Okuqukethwe
● Isingeniso: Isimo Samanje Sezinwele Ezimfushane Embonini Yobuhle
● Izinhlobo Zemvume Yezinwele Ezimfushane: Ukunakekela Izidingo Ezihlukahlukene Zabathengi
● Ibhizinisi LamaPerm Ezinwele Ezimfushane: Amathuba Amasaluni Nabakhiqizi Bemikhiqizo
● Amasu Okuthengisa Amasevisi Nemikhiqizo Yezimvume Zezinwele Ezimfushane
● Isiphetho
Isingeniso: Isimo Samanje Sezinwele Ezimfushane Embonini Yobuhle
Imboni yobuhle ibona ukuvela kabusha okumangalisayo kwezimvume zezinwele ezimfishane, okuwumkhuba osethelwe ukuchaza kabusha ukuguquguquka kwemakethe ngo-2025. Le mvuselelo ayisona nje isitatimende semfashini esidlulayo; imele ushintsho olubalulekile kokuthandwa ngabathengi kanye nethuba elinenzuzo kumabhizinisi asemkhakheni wokunakekelwa kwezinwele.
Ngokwezilinganiso zezimboni, imakethe yemikhiqizo evumela izinwele emhlabeni wonke kulindeleke ukuthi ifinyelele ku- $ 1.5 billion ngo-2025, ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-4.8% ukusuka ngo-2020 kuya ku-2025. Lokhu kuhlinzwa kudalwe ukwanda kwesidingo sezinwele ezingalungiswa kahle, eziguquguqukayo ezinikeza kokubili isitayela nokulula.
Ukuthandwa kwezimvume zezinwele ezimfishane kudlulela ngalé kwezibalo zabantu zendabuko. Ngenkathi abesifazane abaneminyaka engu-25-40 behlala beyisizinda sabathengi, kukhona ukukhuphuka okuphawulekayo kwentshisekelo kuzo zombili izizukulwane ezincane kanye nabathengi besilisa. Lokhu kuhlukahluka kwemakethe okuhlosiwe kuvula izindlela ezintsha zokuthuthukiswa komkhiqizo kanye nokunikezwa kwezinsizakalo kumasaluni emhlabeni jikelele.
Njengoba sijula kulo mkhuba, kuyacaca ukuthi izimvume zezinwele ezimfishane azigcini nje ngokushintsha izinwele zezinwele - zihlela kabusha amasu ebhizinisi embonini yobuhle. Kusukela ezinsizakalweni ze-salon kuya ekukhiqizweni kwemikhiqizo, imiphumela eshubile yalo mkhuba idala amathuba amaningi okuqamba izinto ezintsha, ukwanda kwezimakethe, kanye nokukhula kwemali engenayo.
Izinhlobo Zezimvume Zezinwele Ezimfushane: Ukunakekela Izidingo Ezihlukahlukene Zabathengi
Imakethe yezinwele ezimfishane ithuthukile ukuze ihlangabezane nokuthandwa kwabathengi okuhlukahlukene, inikezela ngezitayela ezahlukahlukene ezibhekelela izinhlobo zezinwele ezahlukahlukene kanye nobuhle bomuntu siqu. Izitayela ezidume kakhulu zifaka amagagasi olwandle, ama-spiral curls, namagagasi omzimba agqamayo. Ngokocwaningo lwemboni lwango-2024, amagagasi olwandle abalelwa ku-40% wezicelo zezinwele ezimfishane, alandelwa ama-curls angama-30% namagagasi omzimba angama-20%.
Izibalo zabantu zabathengi zidlala indima ebalulekile ekukhethweni kwesitayela. I-Millennials kanye no-Gen Z, abakha u-55% wemakethe yezinwele ezimfushane, bavame ukuthanda izitayela ezikhululekile, ezibukeka zemvelo njengamagagasi olwandle. Ngokuphambene, iqembu leminyaka engu-35-50, elimele u-30% wemakethe, ngokuvamile likhetha ama-curls achazwe kakhulu anikeza ukubukeka okupholishiwe, okuphrofeshinali.
Ukuthambekela okuvelayo emakethe yemvume yezinwele ezimfishane ukukhuphuka kwesidingo samaphemu enziwe ngokwezifiso. Amasaluni abika ukwanda okungama-25% kwezicelo zezixazululo eziqondene nomuntu siqu ezihlanganisa amasu ahlukene ukuze kuzuzwe ukubukeka okuhlukile. Lo mkhuba unikeza amabhizinisi ithuba lokuthuthukisa izinhlelo ezikhethekile zokuqeqesha kanye nemigqa yemikhiqizo ebhekelela lesi sidingo esikhulayo sokwenza ngokwezifiso.
Umkhakha wokulungisa abesilisa nawo ukhombisa ukukhula okubalulekile emakethe yemvume yezinwele ezimfishane. Ngo-2025, amadoda kulindeleke ukuthi aphendule u-15% wesamba semakethe yezinwele ezimfishane, kusukela ku-8% ngo-2022. Lokhu kukhula kuqhutshwa ukushintsha imibono yobudoda kanye nokugxila okwengeziwe ekuzilungiseni komuntu siqu phakathi kwabathengi besilisa. Izitayela ezidumile zamadoda zifaka phakathi izimvume zokuthungwa ezicashile namagagasi axegayo, ezethula uhlobo lwabantu olusha oluqondiwe kumasaluni nabakhiqizi bemikhiqizo.
Ibhizinisi LamaPermu Ezinwele Ezimfushane: Amathuba Amasaluni Nabakhiqizi Bemikhiqizo
Ukuvela kabusha kwezimvume zezinwele ezimfishane kuveza amathuba amakhulu emali engenayo kumasaluni. Iphrojekthi yedatha yemboni ukuthi ngo-2025, isaluni emaphakathi ingakhuphula imali engenayo yonyaka ngo-15-20% ngokwethulwa noma ukunwetshwa kwezinsizakalo zemvume yezinwele ezimfishane. Intengo evamile yesevisi yemvume yezinwele ezimfushane isukela ku-$80 kuya ku-$200, kuye ngobunkimbinkimbi nendawo, ngesilinganiso senzuzo esilinganiselwe se-40-50%. Amasaluni asebenza ngobuchwepheshe bezinwele ezimfishane futhi anikezela ngezitayela ezahlukahlukene kulindeleke ukuthi abone ukukhuphuka kwemali engenayo ephezulu, okungase kube ukukhula okungafika ku-30% unyaka nonyaka.
Abakhiqizi bemikhiqizo nabo bakulungele ukuzuza kulo mkhuba. Imakethe yemikhiqizo eqondene nezinwele ezimfishane eqondene nemvumo, okuhlanganisa izixazululo, ama-neutralizers, kanye nezinto zokunakekelwa kwangemuva, kulindeleke ukuthi ifinyelele ku-$450 million emhlabeni jikelele ngo-2025. Lokhu kumelela ukunyuka kwama-22% kusuka kuzibalo ze-2023. Abakhiqizi abathuthukisa ukwakheka okuqanjiwe, okungalimazi kangako noma izinketho ezivumelana ne-eco-friendly kungenzeka babambe isabelo semakethe esikhulu, ngemikhiqizo yemvelo neyemvelo okucatshangwa ukuthi izokhula ku-CAGR ka-6.5% kusukela ngo-2023 kuya ku-2025.
Ingxenye yomkhiqizo wokunakekelwa kwangemuva ibonisa isithembiso esithile, esinenani lemakethe eliqagelwayo lezigidi ezingu-200 ngo-2025. Lokhu kuhlanganisa ama-shampoos akhethekile, ama-conditioner, nemikhiqizo yesitayela edizayinelwe ukunakekela nokuthuthukisa izinwele ezimfushane ezivunyelwe. Imikhiqizo enikeza amasistimu okunakekela aphelele ezinwele ezivunyelwe ibona amanani afika ku-35% aphezulu okugcinwa kwamakhasimende uma kuqhathaniswa nalawo anikeza imikhiqizo ezimele.
Kuwo womabili amasaluni nabakhiqizi bemikhiqizo, kunethuba elikhulayo emkhakheni wokuqeqeshwa kochwepheshe kanye nezemfundo. Njengoba isidingo sezimvume zezinwele ezimfishane sikhula, siyanda nesidingo sochwepheshe abanekhono. Izinhlelo zokuqeqesha eziku-inthanethi nezomuntu ezigxile kumasu emvume yezinwele ezimfishane nolwazi lomkhiqizo kulindeleke ukuthi zenze imali eyizigidi ezingama- $75 ngonyaka ka-2025, okumelela ukusakazwa kwemali okusha kwemikhiqizo esunguliwe kanye nendawo yokungena engaba khona yabadlali abasha bemakethe.
Amasu Okumaketha Amasevisi EPerm Yezinwele Ezimfishane Nemikhiqizo
Esikhathini sedijithali, inkundla yezokuxhumana isiphenduke inkundla ebalulekile yokumaketha izinsiza zemvume yezinwele ezimfishane nemikhiqizo. I-Instagram ne-TikTok, ikakhulukazi, baqhamuke njengamathuluzi anamandla okukhombisa izinguquko zangaphambi nangemuva, izifundo zesitayela, nezincomo zomkhiqizo. Amabhizinisi asembonini yobuhle asebenzisa lezi zinkundla ukuze enze okuqukethwe okuhehayo okungabonisi nje kuphela ukuhlukahluka kwezimvume zezinwele ezimfishane kodwa futhi okufundisa abathengi ngokunakekela kanye nezindlela zesitayela.
Ubambiswano lwabathonya lubonakale luyisu elisebenzayo lokufinyelela izibalo zabantu ezihlosiwe. Ngokubambisana nabagqugquzeli bobuhle nezingcweti zezinwele ezinobukhona obuqinile ku-inthanethi, amabhrendi angabonisa ngokuyiqiniso izinzuzo zezimvume zezinwele ezimfishane kanye nemikhiqizo ehlobene. Lokhu kubambisana kuvame ukubandakanya okuqukethwe okuxhasiwe, ukubuyekezwa kwemikhiqizo, nemiboniso ebukhoma, okusiza ukwakha ukwethembana nokuthembeka phakathi kwamakhasimende angaba khona.
Elinye isu elibalulekile lokumaketha ukugcizelela ukunethezeka kanye nezici zokunakekelwa okuphansi kwezimvume zezinwele ezimfishane. Abathengi abaningi bakhangwa izitayela ezinikeza ukubukeka okupholishiwe ngomzamo omncane wansuku zonke. Imikhankaso yokumaketha egqamisa izinzuzo zokonga isikhathi zezinwele ezimfushane ezivunyelwe, kanye nokuguquguquka kwazo ezindleleni ezihlukahlukene zokuphila, ibe yimpumelelo ngokukhethekile ekuheheni ochwepheshe abamatasa nalabo abafuna isitayela esilula.
Ukukhomba abathengi besilisa sekuyisici esibaluleke kakhulu samasu okuthengisa embonini yezinwele ezimfishane. Njengoba izinkambiso zomphakathi mayelana nokulungisa amadoda ziqhubeka nokuvela, kunethuba elikhulayo lokuthengisa izimvume emadodeni. Imikhankaso eyimpumelelo kule ndawo ivamise ukugxila ezindleleni ezicashile, ezibukeka ngokwemvelo futhi isebenzisa amamodeli wesilisa namathonya ukwenza umqondo wemvume kwabesilisa ube ujwayelekile. Ngokubhekana nokukhathazeka okuvamile kanye nemibono eyiphutha, le mizamo yokumaketha isiza ekwandiseni isisekelo samakhasimende samasevisi emvume yezinwele ezimfishane nemikhiqizo.
Isiphetho
Sengiphetha, umkhuba wezinwele ezimfishane unikeza ithuba elibalulekile kumabhizinisi asembonini yobuhle. Kusukela kumasaluni kuya kubakhiqizi bemikhiqizo, amandla okukhula kwemakethe makhulu futhi anezici eziningi. Ngokuqonda izidingo ezihlukene zabathengi, ukusebenzisa amandla emali engenayo, nokusebenzisa amasu okumaketha okuhlosiwe, amabhizinisi angakwazi ukuzibeka endaweni yawo ukuze achume kule makethe ethuthukayo. Njengoba sibheke ku-2025, kuyacaca ukuthi izimvume zezinwele ezimfishane zingaphezu nje kwenjwayelo - zimelela ukushintsha kokuncanyelwayo kwabathengi lezo amabhizinisi ahlakaniphile angakwazi ukuzitholela impumelelo yesikhathi eside. Labo abazivumelanisa nezimo ngokushesha, abasungula izinto ezintsha abazinikezayo, futhi bamakethe ngempumelelo kukho kokubili abantu bendabuko kanye nezibalo zabantu abasafufusa bazoba sesimweni esihle sokuthatha ingxenye ebalulekile yale makethe enenzuzo enkulu.
