Ubumnandi bokuqopha impushana obusha budonsela abagibeli beqhwa emithambekeni unyaka nonyaka. Kodwa njengemfashini, umhlaba wezisekeli ze-snowboarding ubona amathrendi eshintsha ukuze anelise kangcono izimfuno ezishintshayo zabathengi. Kusukela kuzigqoko zokuvikela ezobuchwepheshe kuye ezihlokweni ezibuyekeziwe, u-2024 unyaka wokuthuthukisa lokho kunikezwa kwesitolo. Abathengi bebhizinisi bangakwazi ukuya ngaphambi kwejika ngalawa mathrendi amahlanu aphezulu okufanele abe nawo e-snowboarding azokwenza ukuthi abathengi baqine.
Okuqukethwe
Ukubheka imakethe yezisetshenziswa ze-snowboarding ngo-2024
Izitayela ezi-4 ezimangalisayo ze-snowboarding okufanele uzibheke ngo-2024
Ngokufigqiwe
Ukubheka imakethe yezisetshenziswa ze-snowboarding ngo-2024
Umhlaba jikelele snowboarding izesekeli emakethe ifinyelele ku-US$ 310 million ngo-2023. Izibikezelo ziphakamisa ukuthi imakethe izolungisela amaRandi ayizigidi ezingu-455 eminyakeni eyishumi ezayo, ikhula ngo-3.9% izinga lokukhula konyaka elihlanganisiwe (CAGR) kusukela ngo-2023 kuya ku-2033.
Umbiko uthi imakethe yezisetshenziswa ze-snowboarding yaseNyakatho Melika ikhiqize ukuthengiswa okuningi ngo-2023, okubanikeza isabelo esibalulekile embonini yomhlaba wonke. Ngenkathi ochwepheshe bebikezela ukuthi lesi sifunda sizogcina lokhu kubusa esikhathini sokubikezela, i-Asia Pacific (ikakhulukazi iJapan) nayo ivela njengendawo ethandwayo yokushibilika eqhweni nendawo yokushushuluza. I-Europe izophinde ibe nobufakazi bokukhula ngenxa yobuningi bezindawo zokungcebeleka zeqhwa neqhwa emazweni anjengeFrance, i-Austria, i-Italy, neSwitzerland.
Izitayela ezi-4 ezimangalisayo ze-snowboarding okufanele uzibheke ngo-2024
Igiya elishisayo
Yize ubuchwepheshe bungebusha ngokuphelele, amagiya ashisayo abone ukwanda okukhulu kokuthandwa muva nje. Izingubo zokuqala ezishisiswe ngogesi zavela ekuqaleni kwekhulu lama-20 futhi zamukelwa kabanzi ngeminyaka yawo-1980 nama-90s. Kodwa-ke, le miklamo yesikole esidala yayivame ukuba yinqwaba, ibiza kakhulu, futhi ibe nokuphila kwebhethri okufushane.
Ukwanda kwakamuva kwesidingo samagiya ashisayo kubangelwe yintuthuko enkulu kubuchwepheshe bebhethri, izinto zokushisisa, nokuhlanganiswa kwendwangu phakathi neshumi leminyaka eledlule. Lezi zici ziguqule izinto ezishisisayo zaba amamodeli alula, alula, anenani elithengekayo—okuphinde kwandise ukufinyeleleka kwawo. Njengoba abathengi abaningi befuna izindlela zokwengeza isikhathi sabo ezindaweni ezibandayo (njengezindawo zokungcebeleka ze-snowboarding) ngokunethezeka, okuhambisana nalezi zinguquko eziqanjiwe, isidingo samagiya ashisayo senyuke kakhulu.
Nakuba amagiya ashisisayo amaningi manje asebenzisa amabhethri alula, anamandla, ukuphila okuqondile kuyahlukahluka phakathi kwemikhiqizo. Ngakho-ke, amabhizinisi kufanele acabangele ukuthi abathengi bawo bazodinga isikhathi esingakanani ukufudumala lapho bekhetha amamodeli afanele abazowathengisa. Futhi, izinhlobo eziningi zezimpahla ze-snowboarding sezamukele ithrendi "yegiya elishisayo" ukuze zinikeze abathengi umuzwa onethezeke kakhudlwana.
Amagilavu / ama-mittens ashisayo yizinto ezishisayo ezithandwa kakhulu zabahamba ngeqhwa njengoba izandla zabo zivezwe kakhulu futhi zijwayele ukubanda. Isidingo saleli giya elishisayo senyuke ngo-120% ebusika, safinyelela ukusesha okungu-201,000 kusuka ku-90,500 ngo-2023-2024 (ngokusekelwe kudatha ye-Google). Kukhona futhi amasokisi ashisayo okungabashintshi begeyimu kulabo abathambekele ekubeni nezinzwane ezibandayo. Baphinde bafinyelela inani eliphakeme kakhulu ebusika (ngoDisemba kuya kuFebhuwari), bedonsa ukusesha okungu-165,000 nyanga zonke.
Amabhantshi ashisayo bavele kulo nyaka ngenxa yokufudumala kwabo okuguquguqukayo. Ziza nezinto zokushisisa ezakhelwe ngaphakathi ezinikeza imfudumalo eyengeziwe uma kudingeka futhi ingacisha ezimeni ezithambile. Phakathi nezinyanga zasebusika, amajakhethi ashisayo enza isilinganiso sokuseshwa okungu-300,000 nyanga zonke, nenzalo ifinyelela ku-450,000 ngo-December 2023.
Izigqoko ezihlakaniphile
Ngokwesiko, izigqoko zokuzivikela zigxile kakhulu ekuphepheni, kodwa amamodeli ahlakaniphile manje ahlanganisa ubuchwepheshe ukuze kuthuthukiswe umuzwa we-snowboarder. Izigqoko ezihlakaniphile zihlobise imakethe ngenxa yokwenziwa kancane kwezinto zikagesi, izinzwa ezithuthukisiwe, nokwanda kwamandla ebhethri. Lokhu kuthuthuka kwezobuchwepheshe kwenze kwaba nokwenzeka ukuhlanganisa izici ezifana nokuxhumana kwe-Bluetooth nomsindo zibe izigqoko zokuvikela ngaphandle kokuzenza zibe nkulu ngokweqile.
Nakuba imizamo yokuqala yayikhona, ngempela izigqoko ezihlakaniphile ezizinikele eyenzelwe imidlalo yeqhwa isivame kakhulu eminyakeni embalwa edlule—-sibonga izinkampani ezifana ne-LIVALL, i-Forcite, ne-Sena ezithuthukisa le mikhiqizo. Njengoba abagibeli beqhwa nabashushuluza eqhweni befuna izindlela zokuthuthukisa ulwazi lwabo, izici ezihlinzekwa ngomakakalabha abahlakaniphile zenza isithakazelo futhi zibhebhethekisa ithrendi.
Ukuxhumana okuhlanganisiwe kungenye yezici eziningi ezenza lo mkhuba ukhange kakhulu. Izigqoko ezihlakaniphile babe nezipikha ezakhelwe ngaphakathi namakrofoni okushaya izingcingo noma ukusebenzisa indlela yokuxhumana ye-walkie-talkie nabanye abahamba eqhweni. Ukudlala umculo ngesinye isici esikhulu, njengoba abathengi bengasakaza umculo besuka kumafoni abo ngaphandle kokuhlupheka kwama-earbud.
Abanye omakalabha abahlakaniphile bangakwazi ukubona ukuwa kanzima futhi baxwayise abathintwayo abakhethiwe ukuze kuphephe okwengeziwe. Futhi, amamodeli athile azama ngezibonisi ezingokoqobo ezingathandeki eziqondisweni zephrojekthi noma ulwazi lomkhondo. Naphezu kokuba inkambiso entsha enezindleko eziphezulu, omakalabha abahlakaniphile bahehe ukunaka okumangazayo ngo-2024. Baze bakhula kusukela ekusesheni okungu-14,800 ngoFebhuwari kuya ku-18,100 ngoMashi 2024.
Amakhamera wesenzo athuthukisiwe
Amakhamera esenzo asenesikhathi eside ekhona, futhi inkambiso yakamuva neqhubekayo yamamodeli athuthukisiwe iya ngokuya iduma ku-snowboarding. Amakhamera wesenzo shaya ngokuqhubekayo ukulungiswa okuphezulu (5K nangaphezulu), izilinganiso zozimele ezingcono zokunyakaza okushelelayo, okunensayo, nokusebenza okuthuthukisiwe kokukhanya okuphansi. Le khamera yesenzo ihumushela kumavidiyo acwebezelayo, asesinema amaningi ohambo oluhlukile lwe-snowboarding.
Izinhlelo zokuzinzisa ezithuthukisiwe (njenge-GoPro's Hypersmooth kanye ne-Insta360's FlowState) zenza ngisho nokugijima okunobushelelezi kubukeke kushelela ngendlela emangalisayo, okusize ukukhulisa ukuduma kwamakhamera esenzo njengesisekeli se-snowboarding. Lo mkhuba iphinde inikeze ukuguquguquka okumangalisayo ngokuthwebula okungu-360-degree, okuvumela abathengi ukuthi bahlele kabusha amashothi abo ngobuciko ngemva kokuthwebula. Futhi, amakhamera amancane, alula, namazombezombe ahlala ephuma, okuvumela izinketho zokukhweza kalula ngaphandle kokuzizwa enzima.
Amamodeli asezingeni eliphezulu angase abe nenani elikhulu, kodwa abakhiqizi bakhipha amakhamera esenzo avumelana nesabelomali engeziwe anekhwalithi enhle kakhulu, awenza afinyeleleke kubagibeli beqhwa abaningi. Futhi, isifiso esikhulayo sokuthwebula nokwabelana ngokuqukethwe kwe-snowboarding okujabulisayo kuqhuba isidingo samakhamera wesenzo sekhwalithi ephezulu.
Amakhamera esenzo adingeka kakhulu kangangokuthi amamodeli anebhrendi nangenawo amabhrendi adala isithakazelo esibalulekile. Amakhamera esenzo anophawu, njengeGopros kanye ne-insta360s, anosesho oluyizigidi ezingu-2.7 kanye no-673,000, ngokulandelana. Ngokufanayo, intshisekelo yosesho “yekhamera yesenzo” ifinyelele ku-301,000 ngoMashi 2024.
Amagilavu ahambisanayo nesikrini esithintwayo nama-mittens
Lokhu umkhuba wakamuva isuke ngokushesha esicini se-niche yaya ezingeni elilindelekile lamagilavu e-snowboarding nama-mittens. Ukusetshenziswa okwandile kwama-smartphone kudale isidingo sokuxhumana namadivayisi ngisho nasezimeni ezibandayo. Ngenxa yalesi sizathu, amagilavu ahambisana nesikrini esithintwayo kanye nama-mittens kwaba ukushayisana okukhulu lapho ukususa amagilavu kwakungelula futhi kungakhululekile.
Nokho, lo mkhuba waba nesiqalo esibi. Ukuphindaphinda kwasekuqaleni kwe amagilavu ahambisana nesikrini sokuthinta babengathembekile ngaso sonke isikhathi. Ngokujabulisayo, ukuthuthukiswa kwezinto ezisetshenziswayo nezindlela zokuhlanganisa kuzenze zaphumelela kakhulu eminyakeni yamuva. Lezi zibuyekezo azenze lawa magilavu/ama-mitten abize kakhulu. Kunalokho, izinketho eziningi zikhona ngamaphoyinti amanani ahlukene.
Njengegiya elishisayo, amagilavu ahambisana nesikrini sokuthinta nezimbuzane zazidingeka kakhulu ngesikhathi sasebusika. Kusukela ngoDisemba 2023 kuya kuFebruwari 2024, lesi sisetshenziswa se-snowboarding sizuze 14,800, 18,100, kanye 12,100, ngokulandelana. Lezo zinombolo zenyuke okungenani ngo-100% kusukela ekusesheni okumaphakathi kwango-2023 okungu-3,600.
Ngokufigqiwe
Unyaka ka-2024 unyaka wokuqanjwa kabusha othatha indawo emaphakathi yezinsiza ze-snowboarding. Ngokwamukela la mathrendi, abathengi bebhizinisi bazoheha amakhasimende ashisekayo ngenkathi behlala ngaphambi komncintiswano. Lezi zinsiza azigcini nje ngokuthengisa imikhiqizo kanye nokuthuthukisa umuzwa we-snowboarding. Ngakho-ke lungisa, zilungiselele, futhi ubuke ukuthengisa kwenyukela phezulu emithambekeni yala mathrendi ajabulisayo. I Isigaba se-Chovm Sports inokuningi mayelana nokushisayo emakethe yezemidlalo, ngakho khumbula ukubhalisa ukuze uthole izibuyekezo zakamuva.
