Okuqukethwe
● Isingeniso
● Ukubuka konke kweMakethe
● Ukuhlaziya Izinhlobo Ezihlukene Zezisetshenziswa Zethenisi nezici Zazo
● Ukucatshangelwa Okubalulekile Lapho Ukhetha Imikhiqizo Yethenisi
● Isiphetho
Isingeniso
Ukuba negiya lethenisi elifanele kuwukhiye wokuthuthukisa ukusebenza komdlali ngokunikeza ukunemba nokunethezeka ukuze uphumelele enkundleni. Abathengisi badinga ukuhambisana nezitayela kanye nentuthuko embonini yemishini yethenisi ukuze bahlangabezane nezidingo eziguqukayo zabadlali abangochwepheshe. Njengoba ubuchwepheshe buthuthuka ngokushesha, imishini yethenisi isilungele kakhulu amasu okudlala kanye namazinga ochwepheshe. Ukwanda kokuthakaselwa emhlabeni wonke ngethenisi kukhulisa isidingo segiya eliphezulu elithuthukisa ukusebenza. Abathengisi abagxile kulezi zici bangathuthukisa isevisi yamakhasimende futhi basebenzise ithuba lokuvulwa kwezimakethe.
Ukubukwa kwemakethe
Imakethe yegiya lethenisi yomhlaba wonke ilinganiselwa ukuthi izofinyelela ku-USD 4.59 bhiliyoni ngo-2030, ngezinga lokukhula elingu-2.2% kusukela ngo-2022 kuya ku-2030. Inani lamanje lemakethe yemakethe limi cishe ku-USD 2 bhiliyoni kusukela ngo-2024. Lokhu kwanda kugqugquzelwa kakhulu ukugxila okukhulayo kwezempilo nokuqina, okuholela kubantu abaningi emhlabeni jikelele. Ngalesi sikhathi, okokusebenza okufana nama-racquets nezinto ezilungele imvelo nezingasindi kulindeleke ukuthi zidlale indima enkulu, ngokocwaningo lwe-Persistence Market Research kanye nemibiko ye-Grand View Research.
INorth America ihamba phambili emakethe, ngesabelo esingama-38% sokubusa kwemakethe. Lokhu kungenxa yesiko lethenisi lase-United States kanye nelaseCanada kanye nomthelela wemicimbi ehlonishwayo njengomqhudelwano we-US Open. I-Europe iza endaweni yesibili ngesabelo semakethe, ngoxhaxha lwamakilabhu ethenisi kanye noxhaso oluqinile lukahulumeni olukhuthaza abantu abasha ukuthi bazibandakanye kulo mdlalo. Eminyakeni ezayo, indawo yase-Asia Pacific kulindeleke ukuthi ibone ukwanda, okuqhutshwa ukwanda kwemali engenayo kanye nentshisekelo ekhulayo emazweni afana ne-China, India, ne-Australia, njengoba kuphawulwe yi-Exactitude Consultancy kanye ne-Technavio.
Izinhlobo ezahlukene zemishini yethenisi nezici zazo
Uhlu olubanzi lwegiya lethenisi emakethe namuhla lugqamisa ukuthi lo mdlalo uthuthuke kanjani ukuze uhlangabezane nezidingo ezahlukahlukene zabadlali kuwo wonke amazinga wamakhono. Yonke into yegiya ithuthukisa ukusebenza, kusukela kuma-racquets obuchwepheshe obuphezulu enziwe ngezinto zokwakha kuya ezicathulweni eziklanyelwe ukusekela nokunethezeka okuphelele. Ukuqonda izimfanelo nokuthuthuka kwama-racquets, amabhola, izingubo, nezinsiza kubalulekile kubadlali nezitolo ukwenza izinqumo ezinolwazi ezihambisana nezitayela zokudlala nokuthandwayo. Le ngxenye ingena ezigabeni zethenisi futhi ibheka izinto zokwakha, ubuchwepheshe, nezinkampani ezilolonga umdlalo wanamuhla.
I-racquet yethenisi
Amarakhethi ethenisi esimanje enziwa kusetshenziswa izinto ezisezingeni eliphezulu kanye nobuchwepheshe ukuze bahambisane nezitayela zokudlala kanye namazinga obuchwepheshe. I-Carbon fiber ne-graphite kuvame ukusetshenziselwa ukwakha la ma-racket ngenxa yamandla awo, isilinganiso sesisindo, kanye nezakhiwo ezivumelana nezimo. Lezi zinto zinikeza ukulawula okuthuthukisiwe namandla phakathi nomdlalo. Ngakolunye uhlangothi, ngenkathi ama-racket ensimbi eqinile, avame ukuba asindayo. Abadumile phakathi kwabadlali abanekhono. Intuthuko ethokozisayo embonini yemishini yethenisi ukwethulwa kwamarakhethi anezinzwa zokuqapha amamethrikhi okusebenza afana nesivinini sokushwiba nokunemba kokudubula. Izinkampani ezinjengoYonex noWilson zihamba phambili kulezi zindlela ezintsha. Bahlinzeka ngamarakhethi ethenisi ahlanganisa ubuciko namandla esimanjemanje, njengokutholwe kwabikwa yimithombo efana ne-Persistence Market Research kanye ne-Technavio.
Amabhola ethenisi
Izinhlobo ezahlukene zamabhola ethenisi zihlukaniswa ngokuya nenjongo yawo, kungaba okokuzilolonga noma imidlalo yobungcweti. Emidlalweni yobungcweti, amabhola ethenisi ngokuvamile aklanywa ngendlela ezwakalayo yezinga eliphezulu nerabha eyakhiwe ukuze inikeze ukugxuma nokubekezela ezindaweni ezihlukene zasenkantolo. Ngakolunye uhlangothi, amabhola okuzilolonga angase ahlanganise izinto zokwakha noma amasu okukhiqiza ukugcina izindleko ziphansi ngenkathi kuqinisekiswa ukusebenza okwanelisayo. Izimfanelo zekhwalithi zamabhola ethenisi, njengokugxuma nokuqina ngokumelene nokuguga, zibalulekile kubadlali abafuna igiya lokudlala ngokuncintisana. Ngokusho kweGrand View Research kanye ne-Exactitude Consultancy kubika amabhrendi afana noWilson kanye noDunlop adumile ngamabhola abo ekhwalithi ephezulu, avame ukusetshenziswa emiqhudelwaneni.
Izingubo nezicathulo
Izwe lezingubo zethenisi selihambe ibanga elide mayelana nokuqanjwa kabusha nokunethezeka, ngenxa yentuthuko yobuchwepheshe bendwangu phakathi neminyaka edlule. Enye intuthuko enkulu ukusebenzisa izindwangu ezisusa umswakama ezisiza abadlali ukuthi bazizwe bomile ngokukhipha umjuluko esikhumbeni sabo ngesikhathi semidlalo noma ngezikhathi zokuqeqesha. Ngaphezu kwalokho, imiklamo ephefumulayo yezingubo zethenisi isidume kakhulu ezindaweni lapho ukujikeleza komoya kubaluleke kakhulu ukuze kube nenduduzo ngesikhathi sokudlala. Mayelana nezicathulo, ubuchwepheshe buphinde buye benza igxathu ekuthuthukiseni ukusebenza kwabadlali, ngezicathulo zethenisi ezinikeza ukwesekwa komcamelo kanye nokudonsa okuvunyelaniswe ezindaweni ezihlukahlukene zasenkantolo. Izinkampani ezifana ne-Adidas ne-Nike zihamba phambili ngokuhlinzeka ngezicathulo ezenzelwe abasubathi nabadlali abavamile, ezithuthukisa ukusebenza. Yehlisa amathuba okulimala. Ingxenye ebalulekile yezikhali zanoma yimuphi umdlali, njengoba kuphawulwe ochwepheshe abafana neTechnavio kanye neGrand View Research.
izesekeli
Igiya elihambisana nokudlala ithenisi. Izikhwama zemishini nezinto zomuntu siqu, kanye namabhande asehlakaleni. Kulezi zinsuku, ukukhulisa isipiliyoni sabadlali kwezemidlalo kubalulekile. Ngokuhamba kwesikhathi, izikhwama zethenisi seziphenduke indawo yokugcina izinto. Manje bafika sebehlonyiswe ngamakamelo okugqoka ama-racquets nezicathulo. Izitayela zamanje zedizayini zincike ekudaleni izikhwama ezihlangabezana ngempumelelo nezimfuno zabadlali besimanje.
Ngaphezu kwalokho, uhlobo lwezintambo ezisetshenziswa kuma-racquets wethenisi lunomthelela omkhulu ekusebenzeni. Izinketho ziyahlukahluka kusukela kokwenziwa kuye kumayunithi ezinhlamvu emvelo amathumbu anikeza amandla namazinga okulawula. Amabhande asekhanda namabhande asesihlakaleni angase angakutholi ukunakwa okufanele ngaso sonke isikhathi. Badlala indima ekugcineni abadlali benethezekile ngokusiza ukuphatha umjuluko ngesikhathi semidlalo eshubile. Ngokwemibiko evela ku-Persistence Market Research kanye ne-Exactitude Consultancy, izinkampani ezifana ne-Babolat ne-Wilson zihlala zithuthukisa lezi zesekeli ukuze zithuthukise kokubili ukusebenza nesitayela.
Ukucatshangelwa okubalulekile lapho ukhetha imikhiqizo yethenisi
Uma ukhetha izinto zegiye lethenisi, kubalulekile ukucabangela izici ezingaba nomthelela endleleni umdlali enza ngayo futhi awujabulele umdlalo. Izingxenye ezehlukene zidlala indima ekunqumeni impahla yomuntu ngamunye; lokhu kubandakanya izinga lamakhono nesitayela sokudlala, ukuthuthuka kwezobuchwepheshe, nokukhathazeka kokusimama. Ukuqonda lezi zici ezibalulekile kusiza abadlali ukuthi benze izinqumo ezicatshangelwe kahle ezihambisana nezidingo zabo nokuthandwa kwabo. Ekugcineni, lokhu kuholela kusipiliyoni sokudlala esithuthukisiwe enkundleni yethenisi.
Izinga lekhono nesitayela sokudlala
Ukuqala uhambo lwakho lwethenisi kubandakanya ukucabangela izinga lekhono lomdlali nesitayela sokudlala lapho ukhetha okokusebenza ngokuhlakanipha. Abasaqalayo bangathola ama-racquet anosayizi wekhanda amakhudlwana njengoba enikeza ukuxolelwa kwamahithi angekho maphakathi. Ngokuphambene, abadlali abathuthukile bavame ukukhetha ama-racquet agxile ekulawuleni. Abadlali abakhetha isitayela sokudlala esinolaka bangase bazuze ngokusebenzisa i-racquet esindayo ukuze bakhulise amandla. Ngaleso sikhathi, abadlali abavikelayo bangase bancike kuma-racquet alula athuthukisa amandla abo okunyakaza. Ngokusekelwe olwazini olunikezwe i-Grand View Research, okutholiwe kuphakamisa inkambiso ekhulayo esifisweni sama-racquets ethenisi enzelwe ukuthi afanele izitayela zokudlala. Lokhu kuvumela abadlali ukuthi balungise amagiya abo ukuze ahambisane namakhono abo kanye nezintandokazi zabo.
Isabelomali nokuqina
Ukukhetha igiya lethenisi kuhlanganisa izindleko zokulinganisa kanye nekhwalithi ukuze kuqinisekiswe ukusebenza enkundleni. Ama-racquet asezingeni eliphezulu kanye nemishini iqhosha ngezinto ezisezingeni eliphezulu kanye nobuchwepheshe obungathuthukisa igeyimu yakho kodwa ngokuvamile eze nethegi yentengo enamathiselwe. Ngaphandle kokutshalwa kwezimali okudingekayo kule mikhiqizo yekhwalithi ephezulu, ivame ukuhlala isikhathi eside, okuyenza ibe utshalomali oluhlakaniphile kubadlali abakhuthele. I-Persistence Market Research iveza intshisekelo ekhulayo yegiya lethenisi elimaphakathi njengoba abadlali abaningi befuna imikhiqizo ehlanganisa ukuthengeka nokusebenza. Lokhu kuthambekela kubonisa ushintsho oluya ekuqapheleni kakhulu ukusebenzisa imali kuyilapho sibeka phambili okokusebenza kokuhlangenwe nakho kokudlala.
Ukuhlanganiswa kwezobuchwepheshe
Umkhuba wokufaka ubuchwepheshe egiyeni lethenisi uyakhula. Ukuthola amandla phakathi kwabadlali abanohlonze abafuna ukuthuthukisa izikhathi zabo zokuzilolonga ngempumelelo nangempumelelo. Isibonelo, amarekhethi ethenisi ahlakaniphile angaqapha izinkomba zokusebenza ezahlukahlukene njengejubane lokushwiba, ukunemba kokuxhumana kwebhola, nokuvumelana kokudubula, anikeze abasubathi imininingwane yokucija amakhono abo. Njengokuhlaziya kwe-Technavio, ukwamukelwa okwandayo kwalezi zinto eziqanjiwe kulindeleke ukuthi kuholele ekuthuthukisweni kobuchule babadlali nokusebenza kokuqeqeshwa.
Isithunzi somkhiqizo nokusekelwa kwamakhasimende
Lapho ukhetha igiya lethenisi, idumela kanye nenkonzo yamakhasimende yizici okufanele zicatshangelwe ekusebenzeni okuphezulu nokuthembeka. Kuyaziwa ukuthi amabhrendi ahlonishwayo afana noWilson, Babolat, kanye ne-Yonex agqama ngemikhiqizo yawo eyakhelwe ukuthi ihlale. Bahamba ibanga elide ngokunikeza iziqinisekiso nokusekelwa kwamakhasimende okukhethekile. Lokhu kuqinisekisa ukuthi abadlali abakwazi ukuthembela kuphela ekuqineni kwesisetshenziswa kodwa futhi osizweni oluqhubekayo ekunakekeleni nasekusekeleni okusekelwe ekutholeni okwabiwe yi-Exactitude Consultancy.
Ukusimama
Ukuqwashisa okukhulayo ngezinkinga kukhuthaza abantu ukuthi bagxile emakhono abo ethenisi kanye nokusimama kwezinketho zabo zemishini. Imikhiqizo yethenisi iyakhuphuka ngokwethula i-eco-gear eyenziwe ngezinto ezinobungane futhi yamukele izindlela zokukhiqiza ezizinzile. Isibonelo esiyinhloko ulayini we-Wilson wamarakhi aklanywe ngezinsiza ezisekelwe ku-bio nezigaywe kabusha, njengoba kubikwe yi-Grand View Research. Lolu shintsho embonini lukhombisa ukuzibophezela ekwehliseni umkhondo. Ukukhetha imikhiqizo yethenisi kukhuthaza imizamo eluhlaza futhi kuhambisana nesisekelo esikhulayo sabathengi esibeka kuqala ukwazi kwemvelo.
Abadlali banganquma ngokucabangela lezi zici lapho bekhetha igiya lethenisi elithuthukisa umdlalo wabo futhi elifanele abakuthandayo kanye nemikhawulo yesabelomali.
Isiphetho
Imboni yegiya lethenisi ibona ukukhula okuthuthukayo ngenxa yentuthuko yezobuchwepheshe kanye nentshisekelo ekhulayo yomhlaba wonke yethenisi njengomdlalo okhethwa ngabashisekeli emhlabeni jikelele. Ukukhetha igiya elifanele sekubaluleke kakhulu ngokwanda kwemakethe. Abadlali kufanele bacabangele izinga labo lamakhono kanye nesitayela sokudlala lapho bekhetha okokusebenza ukusiza ukuphakamisa ukusebenza kwenkundla yabo. Ngaphezu kwalokho, kukhona ukugudluka ekukhetheni i-eco-sustainable ukuphendula izintandokazi ezishintshayo zabathengi banamuhla. Lokhu kwengeza ungqimba oluyinkimbinkimbi enqubweni yokuthatha izinqumo lapho ukhetha imishini yethenisi.
Kubalulekile ukubamba lezi zici ukuze wenze izinqumo ezinolwazi ezibhekana nezintandokazi ezihlukahlukene ngempumelelo. Izinqumo ezilungile zingathuthukisa ukusebenza komdlali futhi zihambisane namathrendi emakethe njengama-racquet obuchwepheshe obuphezulu noma izingubo ezivumelana nemvelo. Esimeni somkhakha esishintshayo, abadlali nabathengisi kufanele bahlale benolwazi mayelana nalezi ntuthuko ukuze bazulazule enkundleni ngempumelelo. Abadlali bangaqinisekisa ukuthi bakulungele ukugqama emdlalweni ngokugcizelela ikhwalithi ephezulu, ukusimama, kanye nenqubekelaphambili yezobuchwepheshe.
