Ukuthengisa nokumaketha

Lokhu kuhlaziya kukhombisa imikhuba yemidiya ehlukene ye-Gen Z, ukuhlanganisa izitayela ze-TikTok, izibalo zehhovisi lebhokisi, kanye namamethrikhi we-Roblox ku-pointillism yamasiko—iphuzu ngalinye ledatha noma meme pixel kupulani yabo entsha yenani. Ngokuhlomisa ukungqubuzana kwabo (amafilimu angu-63% ezigebengu kodwa aqhubekisela phambili i-boom yetiyetha ka-$22B), sidalula ukuguqulwa kwemithombo yezindaba ye-Gen Z: imithetho ebhalwe ngoyinki onyamalalayo. Ucezu ngokwalo luba yi-artifact ebambe iqhaza, evumela abafundi ukuthi baqedele ngokuzenzakalela amasu anebhrendi maphakathi nokuskrola. Leyo yi-meta trick: ikwenza ubhale ngokuhlanganyela incwadi yokudlala ozele ukuzoyifunda.

Hlola ukuthi i-Q-commerce ikuchaza kanjani kabusha ukuthengiswa komhlaba wonke ngamamodeli okulethwa kwe-hyper-speed, izitolo ezimnyama ze-algorithmic, kanye nezingqinamba zokuziphatha. Zitholele ukuthi kungani inguquko yegrosa yase-India eyimizuzu engu-19 idlula i-Silicon Valley nokuthi i-blockchain iqinisekisa kanjani ubusha bukakotapheya e-Indonesia.

Abesifazane bakwa-Gen Z bahlomisa ukucwazimula futhi bathi 'cha' kumbhalo we-patriarchy. Ukusuka ekuvukeleni kuka-Seoul's 4B kuya ekuvukeleni kuka-TikTok's ulaka-blush, thola ukuthi ubufazi begagasi lesihlanu bubhala kanjani kabusha isiko-nokuthi kungani iziqubulo zomkhiqizo wakho 'amandla entombazane' seziphelelwe yisikhathi.

U-Shein igama elikhulu kumdlalo wemfashini othengekayo ku-inthanethi, kodwa ungawathola la madili kwenye indawo? Nazi ezinye izindlela eziyisikhombisa zikaShein ongazicabangela.

Zitholele ukuthi ibhokisi le-pizza le-AI liqala kanjani kabusha, amabhodlela azifudumeza, nama-saree wrappers agaywe kabusha achaza kabusha indima yokupakisha ebhizinisini nasekusindeni kwesimo sezulu. Amathrendi angaphakathi aqhutshwa yidatha ka-2027.

Wazi nini ukuthi kufanele uyeke nini ukukhiqiza imikhiqizo ukuze kwandiswe inzuzo? Imali encane engenayo izokusiza ukuthi uthole impendulo. Qhubeka ufunde ukuze ufunde ukuthi ungayibala kanjani.

Ukuthatha izithombe zendlela yokuphila noma izithombe eziqondile ziyindlela eqinisekile yokubonisa abathengi ukuthi imikhiqizo yakho ibukeka kanjani kuzilungiselelo zansuku zonke. Qhubeka ufunde ukuze ufunde ukuthi ungawasebenzisa kanjani la mathuluzi alula kodwa asebenzayo.

Uyafuna ukwazi ukuthi ungayithola kanjani incwadi eshicilelwe? Nakhu konke odinga ukukwazi mayelana nokuzishicilela.

Zitholele imibono engu-10 enenzuzo eseceleni ehambisana nendlela yakho yokuphila, kusukela ekubhaleni amabhulogi kuya ekukhangiseni okudijithali, futhi engakusiza ukuthi uthole imadlana eyengeziwe ngo-2025.

I-Etsy ingenye yezimakethe ezinkulu namuhla, kodwa ngeshwa inesabelo sayo sokukhwabanisa. Ngakho, ingabe u-Etsy uphephile? Qhubeka ufunde ukuze uthole ukuthi ungahlala kanjani uphephile endaweni yesikhulumi.

Izithombe zesitoko azibi njalo. Ngokulandela lawa macebiso, amabhizinisi angawahlanganisa ukuze angajwayelekile futhi afanelekele kangcono imikhiqizo yawo.

Ukhathele i-akhawunti yakho yebhizinisi le-Instagram? Qhubeka ufunde ukuze ufunde ukuthi ungayikhubaza kanjani, kungakhathaliseki ukuthi okwekhefu elifushane noma unaphakade.

Ngabe ufuna ukuqala isitolo esiku-inthanethi ngo-2025? Funda lo mhlahlandlela oyizinyathelo eziyisishiyagalolunye ukuze ufunde izisekelo zokuqalisa isitolo se-inthanethi esiyimpumelelo.

I-eBay inamandla amakhulu kubathengisi, kepha ungayandisa kanjani ngempumelelo? Lo mhlahlandlela onezinyathelo eziyisikhombisa uzokukhombisa ukuthi ungakwenza kanjani lokho.

Thola ukuthi amandla okusebenzisa e-Gen Z's $12 trillion ahlela kanjani kabusha izimakethe zomhlaba ngokusebenzisa umkhiqizo oqhutshwa yisiphithiphithi, ukusebenzisana kwe-subculture, kanye nokuthengisa okugxilile. Funda amasu asebenzisekayo avela ku-Balenciaga, Glossier, kanye ne-Nike ukuze ubandakanye lesi sizukulwane sedijithali kodwa esifisa i-analog.