Ikusasa lokuthengisa lizochazwa indawo yemakethe exhunyiwe, lapho amakhasimende engakwazi ukushintsha kalula phakathi kokuhlangenwe nakho okuphathekayo nokudijithali.
Ubuchwepheshe obusafufusa obufana ne-AR, i-VR, ne-AI buzodlala indima ebalulekile ekudaleni lokhu kuzizwisa okuxhunyiwe ngokuhlinzeka ngolwazi lokuthenga lomuntu siqu nokugxilisa ingqondo okuhlangabezana nezidingo zomuntu ngamunye nokuthandwayo kwekhasimende ngalinye. Lobu buchwepheshe bungasetshenziswa ukudala ukuzizwisa komuntu siqu nokugxilile okubandakanya amakhasimende futhi kuhlukanise imikhiqizo kwezimbangi. Imboni yokudayisa ibe noshintsho olusheshayo kule minyaka eyishumi edlule ngokwamukelwa kwalobu buchwepheshe obusha. Abathengisi manje banamandla okuthuthukisa ukuzizwisa kwekhasimende ngokuhlinzeka ngohambo lokuthenga olwenzelwe wena siqu nolugxile kakhulu. Leli phepha elimhlophe lihlose ukuhlola indima ye-AR, i-VR ne-AI esikhathini esizayo sokuthengisa nokuthi izokwakha kanjani umuzwa oxhunyiwe.
I-AR ekuthengiseni
I-AR isho ukumbondelana kokuqukethwe kwedijithali emhlabeni obonakalayo, ngokuvamile kusetshenziswa i-smartphone noma ithebhulethi. I-AR ingasetshenziswa embonini yokudayisa ukuze inikeze amakhasimende umuzwa wokuthenga ogxile kakhulu nosebenzisanayo. Abathengi bangasebenzisa i-AR ukuze bazame izingubo cishe, babone ifenisha ekhaya labo, noma babone ukuthi umthunzi we-lipstick uzobukeka kanjani uma ususetshenziswe. Isibonelo, uhlelo lokusebenza lwe-IKEA's Place lusebenzisa i-AR ukuvumela amakhasimende ukuthi ahlole kuqala ifenisha ezindlini zawo ngaphambi kokuthenga. Lokhu kunciphisa amathuba okubuyisela futhi kuthuthukisa umuzwa wokuthenga uwonke.
I-AR ingaphinda isetshenziselwe ukuthuthukisa umuzwa wasesitolo. Abathengisi bangasebenzisa i-AR ukuze banikeze amakhasimende ulwazi mayelana nemikhiqizo, njengezithako noma ukubuyekezwa, ngokuskena umkhiqizo nge-smartphone yabo. I-AR ingaphinda isetshenziselwe ukudala izibonisi ezisebenzisanayo noma amageyimu abandakanya amakhasimende futhi awakhuthaze ukuthi achithe isikhathi esiningi esitolo. Lokhu okwenziwa yiselula okuthuthukisiwe ngokushesha kuba into elindelwe kumthengi wokuqala wedijithali.
I-VR ekuthengiseni
Ubuchwepheshe be-VR budala indawo yedijithali egxile ngokuphelele elingisa umhlaba obonakalayo. Ezitolo, i-VR ingasetshenziselwa ukudala izitolo ezibonakalayo amakhasimende angahlola futhi ahlanganyele nazo. Lokhu kuvumela amakhasimende ukuthi azizwele imikhiqizo ngendlela egxile kakhulu futhi ehehayo, engaholela ekwandeni kokuthengisa nokwethembeka kwamakhasimende.
I-VR ingaphinda isetshenziselwe ukudala amagumbi ombukiso abonakalayo lapho amakhasimende engakwazi khona ukwenza ngendlela oyifisayo futhi abone ngeso lengqondo imikhiqizo ngaphambi kokuthenga. Lokhu akuthuthukisi isipiliyoni sokuthenga kuphela kodwa futhi kunciphisa isidingo sokusungula izinto ezibonakalayo. I-VR ingase futhi isetshenziselwe ukuqeqesha abasebenzi noma ukulingisa izimo, njengesitolo esimatasa phakathi nenkathi yokuthenga yeholide. Lokhu kungasiza abathengisi bathuthukise ukusebenza kahle futhi banciphise izindleko.
I-AI Kwezokuthengisa
I-AI isho ikhono lemishini lokwenza imisebenzi ngokuvamile edinga ubuhlakani bomuntu, njengokufunda, ukucabanga, nokuxazulula izinkinga. I-AI ingasetshenziswa embonini yokudayisa ukwenza uhambo lokuthenga ngokwezifiso lwekhasimende ngalinye. Isibonelo, abathengisi bangasebenzisa i-AI ukuze bahlaziye idatha yekhasimende, njengomlando wokuthenga nokuziphatha kokuphequlula, ukwenza izincomo zomkhiqizo womuntu siqu noma ukunikeza amaphromoshini aqondiwe.
I-AI ingase futhi isetshenziselwe ukuthuthukisa ukusebenza kahle ngokuzenzakalelayo imisebenzi efana nokuphathwa kwempahla, ukwenziwa ngcono kwe-supply chain, kanye nenkonzo yamakhasimende. Lokhu kungasiza abathengisi behlise izindleko futhi bathuthukise ukuzizwisa kwekhasimende kukonke.
Nakuba umhlaba ohambayo, owokuqala wezenhlalo unikeza amathuba abalulekile kubathengisi, kukhona nezinselelo ezimbalwa okufanele zixazululwe. Enye yezinselelo ezinkulu isidingo sokudala umuzwa ongenazihibe nofanayo kuzo zonke izinkundla nezindawo zokuthintwa, okuhlanganisa okusesitolo, ku-inthanethi, neselula. Amabhrendi nabathengisi kufanele basethe kabusha indlela yokwenza amasu, ukuhlela, kanye nokuqalisa umkhiqizo nokuxoxwa kwezindaba ukuze kuhlangatshezwane nokulindelwe kwabathengi okusha, okuxhumene.
Inselele enkulu yizindleko nobunkimbinkimbi bokusebenzisa lobu buchwepheshe. Abathengisi kufanele bazivumelanise naleli qiniso elisha ngokuklebhula incwadi yokudlala endala futhi bacabange ngokutshala imali ngendlela ehlukile endleleni yabo yokuya emakethe.
Izenzo okufanele zenziwe:
- Chaza ukuthi lobu buchwepheshe obusafufusa bungawasekela kanjani kangcono amasu omkhiqizo wakho noma ulwazi lokuthengisa.
- Thola amathuba okuqondisa kabusha isabelomali ukuze utshale kokuhlangenwe nakho okuxhunyiwe.
- Shayela ukubambisana, ukusebenza okuhlukahlukene, ukuhlela. Ithimba elixhunyiwe lizoletha umuzwa ongenazihibe.
- Cabanga ngokukhulu, sebenza kancane, futhi uhambe ngokushesha! Thola amathuba alawulekayo alungile okuphindaphinda, ufunde futhi ufakazele imiqondo engakala futhi iguquke ngesivinini sobuchwepheshe namasiko.
Mayelana noChristopher Massaro
UChris uyimboni ehamba phambili ekukhiqizeni nasekuklanyweni komkhiqizo, onomsebenzi ozinikele ekuletheni ulwazi lwabathengi olusezingeni lomhlaba. UChris uhole kwezobuciko ekusekeleni imikhiqizo emikhulu nenethonya kakhulu ezicathulweni, izingubo, izinto zikagesi zabathengi, nokudla nesiphuzo. Ngo-2020, uChris waqanjwa ku-Design:Retail's 40 under 40, eqaphela impumelelo yakhe kuyo yonke iminyaka yakhe engama-20 embonini. Ngaphambi kokujoyina i-SGK, uChris wayenguzakwethu wekhasimende endimeni ye-Global Creative Director e-Under Armour. Njenge-VP, I-Creative & Design kwa-SGK, uChris okwamanje uhola amaqembu okudala e-SGK Brand Experience
Umthombo ovela I-SSI
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-sgkinc.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
