Izizathu eziphezulu zokudinga okuqukethwe okukhiqizwa ngumsebenzisi ngo-2024

Inkundla yezokuxhumana isiba ithuluzi elidume kakhulu abathengi abalisebenzisayo ukuze bafunde kabanzi ngamabhizinisi. Bafuna ubudlelwano nokuxhumana okuthembekile nemikhiqizo.

Nokho, ukusungula ubudlelwano bekhasimende kudinga okungaphezu kwamasu ajwayelekile enkundla yezokuxhumana. Ngakho-ke, ungabhekana kanjani nalokhu? Ngokusebenzisa okuqukethwe okukhiqizwa umsebenzisi (i-UGC) ukuze usungule ukuhlobana komkhiqizo nezithameli zakho.

Uma ufuna ulwazi olwengeziwe nge-UGC, usufike endaweni efanele. Lesi sihloko sizohlola le threndi entsha yokumaketha futhi sihlaziye ukubaluleka kwayo kubathengi nemikhiqizo ngo-2024. Masiqalise.

Okuqukethwe
Kuyini okuqukethwe okukhiqizwa umsebenzisi?
Izinhlobo zokuqukethwe okukhiqizwa umsebenzisi
Kuvelaphi okuqukethwe okukhiqizwa umsebenzisi?
Kungani kufanele ufake i-UGC esu lakho lokumaketha lango-2024
Imikhuba emihle kakhulu lapho udala okuqukethwe okukhiqizwa umsebenzisi
Isiphetho

Kuyini okuqukethwe okukhiqizwa umsebenzisi?

Okuqukethwe okukhiqizwa umsebenzisi, noma okuqukethwe okukhiqizwa abathengi, kubhekisela kunoma yiluphi uhlobo lwezinto ezikhiqizwa abantu kunemikhiqizo, okuhlanganisa umbhalo, izithombe, videos, nezibuyekezo.

Kuhlanganisa ukuphawula kwebhulogi, ukubuyekezwa kwemikhiqizo, okuthunyelwe kwenkundla yezokuxhumana, ubufakazi, nokuningi. Okuqukethwe okukhiqizwa ngabasebenzisi kuvame ukusatshalaliswa emiphakathini eku-inthanethi, amasayithi okubuyekeza, izinkundla, nezinye izinkundla.

Izinhlobo zokuqukethwe okukhiqizwa umsebenzisi

I-UGC iza ngezindlela ezahlukene. Ibonisa izindlela ezahlukahlukene abasebenzisi abazibandakanya nemikhiqizo nemikhiqizo. Lawa mafomu afaka okulandelayo:

• Okuthunyelwe kwabezindaba zomphakathi: I-UGC ingaba uhlobo lokuqukethwe abasebenzisi abakudalela izethameli zabo. Bese bewathumela ezinkundleni zokuxhumana ezifana ne-Facebook, Instagram, X (Twitter), noma TikTok.
• Ukubuyekeza komkhiqizo: Impendulo nezilinganiso ngemikhiqizo namasevisi kuyizinhlobo ze-UGC. Lezi zinhlobo zokuqukethwe zingathonya izinqumo zokuthenga zabanye.
• Amavidiyo: Amavidiyo adalwe ngabasebenzisi angafaka amavidiyo e-unboxing, okokufundisa, nobufakazi. Lawa mavidiyo anikeza imininingwane eyiqiniso ngemikhiqizo nemikhiqizo ehlukene.
• Amazwana ebhulogi: Abafundi babamba iqhaza ku-UGC ngokushiya amazwana, ukwabelana ngemicabango yabo, nokubuza imibuzo kokuthunyelwe kwebhulogi.
• Imikhankaso ye-Hashtag: Amabhizinisi angakhuthaza abasebenzisi ukuthi bakhe futhi babelane ngokuqukethwe kwevidiyo nesithombe besebenzisa ama-hashtag athile. Lolu hlobo lwe-UGC lushaja kakhulu ukubonakala komkhiqizo nokuzibandakanya.
• nobufakazi: Amakhasimende anelisekile abelana ngolwazi nezincomo zawo. Lokhu kwakha ukwethenjwa nokwethembeka komkhiqizo.

Kuvelaphi okuqukethwe okukhiqizwa umsebenzisi?

I-UGC iqhamuka emithonjeni eyahlukene, okuhlanganisa:

• amakhasimende: Abantu abathenge noma abahlanganyele nemikhiqizo noma amasevisi omkhiqizo ngokuzithandela bakha futhi babelane ngokuqukethwe ngokusekelwe kokuhlangenwe nakho kwabo.
• Abalandeli nabalandeli: Abameli bomkhiqizo, amakhasimende athembekile, nabalandeli benkundla yezokuxhumana banikela ku-UGC. Bayisebenzisela ukuveza ukwesekwa kwabo, ukwethembeka, kanye nokuhlobana komkhiqizo.
• Abagqugquzeli benkundla yezokuxhumana nabadali bokuqukethwe: Abadali bangakhiqizela i-UGC ubudlelwano obuxhasiwe noma ukusebenzisana nemikhiqizo.
• Imiphakathi e-inthanethi: Abathengi bangabamba iqhaza ezinkundleni, emabhodini ezingxoxo, nasezinkundleni zokuxhumana. Bangase babelane ngolwazi, bafune iseluleko, futhi baxhumane nabantu abanomqondo ofanayo. Lokhu kuhlanganyela kudala okuqukethwe okukhiqizwa umsebenzisi.

Kungani kufanele ufake i-UGC esu lakho lokumaketha lango-2024

Manje njengoba sesazi ukuthi kuyini okuqukethwe okukhiqizwa umsebenzisi, kubalulekile ukuqonda ukuthi kungani wena, njengomkhangisi enkathini yedijithali, kufanele ukukhathalele.

1. I-UGC isebenza njengesignali yokuthembana

Okokuqala, ukusebenzisa okuqukethwe okukhiqizwa ngabasebenzisi emikhankasweni yakho yokumaketha kubalulekile ngoba kuyisignali yokuthembana. Lokhu kungenxa yokuthi abathengi babona okuqukethwe okudalwe abanye abasebenzisi njengokuyiqiniso futhi okuthembekile kunokuqukethwe okunegama.

Ukusekela le mpikiswano, Amakhasimende angu-93% bonana nezibuyekezo ngaphambi kokwenza isinqumo sokuthenga, okuholela ekutheni benze isinqumo esihlakaniphile. Ngaphezu kwalokho, lokhu kuthembana kwakhelwe phezu kokuhlangenwe nakho kwangempela kwabasebenzisi kanye nemibono, efana nokumaketha kwamagama, okuthintana ngokujulile namakhasimende angaba khona.

Ngokufaka i-UGC emizamweni yakho yokumaketha, ungena kuleli qoqo lokuthembana elisungula ukuxhumana okunengqondo nezithameli zakho kanye ishayela ukuhlanganyela. Ngakho-ke, ngo-2024, ukwamukela i-UGC akuyona nje inkambiso kodwa isidingo samasu ukuqinisa ukwethenjwa nokwethembeka emilayezweni yomkhiqizo wakho.

2. Ukukhula kobuqiniso nokufaneleka

Ngo-2024, isidingo sokuqukethwe okukhiqizwa abathengi sisukela ekugcizeleleni okukhulayo kobuqiniso nokuhambisana nokusebenzisana komkhiqizo. Ubuqiniso, isici esibalulekile ekwakheni ukwethembana, kuvame ukuntula ekuxhumaneni kwemikhiqizo evamile, okuholela abathengi ukuthi bafune ukuxhumana kwangempela.

With 90% yabathengi ukubeka phambili ubuqiniso lapho kukhethwa izinhlobo zemikhiqizo, ukuzizwisa komuntu siqu kubaluleke kakhulu. I-UGC isebenzisa le njongo ngokuhlinzeka ngokuqukethwe okuyiqiniso ngokuqondile okuvela kokuhlangenwe nakho kwamakhasimende, ikhuthaza ukwethembana nokufaneleka.

Abathengi babona i-UGC njenge Izikhathi ezingama-2.4 ngaphezulu okuyiqiniso kunokuqukethwe okudalwe umkhiqizo, okubonisa ukukhetha kwezindaba zangempela, eziqhutshwa umsebenzisi ngaphezu kwemiyalezo yomkhiqizo ekhethiwe, ikakhulukazi phakathi kwezinkulungwane zeminyaka. Kulesi simo, i-UGC ivela njengethuluzi elibalulekile lemikhiqizo yokuxhumana nezithameli zabo futhi ikhuthaze ukuxhumana okunenjongo okusekelwe ekuthembekeni nasekuhlobaneni.

3. Khulisa ukuguqulwa futhi ube nomthelela ezinqumweni zokuthenga

Ukuhlanganisa okuqukethwe okukhiqizwa umsebenzisi kuqhinga lakho lokumaketha kusiza ukukhulisa ukuguqulwa futhi kube nomthelela ezinqumweni zokuthenga. Ibonakala ibalulekile ekuqondiseni amakhasimende angaba khona ekuguquleni, njengoba kufakazelwa ucwaningo oluveza lokho I-78% yaminyaka eyizinkulungwane zeminyaka thembela kokuqukethwe okunjalo lapho ukhetha ukukhetha.

Amandla e-UGC alele emsebenzini wayo njengobufakazi bomphakathi, ukudweba ebufakazini obuvela kubantu bangempela kanye nokubuyekezwa okuku-inthanethi futhi. Ucwaningo lwe-Bazaarvoice luqhubeka lusekela lo mbono, nge I-84% yaminyaka eyizinkulungwane zeminyaka ukuvuma umthelela we-UGC ezinqumweni zabo zokuthenga.

Ama-niches athile afakaza ukuthi abathengi baguqukela ekubeni amanxusa omkhiqizo, bakhangisa imikhiqizo ngobuqili ngokusebenzisa ulwazi lwabo, njengokugqoka izingubo ezinophawu. Kungakhathaliseki ukuthi ibonisa okuthengiwe noma ukwabelana ngemininingwane yokusetshenziswa, i-UGC iyithuluzi elinamandla lokubandakanya izethameli nokuthuthukisa amanani okuguqulwa, ikakhulukazi uma kuhlanganiswe ngobuchule emakhasini okubikezela noma ezinkundleni ze-e-commerce.

4. Ukwanda kokuchayeka nokufinyelela

Esu lakho lokumaketha lango-2024, ukubaluleka kokuqukethwe okukhiqizwa umsebenzisi kusekukhuphukeni okukhulu kokuchayeka nokufinyelela okunikezwayo. Izinkundla zezokuxhumana, eziqhutshwa ama-algorithms alungele ukuzibandakanya, zithuthukisa okuqukethwe okuhambisana nabasebenzisi.

Ngokubandakanya abasebenzisi ngokugcwele emikhankasweni yokuqukethwe, izinkampani zithola ukuchayeka okubanzi futhi zithuthukisa ukuqwashisa komkhiqizo. I-UGC, lapho abantu bakha okuqukethwe komkhiqizo noma mayelana nomkhiqizo, ikhulisa kakhulu ukubonakala. Ngokuphawulekayo, ezinkundleni zokuxhumana ezifana ne-YouTube, iqoqo lamavidiyo enziwe ngamakhasimende ukubuka okuphindwe kashumi kunokuqukethwe okukhiqizwa umkhiqizo.

Lokhu kubonakala kuphakeme akugcini kubathengi bodwa; abasebenzi, abathembekile bomkhiqizo, kanye namathonya anomthelela ekwandiseni imikhankaso ye-UGC, ikakhulukazi uma kuhlanganiswa namasu okumaketha abathonya.

5. Misa ukwethembeka komkhiqizo

Ngo-2024, i-UGC ibambe ukhiye ekusunguleni ukwethembeka komkhiqizo. I-UGC inika amandla isisekelo samakhasimende akho ukuthi azibandakanye ngenkuthalo ekuthuthukisweni komkhiqizo wakho, kukhuthaze umuzwa wokuba yingxenye nokuzibandakanya komphakathi. Ngokukhuthaza abasebenzisi ukuthi banikele ngokuqukethwe, amabhrendi anika amandla abantu ukuthi bazizwe bexhumeke kokuthile okubaluleke kakhulu, kuthuthukise ulwazi lwabo. ukwethembeka kanye nokuhlobana komkhiqizo.

Ngaphezu kwalokho, i-UGC iqala izingxoxo ezizwakalayo phakathi kwakho nabathengi bakho, ikhulise umphakathi ozibandakanyayo. Ukwabelana ngokuqukethwe okukhiqizwa izethameli kuqinisa ngokwengeziwe isibopho phakathi komkhiqizo wakho nabalandeli, kukhuthaze ubudlelwano obujulile futhi ekugcineni kuqhubekisele phambili ukwethembeka komkhiqizo.

Imikhiqizo eminingi ephumelelayo, njenge Ubuhle obuningi, Coca-Cola, T-Mobile, kanye ne-GoPro, abonisa amandla okufaka okuqukethwe okukhiqizwa umsebenzisi (i-UGC) ukuze kwakhiwe ukwethembeka komkhiqizo. I-GoPro, ngokwesibonelo, isebenzisa ama-hashtag anegama akhiqiziwe izigidi zokuthunyelwe kwabasebenzisi.

Lelisu le-UGC likhulise umphakathi wabameli abathembekile bomkhiqizo. Okuqukethwe okwabiwe ngabasebenzisi be-GoPro kukhombisa imikhiqizo yomkhiqizo futhi kukhombisa amathuba ahlukahlukene najabulisayo abawanikezayo.

I-GoPro isungula ukuxhumana kwangempela nezithameli zayo ngale ndlela ye-UGC, iguqule abathengi babe abanikeli abakhuthele ekulandiseni komkhiqizo. Umphumela uba umuzwa oqinile wokwethembeka komphakathi nomkhiqizo, njengoba abasebenzisi bezizwa betshalwe imali mathupha futhi bexhumene nobunikazi bomkhiqizo kanye namagugu.

6. Ukusebenza kahle kwezindleko

Ukusebenza kahle kwezindleko ekukhangiseni kubhekisela ekutholeni imiphumela ephezulu ngezindleko ezincane, futhi okuqukethwe okukhiqizwa umsebenzisi kuyisibonelo salo mqondo. Ngenkathi ukuqasha abagqugquzeli bangakwazi kubiza izigidi, ukukhuthaza amakhasimende ukuthi abelane ngezipiliyoni zawo nomkhiqizo wakho cishe akubizi.

I-UGC ihlinzeka ngendlela evumelana nesabelomali ekukhuliseni nasekuhlukaniseni imizamo yokumaketha, iqede isidingo sama-ejensi wokudala abizayo. Emabhrendi amancane, kungenye indlela efinyeleleka kalula emikhankasweni ebanzi yokuqwashisa ngomkhiqizo.

Ukwengeza, i-UGC ivumela indlela yokuphatha yangaphakathi, njengoba abasebenzisi bezenzela okuqukethwe ngokwabo. Ukusebenzisana nokusebenzisana kwezokuxhumana nabantu nano-influencers, ngubani khokhisa izimali ezifanele, inikeza indlela engabizi kakhulu yokuthuthukisa ukubonakala komkhiqizo nge-UGC.

7. Ukwehla

I-Scalability, inzuzo eyinhloko yokusebenzisa okuqukethwe okukhiqizwa umsebenzisi ekukhangiseni kwedijithali, kubonakala njengoba amabhizinisi efisa ukwanda.

Njengoba kushiwo ngaphambili, i-UGC ikhuthaza ukwethembana nomphakathi ozinikele, igqugquzela ukumaketha kwamagama omlomo. Ukusebenza kahle kwezindleko kwe-UGC kuthuthukisa ukuqina kwayo, inikeze izindlela ezihlakaniphile zokwakha izethameli, ukusabalalisa okuqukethwe, kanye nokusungula ukwethenjwa, ekugcineni. ukushayela ukwanda kokuthengisa.

Ngaphezu kwalokho, njengoba umkhiqizo wakho ukhula, umthamo wokuqukethwe okukhiqizwa umsebenzisi uyakhula ngokwemvelo, unikeze umthombo wezinto ezibonakalayo. Lokhu nala kunikeza amabhizinisi akho amandla okugcina ubukhona be-inthanethi obungaguquki eziteshini ezahlukahlukene nasezindaweni zokuthintwa, kuqede isidingo esiqhubekayo sokudala okuqukethwe kwangaphakathi.

8. Ukuhlukahluka kokuqukethwe okwengeziwe

Enye inzuzo yokuqukethwe okukhiqizwa umsebenzisi ukuthi kucebisa ukuhlukahluka kokuqukethwe ngokudala ngokubambisana nokusabalalisa amasu. Abasebenzisi banikela ngobuchule, bakhiqize okuqukethwe okuhlukahlukene njengokuthunyelwe ezinkundleni zokuxhumana, ubufakazi, ukubuyekezwa, amavidiyo e-unboxing, izipho, nokusakaza bukhoma.

Njengomakethi, ungathumela le nto ehlukahlukene eziteshini ezahlukahlukene, hhayi nje ezinkundleni zokuxhumana. Ukwenza kabusha i-UGC yezinkundla zokuxhumana ezihlukene ngaphakathi kwefaneli yakho yokuthengisa noma izigaba zohambo lwabathengi kuqinisekisa ukuhambisana nokuzibandakanya.

Isiteshi ngasinye, kusukela kumawebhusayithi kuya ezincwadini zezindaba, sidinga okuqukethwe okwenzelwe wena ngenxa yezidingo zezithameli ezihlukile. Lokhu kuzivumelanisa nezimo kuvumela ukuceba kwezwe kokuqukethwe, okushukumisayo kakhudlwana, okuthuthukisa ukubonakala komkhiqizo wakho nokuzwakala ku-spectrum ebanzi yezindawo zokuthinta izithameli.

Imikhuba emihle kakhulu lapho udala okuqukethwe okukhiqizwa umsebenzisi

1. Cela imvume ngaso sonke isikhathi

Ukucela imvume ngaphambi kokushicilela kabusha noma ukusebenzisa okuqukethwe okukhiqizwa amakhasimende kubalulekile. Noma ngabe abasebenzisi basebenzisa ama-hashtag anebhrendi, imvume ecacile iyadingeka ukuze kugwenywe ukuguguleka kokuhle noma izinkinga ze-copyright ezingaba khona.

Ngaphezu kwalokho, ukufuna ukugunyazwa kubonisa ukwazisa ngephosta yasekuqaleni futhi kukhuthaza injabulo yokwabelana ngokuqukethwe kwayo nezithameli ezibanzi, okuqinisa ukumelela komkhiqizo okuhle. Ngokucela imvume yokuthumela okuqukethwe kwe-UGC, uyazivikela ezinkingeni ezingokomthetho kuyilapho uthuthukisa indlela enenhlonipho neyokuhlanganyela lapho usebenzisa i-UGC.

2. Tshela umdali wokuqala

Ithiphu elibalulekile ekukhangiseni kwe-UGC ukuvuma obala kanye nokubalula okuqukethwe okukhiqizwa umsebenzisi kumsunguli wakho ofanele. Lo mkhuba awugcini nje ngokuphakamisa izindinganiso zokuziphatha kodwa futhi wakha ukwethembana nezilaleli.

Ngokunikeza ikhredithi efanele, amabhizinisi abonisa inhlonipho kubahlanganyeli, akhuthaze umuzwa womphakathi, futhi akhuthaze ukusebenzelana okuqhubekayo. Lokhu kubeka obala kuqinisa ubudlelwano bomkhiqizo nabathengi futhi kusungula isisekelo sobuqiniso kumasu okuthengisa.

Ngaphezu kwalokho, isiza ekuvimbeleni izinkinga ezingokomthetho ezingaba khona ezihlobene nempahla yengqondo ngokuqinisekisa ukuchazwa okufanele kanye nemvume.

3. Cacisa ukuthi yiluphi uhlobo lokuqukethwe olufunayo

Ukuze usebenzise ngempumelelo okuqukethwe okukhiqizwa umsebenzisi, kubalulekile ukucacisa ngohlobo lokuqukethwe olufunayo. Abadali be-UGC bafuna isiqondiso sokuthi yiziphi izinhlobo okungenzeka zabiwe. Ngokumangalisayo, kuphela 16% wemikhiqizo nikeza imihlahlandlela ecacile ngokuqukethwe okufunayo. Nokho, ngaphezu kwesigamu sabathengi bakhetha imiyalelo ethile.

Ngakho-ke, ukuze ukhuthaze i-UGC, zizwe ukhululekile ukuchaza ngokuqondile ukuthi yikuphi okuqukethwe okuhambisana nomkhiqizo wakho, okwenza kube lula ngabantu ukuthi banikele ngokuqukethwe okuhlangabezana nezidingo zakho.

4. Yiba namasu futhi ubeke imigomo ecacile

Ukuhlela amasu okunemigomo ecacile nokuqonda ukuthi i-UGC ihambisana kanjani nezinjongo ezikhona zokumaketha kubalulekile.

Qala ngokuhlola isu lakho lenkundla yezokuxhumana kanye nokukhomba izindlela i-UGC esekela ngayo le migomo. Dala isitatimende esifushane ukwazisa abasebenzisi ngohlobo lokuqukethwe okungase kufakwe. Yabelana ngalesi sicelo se-UGC kuzo zonke izinkundla ezihlukahlukene—izindaba zeshaneli yezokuxhumana, okunye okuthunyelwe kwe-UGC, iwebhusayithi, indawo ebonakalayo, noma ukupakishwa komkhiqizo.

Qinisekisa ukuthi isu lakho lihambisana nezinhloso ezibanzi zenkundla yezokuxhumana, noma ngabe ukwandisa ukuqwashisa ngomkhiqizo noma ukushayela ukuguqulwa, futhi ulinganise impumelelo usebenzisa amathuluzi okuhlaziya emizwa yomkhiqizo nokuhlaziya ukwethenjwa.

Isiphetho

Okuqukethwe okukhiqizwa ngabasebenzisi kube wusizo olukhulu kumabhizinisi afuna ukwakha ukwethembana, ubuqiniso, nokuxhumana nezithameli zawo. Ngokusebenzisa amandla e-UGC, imikhiqizo ingakhulisa ukufinyelela kwayo, ibe nomthelela ezinqumweni zokuthenga, futhi ihlakulele ubudlelwano obuqinile namakhasimende.

Ukufaka i-UGC esu lakho lokumaketha akugcini nje ngokuthuthukisa ukwethembeka nokufaneleka komkhiqizo wakho kodwa futhi kukwenza ukwazi ukusebenzisa ubuhlakani nokumela abalandeli bakho abathembekile ukuze uqhubekisele phambili imiphumela yebhizinisi ephusile.