Izindlela Eziyi-10 Zokudala Isu Lokuthengisa Le-TikTok Eliphumelelayo

Ukuthola kunzima ukuthola isu lokumaketha le-TikTok eliphelele lokukhulisa ukuthengisa kwesiqalo noma ibhizinisi elincane? Khona-ke, lesi sihloko siwukuphula isivumelwano. Lapha, abathengisi, abathengisi, noma abawa phansi bazobona izindlela eziyishumi zokwenza amasu akhona okuthengisa.

Amabhizinisi abhekene nezinselelo ekufinyeleleni amakhasimende awo ahlosiwe futhi ukukhulisa ukuthengisa bangazuza futhi kulesi sihloko.

Qhubeka ufunda ukuze uthole zonke izindlela eziyishumi ezinenzuzo. Kepha ngaphambi kwalokho, nasi isizathu esiqinile esibonisa ukuthi kungani abathengisi kufanele bafake ukumaketha kweTikTok kumkhiqizo wabo we-inthanethi noma umkhankaso webhizinisi.

Okuqukethwe
Kungani amabhizinisi kufanele asebenzise iTikTok ukumaketha?
Ungawasebenzisa kanjani amasu okuthengisa weTikTok
Amazwi wokugcina

Kungani amabhizinisi kufanele asebenzise iTikTok ukumaketha?

Akumangazi ukuthi i-TikTok, enabasebenzisi bayo abangaphezu kwesigidigidi, iyona ehamba phambili yezinkulungwane zeminyaka kanye nabasebenzisi beGen-Z, okumanje abangabasebenzisi. abasebenzisi abakhulu be-inthanethi. Ngakho-ke, kusukela ngo-2020 e-US, i-TikTok kulindeleke ukuthi ikhule isuka Abasebenzisi abayizigidi ezingu-66.5 ukuya ezigidini ezingama-89.7 ngo-2023, kubhaliswa i-CAGR yamaphesenti ayi-11. Ngokombiko, abantu beminyaka eyinkulungwane bafinyelela kumaphesenti angama-21.93 e-US, ngamaphesenti angama-44 abathenga ku-inthanethi masonto onke okungenani ngama-USD 61.24 kukho konke ukuthengiswa.

Kodwa akugcini lapho. Izigidi ezingama-67 yinani elilinganiselwe le-Gen Z noma ama-zoomers e-US, ngamaphesenti angama-73 athenga ku-inthanethi njalo ngonyaka.

Futhi, a umbiko kukhombisa ukuthi amaphesenti angama-65 eGen Z noma ama-zoomers asekela izinqumo zawo zokuthenga eziphakamisweni ezivela kubagqugquzeli benkundla yezokuxhumana. Ibhizinisi lisethubeni eliphezulu lokusabalala ngokushesha ku-TikTok ngenxa yamavidiyo alo agcwele ubumnandi, ajabulisayo nafushane afinyelela kubasebenzisi abaningi.

Ngokungangabazeki, kukhona a inqwaba yezinzuzo ehambisana nokumaketha kweTikTok. Ngezansi kukhona okhiye abayishumi amasu marketing abathengisi bangasebenzisa.

Ungawasebenzisa kanjani amasu okuthengisa weTikTok

Yiba nezithameli eziqondisiwe

Okokuqala, abathengisi kufanele baqonde ukuthi izethameli eziku-TikTok zincane kakhulu kunalezo ezikwezinye izinhlelo zokusebenza zenkundla yezokuxhumana. Ngokuvumelana ne imibiko, abasebenzisi abayizigidi ezingama-37.3 ku-TikTok bangama-zoomers, kulindeleke ukuthi bafinyelele ezigidini ezingama-48.8.

Ukuze uthole izethameli ze-TikTok ezihlosiwe zebhizinisi, abathengisi badinga ukukhomba izinselelo zabo ezibalulekile namathuba. Ngemuva kwalokho, kufanele bakhe okuqukethwe kokumaketha okubafanela ngokuphelele.

Funda ukuthi umncintiswano wenzani

Abathengisi bangaba nesu lokumaketha le-TikTok elisebenzayo ngokuhlaziya kahle okuqukethwe kwezimbangi zabo. Ngaleyo ndlela, abathengisi bazoqonda ukuthi izimbangi zabo zenzani ngendlela ehlukile, baqinise, futhi bakusebenzise emabhizinisini abo.

Abathengisi bangenza ukuhlaziya okuphelele ngokubuyekeza konke okuqukethwe izimbangi zabo ezilayishayo. Isibonelo, hlola okuthunyelwe kwabo kwe-TikTok ngokuzibandakanya okuningi, ukuthandwa, nokuvelayo ukuze uthole izinto ezibalulekile ezijwayelekile ezilethe impumelelo.

Ibhonasi; cabanga okuthunyelwe okuhlulekile kwesimbangi bese ukhomba ukuthi yiziphi izici ezibangele ukwehluleka.

Nansi imibuzo ebalulekile okufanele uyibuze lapho uhlaziya izimbangi zakho zeTikTok:

• Bashicilela ngasiphi isikhathi okuqukethwe kwabo kwe-TikTok?
• Ingabe bayamaka abantu kokuthunyelwe kwabo? Uma kunjalo, ubani?
• Ingabe bayayiphendula imibono?
• Ingabe okuthunyelwe kwabo okuqukethwe okukhiqizwa umsebenzisi?
• Imaphi ama-hashtag abawasebenzisayo kokuthunyelwe ngakunye?

Dala okuqukethwe kwangempela

Amabhrendi aku-TikTok kufanele akuthathele phezulu ukukhiqizwa kokuqukethwe okuyiqiniso, ikakhulukazi uma ehlela ukukhomba izethameli ezithile ze-niche. Abasebenzisi bahlala befuna okuthile okusha nokwangempela. Bazizwa bexhumekile kancane lapho imikhiqizo isebenzisa okuqukethwe kwamavidiyo ezinkampani, ukuhlela okuphambili, amavidiyo e-4K, njll.

Futhi kungenxa yokuthi i-TikTok ingumphakathi wabantu abathanda ukuzijabulisa, ukwaziswa, nokuhlala bejabule. Ngakho-ke, abathengisi kufanele bagxile ekudaleni amavidiyo angadayisi. Ngaleyo ndlela, kulula ukwakha uxhumano oluqinile futhi udayisele imizwa yabasebenzisi.

Sebenzisa i-TikTok Ads

Abathengisi bangathola okuhamba phambili kokumaketha kwe-TikTok ngokusebenzisa i-TikTok Ads, isici esisha esivumela imikhiqizo ukuthi idlale Izikhangiso endaweni yesikhulumi ezithamelini eziqondiwe.

Kuyathakazelisa ukuthi i-TikTok inikeza izigaba ezintathu Zezikhangiso, ezifanelana nemikhiqizo ehlukene ngokuya ngezidingo zabo. Zimi kanje:

1. Izikhangiso Zokuthathwa Kwebhrendi: Lolu hlobo lwesikhangiso lisebenzisa inhlanganisela yamavidiyo, ama-GIF, nezithombe ezimile ezixhumeka ekhasini lokubikezela lomthengisi noma isikhangiso se-hashtag.
2. Izikhangiso ze-Hashtag Challenge: Lesi sikhangiso sifaneleka kahle abathengisi abafuna ukukhomba abasebenzisi abathile. Ngalolu hlobo lwesikhangiso, abasebenzisi babona isikhangiso sesibhengezo esibaqondisa ekhasini elinesethi yemiyalelo yokuphonselwa inselelo kwe-hashtag ethile.
3. Izikhangiso Zomdabu Eziphakelayo: Ngokusondelene kakhulu nohlobo lwesikhangiso esivamile, izikhangiso zomdabu ezitholakala ngaphakathi kokuphakelayo ziyizikhangiso ezeqekayo kubathengisi abangangeza izixhumanisi kuwebhusayithi yabo noma inkinobho yokuthenga.

Thumela njalo

I-TikTok ivamise ukuklomelisa ukuthunyelwa okuvamile endaweni yesikhulumi. Ngakho-ke, kuhle ukuthi abathengisi bathumele amavidiyo amaningi ngokungaguquki ku-TikTok. Njengomphumela, i-algorithm ye-TikTok ngokwemvelo izobeka okuqukethwe ebusweni babasebenzisi abafanelekile-okuhumushela abalandeli abaningi.

Kwenziwa inhlolovo kuma-akhawunti e-TikTok angaphezu kwezinkulungwane eziyikhulu, futhi akwazile ukuthola izikhathi (isikhathi saseMpumalanga) ezilungele ukuthumela okuqukethwe.

Zilezi zilandelayo:

• NgeSonto: 7am, 8am, and 4pm
• NgoMsombuluko: 6am, 10am, and 10pm
• NgoLwesibili: 2am, 4am, and 9am
• NgoLwesithathu: 7am, 8am, and 11pm
• NgoLwesine: 9am, 12am, and 7pm
• NgoLwesihlanu: 5am, 1pm, and 3pm
• NgoMgqibelo: 11am, 7pm, and 8pm

Sebenzisa igiya elilungile ukuze uthole imiphumela engcono

Amabhizinisi angakha umbono omuhle wokuqala ngamavidiyo ekhwalithi nomsindo oncomekayo. Umdayisi angakwazi ukwenza lokhu ngokufaka imali egiyeni elifanele nokuqopha ezindaweni ezikhanyiswe kahle. Ithiphu yebhonasi; buyisela umsindo wokuqala ngengoma ethrendayo uma ungakwazi ukuthola umsindo ocacile.

Thuthukisa ukuxhumana kwabantu ngokusebenzisa isici se-TikTok LIVE

Amabhizinisi kufanele afake isici se-TikTok LIVE esu labo lokumaketha. Kuyindlela ethembekile yokubeka ubuso ebhizinisini, udale ukuxhumana kwabantu nezithameli. Ngaphezu kwalokho, kuyindlela enhle yokugqama phakathi kwezimbangi. I-TikTok isiza amabhizinisi ukuthi aphushele izaziso kubalandeli bawo mayelana nokusakaza bukhoma, eziphiniwe phezulu ekhasini lezithameli.

Kuyathakazelisa ukuthi i-TikTok ikhuthaza lesi sici kakhulu, futhi kulula kakhulu ukuyisebenzisa. Enye yezindlela ezilula zokusebenzisa isici esiya bukhoma ukubhala phansi ama-FAQ nokubuyekeza uhlu ngaso sonke isikhathi. Futhi, kubalulekile ukuphendula imibuzo ngendlela efanele ngesikhathi UBUKHOMA futhi ubonge abalandeli abathumela ama-emoji/izitikha. Ukuhlela UKUPHILA kubalulekile ngoba kusiza amabhizinisi akhe umphakathi eduze nokusakaza.

Ngamafuphi, amabhizinisi angaqhuba IZIMPILO ngendlela ejabulisa i-algorithm ye-TikTok. Ukuqala ukusakaza bukhoma okusekelwe ezindaweni zesikhathi zabalandeli kungenye indlela yokwandisa ababukeli.

Sebenzisa isigaba samazwana ukuze uthuthukise ukusebenzisana

Isigaba sokuphawula ku-TikTok siyindawo enhle yokuchaza, ukuxoxa, nokuxhumana. Abathengisi bangabheka lesi sigaba njalo ukuze baxhumane nababukeli. Lapho amabhrendi ebeka amazwana kokuthunyelwe, izimpendulo zivame ukubonisa igama lomsebenzisi nebheji lomdali—okujabulisa abasebenzisi.

Ukuthandwa kungomunye umsebenzi oza kahle lapho amabhizinisi efuna ukwazisa amazwana ngaphandle kokuthayipha impendulo. Uma amazwana emaningi kakhulu, ukuthandwa kulungele ukuphendula kumazwana aphusile navela kaningi kokuthunyelwe kwevidiyo.

Amabhizinisi angathola abalandeli abaningi ngokubeka amazwana noma ukuthanda ngama-akhawunti aqinisekisiwe. Ngokungangabazeki, ukuphawula kuyingxenye enkulu yesipiliyoni seTikTok. Ngakho-ke, amabhizinisi kufanele awasebenzise njengoba iziteshi zawo zikhula.

Funda amathrendi endaweni yesikhulumi

Ikhasi lokuthola i-TikTok liyindawo enhle ongayibheka ngaphambi kokuthumela noma yikuphi okuqukethwe. Futhi lokho kungenxa yokuthi ikhasi lazisa amabhizinisi ngezinselelo ze-hashtag noma izitayela ze-TikTok zosuku eziwusizo ekukhiqizeni okuqukethwe. Futhi, i-algorithm yenkundla yezokuxhumana isiza ukukhulisa abalandeli. Ngakho-ke, umgomo ukuhlala ujwayelene namathrendi futhi ubukeke njengomuntu, ubonisa ukuhambisana kubalandeli.

I-TikTok ayiwasebenzisi amagama angukhiye noma ama-hashtag ukuze itholele izethameli okuqukethwe. Kunalokho, inkundla isebenzisa amaqoqo ukondla amavidiyo asuka ekhasini elithi For You. Iqoqo lisho izethameli ezinentshisekelo efanayo yevidiyo. Ama-hashtag awusizo ekuphusheleni amavidiyo kumaqoqo athile.

Amabhizinisi kufanele adale okuqukethwe kwevidiyo ngama-hashtag athrendayo ukuze andise ukubuka.

Yiba nobuciko ngokuhlukanisa ngokwezigaba ukuze ukhulise ababukeli

Kuvamile ukuthi ama-akhawunti ebhizinisi aphumelele ku-Tiktok abhakwe ngezihloko ekuqaleni kwamavidiyo abo. Benza lokhu ukuze banikeze izethameli zabo ukubuka kuqala kwalokho okufanele bakulindele njengoba bepheqa kumaphrofayili. Ngakho, amabhizinisi angasebenzisa izihloko ezinemibala ukuze ahlukanise amavidiyo awo ngokwezigaba ukuze asize izibukeli zihlole okuqukethwe okuthakaselayo futhi zithuthukise izibukeli.

Kubalulekile futhi ukuqinisekisa ukuthi izihloko ziphakathi kwesikrini, uma kucatshangelwa ukuthi i-interface yomsebenzisi ye-TikTok imbondela ngakwesokudla nangaphansi. Ngokungangabazeki, ama-smartphones ahlukene anezilinganiso ezihlukene zesici. Kodwa-ke, umthetho wesithupha uwukugcina okuqukethwe okubalulekile kude namaphethelo ukuze kuvunyelwe izethameli ukuthi zikubone kahle.

Uma amabhrendi ehlela ukudala okuqukethwe okuzofinyeleleka kuzo zonke izethameli kuzo zonke izimo, angasebenzisa amazwibela avaliwe kumavidiyo lapho kudingeka khona. Isici sombhalo esinesikhathi se-TikTok siphinde sibe namasu okwenza inqubo ibe lula kakhulu.

Amazwi wokugcina

I-TikTok ingaphezu kohlelo lokusebenza lokudansa noma lokushushuluza. Inkundla yezokuxhumana igqama ngokuhluka kwayo kwesitayela, evumela amabhizinisi ukuthi axhumane nezithameli zawo mathupha. Ngamanye amazwi, i-TikTok iyimayini yegolide yamabhizinisi akwaziyo ukulinganisa ukumaketha kanye nemvelaphi.