Enye yezingxenye ezinhle kakhulu ngokuba usomabhizinisi yinkululeko etholakala ekutholeni igebe emakethe nokwenza umbono wokuyigcwalisa. Kodwa-ke, amabhizinisi amasha namadala kufanele athembele kubatshalizimali kanye nababambiqhaza ukuthi balethe le mibono ibe ngokoqobo, futhi ukuphonsa imibono yebhizinisi kubatshalizimali abangaba abatshalizimali kungaba enye yezingxenye ezinzima kakhulu zokuba yinkampani. qalisa.
Yize kuvame ukuba yingxenye ekhathazayo yohambo lwanoma imuphi usomabhizinisi, ukuphonsa phansi akufanele kube nzima kakhulu inqobo nje uma amabhizinisi ehlela kusengaphambili futhi alandele imihlahlandlela ethile ebalulekile. Lapha sizoqokomisa izindlela ezahlukahlukene ukuqalisa okungaqinisekisa kangcono ithuba elikhulu lempumelelo lapho besondela abangaba abatshalizimali.
Okuqukethwe
Lokho amabhizinisi okufanele akuqonde ngaphambi kokwenza iphimbo elihle
Izikhala ezahlukahlukene ukusiza ukuhlukanisa indlela yakho
Amathiphu ayi-6 okufaka ngempumelelo kubabambiqhaza nakubatshalizimali
Isifinyezo
Lokho amabhizinisi okufanele akuqonde ngaphambi kokwenza iphimbo elihle
Ukuze benze iphimbo eliphumelelayo, osomabhizinisi kufanele babonise izimfanelo ezimbalwa ezibalulekile ukuze banxenxe abatshalizimali ukuthi basekele imibono yabo emisha. Okokuqala, kufanele baqonde kahle umbono wabo webhizinisi, imakethe eqondiwe, isu lokukhula, ukulingana kwemakethe yomkhiqizo, kanye nemodeli yebhizinisi iyonke. Lolu lwazi olubanzi lusiza ukuhlukanisa umqondo webhizinisi labo futhi luveze izinyathelo ezidingekayo zokuwufinyelela.
Ukuphakama okuphoqelelayo akuvezi nje kuphela ubufakazi bomqondo kodwa futhi kuqinisekisa abatshalizimali ukuthi bangayilindela imbuyiselo ekutshalweni kwabo. Enye into ebalulekile ye-pitch eyimpumelelo ukubamba i-venture capital (VC) ecosystem.
Uthisha omkhulu e-Harvard Business School uJeffrey Bussgang ugcizelela leli phuzu esifundweni se-inthanethi i-Launching Tech Ventures, echaza ukuthi osomabhizinisi kufanele baqonde kanjani isizinda sosonxiwankulu kanye nezisusa zabo. Lolu lwazi luzobasiza ukuthi babone izindawo ezibalulekile enkampanini futhi bababonise ukuthi bangakha kanjani ubudlelwano obuqinile, obuthembekile lapho befuna imali.
Izikhala ezahlukahlukene ukusiza ukuhlukanisa indlela yakho
Ama-pitches asebenzayo angase afake izici ezimbalwa ezibalulekile, kodwa osomabhizinisi bangashintsha indlela yabo ukuze ivumelane nezimo ezihlukahlukene. Bonke abatshalizimali abafani, ngakho-ke kunengqondo ukuthi izinkundla kufanele zihluke ngokuya ngozakwethu webhizinisi ongase ube khona. Amabhizinisi kufanele enze iphimbo lawo lifanele izethameli zawo ukuze andise amathuba okuphumelela esikhathini esitholakalayo. Ngezansi, sibhekisisa izinhlobo ezimbalwa ezahlukahlukene zamaphimbo ukusiza ukuhlukanisa indlela yakho.
Inkundla ye-elevator
Izikhala zekheshi zinhle kakhulu ekudluliseleni ngokushesha inani lokuqalisa noma lepulani ngemizuzwana engama-60 noma ngaphansi. Ukuphakama kwekheshi eliqinile kufanele kube kufushane, kukhange, futhi kubonise ukubaluleka kombono nezici ezihlukile. Kufanele futhi iphethe ngobizo olunamandla lwesenzo, njengokusho imali edingekayo ukuze uqalise. Uma ungakwazi ukuminyanisa iphimbo lakho elivamile libe i-punchy kanye ne-lifti emfushane, kufanele ucabange ukuphinda ujike izindawo zokuthinta zakho ezibalulekile.
I-pitch yefomu elifushane
Ama-Startups kufanele agxile ekuletheni inani lemibono yebhizinisi labo kwabangase babe abatshalizimali ngendlela emfushane nephumelelayo. Leli su libandakanya ukufingqa izici ezibalulekile ezingase zivuse intshisekelo yabo, njengokubuka konke kosayizi wemakethe, isu lokudlula umncintiswano, uhlelo lokwenza imali, kanye noxhaso oludingekayo.
Izikhala zefomu elifushane, ngokuvamile ezithatha imizuzu emithathu kuya kweyi-10, zilungile ezimeni ezinjalo. Iziqalo kufanele futhi ziqaphele noma yimiphi imikhawulo yesikhathi uma zingena kuzilungiselelo ezincintisanayo, futhi zilungise izinto zazo ukuze zilingane nezingqinamba ezinjalo. Lezi ziphakamiso, nakuba zifushane, zingabandakanya abatshalizimali futhi zisize ekutholeni ithuba lephrezentheshini enemininingwane eminingi kamuva.
Iphimbo lefomu elide
Uma unesikhathi esengeziwe sokubeka umbono, ukusebenzisa isikhathi ngokugcwele nokuhlanganisa zonke izici zohlelo lwebhizinisi kubalulekile. Yilapho kungena khona izikhala zefomu elide.
Abaqalayo bangasebenzisa ama-pitches amafomu amade ukuze baveze umbono wabo ngokugcwele, futhi bagxile ekuxoxeni indaba yabo nokwabelana ngezimo zempilo yangempela. Chaza usayizi wemakethe ukukhombisa isidingo sombono futhi ubonise izibonelo ezicacile zokuthi uhlelo lungaheha futhi lugcine amakhasimende, ucabangela izimbangi. Le ndlela ikhombisa icebo lesikhulumi sendlela yokubhekana nanoma yiziphi izinselele zesikhathi esizayo. Khumbula ukushiya phansi kuvuliwe ukuze uthole imibuzo yokulandelela evela kubatshalizimali ukuze uveze noma yikuphi ukukhathazeka okungenzeka babe nakho.
Amathiphu ayi-6 okufaka ngempumelelo kubabambiqhaza nakubatshalizimali
#Ithiphu 1. Qonda ukuthi ukhuluma nobani
Ungalenzi iphutha lokuzama ukuheha bonke abatshalizimali. Khumbula ukuthi ababambiqhaza nabatshalizimali banamasu ahlukene okutshala izimali kanye nekhono lemboni, ngakho ukubambisana nokulingana okungalungile kungase kukubize kokubili isikhathi nemali. Ngakho-ke, abaqalayo kumele bacwaninge abangaba abatshalizimali ngaphambi kokwenza i-pitch yabo.
Ukucwaninga abangaba abatshalizimali kulula uma abaqalayo sebezibuze imibuzo emithathu ebalulekile: Yiziphi izimboni umtshali-zimali atshala kuzo? Bazotshala kusiphi isigaba? Futhi yimuphi umlando wabo wokutshala imali?
Yiziphi izimboni abatshala kuzo?
Ubungcweti bomtshali-zimali kanye nentshisekelo yabo kubumba ukugxila kwenkampani yabo. Amanye amafemu agxile emikhakheni ethile, njengobuchwepheshe bezemfundo (edtech) noma ubuchwepheshe bezezimali (fintech). Isibonelo, iBlockchain Capital igxile ezinkampanini ezisungula izinto ezintsha emakethe ye-crypto, kuyilapho i-Rethink Education itshala imali ekuqalweni kwe-edtech yasekuqaleni nesigaba sokukhula.
Amanye amafemu angama-generalists, atshala imali kuzo zonke izimboni ezahlukahlukene. Ukuqonda izinhlobo zezinkampani inkampani etshala kuzo imali kuvumela iziqalo ukuthi zilungise iphimbo lazo ukuze lihambisane nezinto eziza kuqala kutshali-zimali kanye nezithakaselayo.
Batshala kusiphi isigaba?
Amabhizinisi asezigabeni zokuqala zokuthuthuka ngeke afanelekele ukukhula ngokulingana. Lolu xhaso lugcinelwe izinkampani ezisunguliwe ezifuna ukwandisa, ukungena ezimakethe ezintsha, noma ukuthola amanye amabhizinisi. Ngakho-ke, ngaphambi kokuphothula, abaqalayo kufanele balinganisele ukuthi yimalini nezinsiza abazidingayo ukuze baqalise umbono wabo. Ngemuva kwalokho, kufanele bafune abatshalizimali abasebenza ngokukhethekile ekusekeleni amabhizinisi ezigabeni zokuqala.
Ithini irekhodi lomtshalizimali?
Cwaninga ulwazi lomtshalizimali kanye nomlando wokutshalwa kwezimali ukuze uqonde ulwazi lwabo lwangemuva, ubuntu, kanye nezinkampani abavame ukuzixhasa. Lokhu kuqonda kuvumela abaqalayo ukuthi bahlele i-pitch yabo ukuze bathole amathuba aphezulu empumelelo futhi banqume ukuthi umtshali-zimali noma isikhwama sifanelekile yini ibhizinisi. Uma osomabhizinisi bazi okwengeziwe ngaphambi kokungena enkundleni, kungcono.
#Ithiphu 2: Cabangela ukwethula ubuntu, hhayi nje imibono
Nakuba imibono namakhono osomabhizinisi kubalulekile, ubuntu babo nabo buyingxenye enkulu yenkundla. Ucwaningo lwe I-Harvard Business Review ibonisa ukuthi uhlamvu lwembiza kanye nokwethembeka okucatshangwayo kuthonya abatshalizimali ngaphezu kwamandla abo abonakalayo. Abatshalizimali bahlale befuna ukwazi ukuthi basebenzisana nabantu abalungile yini.
Ukwengeza, abatshalizimali bafuna ukwazi ukuthi abasunguli banesipiliyoni sangaphambilini sokusebenza ndawonye, uma ukuqashwa kwasekuqaleni kunamakhono ahambisanayo, futhi uma iqembu livumelana nezimo futhi livuleleke emibonweni ehlukene. Abaqalayo kumele bagcine zonke lezi zinto engqondweni njengoba belungiselela iphimbo labo.
Futhi, lapho ucelwa ukuqagela kwezezimali, ngeke kudingeke wenze ihaba. Amafemu afuna abasunguli bangempela angabathemba futhi azokwamukela isiqondiso nokuqeqeshwa ngaphandle kokulwa. Uma ungenaso isiqiniseko sokuthi izimpendulo zakho kanye nokusabela kwakho kuzoba yini emibuzweni ethile, prakthiza izimpendulo ezihlukahlukene ngaphambi kokuphakamisa izwi.
Qaphela: Abatshalizimali abaningi abasezingeni eliphezulu babheka ubuntu kuqala ngaphambi kokuhlola ithuba. Noma iphrojekthi isisesigabeni sokuqala, umtshali-zimali usazoncika kubaholi beqembu ukuthi benze izinqumo ezinenzuzo.
#Ithiphu 3: Hlanganisa izindaba endaweni
Ukuphakama kwebhizinisi akufanele kube sengathi osomabhizinisi basho umbhalo. Kunalokho, abasunguli bangangeza ukuthinta komuntu lapho kufanele khona ukuze bakwenze kube okwangempela. Ukwenza iphimbo kanye nedekhi yamaslayidi ibe ngumuntu kwenza abasunguli bahlobane kakhudlwana futhi kungasiza nokunciphisa ukungezwani.
Okubaluleke nakakhulu, lapho uchaza umbono webhizinisi, gxila enkingeni elizoyixazulula kubabukeli okuhlosiwe nokuthi isixazululo singcono kangakanani kunesomncintiswano. Bese, sebenzisa isibonelo sempilo yangempela ukuze ukukufanekise: chaza inselelo amakhasimende amanje noma okungenzeka abhekane nayo nokuthi umkhiqizo noma isevisi ikuxazulule kanjani. Le ndlela ingasiza abatshalizimali ukuthi baxhumane nombono mathupha futhi bawazise kangcono amandla awo.
Ithiphu yochwepheshe: Ngokuhlanganisa idatha namashadi nendaba ephoqelelayo, abasunguli banganikeza isithombe esiphelele sezinjongo zabo futhi babonise amathuba ebhizinisi abethulayo ngempumelelo.
#Ithiphu 4: Sebenzisa amandla ezinsiza ezibukwayo
Uma amabhizinisi enethuba lokuphrezenta ngale kwama-lifti asheshayo, kufanele agweme ukusebenzisa amaslayidi agcwele umbhalo, izinombolo, noma idatha engapheli. Abantu ngokwemvelo basabela kangcono ekubukeni, njengezithombe, i-infographics, nezithonjana. Ngakho-ke ukufaka izinsiza ezibukwayo endaweni yokupaka kwandisa ithuba lempumelelo.
Yonke iphimbo ihlose ukudonsa ukunaka nokusekelwa kwezithameli, futhi ukuxoxwa kwezindaba okubukwayo kuyindlela enhle kakhulu yokwenza lokho kanye. Ukubonisa ubuhlakani ezindleleni zokwethula, kungakhathaliseki ukuthi kusetshenziswa imibukiso yesilayidi, ama-handouts, izithombe, njll., kungavusa isithakazelo kangcono futhi kusize abatshalizimali baqonde ukuthi abasunguli bafunani. Phela, lapho umqondo ucace ngokwengeziwe, abasunguli bamathuba amaningi okuba bathole ukusekelwa ngabatshalizimali abayizingelosi, onxiwankulu abasafufusa, kanye namakhasimende angaba khona.
#Ithiphu 5: Thola imininingwane kahle
Ngenkathi ukusetha isiteji kubalulekile, abasunguli kumele bahlanganise imininingwane ethile emphemeni wabo we-pitch. Kumelwe bachaze ngokucacile isiphakamiso sabo senani futhi babelane ngomugqa wethegi ongasoze walibaleka ozonamathela kubatshalizimali ngemva komhlangano. Nazi izinto eziyisishiyagalolunye ezibalulekile okufanele zonke izigcawu zabatshalizimali zibe nazo:
- Isingeniso: Phendula imibuzo ebalulekile efana nokuthi “ungubani,” “kungani ufuna uxhaso,” kanye “nokulingana kwemakethe yomsunguli wakho.”
- Inkinga: Chaza iphuzu elifanele lekhasimende elibuhlungu nokuthi abasunguli bahlela ukulixazulula kanjani.
- Isixazululo: Chaza ukuthi kungani umbono uyisixazululo esiphoqayo nokuthi udlula kanjani ezinye izindlela ezikhona.
- Ithuba nosayizi wemakethe: Yethula isamba semakethe elungisekayo (TAM), imakethe elungisekayo (SAM), kanye nemakethe etholakalayo etholakalayo (SOM) enedatha yocwaningo.
- Izinzuzo zokuncintisana: Gqamisa izinzuzo zemakethe ezihlukile zombono kanye nendlela abasunguli abangalondoloza ngayo ukuncintisana.
- Uhlelo lokuya emakethe: Cacisa isu lokufinyelela amakhasimende.
- Imodeli yebhizinisi: Chaza ukuthi ibhizinisi lizoyingenisa kanjani imali.
- Ezezimali: Chaza izilinganiso zezezimali nokuthi abatshalizimali bazoyithola kanjani imbuyiselo yabo.
- Umbuzo: Cacisa uxhaso oludingekayo, ubude bayo, kanye nezinyathelo ezibalulekile okufanele zifinyelelwe.
Ithiphu yephrofayili: Abatshalizimali balindele osomabhizinisi ukuthi bachaze ingqophamlando yomzuliswano ngamunye woxhaso. Abasunguli kufanele futhi bazi ukuthi yimiphi imizamo abazoyenza ukuze bafinyelele lezi zinyathelo ezibalulekile nokuthi yimiphi imiphumela abayilindele.
#Ithiphu 6: Cinch i-pitch ngesu elihle lokuphuma
Yize ibhizinisi lisaqala, abatshalizimali bafuna ukwazi ukuthi bazogcina beyikhiphe kanjani imali. Futhi yilapho kungena khona isu lokuphuma. Isu lokuphuma elicacile libonisa abatshalizimali ukuthi abasunguli balazi kahle ikusasa lebhizinisi labo futhi lizobaheha uma benomgomo ofanayo.
Nazi izindlela ezintathu zokuphuma ezivame kakhulu:
- Ukutholwa: Inkampani eyodwa ithenga amasheya amaningi enye noma wonke ukuze ilawule.
- Ukuhlanganisa: Izinkampani ezimbili ziyahlangana zenze ibhizinisi elisha.
- Umnikelo Wokuqala Womphakathi (IPO): Inkampani ezimele ikhiphe ukuthengiswa kwayo kokuqala kwamasheya emphakathini, okuyivumela ukuthi ikhuphule imali kubatshalizimali bomphakathi.
Isifinyezo
Ukudala i-pitch yebhizinisi, ikakhulukazi okokuqala ngqa, kungaba yi-nerve-wracking. Kodwa ukulungiselela kwakho akudingeki ukuthi kusekelwe ekuqageleni - vele ulandele amathiphu ayisithupha ochwepheshe angenhla njengomhlahlandlela wephimbo eliphelele. Ekugcineni, uzothola indlela yabo eyingqayizivele yokumisa kanye nesitayela lapho ukwenza kaningi.
Futhi kuthiwani uma abatshalizimali bematasa kakhulu ukuba balalele inkulumo elungiselelwe kahle? Ezimweni ezinjalo, kungcono kakhulu ukulungisa i-pager eyodwa, unciphise yonke into, kusukela kumaphuzu obuhlungu bebhizinisi kuya kusixazululo kanye nenani, ngendlela elula yokugaya. Ngemisebenzi enjalo, sebenzisa amathuluzi afana Isithombe sika-Picktochart incwajana ukuze udale eyodwa ngemizuzu.
