Okuqukethwe
- Isingeniso
– Running Shoe Market Dynamics
– Running Shoe Amathrendi
- Isiphetho

Isingeniso

Izwe izicathulo ezigijima ihlezi ivela, namabhrendi ephusha imingcele yokuqanjwa kabusha ukuze anikeze abagijimi ngomuzwa ongcono kakhulu ongakhona. Njengoba sibheke phambili ku-2024, amathrendi nentuthuko ethokozisayo isethwe ukuze iguqule imboni yezicathulo ezigijimayo, ibhekelele izidingo ezihlukene zabagijimi kuwo wonke amazinga.

I-Running Shoe Market Dynamics

Imakethe yezicathulo ezigijima emhlabeni jikelele kulindeleke ukuthi ifinyelele ku-USD 13.1 billion ngo-2032, ikhula ku-CAGR ka-3.4% ukusuka ngo-2023 kuya ku-2032. mayelana nokufaneleka nokuphila kahle, kanye nentuthuko eqhubekayo yezobuchwepheshe. I-US, Japan, China, India, Germany kanye ne-UK yizimakethe ezibalulekile zokugijima izicathulo.

I-Asia-Pacific ingumnikazi wamasheya obaluleke kakhulu emakethe yezicathulo zomhlaba futhi kulindeleke ukuthi ikhombise i-CAGR ka-5.01% ngesikhathi sokubikezela. Ngo-2021, i-Asia-Pacific yabusa imakethe yezicathulo zezemidlalo ngesabelo semali esingaphezu kwama-35.0%. I-Europe ilinganiselwa ukuthi izokhombisa i-CAGR ye-4.4% esikhathini sokubikezela emakethe yezicathulo. Imakethe yezicathulo zezemidlalo yase-UK yalinganiselwa ku-USD 7.0 billion ngo-2021. INyakatho Melika ilinganiselwa ukuthi izokhula ngesivinini esikhulu emakethe yezicathulo. Ukunyuka kwemboni yezicathulo ezigijimayo eNyakatho Melika kuzokhuthazwa ukukhula kokungena kwe-e-commerce e-United States naseCanada phakathi kuka-2022 no-2030.

Abadlali abakhulu emakethe yezicathulo ezigijimayo emhlabeni jikelele bahlanganisa: I-Nike, i-Adidas AG, i-ASICS Corporation, i-New Balance Athletics, i-Saucony, i-Brooks Sports, i-HOKA ONE ONE, i-Puma SE, i-Under Armour, i-Skechers USA, i-Mizuno Corporation, i-Reebok International, i-Salomon SA Nike ihamba phambili emakethe ecacile emakethe yamateki emhlabeni wonke, ngezicathulo zokuthengisa ze-Converse year $29 billion 2. I-Brooks inesabelo semakethe esingu-2022% ezicathulweni zokugijima, ilandelwa i-HOKA ngo-25%, i-New Balance ne-ON ngo-24% ngayinye, i-Saucony ngo-10%, i-ASICS ngo-9%, ne-Oofos ngo-7%.

Amathrendi ezicathulo ezigijimayo

Izinto Ezisimeme Nokukhiqiza

Enye yezindlela ezibaluleke kakhulu ekugijimeni izicathulo zika-2024 ukushintshela i-eco-friendly izinto zokwakha kanye nezinqubo eziqhubekayo zokukhiqiza. Amabhrendi aya ngokuya ehlanganisa izinto ezigaywe kabusha, ezifana ne-polyester egaywe kabusha nerabha, emiklamo yezicathulo.

Adidas yethule i-Futurecraft.Loop, isicathulo esigijimayo esigaywa kabusha ngokuphelele esenziwe ngento eyodwa – i-TPU esebenziseka kabusha engu-100%. Iphothelwe ukuze yenze intambo, ilukwe, ibunjwe futhi ihlanganiswe ku-Boost midsole kusetshenziswa ubuchwepheshe be-Adidas' Speedfactory. Lapho izicathulo sezifike ekupheleni kwempilo yazo yokuqala futhi zibuyiselwa e-Adidas, ziyagezwa, zigaywe zibe ama-pellets futhi zincibilike zibe izinto zezingxenye zezicathulo ezintsha, ezingenayo imfucuza. I-Nike iphinde yenza igxathu ekusimameni, iphinde ithole amabhodlela amanzi ayizigidi ezingama-31 ezindaweni zokulahla imfucumfucu kanye namapulasitiki olwandle kusukela ngo-2019 ukuze asetshenziswe ezicathulweni zawo afaka izinto ezisetshenziswa kabusha ezingafika ku-75%. Basebenzela ukunciphisa ukukhishwa kwekhabhoni kanye nokuchithwa kwamanzi ekukhiqizeni.

I-Reebok yethule izicathulo zokugijima ezisekelwe ezitshalweni ezifana ne-Forever Floatride GROW, nephezulu eyenziwe nge-eucalyptus, i-midsole evela kubhontshisi we-castor, kanye ne-outsole yerabha yemvelo. Umgomo wabo uwukwenza uchungechunge lwezicathulo ezitshalwe ezitshalweni okulula ukuzifaka umquba uma sezilahliwe. Amanye amabhrendi afana nama-Allbirds asebenzisa izinto ezifana noboya be-merino, imicu yesihlahla sikagamthilini, umoba, namabhodlela epulasitiki agaywe kabusha ukwenza izicathulo zabo zokugijima ezilungele imvelo. I-On Running iphinde yazibophezela ekusimameni, ihlose ukudala imikhiqizo evela ku-100% wezinto ezigaywe kabusha ngemuva kuka-2022.

Ukusetshenziswa kwezinye izinto ezifana negwebu eliqhakaza ulwelwe, i-hemp, ukotini ophilayo, nezinto ezenziwe ngodoti wezolimo njengamakhoba erayisi nommbila sekuya kuvame kakhulu njengoba imikhiqizo ibheka ukunciphisa umthelela wabo kwezemvelo. Nakuba izicathulo zokugijima ezibolayo ngokuphelele zingakenzeki ngenxa yezidingo zokusebenza, imboni yenza inqubekelaphambili ebalulekile emayelana nezinqubo ezizinzile kanye namamodeli okukhiqiza ayindilinga ukuze kuncishiswe imfucuza.

Isabele Cushioning Technologies

Ubuchwepheshe be-Cushioning buyaqhubeka nokuvela, ngemikhiqizo ethuthukisa izinto ezisetshenziswayo ze-midsole eziphendulayo neziguquguqukayo: 

Igwebu le-Nike's ZoomX, elivezwe kumamodeli we-Alphafly kanye ne-Vaporfly, linikeza ukubuya kwamandla okukhethekile kanye nokuguquguquka okungasindi. I-ZoomX iyigwebu elisabela kakhulu le-Nike, iletha amandla angama-85% futhi inikeza umuzwa oshukumisayo kuwo wonke amagxathu. Lobu buchwepheshe bunikeze amandla ukusebenza okwephula amarekhodi kuma-marathon amakhulu. Ubuchwepheshe be-Asics' FlyteFoam, obusetshenziswa ezicathulweni ze-Novablast ne-Metaracer, buhlinzeka ngohambo oluthambile kodwa oluphendulayo. I-FlyteFoam ilula ngo-55% kunegwebu elivamile le-EVA kuyilapho ilondoloza ukugxuma okuhle nokuqina.

I-Novablast 4 ifaka igwebu le-FF BLAST PLUS, inguqulo ebuyekeziwe ethambile ngo-15% futhi i-bouncier engu-12% kuneyandulelayo. Igwebu le-Saucony's PWRRUN PB, elisetshenziswa kulayini we-Endorphin, liwumsebenzi osuselwe ku-PEBA ongasindi futhi oshisayo onikeza ukubuyisela amandla aphezulu kanye nokuthopha. Leli gwebu lisebenza ngokubambisana nobuchwepheshe be-Saucony's SPEEDROLL ukuze bakhe uhambo olubushelelezi, olusheshayo. Igwebu le-New Balance's FuelCell, elitholakala kumamodeli afana ne-FuelCell RC Elite v3 kanye ne-FuelCell Rebel v3, i-TPU efakwe i-nitrogen enikeza umuzwa ophansi wezinyawo osheshayo futhi osabelayo ngokubuya kwamandla okuhle kakhulu. I-RC Elite v3 imibhangqwana i-FuelCell enepuleti le-carbon fibre elinamandla yokusebenza komjaho wezinga eliphezulu.

Njengoba amabhrendi eqhubeka nokusungula futhi ecwenga ubuchwepheshe bawo bokuthopha, abagijimi bangalindela izinketho ezisabelayo nezicushwe kahle ukuze zifane nezidingo zabo ezithile kanye nezintandokazi zabo eminyakeni ezayo. Ukugxila kusala ekutholeni ibhalansi elungile phakathi kwe-lightweight cushioning, ukubuya kwamandla, nokuqina ukuze kusizwe abagijimi benze kahle kakhulu.

Ukwenza ngokwezifiso nokuphrinta kwe-3D

Ukwenza kube ngokwakho kuya ngokuya kubaluleke kakhulu kubagijimi, futhi amabhrendi aphendula ngezinketho ezingenziwa ngendlela oyifisayo kanye nezingxenye eziphrintelwe nge-3D:

Iplathifomu ye-TripleCell ye-New Balance isebenzisa ukuphrinta kwe-3D ukuze yakhe ukwakheka kwe-lattice emkhathini, okuvumela ukucushwa okungokwezifiso nokusekelwa. Ubuchwepheshe buvumela ukudalwa kwamajiyometri ayinkimbinkimbi angalungiselelwa ukuhambahamba okuhlukile komgijimi ngamunye nezinto azithandayo. I-New Balance iphinde yahlola ngezingaphezulu eziphrintiwe ze-3D ukuze zilingane ngokugcwele.

Ubuchwepheshe be-4D be-Adidas, obufakwe esicathulweni se-4D Run 1.0, busebenzisa ukuhlanganiswa kokukhanya kwedijithali ukudala i-midsole ehlukile, ephrintwe nge-lattice eklanyelwe izidingo zomgijimi. Le nqubo ihilela i-resin ewuketshezi eyakheka ibe isakhiwo esithile kusetshenziswa ukukhanya nomoya-mpilo, okuholela ku-midsole engakwazi ukulungiswa kahle ezindaweni ezahlukene zonyawo. Lobu buchwepheshe buvumela ukwenza ngokwezifiso okunembe kakhudlwana namandla emiklamo eqondene nesifunda.

Ubuchwepheshe be-Flyprint ye-Nike ngesinye isibonelo sokuphrinta kwe-3D ezicathulweni ezigijimayo. Isebenzisa i-TPU filament ukuze idale engaphezulu eklanyelwe ngokunembile ukusekela okulula nokuphefumula. Ubuchwepheshe busetshenziswe kumamodeli asebenza kahle kakhulu njengeVaporfly Elite Flyprint, eyenzelwe umzamo ka-Eliud Kipchoge we-sub-2-hour marathon.

Amanye amabhrendi, afana no-Brooks no-Salomon, anikeza amathuluzi aku-inthanethi avumela abagijimi ukuba benze ngokwezifiso imibala nezinto zezicathulo zabo. Njengoba ukuphrinta kwe-3D kufinyeleleka kakhudlwana futhi kusebenza kahle, singalindela ukubona izinketho ezengeziwe zokulingana komuntu siqu nokusebenza maduzane. Ikhono lokuthungela izicathulo ku-biomechanics ngayinye kanye nokuthandwayo kungase kuguqule imboni yezicathulo ezigijimayo futhi kuthuthukise ulwazi lokugijima lwabasubathi kuwo wonke amazinga.

I-Smart Shoe Integration

Ukuhlanganiswa kobuchwepheshe obuhlakaniphile ezicathulweni ezigijima kungenye inkambiso okufanele uyibuke ngo-2024:

Izicathulo ezixhunywe ngaphansi kwe-HOVR ye-Armor's zifaka phakathi izinzwa ezishumekiwe ezilandelela amamethrikhi njengebanga, ijubane, ne-cadence, ezivumelaniswa ngohlelo lokusebenza lwe-MapMyRun. Izinzwa zibekwe phakathi nendawo futhi zinganikeza idatha ebalulekile ukusiza abagijimi bahlaziye ukusebenza kwabo futhi benze ukuthuthukiswa. Uhlelo lokusebenza lunikeza namathiphu okuqeqesha omuntu siqu asekelwe kudatha eqoqiwe.

Isicathulo se-Altra sika-Torin IQ sisebenzisa izinzwa zokucindezela ukuze sinikeze ukuqeqeshwa kwesikhathi sangempela kanye nempendulo mayelana nefomu elisebenzayo. Izinzwa zimi phakathi nendawo ukuze kulinganiswe amaphethini wokushaya unyawo, amandla okuthinta, nesikhathi sokuxhumana. Le datha ibe ihlaziywa uhlelo lokusebenza lwe-IQ, olunikeza isiqondiso sendlela yokuthuthukisa ukusebenza kahle nokunciphisa ingcuphe yokulimala. Uhlelo lokusebenza lungaphinda lulandelele ukuqhubeka kwesikhathi futhi lunikeze izinhlelo zokuqeqesha eziqondene nawe.

I-Nike iphinde yangena emakethe yezicathulo ezihlakaniphile nge-Nike Adapt BB 2.0, ehlanganisa ubuchwepheshe bokuzenzela obulawulwa uhlelo lokusebenza lwe-smartphone. Nakuba ngokuyinhloko yakhelwe i-basketball, ubuchwepheshe bunamandla okusebenza ezicathulweni ezigijimayo, okuvumela ukulingana okungokwezifiso okuvumelana nokuma nokunyakaza konyawo.

Eminye imikhiqizo, efana ne-Digitsole ne-Arion, inikeza ama-insoles ahlakaniphile angafakwa ezicathulweni ezigijimayo ukuze alandelele amamethrikhi futhi anikeze impendulo yesikhathi sangempela. Lawa ma-insoles asebenzisa izinzwa zokucindezela kanye nama-accelerometer ukukala amaphethini wokuteleka konyawo, ukubiza, nenye idatha ye-biomechanical.

Isiphetho

Imboni yezicathulo ezigijimayo ibhekene noguquko, ngokugxila ekuzinzeni, ekuphenduleni okuphendulayo, ukwenza ngokwezifiso, kanye nokuhlanganiswa kobuchwepheshe obuhlakaniphile. Njengoba amabhrendi eqhubeka nokusungula futhi ecindezela imingcele yokusebenza nokunethezeka, abagijimi bangabheka phambili ezinhlobonhlobo zezinketho ezithokozisayo ngo-2024, ezibhekelela izidingo zabo ezihlukile kanye nezintandokazi zabo. Sicela uchofoze inkinobho ethi "Bhalisa" ukuze uhlole izindatshana eziningi ezihlobene nebhizinisi lakho nezintshisekelo kukho Ezemidlalo.