Abadali bedijithali bavela kuyo yonke imikhakha yempilo—abadlali bamageyimu, abadansi, ababhali, abaklami, abadwebi, ngisho nosomahlaya imbala. Okubaxhumanisa bonke yikhono labo lokuxhumana nababukeli. Njengoba cishe abantu abayizigidi ezingu-50 manje abayingxenye yomnotho wabadali nezinkundla ezintsha ezivela njalo, lelo nani liyakhula kuphela.
Amabhrendi angasebenzisana nabadali abafanelekile njengengxenye yesu lomthonya elisebenza ngempumelelo kakhulu. Lesi sihloko sizohlola izinhlobo eziyisithupha eziphezulu zabadali bedijithali, lokho abakukhiqizayo, nokuthi bazifinyelela kanjani izethameli zabo.
Okuqukethwe
Abadali bedijithali: Bangobani?
Abathonya vs. Abadali bedijithali: Uyini umehluko?
Izinhlobo ezingu-6 eziphezulu zamabhizinisi abadali bedijithali abangasebenzisana nazo
Isiphetho sendaba
Abadali bedijithali: Bangobani?
Umdali wedijithali wenza okuqukethwe kwezinkundla ze-inthanethi, ehlose ukukhulisa izethameli noma mhlawumbe ukuzuza imali. Kungakhathaliseki ukuthi ama-blogger, abasebenzisi be-YouTube, abadali bezifundo ze-inthanethi, ama-podcasters, noma abagqugquzeli benkundla yezokuxhumana, basebenzisa amakhono abo, uthando lwabo, noma ukubuka okuhlukile ukuze baxhumane nabantu futhi bakhe abalandeli abathembekile.
Ngamathuluzi, izinkundla zokusakaza, nezinhlelo zokusebenza zoxhaso ezifinyeleleka kakhulu kunangaphambili, abadali banezinketho eziningi zokwabelana ngokuqukethwe nokwenza imali. Bangakwazi ukusebenzisana nemikhiqizo, badlale izikhangiso, bathengise okuthengiswayo, noma basebenzise izinsiza ze-paywall njenge-Patreon.
Abathonya vs. Abadali bedijithali: Uyini umehluko?
Abantu bavame ukusebenzisa “umdali wedijithali” kanye “nomgqugquzeli” ngendlela efanayo ukuchaza abantu abenza okuqukethwe ku-inthanethi, ngokuvamile abantu abazisebenzayo. Womabili la magama angasebenza kunoma ubani, kungaba abaculi, abalimi, abasubathi noma odokotela bezilwane, inqobo nje uma bexhumana nezithameli ngokusebenzisa izinkundla zedijithali.
Ngamagama alula, abagqugquzeli bavamise ukuba nabalandeli abaningi ngoba bayiziphathimandla emikhakheni ethile, njengosaziwayo, abathonya abalandeli babo ukuthi imiphi imikhiqizo okufanele bayithenge noma cha. Ngokuphambene, abadali bedijithali, okungenzeka noma bangabi osaziwayo, badale futhi bashicilele okuqukethwe okubandakanya abantu, basebenzisa okuqukethwe kwebhulogi, ukubuyekezwa, imihlahlandlela yokuthi kwenziwa kanjani, njll., ngokubhala okuqukethwe, amavidiyo, ama-podcast, nokunye.
Abagqugquzeli abazibeki umsebenzi omningi noma umzamo wokuthonya abalandeli babo ukuthi bamukele uhlobo oluthile noma bathenge imikhiqizo. Ngakolunye uhlangothi, abadali bedijithali benza okuningi kakhulu, benza okuqukethwe okubandakanyayo nekhwalithi futhi balandele izethameli-okungase kube indlela ehamba kancane kodwa ephumelela kakhulu yokudala abathembekile bomkhiqizo.
Izinhlobo ezingu-6 eziphezulu zamabhizinisi abadali bedijithali abangasebenzisana nazo
1. Umenzi
Laba badali bagqama emhlabeni wobuciko bokusebenza noma njengabantu abakukhamera. Abadlali bahlanganisa osomahlaya, abadansi, abalingisi, abaculi, abaculi, izimbongi zamagama akhulunywayo, no-DJs. Ngenkathi abaningi bezakhela igama emikhakheni yabo futhi bazakhele amabhrendi abo, abanye bangase babe abantu abathanda ukuzilibazisa abanothando abaxhumana nezithameli ze-niche.
Laba badali bedijithali bangathola imali ngokubhalisela u-Patreon, ukubamba imibukiso eku-inthanethi enamathikithi, noma ngokuthengisa okuthengiswayo ngeziteshi zabo zenkundla yezokuxhumana noma amawebhusayithi abo besebenzisa izinkundla ezifana noShopify.
Iphrofayili yomdali wedijithali
- Izinkundla eziyizintandokazi: I-Spotify, i-YouTube, ne-TikTok.
- Amakhono: Ingcweti kubuciko obuthile bokudlala, ukuhlala unolwazi lwakamuva ngezitayela emkhakheni wazo, ulwazi lokukhiqiza (njengokurekhoda umsindo nokukhanya), namakhono okwethula aqinile.
- Izici zobuntu ezijwayelekile: Isebenza kahle, iyazethemba, inethezekile phambi kwekhamera, inobuhlakani, futhi iyaphuma.
- Imibono yokuqukethwe kobambiswano: Imidwebo yamahlaya, amafilimu amafushane, amademo (njengezindlela zokulingisa noma zokudansa), ukukhishwa kwezingoma ezintsha, ukuphuma, amahlaya, neziqeshana zamahlaya ezimele.
2. Umabhebhana
Lolu hlobo lomdali wedijithali lufana kakhulu nombono wendabuko womgqugquzeli. Bakha okulandelayo ngokwabelana ngesitayela sabo esiyingqayizivele noma umbono wabo, ngokuvamile ezindaweni ezifana nemfashini, ubuhle, noma isiko le-pop.
Bahle kakhulu ekuboneni amathrendi ngaphambi kokuthi baqhume—futhi ngezinye izikhathi, baze baziqalele izitayela ngokwazo. Laba badali bafanele ubudlelwano bomkhiqizo, njengoba izinkampani zimagange ukuthi imikhiqizo yazo iboniswe abantu abanethonya elikhulu.
Iphrofayela yomdali wedijithali ye-Bellwether
- Izinkundla eziyizintandokazi: Instagram, YouTube, Pinterest, TikTok, kanye ne-Substack.
- Amakhono: Uthando lwamathrendi nemfashini, isitayela somuntu siqu esihlukile, ikhono lokuchaza izinto ngendlela elula, elungele abaqalayo, kanye nekhono lokubona (noma ngisho nokuqala) amathrendi asafufusa.
- Izici zobuntu ezijwayelekile: Unelukuluku, ubuciko, ubusha, futhi uneso eliqinile lemininingwane nedizayini.
- Imibono yokuqukethwe kobambiswano: Okuthunyelwe kwe-Outfit of the day (OOTD), ama-unboxing, amaqhinga ezimonyo, ama-meme, ama-hack wesitayela, ukuphawula kwezindaba zosaziwayo, nezifundiswa zobuhle.
3. I-iconoclast/umenzi
Ama-Iconoclast enza ubuciko obuku-inthanethi nobungaxhunyiwe ku-inthanethi ngazo zonke izinhlobo. Cabanga abathwebuli bezithombe, abaqophi, abadwebi basemgwaqweni, opopayi, abenzi bamafilimu, abalondolozi, abakhiqizi, abathwebuli bevidiyo, abadwebi, abaklami bezithombe, abadwebi bezithombe, abahlaziyi bezobuciko, nabakhiqizi.
Abaningi babo basebenza njengama-freelancers noma amaciko azimele, bethengisa abadalile ngamawebhusayithi abo noma benzela amakhasimende amakhomishini. Njengabadali bokuqukethwe kwedijithali, bakha imiphakathi yezobuciko egxile kuzitayela zabo ezihlukile.
Ama-Iconoclast avame ukuthola imali ngokuthengisa noma ukukhangisa imikhiqizo yedijithali noma ebonakalayo njengamaphrinti, ama-NFT, noma ubuciko bangempela. Bangakwazi futhi ukufundisa izifundo (okungaba bukhoma noma uma kudingeka), baphathe indali ye-inthanethi noma yobuciko bomuntu mathupha, noma bahlele imicimbi ehlanganisa abaculi.
Iphrofayela yomdali wedijithali ye-Iconoclast
- Izinkundla eziyizintandokazi: TikTok, Facebook, YouTube, website yomuntu siqu, kanye Instagram.
- Amakhono: Ingcweti emsebenzini wabo wezandla, ukudala okuqukethwe okungaguquki, namakhono okukhiqiza aqinile njengokuhlela nokuthatha izithombe.
- Izici zobuntu ezijwayelekile: Unelukuluku, ucabangisisa, usungula izinto ezintsha, unobuciko, futhi uxhumene nezobuciko, umphakathi, namasiko.
- Imibono yokuqukethwe yama-Iconoclasts: Amavidiyo angemuva kwesiqephu senqubo yokudala, amavidiyo adlula isikhathi omsebenzi oqhubekayo, gxuma kumathrendi omphakathi nama-meme, noma nikeza amademo esu.
4. Umshisekeli
Umshisekeli yisigaba esibanzi esidlulana nezinye izinhlobo eziningi zabadali. Kuhlanganisa abathanda ukuzilibazisa nanoma ubani onentshiseko ngesihloko esithile—noma ngabe izincwadi, uhambo, imidlalo yebhodi, izitshalo, ukufaneleka, imfashini, izilwane ezifuywayo, noma ubuciko. Ngokuhamba kwesikhathi nethonya elikhulayo, umuntu oshisekayo angaguqukela ekubeni i-Virtuoso njengoba akha ubungcweti nezithameli.
Nokho, indlela yokwenza imali iyehluka ngoba leli qembu lihluke kakhulu. Abashisekayo bangathengisa noma baphromothe imikhiqizo ehambisana nezinto abazithakaselayo, banikeze okuqukethwe kwe-premium ngemodeli yokubhaliselwe, izincwadi abazishicilelayo zabalandeli babo, noma benze izifundo ze-inthanethi.
Iphrofayili yomdali wedijithali yomshisekeli
- Izinkundla eziyizintandokazi: Yonke indawo—noma iyiphi inkundla iyasebenza!
- Amakhono: Uthando lwangempela lwesifundo, umbono ohlukile, kanye nobuntu obuxhumene nabanye.
- Izici ezijwayelekile: Unelukuluku lokwazi, uthanda ukuzama izinto ezintsha, uthobekile, nokufunda njalo.
- Imibono yokuqukethwe kobambiswano: Imikhiqizo noma ukubuyekezwa kwebhizinisi, ama-unboxings, ukuvakasha okubonakalayo, amathiphu/ama-hacks awusizo, amademo, imihlahlandlela yokuhamba, amaseshini e-AMA (ngibuze noma yini), izibuyekezo zokujima, nezindlela zokupheka.
5. I-virtuoso
Laba badali bedijithali bahlanganisa ochwepheshe nochwepheshe emikhakheni efana nezokwelapha, ukulungiswa kwekhaya, izibalo, ingadi, ukuqina, ukupheka, ukuthunga, impilo kahle, kanye nezezimali. Abaningi sebevele benemisebenzi echumayo kodwa bathola ukuthi izwi labo eliyingqayizivele noma ukuba khona kwekhamera kuxhuma nezithameli eziningi.
Abanye baze baguqule izinkundla zabo zibe yimali engenayo eyengeziwe ngamadili omkhiqizo noma ukuthengiswa kwemikhiqizo. Laba badali bavame ukusebenzisana nemikhiqizo, basingatha izikhathi ezikhokhelwayo ze-Ask-Me-Anything (AMA) namaphaneli ochwepheshe, noma izincwadi abazishicilelayo ukuze bazithengisele abalandeli babo ngokuqondile.
Iphrofayela yomdali wedijithali ye-Virtuoso
- Izinkundla eziyizintandokazi: I-TikTok, okuthunyelwe kwebhulogi, amawebhusayithi womuntu siqu, i-YouTube, i-Twitter, nama-podcasts.
- Ikhono: Ingcweti noma isipiliyoni esibanzi emkhakheni othile. Basebenza kahle kakhulu ekuhlukaniseni izihloko eziyinkimbinkimbi zibe okuqukethwe okulula, okulula ukukuqonda.
- Izici ezijwayelekile: Ilukuluku, eliqhutshwa idatha, elifuna ukuphelela, futhi lihlala lilwela ukufunda okwengeziwe.
- Imibono yokuqukethwe kobambiswano: Imihlahlandlela yesethulo, okokufundisa, amathiphu, ama-hacks, indlela yokwenza, izikhathi ezibukhoma ze-Q&A, amaresiphi, okokufundisa, imininingwane, ukuxoxa izinganekwane, nezinhlelo zokujima.
6. I-technophile
Laba abathanda ubuchwepheshe, okuhlanganisa nabadlali bamageyimu, ababhali be-fintech, ama-trendsetters ku-tech, nabalandeli be-crypto. Bahlale benolwazi mayelana namagajethi akamuva, izinhlelo zokusebenza, namathrendi ezobuchwepheshe. Ukwengeza, laba badali bayazuza kubambiswano olukhokhelwayo.
Futhi bazimisele ukuzibandakanya kokuqukethwe okuxhasiwe ngokubuyekeza noma ukudiliza imikhiqizo nemidlalo. Bangakwazi futhi ukwenza imali ngokuthengisa amathikithi okusakaza bukhoma, izikhangiso kuma-podcast abo, futhi bathengisele abalandeli.
Iphrofayela yomdali wedijithali yomshisekeli wezobuchwepheshe
- Izinkundla eziyizintandokazi: I-Twitch, i-Twitter, amabhulogi omuntu siqu, i-YouTube, noma i-Substack.
- Amakhono: Ulwazi lwezobuchwepheshe oluqinile, ukuhlala unolwazi lwakamuva mayelana namathrendi akamuva ezobuchwepheshe, ukunaka imininingwane, ukuxhumana okujulile kuwebhu, ukuphumela ezinkampanini ngokubambisana, amageyimu, nesiko lobuchwepheshe.
- Izici ezijwayelekile: I-Tech-savvy, ingqondo evulekile, i-inthanethi kakhulu, igxile emininingwaneni, futhi ifuna ukwazi.
- Imibono yokuqukethwe kobambiswano: Ukusakaza bukhoma, ukubuyekezwa kwemikhiqizo, izinhlu ezingu-10 eziphezulu, ukuphawula, ama-unboxing, amademo wegeyimu, izindaba zobuchwepheshe ezihamba phambili, nama-meme.
Isiphetho sendaba
Ubuqiniso buyisihluthulelo kokuqukethwe, futhi kunjalo nangobambiswano lomkhiqizo. Izikhangiso ezihamba phambili zizwakala zingokoqobo futhi zingabhalwanga. Imikhiqizo ingalandela indlela eyiqiniso ngokufuna abagqugquzeli abathanda umkhiqizo ngokweqiniso, abanolwazi olufanele, futhi baqondanise eduze nezethameli zabo eziqondiswe kubo.
Ukwengeza, amabhizinisi kufanele acabangele lapho amakhasimende awo afanelekile asichitha ku-inthanethi. Ucwaningo lwemakethe lungabasiza bathole amafomethi neziteshi ezithonya kakhulu izinqumo zabo zokuthenga. Ngakho-ke, abadali bedijithali abasebenza kulezo zikhala bazokwazi ukulingana kangcono nomkhiqizo.
