Amathrendi ayi-7 aphezulu e-TikTok Ongawabuka ngo-2024

I-TikTok iyaqhubeka nokuba namandla abalulekile okushayela embonini yezemfashini ngo-2024. Inhlanganisela eyingqayizivele yesikhulumi yokusungula nokushesha iyenza ibe incubator efanelekile yamathrendi amasha. Emabhizinisini, ukuqonda nokusebenzisa lezi zitayela kungashintsha umdlalo. 

Le bhulogi ihlola izitayela zemfashini eziyisikhombisa zeTikTok ezibusa kulo nyaka. Inikeza ukubuka konke okubanzi kwethrendi ngayinye, ukuze amabhizinisi akwazi ukusebenzisa le mininingwane ukukhulisa isisekelo semakethe yawo ngo-2024! 

Okuqukethwe
Uhlolojikelele lwe-TikTok kanye nomthelela wayo embonini yezemfashini
Izitayela zemfashini ezi-7 eziphezulu ze-TikTok
Isiphetho

Uhlolojikelele lwe-TikTok kanye nomthelela wayo embonini yezemfashini

Izinkundla zokuxhumana seziphenduke imigudu yokuxhumana ebalulekile kubantu abaningi emhlabeni jikelele. Ngo-2020, iTikTok yaba inkundla yezokuxhumana elandiwe kakhulu. Ngo-2023, iplatifomu yayilinganiselwa cishe 1.9 billion abasebenzisi bomhlaba wonke, okuwukunyuka okuphawulekayo kusuka kubasebenzisi abayizigidi ezingu-652.5 ngo-2019. I-TikToker emaphakathi ichitha cishe amahora angu-1.5 enkundleni nsuku zonke.

I-TikTok idume ngamavidiyo afushane ngokukhuthaza abasebenzisi ukuthi bakhe, bahlele, futhi babelane ngamavidiyo, nokudala amathuba okuthuthukisa izitayela ezintsha zomhlaba. Lolu hlelo lokusebenza lube nomthelela omkhulu embonini yemfashini, njengoba abagqugquzeli nabanye abasebenzisi babelane ngezintshisekelo zabo. Isibonelo, ngo-2022, i-hashtag #sheinhaul yanqwabelana cishe 4.8 billion imibono. Lokhu kubangele ukuqhuma okuphawulekayo kwenkundla ye-e-commerce ye-Shein kanye nezitayela zayo zemfashini ezithandwayo.

Kuze kube manje, kusukela ngomhlaka-1 Agasti 2024, i-hashtag ethi #fashiontiktok imayelana 7.9 abayizigidi ezingu okuthunyelwe okunokubukwa okulinganiselwa ku-86.2 billion. Lokhu kubonisa ukubaluleka kwenkundla ekukhuthazeni amathrendi nezitayela zemfashini kanye nomthelela wayo ongase ube khona embonini.

Izitayela zemfashini ezi-7 eziphezulu ze-TikTok

Imfashini ye-TikTok ihlanganisa izitayela ze-nostalgic, ubuhle obunesibindi, nokubukeka okusha. Idlala indima ebalulekile ekuthonyeni izitayela zemfashini zomhlaba wonke ngenxa yokufinyelela okubalulekile kwenkundla kanye nekhono lokusekela ukuziveza kanye nokudala.

Nawa amabhizinisi ayisikhombisa emfashini ye-TikTok okufanele awaqaphele:

Intombazane engadini

Ubuhle bentombazane yasengadini buyaqhubeka nokuheha abasebenzisi beTikTok ngombono wabo wothando ngempilo yasemaphandleni nezitayela zakudala. Itholakala ngokusebenzisa "intombazane yasengadini” ithegi, enombhalo ongaba yizigidi ezingama-55 ku-TikTok. 

Lo mkhuba ubonakala ngokuphrinta kwezimbali, izingubo ezigelezayo, ama-cardigan aluniwe, nezindikimba zokufundisa. Isikhalo sentombazane yasengadini silele ekululameni kwayo nasekuphunyukeni kwayo, enikeza ukulandisa okuphikisayo emhlabeni wasemadolobheni osheshayo. 

Amabhizinisi angakwazi ukungena kule threndi ngokukhetha amaqoqo afaka izindwangu zemvelo, izinsiza ezenziwe ngezandla, namadizayini akhuthazwe emaphandleni. Ukusebenzisana nabagqugquzeli abahlanganisa indlela yokuphila yamantombazane asengadini kungathuthukisa ubuqiniso bomkhiqizo nokukhanga.

Ezokungcebeleka

I-Athleisure iyaqhubeka nokuvela, ihlanganisa ukusebenza nemfashini ukuze ihlangabezane nezidingo zezithameli ezisebenzayo kodwa ezikhathalela isitayela. Njengoba abantu abaningi beqaphela impilo, lo mkhuba udale imakethe enkulu yomhlaba wonke yemikhiqizo embonini yezemfashini. Imakethe yezokusubatha yaziswa kakhulu US$358.07 billion ngo-2023 futhi kulindeleke ukuthi ifinyelele ku-$388.3 billion ngo-2014 kanye nama-US$ 662.56 billion ngo-2030. Lokhu kukhombisa izinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-9.3%. 

Ngo-2024, ukuthambekela kuqhubekela ezingxenyeni eziningi ezihlukahlukene ezingashintsha ukusuka ekuzilolongeni ukuya izingubo zomsebenzi ngaphandle komthungo. Abagqugquzeli be-TikTok nabasebenzisi bakhombisa izingubo zabo zezemidlalo ngezilungiselelo ezahlukahlukene ukukhombisa ukuguquguquka nokunethezeka kwalezi zingubo. Ivamise ukuhlotshaniswa nama-hashtag afana ne-#athleisure, enawo 1.6 billion ukubuka konke kanye ne-#gymtostreetstyle.

I-Tenniscore

I-Tenniscore ingenye indlela ye-TikTok eyenza amagagasi ngo-2024. Ihlanganisa izitayela zokusubatha ne-preppy twist. Lo mkhuba uhlanganisa iziketi ezinemiphetho, ama-polo shirts, namajezi ethenisi akudala. Abasebenzisi be-TikTok nabagqugquzeli bavame ukugqoka izingubo ze-tenniscore ukugqamisa ukuguquguquka nokunethezeka kwalezi zingubo. 

Ithrendi ye-Tenniscore ingena ku-nostalgia yezingubo zemidlalo zakudala, ezikhanga izethameli ezibanzi. Lo mkhuba uhlotshaniswa nama-hashtag afana ne-#PreppyStyle, enawo 189.6 abayizigidi ezingu ukubuka konke, okwenza idume phakathi kwabasebenzisi beTikTok.

Unkosikazi wesixuku

Ubuhle beqembu lonkosikazi buthola ugqozi ezithombeni ezikhangayo zesiko elidumile zamakhosikazi angama-mafia. Lesi sitayela sihlanganisa ukuphrinta okugqamile, izibuko zelanga ezinkulu, uboya obuphambili, nesitatimende jewelry. Abathonya bavame ukusebenzisa ama-hashtag afana ne-#mobwife kanye ne-#glam, anawo Ukubukwa kwezigidi ezingu-308.6 futhi Ukubukwa kwezigidigidi ezingama-1.4 ngokulandelana. 

Ukukhanga komkhuba wamakhosikazi esixuku kusekucebeni kwawo nasekuzethembeni, okunikeza enye izitayela zemfashini ezingasho lutho. Amabhizinisi angathola imali kulo mkhuba ngokukhetha amaqoqo aqukethe izingcezu ezinesibindi, zikanokusho nokusebenzisana nabagqugquzeli abanobudlelwane obuqinile bobuhle be-retro.

Intombazane katamatisi

Umkhuba wamantombazane katamatisi umayelana nokwamukela ubuhle beMedithera nemibala egqamile. Imayelana 189.6 abayizigidi ezingu ukubukwa ku-TikTok, enokubukwa okulinganiselwa ku-6.8 XNUMX kokuthunyelwe ngakunye. 

Lesi sitayela sibonakala ngama-hues abomvu naluhlaza, amaphrinti e-gingham, nezinsiza zokudlala. Yaduma ngabagqugquzeli nosaziwayo abafana no-Khloe Kardashian, kwadala inkulumo-ze yomhlaba wonke ngenxa yokufinyelela kwabo emhlabeni jikelele. Lo mkhuba ugcizelela ukuziveza kanye nesimo sengqondo sokungakhathali, esihambisana nentsha yabantu abadala abafuna ukufaka ubumnandi emakhabetheni abo. 

Kwamabhizinisi, ukwanga intombazane katamatisi ubuhle kusho ukunikeza izingcezu ezimibalabala ezithwebula ingqikithi yehlobo laseMedithera. Ukusebenzisana nabadali bokuqukethwe abahlanganisa lesi sitayela kungase futhi kuthuthukise ukubonakala komkhiqizo nokukhanga.

Ukunethezeka okuthulile

Ukunethezeka okuthulile kugxile ebuhleni obungaphansi kanye nezinto ezisezingeni eliphezulu, ezikhanga labo abakhetha isitayela esicwengisiswe kakhulu. Ukuduma kwalo mkhuba kuqhutshwa kakhulu ukukhula kwemfashini kanokusho, okucatshangwa ukuthi izokhiqiza cishe US $ 115.9 billion e 2024. 

Imfashini ethule ye-TikTok yokunethezeka ibonakala ngamathoni angathathi hlangothi, imiklamo emincane, nezingcezu ezingaphelelwa isikhathi. Ukukhanga kwayo kusekugcineni kwayo nokuphila isikhathi eside, ihlinzeka ngendaba ephikisana nemfashini esheshayo. 

Amabhizinisi angangena ekuthuleni imfashini yokunethezeka ukuthambekela ngokunikela ngekhwalithi ephezulu, izingcezu ezingaphelelwa isikhathi ezigcizelela ubuciko nokuqina.

Imfashini yoketshezi lobulili

Njengoba imikhuba yomphakathi emayelana nobulili iqhubeka nokushintsha, kanjalo nemfashini. Imfashini yoketshezi lobulili, efiphalisa imigqa phakathi kwezingubo zabesilisa nabesifazane ngokwesiko, ithola ukuvelela ku-TikTok. Abadali baya ngokuya bephromotha izitayela zoketshezi lobulili, besebenzisa ama-hashtag afana ne-#genderfluidfashion kanye ne-#nonbinarystyle ukuze babelane ngokubukeka kwabo. 

Lo mkhuba ugcizelela ukubandakanywa nokuziveza, ukuheha izethameli ezibanzi. Ucwaningo luthole ukuthi 56% wabathengi bakwa-Gen Z ngamandla okusebenzisa angaphezu kwezigidigidi ezingama-US$140 bathenge izingubo zoketshezi lobulili. Lezi zibalo zibonisa ushintsho olukhulu lwemakethe. Amabhrendi angalamukela leli thuba ngokunikela ngamaqoqo ahlanganisa ubulili obuhlukile, akhuthaze ukufaneleka komzimba, nokudala imikhankaso yokumaketha ehlanganisayo ethinta izethameli ezihlukahlukene.

Isiphetho

I-TikTok iyaqhubeka nokuba yinkundla enamandla yezitayela zemfashini ngenxa yekhono layo lokuba nomthelela ekuziphatheni kwabathengi futhi iqhubekisele phambili isidingo semakethe. 

Amabhrendi kulo mkhakha kufanele ahlale ehambisana namathrendi afana nentombazane yasengadini, i-tenniscore, i-mob wife, intombazane katamatisi, ukunethezeka okuthule, ukugijima, nemfashini yoketshezi lobulili. Lokhu kungababeka ngendlela ehlelekile ukuthi bahlangabezane nezidingo eziguqukayo zezethameli zabo. 

Ngaphezu kwalokhu, ukusebenzisa indawo eguquguqukayo ye-TikTok nokusebenzisana nabadali abanethonya kungakhulisa ukufinyelela komkhiqizo nokuzibandakanya. Le ndlela ingaholela ekukhuleni kwebhizinisi nempumelelo ngo-2024 nangale kwalokho.