I-TikTok Yebhizinisi Ichaziwe: Okufanele Ukwazi Ngo-2024

“Inkundla yezokuxhumana imayelana nokuzijabulisa.” Nakuba lokhu kubonakala njengesitatimende esilula ngokweqile esingenabo ubufakazi obanele, i-wpping Ukubukwa kwezigidigidi ezingama-535 esigabeni samavidiyo wokuzijabulisa we-TikTok kuze kube manje kubonakala kusiqinisekisa ngokungaqondile lesi simangalo. Ukubeka isibalo ngombono, uma ngamunye Abasebenzisi abasebenzayo beTikTok abayizigidi eziyizinkulungwane eziyi-1.5 wabukela la mavidiyo okuzijabulisa, ngamunye wabo ngabe wabuka lawo mavidiyo izikhathi ezingaba ngu-357!

Kodwa-ke, ukube i-TikTok ibimayelana nokuzijabulisa nje, iqiniso lokuthi i-Oxford Economics Impact Report iveze kaningi ukuthi amabhizinisi amancane naphakathi asebenza kanjani ekukhangiseni okukhokhelwayo nasekukhangiseni ku-TikTok asize ukufaka isandla phakathi $ 1.6 billion kuya $ 24.2 billion ku-UK kanye ne-US GDP ngo-2022 nango-2023 ngokulandelanayo, kubonakala kuwubukela phansi lo mbono olula. Esikhundleni salokho, lezi zibalo zigqamisa ukuzethemba nempumelelo yamabhizinisi asebenzisa iTikTok. Ukuze uthole ukuqonda okuyisisekelo kokuthi iyini i-TikTok Yebhizinisi, nokuthi ungazifinyelela kanjani izici nezinzuzo zayo, qhubeka ufunda ukuze uhlole lesi sixazululo esinamandla.

Okuqukethwe
1. I-TikTok Yebhizinisi: Ukubuka konke okusheshayo
2. I-TikTok Yebhizinisi: Ukwakhiwa kwe-akhawunti
3. I-TikTok Yebhizinisi: Izici eziyinhloko nezinzuzo
4. Isixazululo sokukhangisa sezinga elilandelayo

I-TikTok Yebhizinisi: Ukubuka konke okusheshayo

Igama elithi TikTok for Business lapha alibhekiseli ekusetshenzisweni okuvamile kwe-TikTok ngezinjongo zebhizinisi noma imisebenzi yokuthengisa yangaphakathi nohlelo yamabhizinisi amancane naphakathi nendawo, njenge I-TikTok Nyusa. Esikhundleni salokho, leli yibizo elifanele elisho isixazululo esiphelele, esihlanganisiwe, nesithuthukisiwe sokuthengisa esinikezwe iTikTok.

Kafushane, ihlanganisa izinhlobo ezine eziphambili zezisombululo zokumaketha i-TikTok eyayizibonele ukuthi izothuthukisa futhi yandise endaweni yayo: izixazululo zokukhangisa, okuqukethwe kobuciko, namathuluzi okudala izikhangiso, izixazululo zokuhweba ngevidiyo njenge Isitolo seTikTok kanye nalo Izixazululo zokulinganisa, ehlanganisa idatha yakho kokubili ukubukwa nokuchofoza ukuze inikeze ukuhlolwa okugcwele kokusebenza kwezikhangiso.

I-TikTok Yebhizinisi: Ukwakhiwa kwe-akhawunti

Ukufinyelela nokusebenzisa ngokugcwele i-TikTok yeBhizinisi imisebenzi, abasebenzisi kufanele babhalise ama-akhawunti afanele. I-akhawunti yebhizinisi leTikTok, TikTok Izikhangiso Manager, Futhi TikTok Business Center yizinhlobo ezintathu eziyinhloko zama-akhawunti ngaphansi kwe-TikTok Yebhizinisi.

I-akhawunti yebhizinisi le-TikTok ingabhaliswa kalula noma iguqulwe isuka ku-akhawunti yomuntu siqu ye-TikTok ngezinyathelo ezimbalwa ezilula. Kungenjalo, abasebenzisi beTikTok bangaqhubeka nokuthola i-akhawunti ye-TikTok yeBhizinisi kuqala futhi bathuthukise isuka ku-akhawunti yomuntu siqu baye ku-akhawunti yebhizinisi leTikTok kamuva.

Abasebenzisi bangakwazi kalula Ngena ngemvume ku-akhawunti ye-TikTok Yebhizinisi ene-akhawunti yomuntu siqu ye-TikTok noma i-akhawunti yebhizinisi (njengoba kuboniswe esithombeni esingezansi). Nokho, i-akhawunti yomuntu siqu izodinga ukuguqulelwa ku-Akhawunti Yebhizinisi ukuze ufinyelele izici zebhizinisi ezengeziwe. Njengoba i-akhawunti ye-TikTok Yebhizinisi empeleni iyinhlanganisela ye-TikTok Ads Manager kanye ne-akhawunti ye-TikTok Business Center, ixhunyaniswe nokwakhiwa kwawo womabili lawa ma-akhawunti. Eqinisweni, i- bhalisela ikhasi le-TikTok leBhizinisi liqondisa abasebenzisi ukuthi bakhe i-akhawunti ye-TikTok Ads Manager.

Ukuthi ubhalisela i-akhawunti entsha ye-TikTok Yebhizinisi noma ungena ngokuqondile nge-akhawunti ekhona ye-TikTok, kufanele kugcwaliswe ifomu elicacisa imininingwane yebhizinisi, okuhlanganisa negama lebhizinisi elisemthethweni elifana nebhizinisi elibhaliswe intela noma igama lomuntu ngamunye ngezinjongo zokugunyaza i-akhawunti. Bheka isithombe-skrini esingezansi ukuthola eminye imibono.

Kuphela uma ukudalwa kwe-akhawunti yezikhangiso kuvunyiwe lapho kungadalwa khona i-akhawunti ye-TikTok Business Center ngaphakathi kwenkundla yebhizinisi i-TikTok. Abasebenzisi bangakwazi ukufinyelela kuzo zonke izici ezifanele ze-akhawunti ye-TikTok Business Center kanye ne-TikTok Ads Manager. I inqubo yokuqinisekisa imininingwane yebhizinisi ingakhethwa uma i-akhawunti Yezikhangiso isigunyaziwe noma ingase icelwe ngaphambi kokugunyazwa. Kunoma ikuphi, ukudalwa noma ukuguqulwa ku-akhawunti ye-TikTok Business kudinga inqubo yokuqinisekisa efanayo.

I-TikTok Yebhizinisi: Izici eziphambili nezinzuzo

Kuyaphawuleka ukuthi ngenkathi i-Akhawunti Yebhizinisi ye-TikTok ihlobene ne-TikTok Yebhizinisi, izici zayo nemisebenzi ingafinyelelwa ngohlelo lokusebenza ngokuqondile futhi ngenxa yalokho isebenza kakhulu njengethuluzi langaphakathi nohlelo uma liqhathaniswa ne-TikTok Yebhizinisi, elifinyeleleka futhi lilawulwa kusuka kunguqulo yedeskithophu. Lapha, ake sigxile ezixazululweni ezi-3 eziphambili ze-TikTok Yebhizinisi, ezifinyeleleka kubo bonke abanikazi bama-akhawunti abagunyaziwe:

TikTok Izikhangiso Manager

I-TikTok Ads Manager iyinkundla yezikhangiso ehlanganisa konke okukodwa i-TikTok eyakha inabasebenzisi engqondweni ukuze inikeze ukusethwa okuqondile kwemiklamo elula yomkhankaso wezikhangiso nokuphathwa. Inikeza amathuluzi okuhlola, ukulungisa, kanye nokwenza kahle imikhankaso yesikhangiso. Ngesikhathi esifanayo, isekela izinjongo zezikhangiso ezihlukahlukene, ezihlanganisa yonke into kusukela ekuthuthukiseni ukuguqulwa nokwandisa ukubukwa kwamavidiyo kuya ekuthuthukiseni ukusebenzelana komphakathi nezinhlelo zokusebenza. Ngayinye yalezi zinhloso isekelwa izinketho ezithuthukisiwe zokukhomba ezisuselwe kumapharamitha ahlukahlukene, okuhlanganisa izibalo zabantu, ukuziphatha, izisetshenziswa, amandla okusebenzisa, nezilimi zezethameli eziqondiwe.

I-TikTok Ads Manager iphinde isekele ideshibhodi ebanzi nenembile evumela abasebenzisi ukuthi basebenzise ngempumelelo amathuluzi ayo okudala izikhangiso, ngokwesibonelo, ukukhethwa okukhulu izifanekiso zevidiyo futhi Izikhangiso Ezihlakaniphile Zokudala isici siklanyelwe ukuthuthukisa ukudalwa kwezikhangiso. Futhi isekela ukulandelela okungakhethwa kwezinkampani zangaphandle ukuze kuqashwe ukubonakala kwezikhangiso nokurekhoda ukusebenza kokuchofoza izikhangiso, okusiza emisebenzini yayo yokuhlaziya ebonisa ukuqonda nokwenza ngokwezifiso ukuqapha nokuhlaziya ukusebenza kwesikhangiso ngemibiko enemininingwane yezikhangiso.

TikTok Creative Center

I-TikTok Creative Center iyafinyeleleka eSikhungweni Sebhizinisi saseTikTok futhi ngaphandle kwamathuluzi aso amaningi okudala nezinsiza, isici saso esivelele mhlawumbe Izikhangiso Eziphezulu umsebenzi. Lokhu kuvumela abasebenzisi ukuthi baseshe kudeshibhodi elula, enembile ukuze bafunde ezikhangisweni ezenza kahle ukuze bathole ugqozi lokudala. Ngaphezu kwalokho, yayo Imikhiqizo Ephezulu Isigaba sisebenza njengesinye isikhungo sezobunhloli ukuze kuvumbulule imikhiqizo ethengiswa kakhulu eqondene nesifunda kanye nezimboni, konke okuhloselwe ukuhlinzeka ngemininingwane edingeka kakhulu kubasebenzisi bebhizinisi.

Ngaleso sikhathi, lena futhi indawo yokufunda nokuhlala unolwazi ngama-hashtag nezingoma ezithrendayo ukuze uqiniseke ukuthi umuntu udala kuphela okuqukethwe kwevidiyo okuhambisana kakhulu nokusesikhathini samanje. Ukusuka ekuxoxeni okunezindaba eziningi kuye kwezengezo ezisebenzisanayo kanye nethuluzi Lomhleli Wevidiyo elisizwa yi-AI, liyanikeza amathuluzi okudala ngesiqondiso sokuthuthukisa ikhwalithi nomthelela wokuqukethwe kwe-TikTok.

TikTok Business Center

Okokugcina, Isikhungo Sebhizinisi se-TikTok sihlanganisa wonke amathuluzi abalulekile okuxhumanisa nokuphatha kokubili i-akhawunti ye-TikTok Ads Manager kanye ne-TikTok, kanye nokuhle ngokungeza amalungu eqembu ukuze aphathwe phakathi nendawo kanye nokusebenzisana. Ukusuka lapha, umuntu angabhalisa noma engeze ama-akhawunti akhona eSitolo seTikTok, okumanje itholakala emazweni anomkhawulo kodwa kunjalo ngokushesha ukwandisa.

Njengoba i-TikTok Business Center iyindawo emaphakathi yokufinyelela zonke ezinye izixazululo ze-TikTok zeBhizinisi, kulapho abasebenzisi bangaba khona nombono obanzi wokusebenza kwebhizinisi labo, okuhlanganisa idatha Yesiphathi Sezikhangiso, izindleko zizonke zezikhangiso, kanye nolwazi lwezezimali oluhlobene.

Isixazululo sokukhangisa sezinga elilandelayo

Sekukonke, i-TikTok Yebhizinisi yakha i-ecosystem ehlangene yokudala nokuphatha ukukhangisa. Iyafinyeleleka futhi iyatholakala kubo bonke abasebenzisi bebhizinisi abasemthethweni futhi ivulekele ukubhaliswa kwanoma yibaphi abanikazi be-akhawunti ye-TikTok abakhona. Umphathi Wezikhangiso ze-TikTok, Isikhungo Sokudala, kanye Nesikhungo Sebhizinisi bakha izingxenye ezintathu ezinkulu ze-TikTok yezixazululo zeBhizinisi futhi ndawonye, ​​banikela ngamathuluzi ahlanganisiwe ahlanganisa yonke inqwaba yezidingo zebhizinisi ku-TikTok, asekela ukuphathwa kwebhizinisi nokukhula endaweni yesikhulumi.

Ukuthola eminye imininingwane yokuthi ungayisebenzisa kanjani i-TikTok neminye imithombo yezokuxhumana ukuze uphumelele ibhizinisi, hlola I-Chovm.com Iyafunda njalo ukuze uhlale unolwazi.