Selokhu kwavela iTikTok, umhlaba usuxhumeke kakhulu kunangaphambili. Kusukela ekutholeni okutholwe yimfashini kwakamuva kuya ekudwebeni ugqozi lwezinqubo zokunakekelwa kwesikhumba, inkundla iqhubekisele phambili izingxoxo ngezixazululo ezisebenzayo kunanini ngaphambili. Omunye umkhuba onjalo othathe ukunaka kwabathandi besikhumba yi-#MilkyToner. Lokhu kuqanjwa okuthambile kodwa okusebenzayo kokunakekelwa kwesikhumba kuguqula izinqubo, ikakhulukazi kulabo abanesikhumba esibucayi. Masingene singene emhlabeni wama-milky toner futhi sihlole ukuthi kungani sekufanele sibe nawo kuma-arsenal wobuhle emhlabeni jikelele.

Okuqukethwe
● Ayini ama-milky toner?
● Ukunyuka kwe-#MilkyToner ku-TikTok
● Izinzuzo zama-milky toner
● Amathuba emakethe emikhiqizo yobuhle

Ayini ama-milky toner?

I-Milky toner iyindlela emisha yokunakekelwa kwesikhumba ethathe umhlaba wobuhle ngesivunguvungu. Emgogodleni wawo, lawa ma-toners awuketshezi olungasindi, opaque olufana nokuvumelana kobisi. Zenzelwe ukugcwalisa amanzi, ukuthambisa, nokulungiselela isikhumba izinyathelo ezilandelayo zokunakekelwa kwesikhumba. Ngokungafani nozakwabo bamanzi, ama-milky toner ngokuvamile aqukethe ama-emollients nama-humectants anikeza ungqimba olwengeziwe lomswakamo, okuwenza abe nenzuzo ikakhulukazi kulabo abanesikhumba esomile noma esibucayi.

Empeleni, ama-milky toner ayinhlanganisela yamafilosofi aseMpumalanga naseNtshonalanga yokunakekelwa kwesikhumba, athola ugqozi oluvela ezinyathelweni eziningi zezinqubo zokunakekelwa kwesikhumba zaseKorea kanye nemikhuba yokugeza ubisi yendabuko ukuze kwakhe umkhiqizo ohambisana nezithameli zomhlaba wonke ezifuna izixazululo ezisebenzayo kodwa ezithambile zokunakekelwa kwesikhumba.

Ukunyuka kwe-#MilkyToner ku-TikTok

Umkhuba we-#MilkyToner uhlangabezane nokwanda okuphawulekayo kokuduma ku-TikTok, , nokubukwa kukhuphuka kancane kusukela maphakathi no-2023. Ngokusho kwedatha yomhlaba wonke ye-TikTok evela kwa-Exolyt, i-hashtag ethi #MilkyToner (okuhlanganisa nokuhluka okufana ne-#milkytoner kanye ne-#milkytoners) ifinyelele inani eliphakeme lokubukwa okuyizigidi ezingu-4.3 ngoDisemba 14, 2023. Lesi senzakalo esiyingqopha-mlando siphawula inguquko emgudwini wethrendi, okubonisa ithonya lawo elikhulayo emphakathini wokunakekelwa kwesikhumba.

Iphethini yokukhula yale mkhuba iyathakazelisa kakhulu. Igrafu ibonisa ukwenyuka okubukhali kokubukwa kusukela ngo-Okthoba 2023, neziqongo ezimbalwa nezigodi ezilandelayo. Lokhu kuguquguquka kuphakamisa ukuthi nakuba ukuthambekela sekuzuze amandla amakhulu, kusesesigabeni esiguqukayo, esinamandla okuqhubeka nokukhula nokuziphendukela kwemvelo.

I-WGSN TikTok Analytics' STEPIC Index inikeza imininingwane eyengeziwe ezicini zethrendi:

• Ukuqondanisa: Ithrendi ibonisa ukuqondana okumaphakathi nezikhombisi-ndlela zamanje zomkhakha wobuhle, okubonisa ukuhambisana kwayo nezinqubo zesimanje zokunakekela isikhumba.
• Ubude besikhathi sokuphila: Ngomphumela wesikhathi sokuphila esimaphakathi, i-#MilkyToner kulindeleke ukuthi ihlale isebenza esikhathini esifushane ukuya kwelimaphakathi, okuyenza ibe ukugxila okufanele kumabhrendi wobuhle nakubathengi ngokufanayo.
• I-Trend Investment Projection: Ukuhlaziywa kuncoma isu "Lokuhlola", okuphakamisa ukuthi imikhiqizo kufanele ihlole le threndi ngokwethula imikhiqizo ngamavolumu amancane.

STEPIC*: I-STEPIC imodeli yokuhlaziya edalwe i-WGSN.com, ehlanganisa izizinda zeNhlangano, Ubuchwepheshe, Imvelo, Ipolitiki, Imboni, Nokudala. Futhi inkomba ye-SEPIC iyinkomba edalwe ngocwaningo lwe-qual and quant kulezi zihloko.

Ukunyuka kwe-#MilkyToner ku-TikTok kukhombisa ukuguquguquka okubanzi kokuncanyelwayo kokunakekelwa kwesikhumba. Abasebenzisi baya ngokuya bethandeka ekwakhiweni okuthambile, okunomsoco okuhambisana nendlela “ye-skinimalist”. I-TikTokers yabelana ngolwazi lwabo ngama-milky toner, imvamisa igqamisa izinzuzo ezinjengokuthuthuka kwe-hydration, umgoqo wesikhumba oqinisiwe, nokukhanya “kwesikhumba sengilazi” esifiselekayo.

Abadali bokuqukethwe epulatifomu bahlola izinhlobo nemikhiqizo ehlukahlukene, okuhlanganisa okunikezwayo okuvela ku-I'm From yase-South Korea, i-The Ordinary yase-Canada, nemikhiqizo yase-US efana ne-Thayers ne-ILIA. Lokhu kuhlukahluka emikhiqizweni efakiwe kubonisa intshisekelo yomhlaba wonke kuthrendi, yeqa imingcele yendawo.

Njengoba inkambiso ye-#MilkyToner iqhubeka nokudlondlobala, iveza ithuba eliyingqayizivele kubo bobabili abasunguli be-skincare abasafufusa ukuthi basebenzise intshisekelo yabathengi emikhiqizweni emnene, efaka amanzi, nesebenza ngezindlela eziningi. Ukuqondanisa okumaphakathi kwethrendi kanye neminyaka yokuphila kusikisela ukuthi nakuba kungeyona imfashini edlulayo, amabhrendi kufanele asondele kuyo ngomdlandla olinganiselwe, ahlole amanzi ngezinto eziqanjiwe namasu okumaketha ahlosiwe.

Izinzuzo ze-Milky Toners

Ama-Milky toner anikeza izinzuzo ezimbalwa ezibhekelela izinhlobo ezahlukahlukene zesikhumba nokukhathazeka. Lokhu kwakhiwa kobisi kuhlanganisa okuhamba phambili kokubili komhlaba - izakhiwo ze-hydrating ze-moisturizer kanye nomsebenzi wokulungiselela we-toner yendabuko. Enye yezinzuzo eziyinhloko zama-milky toner amandla awo athambile kodwa asebenzayo okukhipha amanzi. Ngokungafani nama-astringent toner endabuko, ama-milky toner ahlinzeka isenzo sokuhlanza esimnene esingasihlubuli isikhumba samafutha aso emvelo. Lokhu kubenza babe nenzuzo ikakhulukazi kulabo abanesikhumba esomile noma esibucayi, njengoba besiza ukuqinisa isithiyo sesikhumba ngaphandle kokubangela ukucasuka.

Enye inzuzo ebalulekile yama-milky toner umphumela wawo opholile futhi opholile esikhumbeni. Ukwakhiwa okuningi kuhlanganisa izithako ezifana ne-chamomile, i-oat extracts, noma ezinye izingxenye ezilwa nokuvuvukala ezisiza ukunciphisa ububomvu nokucasuka. Lokhu kwenza ama-milky toner abe yisinqumo esihle kakhulu kulabo abanesikhumba esizwelayo noma esisebenzayo, njengoba angasiza ekudambiseni ukungakhululeki ngenkathi enikeza izinzuzo ze-toner.

Ama-Milky toner nawo adlala indima ebalulekile ekusekeleni nasekuqiniseni umgoqo wesikhumba. Ngokunikeza ungqimba lokudla kanye ne-hydration, basiza ukugcina imisebenzi yokuvikela yemvelo yesikhumba. Lokhu kubaluleke kakhulu ekulweni nokucindezeleka kwemvelo nokuvimbela ukulahlekelwa umswakama, okungaholela ezinkingeni ezihlukahlukene zesikhumba. Izakhiwo ezithambile zokucwenga ezinye ze-milky toner, njengalezo eziqukethe izithako ezivutshiwe njenge-Saccharomyces, zingasiza ukukhuthaza isikhumba esibushelelezi, esikhanyayo ngaphandle kokubangela ukucasuka.

Ama-Milky toner ngokuvamile ahlanganisa inhlanganisela yezithako ezinciphisa amanzi, ezipholile, nezilungisa izithiyo. Ezinye izingxenye ezibalulekile zifaka:

• I-Colloidal Oatmeal: Yaziwa ngezici zayo ezipholile futhi eziqeda ukuvuvukala, ilungele isikhumba esibucayi.
• I-Ceramides: Lawa ma-lipids asiza ukuqinisa umgoqo wesikhumba futhi agcine umswakama.
• I-Niacinamide: Uhlobo lukavithamini B3 olungasiza ekuthuthukiseni ukuthungwa kwesikhumba nokunciphisa ukuvuvukala.
• I-Glycerin: I-humectant enamandla eheha futhi igcine umswakama esikhumbeni.
• I-Panthenol: Eyaziwa nangokuthi i-pro-vitamin B5, isiza ukugcwalisa nokuthambisa isikhumba.
• I-Rice Extract: Ivame ukusetshenziswa e-Asian skincare, i-rice extract ingasiza ekukhanyiseni futhi kuthambise isikhumba.
• I-Hyaluronic Acid: I-hydrator enamandla engabamba izikhathi ezifika kweziyi-1000 isisindo sayo emanzini.

Lezi zithako zisebenza ngokubambisana kuma-milky toner ukuze zinikeze izinzuzo eziningi, kusukela ku-hydration kanye nokupholisa kuya ekukhishweni okuthambile kanye nokusekelwa kwesithiyo. Uma ukhetha i-milky toner, cabangela ukukhathazeka kwakho kwesikhumba esithile futhi ubheke ukwakheka okuhlanganisa izithako eziklanyelwe ukubhekana nalezo zidingo.

Amathuba Emakethe Yemikhiqizo Yobuhle

Ukuthandwa okukhulayo kwama-milky toner kuveza amathuba abalulekile emikhiqizo yobuhle ukuthi ibambe iqhaza kulo mkhuba okhulayo. Nawa amanye amathuba emakethe abalulekile okufanele uwacabangele:

1. Ukwandisa Imigqa Yomkhiqizo:

Okuqukethwe kule ngxoxo yezenhlalo kusesigabeni sokuhlola njengoba abasebenzisi bezama imikhiqizo ethula ama-milky toner. Njengoba imakethe yomhlaba wonke ye-skin toner kulindeleke ukuthi ifinyelele ku-US$ 2.1 billion ngo-2033, ikhula ku-CAGR ka-5.2%, izinhlobo zobuhle zinethuba elikhulu lokukhulisa imigqa yazo yomkhiqizo ukufaka ama-milky toner. Le ndlela yokukhula ibonisa intshisekelo eqhubekayo yabathengi kuma-toners, ikakhulukazi lawo anezindawo zokufaka amanzi kanye nezondlo.

2. Ukuqondisa Isikhumba Esibucayi:

Ama-Milky toner athola amandla ngenxa yokuhambisana kwawo nezinhlobo zesikhumba ezibucayi. Amabhrendi angagxila ekuthuthukiseni ukwakheka okuthambile okubhekelela le ngxenye yabathengi ekhulayo, egcizelela izithako ezifana ne-colloidal oatmeal, i-ceramides, ne-niacinamide epholisa futhi elungisa umgoqo wesikhumba. Ama-hashtag ahlobene ahlanganisa i-#MilkySkincare, #HydratingSkincare, kanye ne-#SensitiveSkin abonisa ukuthi ama-milky toner kungenzeka adume kubathengi abanezinduna kanye ne-eczema, abafuna imikhiqizo engase futhi igcwalise isikhumba.

3. Ukusebenzisa Izitayela Zobuhle Ezihlanzekile:

Imakethe ifakaza ukwanda kwesidingo semikhiqizo yobuhle be-organic nehlanzekile. Ingxenye ye-organic yemakethe ye-skin toner kulindeleke ukuthi ikhule ku-CAGR ka-4.7% kuya ku-2033.

4. Amafomula Emisebenzi eminingi:

Abathengi baya ngokuya befuna imikhiqizo enikeza izinzuzo eziningi. Amabhrendi angakha ama-milky toner angagcini nje ngokunikeza amanzi kodwa futhi anikeze izinzuzo ezengeziwe ze-skincake ezifana nokucwenga okuthambile, ukugqama, noma izakhiwo zokulwa nokuguga. Lokhu kuhambisana nokuthambekela kwezinqubo zokunakekelwa kwesikhumba ziba lula futhi zisebenze kahle.

Isiphetho

Ukuthambekela kwe-#MilkyToner ku-TikTok kusho ukushintshela emikhiqizweni ethambile, ene-hydrating, nesebenza ngezindlela eziningi. Ngokuqondana okumaphakathi nezikolo zesikhathi sokuphila, i-milky toner ibonise ukuthi inamandla okuba ngaphezu kwemfashini edlulayo, enikeza izinhlobo zobuhle ithuba lokusungula izinto ezintsha kule makethe esafufusa. Njengoba abathengi bebeka phambili impilo yesikhumba kanye nokuvikelwa kwezithiyo, ama-milky toner ami kahle ukuze ahlangabezane nalezi zidingo ngokubunjwa kwawo okumnene kanye nezakhiwo ezipholile. Ukukhanga kwethrendi kulabo abanesikhumba esizwelayo noma esisabelayo kuthuthukisa ngokwengeziwe amandla ayo emakethe.

Ezinkampanini zobuhle, impumelelo ilele ekuthuthukiseni ukwakheka okusha, ukugcizelela izithako zemvelo nezihlanzekile, kanye nokufundisa abathengi mayelana nezinzuzo zama-milky toner. Ngenkathi isezigabeni zokuqala, njengoba kuboniswa isincomo "Sokuhlola", ithrendi ibonisa isithembiso sokukhula okuzayo. Amabhrendi kufanele acabangele ukwethula imikhiqizo ye-milky toner ngamavolumu amancane, egxile ekwakhiweni okuyingqayizivele kanye namasu okumaketha okuhlosiwe ukuze asebenzise lo mkhuba ovelayo wezinqubo zokunakekelwa kwesikhumba nsuku zonke.