantu abahlukile babathengi, uma kubhekwa izici zabo ezihlukile kanye nokubikezela kusengaphambili. Imiklamo ye-monochrome yakudala emnyama, emhlophe, noma imithunzi empunga, isibonelo, inikezela ngobuhle obungapheli obuhlangana kahle nanoma yisiphi isithombe somkhiqizo noma ukugqama komuntu siqu.

Ngokufanayo, izinga eliphezulu noma izikhwama zokuthenga zikanokusho ezigqamisa izinto ezisezingeni eliphezulu kanye nobuciko bezandla akuthembisi nje kuphela ukuphila isikhathi eside kodwa futhi nethuba elihle kakhulu lokwenza kube ngokwakho kulabo abazisa ubuhle futhi babeke phambili ikhwalithi kunezindleko, izethule njengezinketho ezikahle zabantu abanokunambitha okunokuqonda kanye nezintandokazi ezicolisisiwe.

Ngamafuphi, le miqondo yezikhwama zokuthenga zakudala inikeza isisekelo esivumelana nezimo sokuhlanganisa ukusimama noma ukwenza kube ngokwakho, ngenxa yekhono labo elingokwemvelo lokuhlangana ngaphandle komthungo nezitayela ezihlukahlukene. Imvelo yabo ephansi ehambisana nezinye izinkambiso kunokuba isibekele iphinde iqinisekise ubukhona babo obuhlala njalo esigcawini.

Okugxile kumabhrendi, ukwenza ngokwezifiso okugxile kwisipiliyoni

Umqondo wohlobo olugxile ekwenzeni umkhiqizo, olugxile kwisipiliyoni sokwenza ngokwezifiso izikhwama zokuthenga alusebenzi nje njengethuluzi lesu lokukhulisa umkhiqizo kodwa futhi njengendlela yokuthuthukisa ulwazi lwekhasimende. Ngokuhlanganisa izici ezifana nokwenza izinto ngezindlela ezihlukahlukene zokuphromotha nokuzibophezela ekusimameni emiklamo yezikhwama zokuthenga, amabhizinisi angathuthukisa kakhulu ukubonakala kwawo nokukhanga kwawo. Le ndlela iphinde ihambisane nokusebenzisana phakathi kwemfashini nokuthengisa, lapho ukukhanga kobuhle bokwenza ngokwezifiso kudlala indima ebalulekile ekuhlonzeni umkhiqizo.

Ngokumelene nesizinda sokwanda kokuqwashisa ngemvelo kanye nezinyathelo zokulawula ukuze kunqandwe ukusetshenziswa kwepulasitiki, siyanda isidingo sezikhwama zokuthenga ezibonisa ukuqamba okusha okusimeme nokwenza kube ngokwakho. Lokhu kushintshela ekuzinzeni kugqamisa ukubaluleka kwemibono yokudala ekwenzeni ngokwezifiso komuntu siqu. Ukuze bahlale bephambili emakethe eqhudelanayo kuyilapho bethuthukisa isibopho sezemvelo, amabhizinisi angasebenzisa amasu ahlanganisa ukuqamba okusha okusimeme nomklamo ongaphelelwa isikhathi ukuze akhe ukuxhumana okuqinile nababukeli bawo.

Ukuze uthole ugqozi olwengeziwe, amathrendi akamuva embonini kanye nemininingwane, kanye nezibuyekezo zebhizinisi zokwenza ngokwezifiso ezintsha, vakashela I-Chovm.com Iyafunda ngokuvamile ngemibono ekhethekile kanye nolwazi lwakamuva lwe-wholesale.