Ukuguga kube yindawo enkulu yokuthengisa embonini yobuhle, ngokufakwa kuhlu okuhlukahlukene okuhlinzeka ngemiphumela yokulwa nokuguga nezinye izinzuzo ezizukulwaneni ezincane (njengoGen Z kanye neMillennials). Kodwa uGen X uyayiqeda leyo nkulumo elwa nokuguga futhi efuna izinwele eziholwa ukusebenza, isikhumba, kanye nemikhiqizo yokwenza izimonyo ebhekelela ukukhathazeka kwabo ngobuhle, hhayi okwabathengi abasebasha, okuhlanganisa ukuncipha kwe-collagen, ukuncipha kwezinwele, kanye nezimpawu zokunqamuka kokuya esikhathini.
Abathengi beGen X manje bafuna amafomula ayingxube engeziwe ukuze abasize bazizwe futhi babukeke bebahle ngenkathi bekwazi. Ngakho-ke uma usukulungele ukubhekana nezidingo zalesi sibalo sabantu, le ndatshana ixoxa ngabasunguli abahlanu beGen X abazolandelwa ngo-2025.
Okuqukethwe
Amaphuzu obufakazi angu-5 asekela lo mkhuba wobuhle we-Gen X oguqukayo
1. Umbono omkhulu: Idizayini yesidingo
2. Umuntu wabathengi: Ukungakhethi
3. I-Gen X prestige spending yisigaba esikhula ngokushesha kakhulu
4. Umnotho wesikhathi eside
5. #Ubuhle BamaMenopausal
Abasunguli aba-5 abahola imakethe yobuhle ye-Gen X
1. Yenziwe Ngokuningi
2. Flyte.70
3. Justhuman
4. Ukuqala
5. UMTHETHO
Ukuhlanganisa
Amaphuzu obufakazi angu-5 asekela lo mkhuba wobuhle we-Gen X oguqukayo
1. Umbono omkhulu: Idizayini yesidingo
Imikhiqizo isivele igxile kakhulu ekuqondeni okudingwa ngabathengi abahlukene. Baphishekela imikhiqizo nezinsizakalo ezisebenzela abantu abahlukahlukene kanye nokusetshenziswa. Isibonelo, bafuna ukunikeza ngemikhiqizo eklanyelwe ukuhlangabezana nezidingo zeminyaka ehlukene, ikakhulukazi enezixazululo zesikhumba se-midlife nezinguquko zezinwele.
2. Umuntu wabathengi: Ukungakhethi
Abangathathi hlangothi babona ukuphila kahle kubalulekile ukuze bafinyelele izinhloso zabo zezempilo. Ngolwazi oluningi kanye nezinketho eziningi, bagxila emaqinisweni nokwethembeka esikhundleni sokumaketha okukhazimulayo. Bathemba izixazululo ezisekelwa ochwepheshe futhi bafakazelwa ngezinto ezifana nokuhlolwa komtholampilo.
3. I-Gen X prestige spending yisigaba esikhula ngokushesha kakhulu
Ucwaningo ngu WWD futhi Circana ibonisa ukuthi i-Gen X isebenzisa u-6% wesabelomali sayo sokuthenga (USD 10.38 billion) emikhiqizweni yobuhle obuphambili, okuyenza ibe isigaba esikhula ngokushesha kuleyo makethe. Okugxilwe kakhulu ekunakekelweni kwesikhumba kanye nezimonyo ezidizayinelwe isikhumba esikhulile, okuhlanganisa ukuthungwa okukhethekile nezithako ezisebenzayo ezifanelana nezidingo zabo.
4. Umnotho wesikhathi eside
Abantu baphila isikhathi eside emphakathini wanamuhla, beqhuba isidingo sezempilo kanye nezixazululo zezokwelapha ezibasiza ukuthi bahlale benempilo futhi bezizwe belungile. U-Gen X unentshisekelo ikakhulukazi emikhiqizweni yezempilo efana nezithasiselo ezingangena kalula ezindleleni zabo zansuku zonke, ezinikeza ukwesekwa okuphelele kwempilo yabo.
5. #Ubuhle BamaMenopausal
Njengoba u-Gen Xers edlula esikhathini sokunqamuka kokuya esikhathini noma ekunqandeni kokuya esikhathini okokuqala ngqa, bazosetha izitayela zobuhle ezintsha. E-Asia, abantu abaningi bathemba izithako zendabuko ezivela ku-TCM (Imithi Yendabuko YamaShayina) kanye ne-Ayurveda, bazisebenzisa ezithasiselweni kanye nemikhiqizo yokuphila kahle ukuze basekele impilo yabo.
Abasunguli aba-5 abahola imakethe yobuhle ye-Gen X
1. Yenziwe Ngokuningi
Lolu hlobo lobuhle lwase-UK lugcizelela ukuthi “impilo emaphakathi ayisichazi” ngokunikeza ukunakekelwa kwesikhumba okufanelana noshintsho lwamahomoni esikhumbeni se-perimenopausal kanye nesokunqamuka kokuya esikhathini. Ibhrendi iphumelela kakhulu ekubhekaneni nokukhathazeka kwesikhumba okuhlobene nokunqamuka kokuya esikhathini ngemikhiqizo eklanyelwe ukuzinzisa i-collagen nokulawula izinga lokushisa lesikhumba phakathi nokushisa okushisayo.
Isithako esibalulekile, i-grifolin, sikhona futhi emikhiqizweni emithathu kwemine yomkhiqizo. I-Made of More iphinda ihehe kubathengi abagxile eqinisweni ngokusebenzisa amafomula asekelwe uchwepheshe. Igqama njengeyokuqala ukusebenzisa i-“M-Tick” ezimele yokunqamuka kokuya esikhathini, eqinisekisa ukuthi imikhiqizo yayo ibhekana okungenani nezimpawu ezingama-48 zokunqamuka kokuya esikhathini.
I-Made or More iphinde igqamise izinqubo “zokubonana ubuso nobuso”, kusetshenziswa amafutha embewu ye-hemp atshalwe epulazini lomndeni womnikazi. Iphinde iqashe ezolimo ezivuselelayo ukuze zisekele imvelo.
2. Flyte.70
Uhlobo lwezimonyo lwase-US i-Flyte.70 ludala imikhiqizo eklanyelwe ukusebenza kahle nesikhumba esiguga. Ngenkathi egxile esikhumbeni esikhulile, amafomula abo asuselwa ekunakekelweni kwesikhumba, enza imisebenzi eminingi nawo abhekana nokukhathazeka okuhlobene nobudala abantu abasha abakhathazeka ngakho.
Isibonelo, i-mascara yabo isekela ukukhula kwemivimbo, i-lip liner isiza ukubuyisela ivolumu yezindebe ngama-acids anamafutha kanye ne-vitamin E, futhi i-eyeliner itshuza ngokushelela phezu kwezivalo ezithungwe ngaphandle kokudonsa. Ngaphezu kwalokho, i-Flyte.70 igqama ngokuthi "Misfit Sale," lapho abathengi bengathenga khona imikhiqizo enesaphulelo enamaphutha amancane, njengama-dents noma amalebula agwegwile, ukusiza ukunciphisa udoti nokugcina izinto zingangeni ezindaweni zokulahla imfucumfucu.
3. Justhuman
Umsunguli we-Justhuman ozinze e-India waqala lo mkhiqizo ngemuva kokubhekana nesifo esizimele futhi edinga izixazululo zesikhumba sakhe esivuthiwe, izinwele, nomzimba. U-Justhuman ugqama ngokuhlanganisa izithako zokwenziwa ze-biocompatible nezendabuko ze-Ayurvedic, okuthuthukisa ukusebenza kahle kwazo futhi athole amamaki aphezulu ngamavelu ayo ezenhlalo nezombusazwe.
Lo mkhiqizo usebenzisa i-neurocosmetics, ehlanganisa i-pre-, pro-, ne-post-biotics ukulinganisa isikhumba kanye ne-scalp microbiome. Iphinde isebenzisa ama-neuropeptides ukuqinisa ukukhiqizwa kwe-collagen ne-hyaluronic acid, ukuthuthukisa impilo yesikhumba. Ukuze izinwele zibe zincane futhi ziqothuke, i-serum kaJusthuman yokukhula kwezinwele ihlanganisa i-Burgeon Up, isithako samangqamuzana esitshalo esisekelwe esitshalweni esingu-100% esinciphisa ukulahlekelwa izinwele futhi sikhuthaze ukukhula.
4. Ukuqala
Isungulwe ngumlingisi u-Brooke Shields, i-Commence (US) igxile ekuhlangabezaneni nezidingo ezishintshayo zezinwele eziguga ngezinqubo zokunakekela ezibuyekeziwe. Uhlu lwemikhiqizo eyisithupha luhlanganisa abahlanza, abalungisa isitayela, nemikhiqizo yezempilo yezinwele edizayinelwe ukubhekana nezinguquko zamahomoni futhi ikhuthaze ukukhula, ivolumu, nokubuyiselwa.
Imikhiqizo ehlolwe isalon njenge-2-in-1 Instant Shampoo, 3-in-1 Leave-in conditioner, kanye ne-Root Serum iletha imiphumela ephezulu yokuphila okumatasa. I-Root Serum ikhulisa ngisho nevolumu ngenkathi ithuthukisa impilo ye-scalp.
Ukuqala futhi kwazisa okokufaka okuvela emphakathini wayo, ukuthuthukisa imikhiqizo esekelwe kumpendulo yabathengi. Umkhiqizo umema abalandeli benkundla yezokuxhumana ukuthi babuze imibuzo futhi bajoyine izingxoxo mayelana nokunakekelwa kwezinwele eziguga.
5. UMTHETHO
Lolu phawu lwesithasiselo sase-UK luchaza kabusha ukuguga ngokuthuthukisa impilo ephakathi "njengamandla amakhulu" ngezixazululo zempilo yamahomoni. I-LIMINAL ithatha indlela egcwele umbuthano yobuhle nempilo ngezithako zempushana nama-capsule eziklanyelwe ukuthuthukisa ukuqina kwengqondo, ukusebenza kwengqondo, ukukhiqizwa kwe-collagen, nokunwebeka kwesikhumba—ukuhambisana nemigomo ye-Gen X.
Phakathi kweminikelo yayo, izimpushana ze-Meno-Boost ne-Peri-Boost zigqama ngokuhlukahluka kwazo. Banikeza imibono yokupheka eguqula ibe ukudla okulula okujabulisayo, okusebenzayo. Kodwa akugcini lapho. Isekelwe izivivinyo zemitholampilo kanye nezifundo zomthelela womkhiqizo, lezi zithako, ezithuthukiswe odokotela bemvelo kanye nezazi zokudla okunomsoco, zenza abathengi bagxile eqinisweni.
Ukuhlanganisa
Ubuhle beGen X buya ohlangothini oluhlukile, futhi le mikhiqizo ingabanye babasunguli abaphambili abahambisana noshintsho. Basebenzise amasu ahlukile abasiza ukuthi babhekelele abantu be-Gen X futhi bakhe isisekelo sabathengi abathembekile.
Kwenziwe Ngolwazi Olwengeziwe ukushintsha kwama-hormone noma izidingo zesikhumba zokunqamuka kokuya esikhathini esinamafomula nokuthungwa, i-Flyte.70 ithuthukisa imikhiqizo yezimonyo evuthiwe enezithako eziholwa yisikhumba, u-Justhuman uhlanganisa isayensi yesimanje nezinqubo ze-Ayurvedic, Ukuqala kwenza imisebenzi ibe lula ngamafomula ezinwele ayingxube, futhi i-LIMINAL iphatha izimpawu zamaphakathi nempilo ngama-booster ansuku zonke.
Umkhiqizo ngamunye uqondise ezinkingeni ezithile ze-Gen X, ezibasize bazisungula emakethe. Thatha imininingwane ethile kubo bese uyisebenzisela ukwakha isu lokungena emakethe yobuhle ye-Gen X.
