Ukuhweba ngeselula kushintsha indlela abathengi abathenga ngayo, futhi abanikazi bamabhizinisi bayazi. Ngo-2024, kuphelile 70% Ukuthengiswa kwe-e-commerce kulindeleke ukuthi kuvele kumadivayisi eselula. Ngakho-ke, njengomthengisi, udinga ukuhambisana nezimo zakamuva zentengiso yeselula ukuze uhlale ngaphambi komncintiswano futhi ugcine amakhasimende ebambekile.
Kusukela kubuhlakani bokwenziwa kuye kwezohwebo zezwi, nazi izindlela ezihamba phambili zezentengiselwano zamaselula zokuguqula ukuthengisa ngo-2024. Ngaphambi kokungena, ake sibheke umbono wemakethe yezohwebo yamaselula.
Okuqukethwe
Uhlolojikelele lwemakethe yezentengiselwano yamaselula
Ukubaluleka kohwebo lweselula
Izindlela ezi-5 ezihamba phambili zentengiso yeselula okufanele uzibheke ngo-2024
Isiphetho
Uhlolojikelele lwemakethe yezentengiselwano yamaselula
Isiqondiso jikelele sezohwebo zamaselula siphezulu njengoba ochwepheshe bemakethe bebikezela ukuthi usayizi wemakethe uzokhula 62% ukufinyelela i-US $3.4 trillion ngo-2027 isuka e-US $982 billion ngo-2018. Ngo-2023, ukuthengiswa kwezentengiso yeselula emhlabeni jikelele kwenyuka US $2.2 trillion, futhi izibalo kulindeleke ukuthi zifinyelele ku-US $ 2.5 trillion ngo-2024, ngokusho kwe-Statista.
Lokhu kulandela iqiniso lokuthi 55% yabathengi abachitha isikhathi sabo esiningi kuma-smartphones namathebulethi ngaphezu kwanoma iyiphi enye idivayisi babona ukusebenziseka kalula kokuphequlula nokuthenga ngala magajethi. Ngakho-ke, ngo-2024, imikhiqizo idinga ukuthuthukisa lonke uhambo lwazo lwamakhasimende ukuze uthole ulwazi oluthuthukisiwe lwe-m-commerce ukuze uthole izinzuzo ezinkulu ekuthengeni kweselula.
Ukubaluleka kohwebo lweselula
Ukuhweba ngomakhalekhukhwini kunikeza izinzuzo ezimbalwa, hhayi emabhizinisini kuphela kodwa nakubathengi. Kumabhizinisi, i-m-commerce inikeza ukufinyelela kumakhasimende noma nini nanoma kuphi. Njengoba abantu abaningi banamafoni abo njalo, abathengisi bangakwazi ukuxhumana nabo ekuhambeni futhi bashayele ukuthengisa okwengeziwe. Ngaphezu kwalokho, ukuhweba ngeselula kuvumela okuhlosiwe, ukumaketha komuntu siqu kumakhasimende ngokusekelwe endaweni, umlando wokuthenga, nokuningi.
Kumakhasimende, i-m-commerce isho ukunethezeka nokonga. Abathengi bangathenga noma yikuphi besebenzisa amadivaysi abo eselula, baqhathanise amanani ezitolo eziningi ngesikhathi esisodwa, futhi, kwezinye izimo, ngisho nokuthenga okuphelele ngokushesha kunasezitolo ezivamile. Abathengisi abaningi abaku-inthanethi futhi bahlinzeka ngezaphulelo ezikhethekile zamaselula kanye neminikelo kumakhasimende abo.
Izindlela ezi-5 ezihamba phambili zentengiso yeselula okufanele uzibheke ngo-2024
1. Ukuhweba ngezwi kuvela ebudaleni
Uhwebo lwezwi selulungele ukushintsha ukuthi ibhizinisi liqhutshwa kanjani ngo-2024 nangale kwalokho. Njengoba izikhulumi ezihlakaniphile futhi izilekeleli zezwi ziba yinkimbinkimbi kakhulu futhi zamukelwe kabanzi, ukuthenga ngezwi kuvela njengendlela entsha elula yokuthi amakhasimende aphequlule futhi athenge imikhiqizo ku-inthanethi.
Ngo-2026, imakethe yezentengiselwano yezwi izobe isifaneleka US $ 55.68 billion. Nakuba kuseyingxenyana yesamba semali engenayo yokudayisa, lokhu kumelela ithuba elikhulu kubathengisi nemikhiqizo. Uzofuna ukuthuthukisa ulwazi lwakho lwekhasimende lokusesha ngezwi kanye nemisebenzi enikwe amandla ngezwi ukuze uhlale uphambi kwejika.
Amathrendi abalulekile okufanele uwalungiselele kwezohwebo ngezwi ahlanganisa:
- Usesho lomkhiqizo wezwi: 40% abantu basebenzisa imiyalo yezwi nsuku zonke. Ngaphezu kwalokho, 71% yabathengi bakhetha imibuzo eyenziwe yasebenza ngezwi esikhundleni sokuthayipha. Ngakho-ke, udinga ukuthuthukisa idatha yomkhiqizo wakho, izithombe, nokuqukethwe ukuze uthole imiphumela yosesho lwezwi.
- Ukuthenga izipikha ezihlakaniphile: A Ucwaningo lwe-PWC uthole lokho I-40% yaminyaka eyizinkulungwane zeminyaka basebenzise amadivaysi omsizi wezwi afana ne-Amazon Echo ne-Google Home ukuze bathenge imikhiqizo. Olunye ucwaningo olwenziwe yiVoicebot.ai luveze lokho U-26% wabanikazi bezipikha ezihlakaniphile bathengile besebenzisa idivayisi, futhi u-11.5% bathenga nyanga zonke. Ngakho-ke, kubalulekile ukunika amandla imikhiqizo yakho nezinqubo zokukhokha zamapulatifomu amakhulu ezwi.
- Ukuhweba ngezingxoxo: Ama-Chatbots nabasizi bezwi bazophatha inqubo eyengeziwe yokuphequlula nokuthenga; ngakho-ke, udinga ukwakha izixhumanisi zengxoxo ukuze uqondise amakhasimende ngokusebenzisa ifaneli yakho yokuthengisa. Izinkampani ezifana sephora bamukele umsizi obonakalayo we-AI oletha ulwazi lwabo lwasesitolo kubathengi abaku-inthanethi. Ukusebenzisa i-Generative AI kuholele ezingxoxweni ezingaphezu kuka-332,000 futhi kwenyusa imali engenayo yanyanga zonke ngama-US $30,000 njalo ngenyanga.
- Izinkokhelo zezwi: Izinkokhelo ezenziwa ngezwi ngezinkundla ezifana ne-Amazon Pay, Google Pay, ne-Apple Pay zizoduma. Ungakwazi ukusizakala ngale threndi ngokuqinisekisa ukuthi izindlela zakho zokukhokha zamukela lezi zindlela ezintsha zokukhokha ngokugunyazwa kwezwi.
2. Okungokoqobo okungokoqobo/okungokoqobo okungathandwa kwabathelisi esikubona
Okungokoqobo okungokoqobo nokungathandwa kwabathelisi esikubona kuzoshintsha ukuzizwisa kokuthenga ku-inthanethi, kuvumele amakhasimende ukuthi athenge enolwazi. Umbiko kaDeloitte uveze ukuthi ngo-2025, 4.3 billion amakhasimende izosebenzisa ubuchwepheshe be-AR/VR kaningi emhlabeni jikelele, isuka ku-1.5 billion ngo-2021.
Okuphinde kubizwe nge-AR, okungokoqobo okungathandwa kwabathelisi esikubona kuvumela umuntu ukuthi abuke imikhiqizo ebonakalayo endaweni yomhlaba wangempela esebenzisa ikhamera ye-smartphone. Abathengisi abaningi sebevele banikezela ngobuchwepheshe be-AR ezinhlelweni zabo zokusebenza. Thatha isibonelo se Zara or I-H & M., ezisebenzisa okungokoqobo okungathandwa kwabathelisi esikubona ezinhlelweni zabo zokusebenza ukusiza abathengi abaku-inthanethi bazame izingubo ngaphambi kokuthi bathenge, noma Adidas futhi Nike, esiza abathengi ekuhloleni amateku ngaphambi kokwenza isinqumo sokuthenga.
I-Virtual reality (VR), ngakolunye uhlangothi, igxilisa abathengi emhlabeni olingisa usebenzisa ihedisethi. Izitolo like IKEA bayazama Ukuthenga nge-VR, lapho amakhasimende angaphequlula khona amashalofu ezitolo abonakalayo, athole izincomo kumsizi wezokuthengisa obonakalayo, futhi athenge nangokuhlangenwe nakho kwe-VR.
Ngenkathi isavela, i-VR ne-AR inamandla amakhulu okunciphisa ukubuyisela, ukwandisa ukwaneliseka kwamakhasimende, futhi iqhubekisele ukuthengisa okwengeziwe. Njengomthengisi, ukunikeza ukuzizwisa kokuthenga okudijithali kungakha ukwethembeka komkhiqizo futhi kuguqule iziphequluli zibe abathengi. Ukuba yingane yokuqala futhi kuyindlela yokusiza ibhizinisi lakho ligqame emakethe enokuncintisana kakhulu.
3. Okuhlangenwe nakho kwe-omnichannel engenazihibe
Amakhasimende alindele ukuthi uhambo lwawo luhambe kalula phakathi kwamadivayisi namashaneli njengoba ukuthengiswa kwamaselula kukhula. Ngo-2024, amandla we ukuhlakanipha okungekhona okwangempela nokufunda ngomshini kuzoxhumanisa amasayithi e-e-commerce, izinhlelo zokusebenza zeselula, nezitolo ezingokoqobo zibe yinto eyodwa yokuthenga engenamthungo.
Isibonelo, lindela umlando wokuphequlula nokuthenga ukuthi ulandele abasebenzisi beselula kuzo zonke iziteshi ukuze bathole izincomo ezingaguquki namasevisi kungakhathaliseki ukuthi bathenga kanjani. Abasebenzisana nabo esitolo bazoba nombono ophelele wokusebenzelana kwangaphambilini kwabathengi ukuze banikeze abathengi ngamasevisi aqondene nawe kakhulu.
Ngaphezu kwalokho, izinqola ngeke ikhawulelwe esiteshini esisodwa. Amakhasimende angaqala i-oda ngocingo, engeza izinto kuwebhusayithi, futhi ahlole esitolo uma ethanda. Zonke izinyathelo zohambo zizovunyelaniswa ngesikhathi sangempela, okuzivumela ukuthi zithenge ngokukhululekile eziteshini zonkana ngaphandle kokuphazamisa inqola yazo noma ukuphuthelwa amaphromoshini.
Ukugcwaliseka okuthuthukisiwe nakho kuzoba yinkundla enkulu ngonyaka ozayo. Izinketho zokugcwalisa eziguquguqukayo zizovumela amakhasimende ukuthi athenge ku-inthanethi futhi athathe esitolo noma athumele ekhaya lawo. Ukubonakala kwempahla kulo lonke uchungechunge lokunikezela kuzokwenza izinto eziningi zitholakalele ukuthunyelwa okusheshayo, kwamahhala noma ukulethwa kosuku olufanayo, kuye ngezidingo zekhasimende.
Ngokusuka esiteshini esisodwa futhi uhlanganise ukusebenza kwedatha, i-inventory, kanye nokusebenza eziteshini ezahlukene, ungakwazi ukuguqula izindawo zokuthinta ezinqanyuliwe zibe okuhlangenwe nakho komkhiqizo okungenazihibe. Umphumela uwukukhuphuka kwemali yakho engenayo yokuthengisa nge-m-commerce. Yingakho brand like Target sebenzisa isu lokumaketha lama-omnichannel, elibone iholo labo lokuthengisa likhuphuka kakhulu 24.3%.
4. Izinhlelo zokukhokha ezithuthukisiwe zamaselula
Amasistimu okukhokha eselula athuthuka ngokushesha, anika amandla ukuzizwisa kokuhweba okulula nokuvikelekile. Ngo-2024, kuzoba nokuthuthuka okubalulekile kokulandelayo:
- Ukuqinisekiswa kwe-biometric: Ukuqinisekiswa kwe-biometric, njengokubonwa kobuso nezigxivizo zeminwe noma ukuskena kwe-retina, kuzoba okujwayelekile ezinkokhelweni zeselula. Lezi zindlela zivikeleke kakhulu futhi zisebenziseka kalula, okuvumela amakhasimende ukuthi agunyaze izinkokhelo ngokuskena ubuso noma umunwe wawo esebenzisa amadivaysi awo edijithali.
- Inkokhelo engathinteki: Amasistimu wokuthepha ukuze ukhokhe avumela abathengi ukuthi bakhokhe ngaphandle kokuswayipha noma ukufaka ikhadi. Basebenzisa eduze nenkundla ukuxhumana (NFC) ubuchwepheshe, obuvumela umuntu ukuthi athinte ifoni yakhe noma ikhadi lokukhokha endaweni yokukhokha ukuze agunyaze ukukhokha. Izinkokhelo zokungathinteki ziyashesha, zihlanzekile, futhi zivikelekile. Ukwamukelwa kuzokwanda njengoba amatheminali enkokhelo engeziwe asekela i-NFC futhi amakhasimende amaningi akhetha ukuphuma okungenasici.
- Izinkokhelo ezingabonakali: Izinkokhelo ezingabonakali zisebenzisa izinzwa ezihlakaniphile, i-biometrics, nobunye ubuchwepheshe ukuze zigunyaze izinkokhelo ngokungabonakali ngemuva. Isibonelo, isitolo sekhofi singase sibe nezinzwa ezibona umthengi lapho engena futhi simkhokhise ngendlela yokukhokha ayikhethayo lapho ehamba nesiphuzo sakhe. Abaholi bemakethe abaqavile bayathanda Uber, Amazon, Futhi Starbucks zihamba phambili ngale ndlela yokukhokha. Izinkokhelo ezingabonakali zinikeza ukuzizwisa okulula kakhulu ngenkathi zisagcina idatha yezezimali ivikelekile.
5. Ukubusa kwezohwebo kwezenhlalo
Izentengiselwano zomphakathi, ezihlanganisa amanethiwekhi omphakathi emuzweni wokuthenga, zimiselwe ukuthi zilawule i-m-commerce ngo-2024. Amandla obufakazi bokuxhumana nabantu angenye yezindlela ukuhweba kweselula okuzodlondlobala ngayo eminyakeni ezayo.
Njengoba abantu bebona abangani babo beposa ngokuthenga kwabo kwakamuva ezinkundleni zokuxhumana, kubenza bathambekele kakhulu ekuthengeni lezo zinto ezifanayo. Ukubona abanye bejabulela umkhiqizo noma isevisi kunikeza ubufakazi bomphakathi bokuthi cishe bazowuthanda futhi. Amabhrendi manje angena kulokhu kuziphatha ngokwenza okuthunyelwe okuthengekayo nezindaba ezisekelweni ezifana Instagram ne-Facebook.
Ukuhweba komphakathi nakho kuzosiza ekuguquleni okuthengiswayo, ngenxa yokukhonjwa kabusha kwesikhangiso. Umsebenzi wamakhasimende kanye nezithakazelo kunkundla yezokuxhumana kunikeza idatha ukukhomba amakhasimende anezikhangiso zomkhiqizo othile. Isibonelo, uma umkhiqizo wazi ukuthi ikhasimende lithenge i-tracker yokufaneleka, lingase libabonise izikhangiso zezingubo zokufaneleka. Izikhangiso ezihlosiwe ezifana nalezi 76% ngaphezulu okuchofozekayo kunalawo ajwayelekile, okuholela kumazinga okuguqulwa aphezulu kanye nokuthengisa okwengeziwe.
Kuyi-win-win kubo bobabili abathengisi nabathengi; lapho abantu abaningi behlanganyela mayelana nemikhiqizo kanye nokuthenga ezinkundleni zokuxhumana, kuzokhula ukuthengiswa kwamaselula.
Isiphetho
Amathrendi okuxoxwe ngawo kulesi sihloko alungele ukubumba indlela amabhizinisi enza ngayo imisebenzi yawo yokuthengisa ngo-2024 naseminyakeni ezayo. Imikhiqizo engahambisani nalawa mathrendi izosala ngemuva njengoba abathengi bethutheleka emabhizinisini aku-inthanethi ahlinzeka ngobuchwepheshe bakamuva nokuzizwisa kokuthenga.
Ingabe usukulungele ukunikeza okuhlangenwe nakho kokuthenga kweselula kumakhasimende akho? Qala namuhla ngokuthola imikhiqizo evela Chovm.com.
