I-Smart Packaging: Ulengeza Kanjani Inani Ngamakhodi e-QR

Ukupakisha okuhlakaniphile kuwukuqamba okusha okuhlanganisa ubuchwepheshe obusha, njengezinzwa ezishumekiwe, kumasistimu wokupakisha. Imikhiqizo iya ngokuya isebenzisa amakhodi e-QR ekufakweni okuhlakaniphile ukuze iyenze isebenzisene futhi ithuthukise ulwazi lwamakhasimende. Ukuskena amakhodi e-QR kunikeza amakhasimende ukufinyelela kwesikhathi sangempela kumkhiqizo noma kulwazi lomkhiqizo.

Ukuthandwa okukhulayo kwamakhodi e-QR ekufakweni okuhlakaniphile kwafakazelwa ku- ucwaningo olutholile ukuthi u-84% wabasebenzisi beselula uskene ikhodi ye-QR okungenani kanye, u-72% uskene ikhodi ye-QR okungenani kanye ngenyanga, futhi u-32% kanye ngeviki.

Lo mhlahlandlela uzobonisa amabhizinisi ukuthi angawasebenzisa kanjani amakhodi e-QR ekufakweni okuhlakaniphile ukuze kuthuthukiswe ubuqiniso bomkhiqizo nokungafihli lutho, kwakhiwe ukwethenjwa kwamakhasimende nokwethembeka.

Okuqukethwe
Imakethe ekhulayo yokupakishwa okuhlakaniphile ngamakhodi e-QR
Izindlela ezi-5 eziphezulu zamakhodi e-QR engeza inani emaphaketheni ahlakaniphile
Izinhlobo zamakhasimende okuhlosiwe
Isiphetho

Imakethe ekhulayo yokupakishwa okuhlakaniphile ngamakhodi e-QR

Smart emaphaketheni iphazamisa imodeli yokupakisha evamile futhi idala inani elikhulu. Ifinyelela lokhu ngokuhlanganisa ubuchwepheshe bedijithali, kuhlanganise Amakhodi we-QR, esakhiweni sokupakisha ukuze unikeze ukusebenza okwengeziwe, okuhlanganisa ukulandelela imikhiqizo kulo lonke uchungechunge lokuhlinzeka. Ngaphandle kwalokhu, ukupakishwa okuhlakaniphile okunamakhodi e-QR kuthuthukisa ukusebenzelana nokusebenzelana namakhasimende.

Usayizi wemakethe namandla

Imakethe yokupakisha ehlakaniphile kulindeleke ukuthi ikhule ngokwesilinganiso sonyaka isilinganiso esingu-5.9%, efinyelela ku-$7.56 billion ngo-2023. Ukwamukelwa kwamakhodi e-QR emaphaketheni ahlakaniphile kuzoba nomthelela kulokhu kukhula. Lokhu kufakazelwa ocwaningweni olukhombisa ukuthi inani lemakethe lokupakishwa kwekhodi ye-QR lalinjalo US$5.3 billion ngo-2019  futhi kulindeleke ukuthi ikhule ngezinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-8% eminyakeni ezayo.

Ngokwengeziwe, imakethe yamalebula ekhodi ye-QR ilinganiselwa ku US$1.3 billion ngo-2022 futhi kulindeleke ukuthi ikhule ku-CAGR ka-8.9% phakathi kuka-2022-29, ifinyelele ku-US$ 2.1 billion ngo-2027. Ukuguqulwa okuqhubekayo kwedijithali nokufinyelela kuma-smartphones kusheshisa ukukhula kwamakhodi e-QR ekufakweni okuhlakaniphile, kudala amathuba emikhiqizo, abahlinzeki, nabanye abatshalizimali abanentshisekelo embonini.

Yini eyenza kube nesidingo samakhodi okupakisha e-QR ahlakaniphile?

Izici ezahlukahlukene ziqhuba isidingo samakhodi okupakisha e-QR ahlakaniphile. Lokhu kubandakanya:

• Ukufinyelela okuthuthukisiwe kumkhiqizo othize noma ulwazi lwenkampani
• Ukwandisa ukusebenzelana komuntu siqu nomkhiqizo, okuthuthukisa ukuzizwisa kwamakhasimende kanye nesimo sengqondo ngomkhiqizo
• Ukwenyuka ukubonakala komkhiqizo
• Ukuqinisekiswa komkhiqizo okuthuthukisiwe kanye nokuhlonza ukuqinisekisa ukuthi amakhasimende athenga kumabhrendi asemthethweni

Izindlela ezi-5 eziphezulu zamakhodi e-QR engeza inani emaphaketheni ahlakaniphile

Ukusebenzisa amakhodi e-QR ekufakweni okuhlakaniphile kwengeza inani ngokwengeza imisebenzi ethuthukisa ulwazi lwekhasimende nokuzibandakanya. Isibonelo, ukufinyelela okuthuthukisiwe olwazini olwengeziwe lomkhiqizo ngokuskena amakhodi e-QR kuthuthukisa ulwazi lwekhasimende futhi kungaba nomthelela ezinhlosweni zokuthenga nokuzibophezela kwesikhathi eside.

Ngezansi kunezinye izindlela ezinhlanu amakhodi e-QR angeza ngayo inani emaphaketheni ahlakaniphile:

Amakhodi e-QR ukuze alandeleke

Amakhodi e-QR ahlinzeka ngendlela esebenzayo yokulandelela nokulandelela imikhiqizo. Bahlinzeka ngezici ezithuthukile ezithuthukisa ikhono lesikhathi sangempela lomkhiqizo lokulandelela imikhiqizo ngayinye ngochungechunge lokunikezela. Ngaphezu kwalokho, amakhodi e-QR ekupakishweni okuhlakaniphile anikeza amakhasimende ukufinyelela olwazini lomkhiqizo olubalulekile njengemvelaphi yomkhiqizo, izithako, ulwazi lokuthola, ukungezwani komzimba nezinto ezithile, nezinjongo zokusimama.

Ucwaningo lutholakele 94% yabathengi kungenzeka kakhulu ukuthi bathembeke kumkhiqizo osobala, kuyilapho u-73% emathubeni amaningi okukhokha ngaphezulu ukuze kube sobala. Ngakho-ke, amabhrendi angasebenzisa lokhu okusha ukuthuthukisa ukubonakala obala nokuqinisa ukuncintisana kwezinkampani.

Amakhodi e-QR okwenziwa kwedijithali komkhiqizo

Ukuskena ikhodi ye-QR kunikeza amakhasimende ukufinyelela olwazini olwengeziwe nezisetshenziswa, okuhlanganisa ukucaciswa komkhiqizo, ukubuyekezwa, okokufundisa, nokusekelwa kwamakhasimende. Ixhuma amakhasimende ezinkundleni zokuxhumana zomkhiqizo namawebhusayithi. Amakhodi e-QR aphinde azuzise izinkampani ngokuzivumela ukuthi zilandele ukuthengiswa kwemingcele, ukunyakaza kwemikhiqizo kanye nempahla, imiklomelo yomuntu siqu nemikhankaso yokukhuthaza. Bangakwazi futhi ukulandelela futhi bahlaziye idatha ekhiqizwe ngamakhodi e-QR ukuze baqonde okuthandwa yikhasimende nokuziphatha.

Amakhodi e-QR ezixazululo zokulwa nomgunyathi

Amakhodi e-QR ahlanganiswe ngaphakathi kwezixazululo zokupakisha ezihlakaniphile ahlinzeka ngesihlonzi esiyingqayizivele esivumela ukulandelela okulula nokuqinisekisa ubuqiniso bemikhiqizo ngesikhathi sangempela. Ngaphezu kwalokho, bavumela ukusebenzisa izivumelwano zokudlulisa idatha ezibethelwe ukuze kuvinjelwe imizamo yabazenzisi yokuguqula noma ukukhohlisa ulwazi lomkhiqizo. Ngakho-ke, ukuhlinzeka ngamakhodi e-QR angaskena ekufakweni okuhlakaniphile kuvikela abathengi ekuthengeni imikhiqizo mbumbulu.

Amakhodi e-QR anamandla okuqoqwa kwedatha nemininingwane

Amakhodi e-QR anamandla ahlukahlukene futhi anganikeza imininingwane ebalulekile, okuhlanganisa ukungasebenzi kahle kwe-supply chain. Izinkampani zingabasiza ukuba bafinyelele idatha enanini lamakhasimende asebenzisa amakhodi e-QR, okuvumela ukulandelela nokuhlaziya ukuziphatha nokuthandwayo kwabo. Idatha eqoqwe mayelana nomkhiqizo ingase isetshenziselwe ukuthuthukisa ukuphepha nokusebenza komkhiqizo futhi kuncishiswe izinga lobugebengu kanye nomonakalo.

Ukuthobela ngokomthetho amakhodi e-QR

Eminyakeni yamuva nje kuye kwanda imithetho nemithethonqubo ngenxa yokukhula kokuqwashisa komhlaba wonke nokukhathazeka mayelana nokusimama, ukuguquka kwesimo sezulu, nokuphepha. Ngenxa yalokho, izinkampani kufanele zihambisane nemithetho yasekhaya neyamazwe ngamazwe, ikakhulukazi amazinga aqinile okudla kanye nokukhishwa kwekhabhoni. I-Track-and-trace ngamakhodi e-QR ivumela ukufinyelela okusheshayo olwazini lokuthobela imithetho futhi yenza ukuthola imikhiqizo uma kwenzeka yonakele, noma ukukhumbula kube lula.

Izinhlobo zamakhasimende okuhlosiwe

Amakhasimende ahlukahlukene asebenzisa ukupakishwa okuhlakaniphile ngamakhodi e-QR. Zingahlukaniswa ngemboni noma izwe.

Ngemboni

1). Imboni yokudla neziphuzo

Amakhodi e-QR avuliwe ukudla nesiphuzo emaphaketheni zivumele le mikhakha ukuthi ithuthuke. Isibonelo, izinkampani zisebenzisa amakhodi e-QR okudla ukuze zinikeze ukufinyelela olwazini lokudla okunempilo, zithuthukise ukulandeleka kokudla, zenze kube lula ukusebenzelana kwenkundla yezokuxhumana, ziqoqe impendulo, futhi zabelane nezindlela zokupheka ezijabulisayo. Ucwaningo luthole ukuthi 57% yabathengi baskene ikhodi ye-QR ukupakisha kokudla ukuze ufinyelele ulwazi olwengeziwe, kuyilapho u-25% eskeniwe ukuze athole iresiphi.

2). Imboni yezihambi

Amahhotela nezindawo zokudlela zisebenzisa amakhodi e-QR ukuze kuthuthukiswe ukusebenza kahle nokusebenza kahle kwamakhasimende. Amamenyu ekhodi ye-QR asevamile e-US, cishe u-52% wazo zonke izindawo zokudlela eziwasebenzisile kanye no-33% wabanikazi bezindawo zokudlela abawasebenzisayo ukuthuthukisa amabhizinisi abo.

3). Imboni yokunakekelwa komuntu siqu

Brands ku yezimonyo futhi imboni yobuhle yamukela amakhodi e-QR emaphaketheni ukuze kuthuthukiswe ukuncintisana kwawo emakethe. Lokhu kungenxa yokuthi ukupakishwa okuhlakaniphile okunamakhodi e-QR kuthuthukisa ukusebenzelana, kusiza ekuthathweni kwezinqumo, futhi kukhuthaze ukubonakala obala ukuze kwakhiwe ukwethembana nokwethembeka.

Ngezwe

1). I-the united states

Ucwaningo lwango-2021 lwathola ukuthi 45% Abantu baseMelika basebenzise ikhodi ye-QR yokumaketha okungenani kanye ezinyangeni ezi-3, ama-54% ayeneminyaka ephakathi kuka-18-29, kanti ama-48% ayeneminyaka engama-30-44. Ngaphezu kwalokho, amakhaya ayizigidi eziyi-11 e-US askena ikhodi ye-QR ngo-2020, okuwukunyuka kusuka emizini eyizigidi eziyi-9.76 ngo-2018.

2). China

Ukusetshenziswa kwekhodi ye-QR kusungulwe kakhulu e-China, nge 50% yabathengi ukuskena amakhodi masonto onke. Ngaphandle kwalokho, amakhodi e-QR abangela 90% wezinkokhelo e-China, futhi u-65% wabathengi baseShayina babheka amakhodi e-QR emaphaketheni abalulekile ekwakheni ukwethembana. Amakhodi e-QR emaphaketheni e-china asetshenziswa ngezindlela ezahlukahlukene:

• imivuzo yomkhiqizo kanye nezinzuzo
• ama-oda kabusha
• ukuqinisekiswa kobuqiniso
• ukulandeleka komsuka

3). I-India

Ukukhula okusheshayo kwezinkokhelo zedijithali nezinkundla ze-UPI kusheshisa ukusetshenziswa kwamakhodi e-QR eNdiya. Cishe I-40% yabantu baseNdiya isebenzisa amakhodi e-QR, nokuningi 30 million abathengisi ukwamukela izinkokhelo zekhodi ye-QR, okuwukunyuka kusuka kubathengisi abayizigidi ezingu-2.5 eminyakeni engu-5 edlule.

Isiphetho

Amakhodi e-QR enza ukupakisha kuhlanganyele kakhulu futhi andise ukuzibandakanya kwamakhasimende. Amabhrendi emhlabeni wonke ayawaqaphela amandla awo okuthuthukisa ukulandeleka, ukwenziwa kwedijithali komkhiqizo, ukuhlinzeka ngezixazululo zokulwa nomgunyathi, ukwenza kube lula ukuqoqwa kwedatha nemininingwane, nokuqinisekisa ukuthobela imithetho nezindinganiso zasendaweni nezamazwe ngamazwe. Ngaphandle kwalokhu, osomabhizinisi kumele baqonde ukuthi amakhasimende esimanje afuna ulwazi oluyingqayizivele, lomuntu siqu. Ngenxa yalokho, ukuhlanganisa amakhodi e-QR kumiklamo yokupakisha kungathuthukisa ukusebenza kwebhizinisi ngenxa yokukhanga okuthuthukisiwe kumakhasimende.