Amasu Okusiza Ukuxazulula Inkinga Yelebula Ezimele Kwezokuthengisa

Phezu kokuguquguquka kwentengo okubangelwa ukwehla kwamandla emali, abathengisi manje babhekene nokuwa kwabathengi abashintshela kumashaneli angabizi kakhulu kanye nezinhla zemikhiqizo. Lokhu kwakamuva sekubize abathengisi baseYurophu ngaphezulu kwama-euro ayizigidi ezingama-700 wemajini yezentengiselwano yonyaka, okuguqule amaphothifoliyo amaningi azimele abe yizikweletu phakathi nezinyanga eziyi-12 kuye kweziyi-18. Njengoba ukusetshenziswa kwemali kwabathengi kungase kungabuyeli kumazinga angaphambi kuka-2022 iminyaka eminingana, kubalulekile kubathengisi ukubhekana nale nselele ngokungathi sína nangokuqondana. Embikweni wethu Ukubhekana Nenkinga Yelebula Yangasese Kwezokuthengisa, sigqamisa izenzo okufanele zicatshangelwe ngokusekelwe kokuhlangenwe nakho kwethu ekusebenzeni nabathengisi emashumini eminyaka adlule.

Uma uthi nhlá, ukukhula kwelebula yangasese kuyizindaba ezinhle. Njengezinye izindlela ezishibhile kunemikhiqizo enebhrendi, imigqa yelebula yangasese kufanele ivumele ukusheshisa ukushintshela ezimbangini ezishibhile noma amashaneli, kuyilapho futhi kusiza abathengi enkingeni yezindleko zokuphila. Kodwa-ke, lolu shintsho lubeka ingcindezi kumamajini abathengisi futhi, ngamavolumu agelezela emikhiqizweni esezingeni eliphansi nesezingeni eliphansi enciphisa inzuzo iyonke. Ngenxa yalokho, nakuba igagasi lokuqala lezinselele elibangelwa ukubuya kokwehla kwamandla emali kube nzima ukulithola, lomphumela wesibili uzodala izinselele ezengeziwe.

Inhloso yesu ngemuva kwemigqa yelebula yangasese yenani elingeziwe ishayisana neqiniso elisha lamavolumu awohlokayo phakathi nenhlekelele yezindleko zokuphila. Abathengisi kufanele banqume ukuthi bangaqhubeka kanjani nokuwina ngelebula yangasese kuyilapho bethuthukisa ezomnotho.

Ibhuku lethu lokudlala elebula eliyimfihlo lihlanganisa isethi ephelele yezincomo zokwenza lokho ngempumelelo.

Izenzo ezisheshayo zokuthuthukisa amamajini elebula ayimfihlo

Misa ukuguguleka kwemajini futhi uthuthukise ikhono lakho lokwenza ngokusekelwe ekulawuleni okungcono nasekuqondiseni amandla okushintsha umkhiqizo. Lezi ezinye izinyathelo ezibalulekile okufanele uzilandele:

1. Yenza ukuhlolwa kwelebula yangasese esheshayo
   Iyini imiphumela yezinguquko ezixubile? Ayini ama-switching dynamics ayisisekelo? Yimaphi amakhono angaphakathi okuthola ulwazi futhi angathuthukiswa kanjani?
2. Thola ngokuhlelekile phezu kwezindleko zelebula yangasese yezimpahla ezithengisiwe namathuba ezindleko zempahla
   Iyini ukuvela kwezindleko zokufaka kuyo yonke imikhiqizo yelebula yangasese? Yiziphi izinzuzo ezinikezwa yi-AI ngokuzenzakalelayo ekuqondeni ukuzulazula kwezindleko zokumodela okokufaka, kanye nokunikeza amandla ezingxoxweni nabakhiqizi?
3. Qalisa ukusetha kabusha kwesigaba sethrekhi esheshayo ngokusekelwe ekuqondeni okuphelele kokuziphatha kokushintsha umkhiqizo womthengi 
   Indlela yokuthuthukisa ukwabiwa komkhiqizo, ukubekwa kwesitolo, kanye nentengo ukuze kube nomthelela omuhle ekushintsheni koshintsho, kunqande ukushelela, nokugcina okuhlosiwe kombono wentengo?

Izenzo zelebula eziyimfihlo zesikhathi eside

Inkinga ekhona manje iyisikhumbuzo sokuthi ukuthuthukiswa okukhulu kwamakhono okuphatha amalebula azimele kule minyaka eyishumi edlule kuyisiqalo nje. Ezimweni eziningi, kusekhona izikhala ekuphathweni komkhiqizo nasemandleni okusebenza kanye nasekufinyeleleni esikalini esiphusile. Izinto okufanele uzicabangele:

1. Isiphakamiso sekhasimende esilandelayo elebula eyimfihlo 
   Linganisa kabusha inkanyezi yakho yasenyakatho futhi ubeke kabusha iphothifoliyo yakho. Cabangela lokho ofuna ukukhula futhi ugxile kukho. Humusha amasu esenzweni ngokuchaza okuhlosiwe kokusebenza nemihlahlandlela ezingeni le-granular.
2. Thuthukisa amakhono eqiniso okuphatha izindleko zomkhiqizo
   Iya emcabangweni wangempela wenkampani yomkhiqizo obheka isiphakamiso samakhasimende, izindleko zomkhiqizo, kanye nochungechunge lokuhlinzeka njengento eyodwa.
3. Thola okwangempela ngokwesilinganiso futhi ugxile ekuhlanganisweni kwevolumu
   Ukulwa nokuguguleka kwemajini kudinga ukugxila ekuhlanganisweni kwevolumu ngokusebenzisa imifelandawonye, ​​okusekelwe isiqondiso esisuka phezulu kanye nezisusa zokunqoba ukumelana kwangaphakathi.

Kusukela ngo-2022, abathengisi basabela kakhulu ekukhuphukeni kwentengo yezimpahla ezithengisiwe (COGS) ngezingxoxo namanani. Njengoba uthuli lushuba, kuyacaca ukuthi abathengisi babhekana nenye igagasi lezinselelo eziqhutshwa abathengi abahweba kuze kube sekupheleni kwephothifoliyo yabo yelebula yangasese. Lokhu kuvula izikhala esithombeni sabo senzuzo, kuyilapho ukwehla kwamavolumu ezingxenyeni ezingenhla zephothifoliyo kuphakamisa imibuzo yamasu abalulekile. Isikhathi sesifikile sokubuyekeza iziphakamiso zamalebula ezinhlobonhlobo nezizimele, kanye namandla angaphansi, ukuze uzulazule esivunguvungwini ngempumelelo futhi uphume phezulu.

Ukubhekana Nenkinga Yelebula Elizimele Ekuthengiseni (Landa umbiko ogcwele lapha)

Umthombo ovela Oliver Wyman

Ukuzihlangula: Ulwazi olubekwe ngenhla lunikezwe ngu-Oliver Wyman ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.