Ezweni elihlala livela lobuhle nokunakekelwa kwesikhumba, inkanyezi entsha isivele yavelela, yaheha ukunaka kwabathengi nezingcweti zomkhakha ngokufanayo: isikrini selanga esinemibala. Njengoba imigqa phakathi kwe-skincare kanye nezimonyo iqhubeka nokufiphala, i-#TintedSunscreen iye yavela njengenjwayelo yamandla ku-TikTok, ebonisa ukushintsha kokuncanyelwayo kwabathengi emikhiqizweni esebenza ngezinto eziningi enikeza kokubili ukuvikeleka nokumbozwa. Le athikili icubungula okwenzeka kuma-sunscreens anombala ogqamile, ihlola izinzuzo zawo, amathrendi emakethe, kanye nokwakheka okusha okulolonga kabusha isimo sobuhle. Ukusuka ekuhlaziyeni umthelela we-TikTok kuya ekuhloleni ukuqagela kwezimakethe zomhlaba, sizodalula ukuthi kungani ama-sunscreens anombala ogqamile engeyona nje imfashini edlulayo, kodwa isigaba esishintsha umdlalo esilungele ukukhula okubalulekile nokuqanjwa kabusha.

Okuqukethwe
● Yini I-Tinted Sunscreen: Incazelo kanye Nezinzuzo
● I-TikTok Buzz: #TintedSunscreen Trend Analysis
● Ukuqamba Okusha Komkhiqizo kanye Nezitayela Zokwakha
● Amathuba Emakethe kanye ne-Future Outlook
● Yini Okulandelayo Ngezivikeli zelanga ezinemibala?

Yini i-Tinted Sunscreen: Incazelo kanye Nezinzuzo

Isikrini selanga esikhanyayo siwumkhiqizo oyingxubevange ohlanganisa izici zokuvikela zesikrini selanga nokumbozwa kwesisekelo esikhanyayo noma okokuthambisa okugqamile. Lokhu kwakheka kunikeza isivikelo se-UV ebanzi ngenkathi kuhlinzeka nge-tint ekhanyayo engakhipha ithoni yesikhumba futhi idale isiphetho esingokwemvelo, esikhazimulayo.

Izinzuzo Ezibalulekile:

• Ukuvikelwa kwelanga: Umsebenzi oyinhloko wama-sunscreens anombala ogqamile ukuvikela isikhumba emisebeni eyingozi ye-UVA ne-UVB, ngokuvamile enikeza ukuvikeleka okubanzi nge-SPF engu-30 noma ngaphezulu.
• Ukuthuthukisa Ithoni Yesikhumba: I-tint isiza ukuhlanganisa ithoni yesikhumba, inciphise ukubukeka kwamabala, futhi inikeze ukumboza okubukeka kwemvelo ngaphandle kobunzima besisekelo sendabuko.
• Amafomula Emisebenzi eminingi: Ama-sunscreen amaningi anombala ogqamile afaka izinzuzo ezengeziwe zokunakekelwa kwesikhumba, njenge-hydration, izakhiwo zokulwa nokuguga, nokuvikela ezicindezelweni zemvelo.
• Abekho Abalingisi Abamhlophe: Ngokungafani nama-sunscreens amaminerali endabuko, amafomula anemibala aqeda ukubunjwa okumhlophe okuvame ukushiywa esikhumbeni, okuwenza afaneleke kuwo wonke amathoni esikhumba, ikakhulukazi ibala elijulile.
• Ukonga Isikhathi: Ngokuhlanganisa ukuvikela ilanga nokumboza ukukhanya, ama-sunscreens anombala ogqamile alula ukunakekelwa kwesikhumba kanye nezinqubo zokuzilungisa, eziheha abathengi abafuna ukusebenza kahle.
• Ilungele Isikhumba Esibucayi: Izithasiselo zelanga ezinemibala eminingi zenziwe ngezihlungi zamaminerali njenge-zinc oxide kanye ne-titanium dioxide, okungenzeka mancane ukuba zibangele ukucasuka, okuzenza zilungele isikhumba esizwelayo noma esinezinduna.

I-TikTok Buzz:: #TintedSunscreen Trend Analysis

I-WGSN's TikTok Analytics yembula indlela yokukhula eqinile ye-#TintedSunscreen, ngokubukwa okukhuphukayo kusuka ezigidini ezi-4.4 ngoJulayi 2023 kuya ezigidini ezingama-24.6 ngoJuni 2024.

Imibono Ebalulekile:

• Ukukhula Okusheshayo: Igrafu ibonisa ukukhuphuka okuqhubekayo kokubuka kusukela ngoJulayi 2023 kuya kuMeyi 2024, ngokuphakama okuphawulekayo ekudumeni phakathi nentwasahlobo nasekuqaleni kwezinyanga zasehlobo.
• STEPIC* Inkomba: Ibonisa ubude bempilo "Ebude Kakhulu" kanye nokuqondanisa "Okumaphakathi", okuphakamisa ithrendi ezinzile nehlala njalo.
• I-Trend Investment Projection: Amandla aqinile okukhula kwemakethe nokutholwa kwabathengi.
• I-Cross-Category Impact: Angase ashintshe amaphethini okusebenzisa kuyo yomibili imikhakha ye-skincare kanye nezimonyo.

STEPIC*: I-STEPIC imodeli yokuhlaziya edalwe i-WGSN.com, ehlanganisa izizinda zeNhlangano, Ubuchwepheshe, Imvelo, Ipolitiki, Imboni, Nokudala. Futhi inkomba ye-SEPIC iyinkomba edalwe ngocwaningo lwe-qual and quant kulezi zihloko.

Ngokusho kwe-Glimpse, intshisekelo kuma-sunscreens ane-tinted ikhule ngo-26% ngonyaka odlule, ngevolumu yokusesha yamanje engu-104,000 ngenyanga. Lokhu kukhula kuhambisana nedatha yethrendi ye-TikTok, okuqinisekisa ukwanda kwentshisekelo yabathengi kuzo zonke izinkundla eziningi.

Njengamanje, ithrendi ye-#TintedSunscreen ku-TikTok yenza ibhalansi phakathi kokuqukethwe okukhiqizwa umsebenzisi kanye nezincomo zochwepheshe. Abathengi babelana ngentshiseko ngokuhlangenwe nakho kwabo ngemikhiqizo ye-SPF enombala ogqamile, kuyilapho ochwepheshe be-skincare becabangela ukwakheka okuphumelelayo kakhulu kokuvikela elangeni okwanele. Esikhathini esifushane, amabhrendi kufanele agxile ekuboniseni imigqa yemikhiqizo ekhona, abonise amasu okusebenza afanelekile kanye namanani afanelekile angasetshenziselwa ukukhava nokuvikela okuphelele.

Uma ubheka phambili, kunethuba elibalulekile lokuthuthukiswa komkhiqizo omusha (i-NPD) kulesi sigaba, ngokugcizelela okubalulekile ekwandiseni ububanzi bethunzi ukuze kuhlangatshezwane nezinhlobonhlobo zamathoni esikhumba. Lokhu kubaluleke kakhulu ekubhekaneni nezidingo zabantu bebala (i-POC), labo ama-SPF endabuko amaminerali avame ukushiyela ukhonkolo omhlophe ongathandeki. Njengoba ithrendi iqhubeka nokuvela, singalindela ukubona ukwakheka okusha okwengeziwe okuhlanganisa ukuvikela ilanga okusebenzayo namathanta ahlanganisayo, athuthukisa isikhumba afanele zonke ibala.

Ukuqamba Okusha Komkhiqizo kanye Nezitayela Zokwakha

Njengoba imakethe ye-sunscreen enemibala iqhubeka nokuvela, amabhrendi agxile ekwakhiweni okusha ukuze ahlangabezane nezidingo zabathengi futhi agqame endaweni yokuncintisana. Nawa amathrendi angukhiye abumba ukuthuthukiswa komkhiqizo kulesi sigaba:

Imibala Yethunzi Ehlanganisiwe

Ukuzibophezela kwemboni yobuhle ekuhlanganiseni kube nomthelela omkhulu ekwakhiweni kokuvikela ilanga okufiphele. Amabhrendi manje anikezela ngohlu olubanzi lwama-shades ukubhekelela amathoni esikhumba ahlukahlukene. Isibonelo, i-Fenty's Hydra Vizor Huez Tinted Moisturizer ene-SPF 30 iza ngamathunzi ayi-10, ihlangabezana nezidingo zesisekelo sabathengi esibanzi. Ukwengeza, eminye imikhiqizo ifaka ubuchwepheshe bokushintsha umbala obuvumelana nethoni yesikhumba somuntu ogqokile ukuze aqedele umuntu. Ukwakheka okuthuthukisiwe kucabangela kokubili ukujula kwesikhumba namathoni aphansi, okuqinisekisa ukubukeka okungokwemvelo nokuthophayo kuzo zonke ibala elihlukahlukene.

Amafomula Emisebenzi eminingi

Ama-sunscreens anombala ogqamile ayashintsha ukuze anikeze okungaphezu nje kokuvikela ilanga ngokufaka izinzuzo ezengeziwe zokunakekelwa kwesikhumba. Amafomu amaningi manje ahlanganisa izithako ezifana nama-peptides, ama-antioxidants, ne-hyaluronic acid ukubhekana nemigqa emihle futhi athuthukise ukunwebeka kwesikhumba. Kulabo abanesikhumba esibucayi, imikhiqizo yengeza izinto zokupholisa ezifana ne-niacinamide, i-centella asiatica, ne-aloe vera. Ngokukhuphuka kwesikhathi sesikrini, ezinye izikhilimu zelanga ezinombala ogqamile ziphinde zinikeze isivikelo ekukhanyeni okuluhlaza okwesibhakabhaka okukhishwa amadivayisi edijithali. Ukwengeza, amafomula anothiswe ngama-antioxidants afana namavithamini C no-E anikeza ukuzivikela okwengeziwe

Izindlela Zobuhle Ezisimeme Nezihlanzekile

Abathengi abaqaphela imvelo baqhuba isidingo sezinketho zokuvikela ilanga ezisimeme futhi “ezihlanzekile”. Imikhiqizo iyasuka kuzithako eziyingozi njenge-oxybenzone ne-octinoxate, ikhetha izihlungi zamaminerali eziphephile njenge-zinc oxide ne-titanium dioxide ukuze kuvikelwe imvelo yasolwandle. Izixazululo zokupakisha ezintsha, njengamashubhu angaboli neziqukathi ezigcwalisekayo, nazo ziyaduma. Kukhona okuthandwayo okukhulayo kokubunjwa okusebenzisa izithako zemvelo, ezisekelwe esitshalweni futhi kugwenywe amakha okwenziwa kanye nama-preservatives. Amabhrendi amaningi athola izitifiketi ukuze ahehe abathengi abaqaphela izimiso zokuziphatha.

Amathuba Emakethe kanye ne-Future Outlook

Ukukhula Kwemakethe Yomhlaba Wonke kanye Nokuqagela

Imakethe ye-sunscreen enemibala ikhula ngamandla, eqhutshwa ukwanda kokuqwashisa kwabathengi ngokuvikelwa kwelanga kanye nesidingo semikhiqizo yobuhle esebenza ngezindlela eziningi. Ngokocwaningo lwakamuva lwemakethe, imakethe yelanga elikhanyayo emhlabeni wonke kulindeleke ukuthi ifinyelele ku-$1.5 billion ngo-2028, enezinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-6.8% kusukela ngo-2023 kuya ku-2028. Lokhu kukhula kubangelwe yizici ezimbalwa, okuhlanganisa nokukhula kokukhathazeka komdlavuza wesikhumba, isithakazelo esikhulayo emikhiqizweni yemvelo kanye ne-organic skincare, kanye nokuthandwa okwandayo kwe-makeup-skincare ekhulayo.

Isifunda sase-Asia-Pacific kulindeleke ukuthi sibone ukukhula okusheshayo, amazwe afana neChina, Japan, neSouth Korea ahamba phambili. Lokhu kungabangelwa isiko lobuhle eliqinile lesifunda, ukwanda kwemali engenayo etholakalayo, kanye nokuqwashisa okukhulayo ngokuvikelwa elangeni. INyakatho Melika kanye ne-Europe kuyaqhubeka ukuba izimakethe ezibalulekile, abathengi bakulezi zifunda babonisa ukukhetha kwe-premium kanye nokwakheka okusha kwesikrini selanga esikhanyayo.

Lokhu kukhula kwemakethe okucatshangelwayo, kanye nokuthandwa okukhulayo kwamavidiyo afakwe umbala ogqamile ku-TikTok, okubone ukwanda okukhulu entwasahlobo nasekuqaleni kwezinyanga zasehlobo lika-2024, kuveza amathuba abalulekile. Le phethini yesizini igqamisa amandla emikhankaso yokumaketha eqondisiwe kanye nokwethulwa komkhiqizo okunesikhathi ukuze kuhambisane nezikhathi eziphezulu zentshisekelo yabathengi.

Yini elandelayo kuma-Sunscreen ane-Tinted?

I-WGSN's TikTok Analytics Report iveza ukuthi ithrendi ye-sunscreen ene-tinted inesikhathi "eside kakhulu" sempilo kanye nokuqondanisa "okumaphakathi", okubonisa amandla ayo okukhula okuqhubekayo kanye nokungena kwemakethe. Lokhu kuphila isikhathi eside kusikisela ukuthi ama-sunscreens ane-tinted akuyona nje imfashini edlulayo kodwa isigaba esinamandla okuhlala embonini yobuhle.

Ukuqagela kokutshalwa kwezimali okuthrendayo kuncoma ukuthi kunwetshwe ukutshalwa kwezimali ezikhiqizweni zelanga ezinombala ogqamile, okubonisa amandla aqinile okukhula kwemakethe nokwamukelwa kwabathengi. Lokhu kuhambisana nethrendi ephawuliwe yama-sunscreens anombala ogqamile athuthukayo kuzo zonke izigaba nezimboni, okungenzeka aguqule amaphethini okusetshenziswa kwemali kwabathengi kuyo yomibili imikhakha ye-skincare kanye nezimonyo.

Ikusasa lama-sunscreens anombala ogqamile lizobona intuthuko ekwenzeni kube ngokwakho, ngemikhiqizo esebenzisa i-AI ukuze enze ukwakheka ngokwezifiso okuhambisana nesikhumba ngasinye futhi kubhekane nokukhathazeka okuthile kwesikhumba. Ukuzinza kuzohlala kuwukhiye wokugxila, ngezinketho zokupakisha ezigcwaliseka kakhudlwana, ukwakheka okubolayo, kanye nezithako eziphephile olwandle ezikhanga abathengi abaqaphela imvelo.

Njengoba lo mkhuba uqhubeka nokuvela, singabona ukunwetshwa kwezigaba eziseduze, ezifana nezikhilimu zelanga ezinemibala egqamile, ama-sunscreen esikhunjeni sekhanda, kanye nokwakhiwa okukhethekile kwezindlela zokuphila ezisebenzayo noma izimo ezithile zemvelo.