“Ukulinda ingxenye enzima kakhulu.” Nakuba u-Tom Petty wayengacabangi ngokulandelela i-oda lakhe eliku-inthanethi lapho ecula lowo mugqa oshaya kanzima, imizwa isadlulela kwezentengiso ye-inthanethi. Phela, ukulindela kuyithuluzi elinamandla elingalolonga ulwazi lwamakhasimende.
Cabanga nje upheqa esitolo sakho se-inthanethi esiyintandokazi futhi ubone igajethi emangalisayo, ukwehla kwamateku amasha, noma mhlawumbe incwadi evela kumbhali wakho oyintandokazi. Nakuba ingakaphumi, izitolo eziningi zizonikeza inketho ethi “Oda kusengaphambilini manje”.
Ama-oda angaphambili ayindlela enhle yokwakha isasasa, ikakhulukazi phakathi kwabathengi ababheke ngabomvu ukuthola umkhiqizo omusha. Ziyisu futhi lebhizinisi elinamandla elisiza izinkampani ukuthi zingene ekuthengisweni, zilinganise isidingo, futhi zidale i-hype enkulu ngaphambi kokuba umkhiqizo ube khona.
Ngakho-ke, ingabe ucabanga ukusebenzisa ama-oda wangaphambili njengesu lebhizinisi? Lo mhlahlandlela uzochaza ukuthi iyini nokuthi isebenza kanjani ukuze ikunikeze imininingwane engcono. Asicwilise phakathi.
Okuqukethwe
Kusho ukuthini uku-oda ngaphambilini?
Kungani amakhasimende e-oda kusengaphambili?
Kungani amabhizinisi ethanda ama-oda wangaphambilini?
Kungani ama-oda angaphambili eshintsha umdlalo kumabhizinisi
1. Wenza ukuthengisa ngaphambi kokuba ne-inventory
2. Ama-oda angaphambili asiza amabhizinisi abikezele isidingo esikhundleni sokuqagela
3. Ama-oda angaphambili akha i-hype kanye nesasasa
Izindlela zoku-oda kusengaphambili: Khokha manje uma uqhathanisa nokukhokha kamuva
Inketho 1: Khokha manje (inkokhelo ephelele kusengaphambili)
Inketho 2: Khokha kamuva (ukhokhiswe ekuthunyelweni)
Ukuvala
Kusho ukuthini uku-oda ngaphambilini?
Uma amakhasimende ethenga okuthile ngaphambi kokukhishwa kwakho okusemthethweni noma kusikwe kabusha, lokho i-oda langaphambilini. Abaningi abathandi ukulinda umkhiqizo wabo olindelwe ukuthi ufike ezitolo ukuze bawubuke ushiswa abanye. Kunalokho, bazogcina ukuthenga kwabo kusenesikhathi noma bakhokhele indawo ephephe kakhudlwana kamuva.
Kufana nokubiza ama-dibs esitsheni esithandayo-kodwa ngemikhiqizo. Uma i-oda langaphambili seliphelile, abathengi bazothola leyo nto uma isitholakala (ukwethulwa okusha noma isibuyile esitokweni).
Kungani amakhasimende e-oda kusengaphambili?
- Amakhasimende amaningi azo-oda kusengaphambilini uma efuna ukuba phakathi kwabokuqala ukuthola umkhiqizo omusha.
- Abanye abathengi futhi abathandi ukuphuthelwa yilabo abafikayo, ikakhulukazi uma bedumile noma isitoko silinganiselwe. Ngakho, bazo-oda kusengaphambilini.
- Amakhasimende aphinde a-ode kusengaphambili ukuze asekele amabhrendi awathembayo, ikakhulukazi ekuqoqeni imali kwabantu abaningi; ama-oda angaphambili asiza ukwenza imikhiqizo ibe nempilo.
Kungani amabhizinisi ethanda ama-oda wangaphambilini?
- Ukuthengisa kwangaphambi kwesikhathi kusho imali engenayo eqinisekisiwe ngaphambi kokuba umkhiqizo wethulwe.
- Ama-oda angaphambili asiza ukubikezela isidingo ukuze angakhiqizi ngokweqile noma angakhiqizi kakhulu.
- Bakha i-hype, njengoba umkhankaso ophumelelayo woku-oda kusengaphambili wakha ukulangazela nomfutho.
Qaphela: Ama-oda angaphambili adlula iqhinga lokuthengisa elihlaba umxhwele. Futhi ayindlela ehlakaniphile yokuphatha i-inventory kanye nesidingo.
Kungani ama-oda angaphambili eshintsha umdlalo kumabhizinisi
1. Wenza ukuthengisa ngaphambi kokuba ne-inventory
Ukugeleza kwemali okungcono kuyisizathu esikhulu amabhizinisi athanda ama-oda wangaphambilini. Njengoba zithengisa umkhiqizo ngaphambi kokwenza noma ukuwuthumela, izinkampani zingadonsa ukunaka ngaphambi kokuba abathengi bazo abathembekile bahlole ezinye izinketho.
Nali iqiniso elithakazelisayo: abathengi bangafinyelela cishe noma yini abayifunayo namuhla. Nakuba lokhu kukuhle, kusho nokuthi abathengisi banokuncintisana okuningi. Ngakho-ke, imikhiqizo engatholakali noma engaphandle kwesitoko kungaba yiyona exosha abathengi.
Kodwa-ke, ama-oda angaphambili asiza ukuxazulula le nkinga ngokuthola izithengiso nenzalo ngaphambi kokuqalisa noma ukufaka kabusha umkhiqizo. Akusekho ukuxosha amakhasimende uma eselungele ukuthenga, ngisho noma into isakhiqizwa.
2. Ama-oda angaphambili asiza amabhizinisi abikezele isidingo esikhundleni sokuqagela
Uke waqaphela yini ukuthi amanye amabhrendi abonakala enesitoko esihle kakhulu kuyilapho amanye ethengisa ngokushesha noma esele kakhulu? Lokho kungenxa yokuthi ukubikezela isidingo sinzima—kodwa ama-oda angaphambili akwenza kube lula.
Ukuthengisa imikhiqizo ebonakalayo kuhlale kuyingozi. Amabhizinisi kufanele alinganise isidingo ngokunembile, njengoba ehlala etshala imali ocwaningweni, ekuklameni, nasekukhiqizeni noma ekuthengeni impahla.
Ngakho-ke, uma uzama ukwenza kahle umkhiqizo wakho ngaphambi kokuwuqalisa, ukuthatha ama-oda wangaphambili kungakunikeza umbono ocacile walokho amakhasimende akufunayo ngaphambi kokuqala kokukhiqiza. Nakuba abanye ochwepheshe bebhizinisi bethembele kumqondo ongokwemvelo (okubasebenzela kahle), iningi lethu lidinga idatha yangempela, futhi ama-oda angaphambili anikeza lokho kanye. Bavumela abathengisi ukuthi bakhiqize inani elifanele futhi bathumele ama-oda ngesikhathi.
Isibonelo: Ibhrendi yokufaneleka ifuna ukukhulula isicathulo esisebenzayo esilinganiselwe. Esikhundleni sokwenza amapheya angu-20,000, ivula ama-oda angaphambili. Ngemuva kwezinsuku eziyi-10, ithola ama-oda ayi-14,500 futhi ilungise ukukhiqizwa ngokufanele.
Kungani lokhu kubalulekile: Ama-oda angaphambili asusa igeyimu yokuqagela futhi avumele amabhizinisi amatanise ukukhiqiza nesidingo sangempela.
3. Ama-oda angaphambili akha i-hype kanye nesasasa
I-Glowforge yake yakha i-hype enkulu ezungeze umkhiqizo owawungekho, okwaholela ekutheni US $ 28 million kuma-oda angaphambili. Lokho akuwona umlingo, kodwa umphumela womkhankaso ohlelwe kahle woku-oda kusengaphambili. Nakuba izikhangiso nezikrini eziningi ziqhudelana ukuze abasebenzisi bazinake nsuku zonke futhi abathengisi badonsa kanzima ukuze bavelele, ama-oda angaphambili ayindlela enhle yokujabulisa abantu mayelana nemikhiqizo emisha esathuthukiswa.
Ulungele ukwethula umkhankaso wakho woku-oda kusengaphambilini? Gcina la macebiso alandelayo engqondweni:
- Dala izithombe zomkhiqizo wochwepheshe bese ukopisha ukuze uhehe ukunaka kwabathengi.
- Phromotha okokusebenza koku-oda kwangaphambilini ezinkundleni zokuxhumana ezikhokhelwayo neziphilayo.
- Nikeza izikhuthazo zokukhuthaza abathengi abaningi ukuthi ba-ode kusengaphambili.
Nokho, ama-oda angaphambili angenza okungaphezu nje kokwakha i-hype. Isu elihle lingaphinda likhulise amathuba okuthi amakhasimende athembekile aphinde athenge. Ukwengeza, ama-oda angaphambili angathuthukisa uxhumo lomkhiqizo kuzithameli zalo, azibonise ukuthi ukusekelwa kwawo kubalulekile.
Izindlela zoku-oda kusengaphambili: Khokha manje uma uqhathanisa nokukhokha kamuva
Akuwona wonke ama-oda angaphambili afanayo. Amanye amabhizinisi adinga inkokhelo egcwele kusengaphambili, kuyilapho amanye evumela amakhasimende ukuthi abhuke ngaphandle kokukhokha kuze kuthunyelwe.
Inketho 1: Khokha manje (inkokhelo ephelele kusengaphambili)
Uhlobo oluvame kakhulu loku-oda kusengaphambili ukuthi “khokha manje,” lapho amakhasimende ekhokha inani eliphelele kusengaphambili, njengokuthenga okuvamile. Umehluko kuphela ukuthi bazothola umkhiqizo kamuva esikhundleni salokho ngokushesha. Kuyisu lokuya lapho amabhizinisi efuna:
- Setha ukuhamba kwemali ngokushesha.
- Thatha ukunaka kwamakhasimende.
- Gcina amakhasimende enolwazi.
- Buyekeza imikhiqizo engaphandle kwesitoko ngokuzenzakalela.
bawo
- Amanye amakhasimende angase angabaze ukukhokha kusengaphambili okuthile angeke akuthole ngokushesha.
- Abathengi bangase bakhungatheke uma kukhona ukubambezeleka.
Inketho 2: Khokha kamuva (ukhokhiswe ekuthunyelweni)
"Khokha kamuva" kuyindlela yesibili enikeza ukuguquguquka okwengeziwe. Le nketho ivumela amakhasimende ukuthi afake noma agcine into ngaphandle kokukhokha kusengaphambili. Bese, abathengisi bangakhokhisa inani eligcwele uma umkhiqizo usulungele ukuthunyelwa. Amabhizinisi kufanele asebenzise le ndlela uma efuna:
- Linganisa intshisekelo emikhiqizweni emisha.
- Thola ama-oda emikhiqizo ngaphandle kwedethi yokukhishwa emisiwe.
- Shaja amakhasimende ngaphambi noma ngemva kokukhokha abahlinzeki.
bawo
- Ayikho imali engenayo eqinisekisiwe kuze kube yilapho umkhiqizo uthunyelwa.
- Amanye amakhasimende angase akhansele ngaphambi kokwethulwa.
Ukuvala
Ama-oda angaphambili angashintsha igeyimu uma uvula umkhiqizo omusha, uqhuba ibhizinisi le-e-commerce, noma unikeza izimpahla zohlobo olunomkhawulo. Uzokhiqiza ukuthengisa kwangaphambi kwesikhathi ngaphambi kokukhiqiza i-inventory, isidingo sokuhlola ngaphambi kokutshala imali ekukhiqizeni ngobuningi, futhi udale i-hype, ukuphuthuma, kanye nokukhethekile. Ngakho-ke, ingabe ibhizinisi lakho kufanele lisebenzise ama-oda angaphambili? Uma ufuna ukuthengisa okuphezulu, ubungozi obuncane, kanye nesu elingcono lokwethula umkhiqizo, impendulo ithi YEBO.
