Ezweni lobuhle elihlala livela, i-TikTok iyaqhubeka nokuba yi-trendsetter enamandla, futhi i-buzz yakamuva imayelana ne-#BodyOil. Le hashtag ethrendayo ibonisa ushintsho olujulile ekuziphatheni kwabathengi ukuya ezindleleni ezinwetshiwe, eziholwa ngokuzinakekela. Ake sihlole ukuthi le threndi ekhazimulayo ilungisa kanjani kabusha isimo sokunakekelwa komzimba nokuthi kusho ukuthini ngemikhiqizo yobuhle nabathengisi eminyakeni ezayo.

Okuqukethwe
● Iyini i-#BodyOil futhi Kungani Ithrendayo?
● Ukunyuka Kwe-#BodyOil ku-TikTok
● Imikhiqizo eyinhloko nokwakheka kuthrendi ye-#BodyOil
● Imininingwane yabathengi: Ukunethezeka okunethezekile nokuzinakekela
● Indlela amabhrendi angasebenzisa ngayo ithrendi ye-#BodyOil

Iyini i-#BodyOil futhi Kungani Ithrendayo?

I-#BodyOil iyi-hashtag ethrendayo ku-TikTok egqamisa isithakazelo esikhulayo sabathengi emikhiqizweni yokunakekelwa komzimba kanokusho, enezinjongo eziningi. Lezi zakhiwo ezingasindi, ezinomsoco zifaka amanzi futhi zithuthukise ukubukeka kwesikhumba, ngokuvamile zishiya ukukhanya okucashile noma ukukhanya. Lo mkhuba uhambisana “nokukhishwa kwesikhumba” kokunakekelwa komzimba, lapho abathengi benweba khona izindlela zabo zokunakekela isikhumba sobuso kuwo wonke umzimba wabo.

Kunezici ezimbalwa ezinomthelela ekudumeni kwe-#BodyOil:

1. Imizila Enwetshiwe Yokuzinakekela: Njengoba abathengi befuna amasiko obuhle aphelele, amafutha omzimba abe yisinyathelo esibalulekile enkambisweni yokunakekela umzimba.
2. I-Glowing Skin Aesthetic: Amafutha omzimba afaka isandla "esikhumbeni seglasi" esidumile futhi Izitayela "zesikhumba separele"., okugcizelela ibala elimazolo nelikhazimulayo.
3. Izinzuzo Eziningi: Le mikhiqizo inikezela nge-hydration, ukondliwa, kanye nomphumela ocwebezelayo ocashile, oheha abathengi abafuna izixazululo zobuhle ezisebenza kahle.
4. Ukubonakala Kwezokuxhumana: Isikhalo esibonakalayo sokusetshenziswa kwamafutha omzimba senza okuqukethwe okubandakanyayo ezisekelweni ezifana ne-TikTok, okubhebhezela ukuthandwa kwalo mkhuba.
5. Ukuqwashisa Kwezithako: Abathengi abafundile bafuna imikhiqizo enezinzuzo ezicacile kanye nokwakheka “okuhlanzekile”.

Umkhuba we-#BodyOil uyingxenye yoshintsho olukhulu embonini yobuhle ekunakekeleni umzimba njengokunakekelwa kwesikhumba. Ngokusho kweBiosance, enye yezindlela ezihamba phambili zokunakekelwa kwesikhumba ze-TikTok zango-2024 "Ukunakekelwa Komzimba Njenge-Skincare," okubandakanya ukuthuthukiswa kwezinqubo zokunakekelwa komzimba ukuze kufakwe izithako zokwelapha ezihlosiwe. Lo mkhuba uhambisana nesidingo esikhulayo sabathengi semikhiqizo enikeza kokubili izinzuzo zobuhle ezisheshayo kanye nokuthuthukiswa kwempilo yesikhumba yesikhathi eside.

Njengoba lo mkhuba uqhubeka nokudlondlobala, izinhlobo zobuhle zisabela ngokwakha ukwakheka kwamafutha omzimba okusungula izinto ezithinta izinto ezikhathazayo nezintandokazi zesikhumba. Kusukela kuwoyela acwebezelayo anokuvikelwa kwe-SPF kuya kumafomethi kawoyela owomile afanele izimo zezulu ezishisayo, ithrendi ye-#BodyOil iqhuba ukuqanjwa kabusha komkhiqizo futhi ilungisa kabusha okulindelwe ngabathengi esigabeni sokunakekela umzimba.

Ukunyuka kwe-#BodyOil ku-TikTok

Umkhuba we-#BodyOil uhlangabezane nokwanda okumangazayo kokuthandwa ku-TikTok, okuba yinto okufanele ube nayo ezinkambisweni zesimanje zokunakekelwa kwesikhumba. Ngokusho kwe-WGSN's TikTok Analytics, i-hashtag ibonise ukukhula okumangazayo, nokubukwa okukhuphuka kancane ukusuka kuJulayi 2023 kuya kuJuni 2024. NgoJuni 2024, ukubukwa okuhlanganisiwe kwe-#BodyOil nama-hashtag ahlobene (#BodyGlow, #BodyShimmer, kanye ne-#ShimmerOil) kufinyelele ku-undersco yezigidi ezingu-35 zenzuzo enkulu.

Ukuhlaziywa kwe-STEPIC* Inkomba yembula ukuthi isizinda se-#BodyOil sinokuqondana okuphakathi namathrendi omphakathi kanye nempilo ende ecatshangelwayo, okuphakamisa ukuthi amafutha omzimba awayona nje imfashini edlulayo. Lo mkhondo wokukhula oqinile ukhombisa indawo ephambili yokutshalwa kwezimali, lapho amabhrendi elulekwa ukuthi abeke phambili intuthuko ngamavolumu amakhulu.

STEPIC*: I-STEPIC imodeli yokuhlaziya edalwe i-WGSN.com, ehlanganisa izizinda zeNhlangano, Ubuchwepheshe, Imvelo, Ipolitiki, Imboni, Nokudala. Futhi inkomba ye-SEPIC iyinkomba edalwe ngocwaningo lwe-qual and quant kulezi zihloko.

Okuqukethwe ngaphansi kwe-hashtag ye-#BodyOil kuhlukene, kusukela kuzincomo zomkhiqizo kuye emiphumeleni yangaphambi nangemuva. Abasebenzisi badonseleka kakhulu ekwabelaneni ngezinqubo zabo zokunakekela umzimba ezinwetshiwe, okugcizelela ukusetshenziswa kwamafutha omzimba njengesinyathelo sokugcina sokukhipha amanzi kanye nesiphetho esikhazimulayo. Lokhu kuhambisana nokuthambekela okubanzi "kwesikhumba" ekunakekelweni komzimba, lapho abathengi benweba imikhuba yabo yokunakekela isikhumba sobuso kuwo wonke umzimba wabo.

Ukuduma kwe-#BodyOil ku-TikTok kuqhutshwa izici ezimbalwa:

• Isikhalazo Esibonakalayo: Ukusetshenziswa kwamafutha omzimba acwazimulayo kudala okuqukethwe okuhehayo, okulungele inkundla yevidiyo ye-TikTok.
• Izinzuzo Eziningi: Abasebenzisi bayawazisa uwoyela womzimba ngenxa yezakhiwo zawo ezinikeza amanzi kanye nokukhanya okucashile abakunikeza esikhumbeni.
• Ukuhambisana Kwesizini: Ithrendi izuza ukudonseka okuthile phakathi nezinyanga zasehlobo, njengoba abasebenzisi balungiselela uhambo futhi bafune imikhiqizo enikeza kokubili ukuvikela nezinzuzo zobuhle.
• Ukuqondanisa namathrendi wokuzinakekela: Ukusetshenziswa okungokwesiko kwamafutha omzimba kufanelana kahle nokugcizelelwa kweplathifomu ekuzinakekeleni kanye nezinqubo zokutotoswa.

Ukunyuka kwe-#BodyOil ku-TikTok kumelela okungaphezu nje kwesitayela sobuhle; kuwukubonakaliswa kokushintsha kwesimo sengqondo sabathengi mayelana nokunakekelwa okuphelele komzimba kanye nesifiso esikhulayo semikhiqizo enikeza kokubili izinzuzo zobuhle ezisheshayo kanye nokuthuthukiswa kwempilo yesikhumba yesikhathi eside.

Imikhiqizo Ebalulekile Nokwakheka Kuthrendi Yamafutha Omzimba

Njengoba lo mkhuba uqhubeka ukhula, amabhrendi aphendula ngokwakha ukwakheka okusha. Nansi eminye imikhiqizo esemqoka kanye nokwakheka okugqugquzela le threndi:

• Amafutha Akhazimulayo: Inikeza i-hydration nokukhanya okucashile, lawa mafutha aqukethe izinhlayiya ezibonisa ukukhanya ukuze aqedele ukukhanya, adume ezinkundleni zokuxhumana njengeTikTok.
• Amafutha Omzimba Afakwe I-SPF: Lokhu kuhlanganisa ukuvikela ilanga nezinzuzo ezondlayo, njenge-Vacation's Shimmer Oil SPF 30, ezibhekelela isidingo semikhiqizo esebenza ngezindlela eziningi.
• Amafomethi Amafutha Omile: Amafutha angasindi amunca ngokushesha ngaphandle kokushiya izinsalela ezinamafutha, alungele isimo sezulu esishisayo nesiswakeme.
• Amafutha Omzimba Anuka Kahle: Ukunikeza okuhlangenwe nakho kwe-aromatherapy ngamafutha abalulekile emvelo noma imixube yephunga elimnandi, okuthuthukisa ukuzizwisa kwezinzwa.
• Amafutha Okwelapha Ahlosiwe: Kugqugquzelwe ukunakekelwa kwesikhumba kobuso, lokhu kufaka phakathi uwoyela anotho nge-antioxidant anavithamini C no-E, amafomula afakwe i-niacinamide, namafutha asuselwa ku-hyaluronic acid ngezinzuzo ezithile zesikhumba.
• AmaSerum Omzimba kanye Nezifutho: Ukunikeza izinzuzo zamafutha emijahweni ehlukene ukuze kube lula ukusetshenziswa kanye nokwendlaleka neminye imikhiqizo yokunakekela umzimba.
• Amathuluzi Okufaka Isicelo: Amathuluzi ahambisanayo njengamabhulashi omzimba, amatshe e-gua sha, namarola athuthukisa ukusetshenziswa komkhiqizo futhi engeza isici sokubhucungwa esimisweni.

Iminikelo ehlukahlukene engaphakathi kwethrendi ye-#BodyOil ibonisa ukukhula kwezinga lezidingo zabathengi esigabeni sokunakekelwa komzimba. Njengoba lo mkhuba uthuthuka, lindela okunye okusha ekwenziweni nasekusebenziseni izindlela, okubhekelela uhla olubanzi lwezinhlobo zesikhumba, okukhathazayo, kanye nezintandokazi.

Imininingwane yabathengi: Ukunethezeka okunethezekile nokuzinakekela

Ukukhula Kokuzinakekela “Ovilaphayo”

Ukuthandwa kwamafutha omzimba kuhlotshaniswa nomkhuba omkhulu walokho okungabizwa ngokuthi “ukuvilapha” noma ukuzinakekela okungenamsebenzi. Lo mqondo uboniswa yividiyo ye-TikTok enegciwane ka-@kirakosarin mayelana ne-“hurkle durkle,” igama lesi-Scottish lokulala embhedeni ngemva kwesikhathi sokuvuka, elithole ukubukwa okungaphezu kwezigidi ezingu-3.9. Lo mkhuba ugqamisa isifiso sabathengi sendlela yokuzinakekela enokunethezeka kanye nesebenza kanzima.

Amafutha omzimba angena kahle kule ndaba ngokunikela:

• Isicelo Esisheshayo: Kulula ukuyisebenzisa futhi imunce ngokushesha, ibenze ilungele ukuphila okumatasa.
• Izinzuzo Eziningi: Ukufakwa kwamanzi, ukondleka, nokukhanya okucashile emkhiqizweni owodwa.
• Umuzwa Wezinzwa: Imidwebo emnandi nephunga elimnandi elithuthukisa umuzwa wokunethezeka nokunethezeka.

I-Cocooning kanye Nokuziphatha Kokufuna Induduzo

Njengoba abathengi beqhubeka befuna imikhiqizo eyenza kube lula ukuphumula nokuphumula, amafutha omzimba abe yingxenye ebalulekile yokwakha indawo ethokomele. Lo mkhuba uhambisana nenani elikhulayo labathengi abakhathele futhi abacindezelekile, abafuna izikhathi zokuzinakekela emisebenzini yabo yansuku zonke.

Amabhrendi aphendula le threndi ngokunikeza:

• Amafomula Acebile, Abushelelezi: Nikeza umuzwa oduduzayo wezinzwa.
• Iphunga elipholile nelipholile: Thuthukisa ukuphumula.
• Ukusekela Ukuphumula: Imikhiqizo esekela ukuphumula futhi ehlinzeka ngolwazi lokubalekela.

Kuyacaca ukuthi abathengi bafuna imikhiqizo engagcini nje ngokuthuthukisa ukubukeka kwabo ngokomzimba kodwa futhi enomthelela ekuzizweni kwabo okuhle nokunethezeka. Amabhrendi angakwazi ukungena kulesi sifiso sokuthokomala, ukuzinakekela okungenamsebenzi kungenzeka abone impumelelo eminyakeni ezayo.

Imikhiqizo ingawusebenzisa kanjani umkhuba we-#BodyOil

Ngomkhuba we-#BodyOil obonisa ukukhula okuqinile namandla esikhathi eside, amabhrendi anethuba elibalulekile lokusebenzisa lo mnyakazo. Nazi izindlela zamasu izinkampani ezingasebenzisa ngazo ithrendi ye-#BodyOil ngokusekelwe kudatha nemininingwane enikeziwe:

1. Tshala imali ekuthuthukisweni nasekukhuliseni umkhiqizo

Igqugquzelwa ithrendi ethi #EverythingShower, #BodyOil iqondana nezimfuno zabathengi namatimu omkhiqizo ahlobene netimu enkulu Ukuthatha Ukunakekela. Lezi zihloko zisazoqhubeka kuze kube ngu-2025, okwenza i-#BodyOil ibe umkhuba othembisayo wokutshalwa kwezimali.

• Gxila ekukhuthazeni amafutha akhanyayo akhona kanye nemikhiqizo ngamafuphi.
• Faka imali ekuthuthukiseni izinqubo zokunakekela umzimba kanye nokuthuthukisa amafomethi athuthukile kawoyela womzimba  
• Sebenzisa ukuqedwa kwephunga nesikhumba futhi ugqamise ukuzizwisa kwemizwa kanye nezinzuzo zokuphumula zokusebenzisa amafutha omzimba

2. Sebenzisa imali enkulu ngeziqongo zesizini

Igrafu yokubuka ye-TikTok ikhombisa ukuguquguquka unyaka wonke, ngeziqongo eziphawulekayo ngoJulayi nango-Ephreli. Amabhrendi angakwazi:

• Ukwethulwa komkhiqizo wesikhathi nemikhankaso yokumaketha ukuze uhambisane nalezi zikhathi eziphezulu
• Yakha ukwakheka okuqondene nesizini ethile (isb., amafutha angasindi ehlobo, amafutha anothile ebusika)
• Dala amaqoqo enguqulo ekhawulelwe ahambisana namathrendi esizini

3. Gxila ekwakhiweni kwemisebenzi eminingi

I-STEPIC Index ibonisa ukuqondana okuphakathi nendawo namathrendi omphakathi, okubonisa ukuthi abathengi bayakwazisa ukuguquguquka. Amabhrendi angakwazi:

• Yakha amafutha omzimba anezinzuzo ezengeziwe njengokuvikela kwe-SPF noma izakhiwo zokulwa nokuguga
• Dala imikhiqizo ehlangabezana nokukhathazeka okuthile kwesikhumba (isb, ukugeleza kwamanzi, ukuqinisa, noma ithoni yesikhumba sakusihlwa)
• Nikeza izinketho zephunga elimnandi ezihlinzeka ngezinzuzo ze-aromatherapy

Isiphetho

Umkhuba we-#BodyOil ku-TikTok ubonise ukukhula okumangalisayo namandla okuhlala, njengoba kufakazelwa ukwanda okuqhubekayo kokubukwa kusukela ngoJulayi 2023 kuya kuJuni 2024. Njengoba ukubukwa okuhlanganisiwe kufinyelela cishe ezigidini ezingu-35 maphakathi no-2024, kuyacaca ukuthi amafutha omzimba athathe ukunaka nomcabango wabathengi emhlabeni wonke. Njengoba lo mkhuba uqhubeka nokuvela, amabhrendi anethuba eliyingqayizivele lokusungula nokwandisa iminikelo yawo esigabeni sokunakekela umzimba.

Umkhuba we-#BodyOil awumeli nje kuphela ushintsho ezinkambisweni zokunakekelwa kwesikhumba kodwa futhi ubonisa izifiso zabathengi ezibanzi zokuzinakekela, ukunethezeka, kanye nokuphila kahle okuphelele. Njengoba sibheke esikhathini esizayo, kusobala ukuthi amafutha omzimba azoqhubeka edlala indima ebalulekile ekulolongeni ubuhle nokunakekelwa komuntu siqu.