Ikusasa Le-Sunscreen: Amathrendi Emakethe kanye Nemininingwane

Njengoba singena ku-2025, imakethe yokuvikela ilanga iyaqhubeka nokuvela, iqhutshwa ukwanda kokuqwashisa kwabathengi mayelana nempilo yesikhumba kanye nokwanda kwezifo ezihlobene nesikhumba. Isikrini selanga, esake saba umkhiqizo wesizini, manje sesiyisidingo sonyaka wonke, okubonisa ushintsho olukhulu ekuziphatheni kwabathengi namandla emakethe. Le ndatshana icubungula isimo samanje semakethe yokuvikela ilanga, igqamisa amathrendi abalulekile, abashayeli bemakethe, nokuqagela okuzayo.

Okuqukethwe:
– Uhlolojikelele Market
- I-Suncare njengento ebalulekile yansuku zonke: I-Shift in Consumer Behaviour
- Ukunakekelwa Kwelanga Kwesikhumba Okuqondene Nakho: Ukuhlinzeka Ngezidingo Ezihlukahlukene
- Ukuqedwa Kwesikhumba Okuphakeme: Ukuvikelwa Okuphelele
- Isiphetho: Ukwamukela Ikusasa Lokunakekelwa Kwelanga

Isidingo Esikhulayo Semikhiqizo Yokuvikela Ilanga

Imakethe yomhlaba wonke yokuvikela ilanga ibhekene nokukhula okuqinile, nokuqagela okukhombisa izinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-5.28% ukusuka ngo-2024 kuya ku-2029. Ngo-2029, imakethe kulindeleke ukuthi ifinyelele esilinganisweni sama- $ 16.204 wezigidigidi, isuka ku- $11.372 billion ngo-2022 kanye nokwanda kokuqwashisa kwabathengi mayelana nokukhula kwezinzuzo zomuntu siqu. ukuvikela ilanga. Ikhono le-sunscreen ukuvimbela ukushiswa yilanga, ukuguga ngaphambi kwesikhathi, nezinye izifo zesikhumba kukwenze kwaba yingxenye ebalulekile yezinqubo zokunakekelwa kwesikhumba zansuku zonke.

Abashayeli Ababalulekile Bemakethe

Enye yezinto ezihamba phambili emakethe yokuvikela ilanga ukwanda kwezifo zesikhumba, ikakhulukazi umdlavuza wesikhumba. Ngokwe-American Cancer Society, i-melanoma iyanda, njengoba kulinganiselwa ukuthi abesifazane abangu-39,490 58,120 namadoda angu-2023 2022 bathinteka e-United States ngo-65. Lo mkhuba oshaqisayo ugcizelela ukubaluleka kokuvikela ilanga ekuvikeleni emisebeni eyingozi ye-ultraviolet (UV). Ukwengeza, inani labantu asebekhulile, elisengozini enkulu yokulimala kwesikhumba, linomthelela ekwandeni kwesidingo semikhiqizo yokuvikela ilanga. IBhange Lomhlaba libike ukuthi ngo-10, abantu abaneminyaka engu-XNUMX nangaphezulu babalelwa ku-XNUMX% wabantu bomhlaba, okugqamisa ingxenye yemakethe ekhulayo yabakhiqizi bokuvikela ilanga.

Imibono Yesifunda kanye Nokwehlukaniswa Kwemakethe

INorth America kulindeleke ukuthi ibambe iqhaza elikhulu emakethe ye-sunscreen yomhlaba wonke, eqhutshwa ukuqwashisa kwabathengi okuphezulu kanye nokuduma kwemikhiqizo ye-skincare yasekhaya neyamazwe aphesheya. Isidingo sesifunda sokuvikela ilanga siqiniswa ukwanda kokuzicabangela phakathi kwabathengi e-United States naseCanada. Ngaphezu kwalokho, imakethe ibona ukwanda kokuthandwa kwemikhiqizo yesikhumba yaseKorea neyaseJapan, efana ne-Innisfree, Laniege, kanye ne-Hado Labo, ezuza amandla emakethe yase-US.

Imakethe yokuvikela ilanga ihlukaniswe ngohlobo, uhlobo lomkhiqizo, isicelo, kanye nezwe. Izikhilimu zelanga zamaminerali namakhemikhali ziyizinhlobo ezimbili eziyinhloko, ezinokhilimu nama-lotions, ama-gel, izinti, izifutho, nama-powders okuyizinhlobo eziyinhloko zomkhiqizo. Le mikhiqizo ibhekelela ukusetshenziswa okuhlukahlukene, okuhlanganisa ukuvikela ubuso nomzimba. Ngokwendawo, imakethe ihlanganisa iNyakatho Melika, iNingizimu Melika, iYurophu, iMiddle East kanye ne-Afrika, kanye ne-Asia Pacific, isifunda ngasinye sibonisa amandla emakethe ahlukile kanye nokuthandwa ngabathengi.

Emisha kanye Nokuthuthukiswa Kwemakethe

Imakethe yokuvikela ilanga ifakaza izinto ezintsha ezibalulekile, nezinkampani ezinkulu ezethula imikhiqizo emisha ukuze ihlangabezane nezidingo zabathengi eziguqukayo. Isibonelo, ngoJanuwari 2023, uhlobo lwe-Beiersdorf AG i-Nivea yethula isikhilimu selanga esikhethekile sabantu abane-Erythropoietic Protoporphyria (EPP), isimo esibenza bazwele kakhulu ekukhanyeni kwelanga. Ngokufanayo, u-Eucerin wethule umugqa wokuvikela ilanga ngoMeyi 2022, owenziwe nge-5 AOX Shield ukuvikela kuma-radicals mahhala nokugcina isikhumba esinempilo. I-L'Oréal Paris iphinde yaba sematheni nge-"UVMune 400″" yayo yokuvikela ilanga, enikeza isivikelo emisebeni ende ye-UVA.

Sengiphetha, imakethe ye-sunscreen ilungele ukukhula kakhulu eminyakeni ezayo, iqhutshwa ukwanda kokuqwashisa kwabathengi, ukwanda kwezifo zesikhumba, kanye nokwenziwa kwemikhiqizo emisha eqhubekayo. Njengoba imakethe ithuthuka, amabhizinisi kumele ahlale ejwayelene namathrendi asafufusa kanye nokuthandwa ngabathengi ukuze azuze ngesidingo esikhulayo semikhiqizo yokuvikela ilanga esebenzayo nenemisebenzi eminingi.

Imakethe yokunakekelwa kwelanga ibhekene nenguquko enkulu, eqhutshwa ukushintsha kokuziphatha kwabathengi ababuka i-sunscreen njengento ebalulekile yansuku zonke kunomkhiqizo wesizini. Lolu shintsho luthonywa kakhulu ukwanda ""kongqondongqondo" - abathengi abanolwazi oluningi mayelana nokunakekelwa kwesikhumba futhi abakhuthele ekugcineni impilo yesikhumba. Ngokombiko we-WGSN, imakethe yomhlaba wonke yokunakekelwa kwelanga kulindeleke ukuthi ikhule ngo-4.5% CAGR phakathi kuka-2023 no-2030, nokuqwashisa okwengeziwe ngokulimala kwelanga kudlala indima ebalulekile.

Ukunyuka Kwama-Skintellectuals kanye Ne-Daily Suncare

Izazi ze-Skintellectuals, ikakhulukazi phakathi kuka-Gen Alphas kanye no-Gen Z, zihola phambili ekwamukeleni izinqubo zokunakekelwa kwelanga nsuku zonke. Laba bathengi ababheki nje ukuvikelwa kwelanga okuyisisekelo; bafuna imikhiqizo enikeza izinzuzo ezengeziwe zokunakekelwa kwesikhumba. Imikhiqizo efana ne-Sallve yase-Brazil iphendule ngemikhiqizo emisha efana ne-sunscreens enemibala engu-10, ehlinzeka ngokulawula uwoyela, ukunciphisa izimbotshana, nokuvikela ilanga. Lo mkhuba uthuthukiswa nakakhulu ukuduma kokuqukethwe okuholwa uchwepheshe ezinkundleni ezifana ne-TikTok, lapho ama-hashtag afana ne-#Sunscreen azuze ukubukwa kwezigidigidi, efundisa abathengi ngokubaluleka kokuvikela ilanga nsuku zonke.

Izindlela Ezintsha Ngaphandle Kokuvikela: Imikhiqizo Ehlanganisiwe

Isizukulwane esilandelayo semikhiqizo yokunakekelwa kwelanga sihlanganisa imigqa phakathi kokunakekelwa kwesikhumba, ukunakekelwa kwezinwele, kanye nezimonyo. Ngokwesibonelo, i-Ultraviolette e-Australia yenze izivikeli-langa eziyingxube ezingagcini nje ngokuvikela isikhumba kodwa futhi ezithuthukisa ukukhanya kwaso kwemvelo. Ama-Super Glow Drops abo angaxutshwa ne-Skinscreen yomkhiqizo ukuze kufakwe i-SPF 50 kanye nesiphetho esishiswe yilanga. Ngokufanayo, uhlobo lwase-Korea lwe-TirTir's Off The Sun Air Mousse lunikeza ukuvikeleka kwelanga ngendlela yokhilimu ohlutshiwe, okuheha abathengi abafuna imikhiqizo ethokozisayo.

Ithuba Lezinduna: I-Blemish-Safe Suncare

Ngokukhuphuka komhlaba wonke kwezinduna zabantu abadala, kunesidingo esikhulayo semikhiqizo yokunakekelwa kwelanga evikela izinduna. E-US, i-acne yisimo sesikhumba esivame kakhulu, esithinta u-85% wabaneminyaka engu-12 kuya kwengu-24 ubudala kanye no-15% wabesifazane abadala. Ukuvikela ilanga kwansuku zonke kubalulekile esikhumbeni esithandwa yizinduna, njengoba imithi efana ne-retinoids ne-benzoyl peroxide ikhulisa ukuzwela kwelanga. Imikhiqizo efana ne-SkinCeuticals ibhekane nalesi sidingo ngemikhiqizo efana ne-Brightening UV Defense yabo, efakwe nge-tranexamic acid ukuze ilwe ne-post-inflammatory hyperpigmentation. Ukwengeza, izihlungi ze-DSM-Firmenich's Parsol UV ziye zafakazelwa ngokomtholampilo ukuthi zivikela amagciwane esikhumba anempilo ngenkathi zehlisa amagciwane abangela induna.

Ukwenza kube ngokwakho kuba itimu eyinhloko emakethe yokunakekelwa kwelanga, ngemikhiqizo ethuthukisa imikhiqizo ehlinzeka ngemibala ehlukahlukene yesikhumba kanye ne-undertones. Lo mkhuba ubaluleke kakhulu kubathengi abanesikhumba esincibilikile, abebekade benganakekelwa kahle yimboni yokunakekela ilanga.

Izikrini zelanga ezinemibala yawo wonke amathoni aphansi

Ukuqamba okusha ekwakhekeni okungewona omhlophe kubalulekile kumabhrendi ahloselwe ukunikeza abathengi abanesikhumba esimnyama. Umkhiqizo wase-South Korea i-Rom&nd uthuthukise i-White Rice Tone-up Sun Cushion, esebenzisa isilinganiso esinembile samapentshisi nombala omhlophe ukuze kukhanye isikhumba ngaphandle kokushiya ukhonkolo. Ngokufanayo, i-SPF yase-US ye-Colourescience's Sunforgettable SPF iyashintsha isuka kumhlophe iye kusisekelo esikhavayo esimaphakathi kuwo wonke amathoni esikhumba, ithole ukuthandwa okukhulu ezinkundleni zokuxhumana.

Customizable Suncare Solutions

Imikhiqizo iphinde isebenzise ubuchwepheshe ukuze inikeze ukwenza kube ngokwakho okunembayo ekunakekeleni ilanga. Isibonelo, i-Skoon eNingizimu Afrika inikeza i-Shade Shifter Booster Drops, evumela amakhasimende ukuthi enze okomuntu siqu isikrini sabo selanga ukuze sifane nomthunzi wabo ngamunye. Le ndlela yokuthuthukisa ayigcini nje ngokuthuthukisa ulwazi lomsebenzisi kodwa futhi ibhekana nezidingo ezahlukahlukene zesisekelo sabathengi somhlaba wonke.

Njengoba abathengi bekhula bebheka ukunakekelwa kwelanga njengesandiso sendlela yabo yokwenza izimonyo, isidingo semikhiqizo enikeza ukuqedwa kwesikhumba esiphakeme siyakhula. Kusukela ku-ultra-matte kuya esikhumbeni esiyingilazi, ukukhetha kwesikrini selanga kuba semqoka ekudaleni isikhumba esiphelele.

Ukwakheka Kwenzwa Okuthokozisayo

Iholwa ngu-K-beauty, ukuthungwa kwamafu kuya esigabeni sokunakekelwa kwelanga. Ibhrendi yaseKorea ethi Make P:rem's Soothing Sun Essence, isibonelo, inciphisa izinga lokushisa lesikhumba ngo-5.3°C, inikeze umphumela wokupholisa oheha kakhulu ezindaweni ezishisayo. Ngokufanayo, i-mousse ye-SPF ye-TirTir inikeza ukuthungwa okusheshayo, ukhilimu ophehliwe okwengeza into yokudlala ekuvikelweni kwelanga.

I-Hybrid Sunscreens yokukhanya Kwemvelo

Njengoba amazinga okushisa embulunga yonke ekhuphuka, abathengi bachitha isikhathi esiningi besethunzini ukuze bavikele isikhumba sabo. Ama-sunscreens ayi-Hybrid anikeza kokubili ukuvikeleka nokukhanya kwemvelo athola ukuduma. I-Ultraviolette's Super Glow Drops, isibonelo, ingaxutshwa ne-Skinscreen yabo ukuze inikeze ukumbozwa kwe-SPF 50 kanye nesiphetho esicwebile, esiheha abathengi abafuna imikhiqizo eminingi.

Imakethe yokunakekelwa kwelanga ithuthuka ngokushesha, iqhutshwa abathengi abanolwazi abafuna okwengeziwe emikhiqizweni yabo yokuvikela ilanga. Kusukela kuzixazululo zomuntu siqu zethoni yesikhumba kuye emikhiqizweni eyingxube enikeza izinzuzo ezengeziwe zokunakekelwa kwesikhumba, ikusasa lokunakekelwa kwelanga liqhakazile futhi ligcwele ukuqamba okusha. Imikhiqizo engakwazi ukuzivumelanisa nalezi zindlela futhi ihlangabezane nezidingo ezihlukahlukene zabathengi bayo izoba sesimweni esihle sokuphumelela kule makethe eguquguqukayo. "