Iziteshi Eziyingqayizivele Eziyi-10 Zokumaketha Kwedijithali Ozozisebenzisa ngo-2023

Njengoba indawo yedijithali ikhula, kuneziteshi ezihlukile zokumaketha zedijithali ukuze amabhizinisi ahlanganyele nabathengi bawo. Ukusuka kumaphodikasti kuya kuma-NFT, indawo yokumaketha yedijithali isiguqukile! Ukuvumela amabhizinisi ukuthi akhe inani nokwethembana nezithameli zawo ngezindlela ezihlukile nezijabulisayo!

Nazi iziteshi eziyi-10 ezinhle kakhulu zokumaketha zedijithali ongazisebenzisa ngo-2023.

Ama-podcasts

Amaphodikhasti azwakala njengengxenye egxilile yesiko lethu lemidiya, nakuba adalwa ngaphansi kweminyaka engama-20 edlule. Manje, ama-podcasts angenye yezingcezu ezithandwa kakhulu zemidiya esetshenziswayo. Cishe u-57% wabantu ulalela ama-podcasts. I-Statista ibikezela ukuthi kuzoba nabalaleli be-podcast abayizigidi eziyi-160 ngo-2023!

Kodwa ngenxa yokuthi inkundla iyathrenda akusho ukuthi ukutshala imali kuyo kuzokulethela amakhasimende amasha noma i-ROI enhle. Izindaba ezinhle ukuthi, ama-podcasts angakusiza wenze zombili lezo zinto.

Njengoba udala isu lakho lokumaketha kwedijithali, ngokuvamile ucabangela izinto ezintathu. Okokuqala, sizowathola kanjani amakhasimende amasha ukuthi abe nentshisekelo kumkhiqizo wethu? Okwesibili, sizowathola kanjani lawa makhasimende ukuthi aguqule futhi athenge? Okwesithathu, sizobakha kanjani ubudlelwano obujulile namakhasimende ethu amanje, ukuze abuyele kithi kaningi? Nokho, ukuze uthole amakhasimende angase abe amakhasimende abuyayo, kufanele bathembe umkhiqizo wakho. Amaphodikhasti ayizinsiza eziwusizo zokukusiza ukuthi wakhe ukwethembana nezithameli zakho. Njengoba amakhasimende efuna amabhrendi ayiqiniso, amaphodikasti anikeza ikhono lokuxhumana ngqo nezithameli zakho kusetshenziswa okuyiqiniso, okuqukethwe okude.

Izindlela ezi-2 zokusebenzisa ama-podcasts

Kunezindlela ezimbili ezihlukene zokusebenzisa ama-podcasts. Ungazakhela eyakho i-podcast noma uthenge izikhangiso ku-podcast izethameli zakho ezivele ziyithanda!

Uma ubheke ukuthenga izikhangiso kuma-podcast akhona, ukwethembana kungakhiwa ngokushesha okukhulu. Isikhathi esiningi, abalaleli be-podcast benza ukuxhumana okujulile ngephodikasti eyodwa noma amabili, ukwakha ukwethembana nomsingathi. Ngakho-ke, uma izethameli zithemba umsingathi, futhi umphathi ebonakala ethemba umkhiqizo wakho, kulula kakhulu ukuthi izethameli zithembe umkhiqizo wakho. Isibonelo, uma ibhizinisi lakho lithengisa i-cookware, khona-ke ukukhangisa kumaphodikhasti okupheka kungakunikeza ukuguqulwa okusheshayo.

Uma uqala i-podcast yakho, inhloso kufanele kube ukwakha ubudlelwano obujulile futhi unikeze ubuholi bemicabango ebalulekile kubabukeli bakho bamanje. Inhloso yakho akufanele kube ukuguqula amathemba amasha abe abathengi. Lokhu akusho ukuthi i-podcast ngeke iholele kumakhasimende amasha, njengoba izoba njalo, kodwa inhloso kufanele ibe ukuxhumana nesizinda sezethameli esesivele sikhona, noma sincane kangakanani. Amaphodikhasti angasiza umkhiqizo wakho ujulise ukwethenjwa futhi adale amanxusa enkampani yakho.

Ukuthumela umbhalo nokuxoxa

Nakuba isu eliqinile lokumaketha nge-imeyili lingenakushintshwa, amabhrendi aqala ukuhlanganisa izici zokuthumela umbhalo nengxoxo ukuze azibandakanye namakhasimende. Umbiko we-Drift's State of Conversational Marketing uthi cishe u-42% wabathengi basebenzisa izingxoxo ze-AI nama-chatbots lapho bethenga. Lokhu kwenza ukuthumela umbhalo nokuxoxa kube isiteshi esisha esibalulekile ongatshala kuso, futhi kube esinye seziteshi eziheha kakhulu zokumaketha kwedijithali ongazisebenzisa.

Ividiyo

Isidingo sokuthi izinkampani zitshale imali kokuqukethwe kwevidiyo sikhula unyaka nonyaka. Okuqukethwe kwevidiyo kubalulekile ezinkampanini ezizama ukukhula ku-Instagram, TikTok, noma ku-YouTube, kodwa futhi kungaba yinzuzo emangalisayo ku-Facebook, LinkedIn, Twitter nakwezinye izingosi zokuxhumana. I-Statisica ithole ukuthi u-60% wabaphenduli kwinhlolokhono babukele i-YouTube izikhathi eziningi ngosuku, futhi u-54% wabuka i-TikToks izikhathi ezingaphezu kwezimbili.

Ividiyo isiza ukukhulisa ukuguqulwa, ukwakha ubudlelwano, nokukhulisa i-ROI, kodwa okubaluleke kakhulu, amakhasimende akho afunda futhi akhe ukwethembana kalula ngevidiyo.

Uyazibuza ukuthi yikuphi okuqukethwe ongakufaka kumavidiyo akho? Zama ukwenza kabusha iwebhu noma okuqukethwe komphakathi. Uma unebhulogi ephumelelayo noma uhlinzeka ngokuqukethwe okubalulekile ngamazwibela akho e-Instagram, guqula lokho okuqukethwe kube yividiyo. Bese uqiniseka ukuthi usebenzisa izibalo ukuze ubone ukuthi amakhasimende akho athanda ini!

Eminye imibono yokuqukethwe ihlanganisa:

• Ividiyo ebukhoma: Uma unesibuyekezo mayelana nenhlangano yakho, zama ukugxumela kuvidiyo ebukhoma. Isikhathi esiningi, isizindalwazi sezokuxhumana sizokwazisa abalandeli bakho mayelana nevidiyo yakho futhi sikusize ushayele ukuzibandakanya.
• Kanjani: Yabelana ngolwazi mayelana nemikhiqizo yakho kanye nomkhakha kuyilapho unikeza inani futhi wakha ukwethembana nezithameli zakho.
• Ividiyo echazayo: Lokhu kungabandakanya incazelo yanoma yini kusukela kumkhiqizo wakho kuya kunjongo yomkhiqizo wakho.
• Ubufakazi: Cela ikhasimende ukuthi lidale ukwabelana ngevidiyo ukuthi kungani lithanda umkhiqizo wakho. Ukwengeza ubufakazi obengeziwe bokuxhumana nabantu kuwebhusayithi yakho nezinye izikhala zedijithali kuhlala kuwumqondo omuhle.

Kubalulekile futhi ukukhumbula ukuthi okuqukethwe kwakho akudingeki ukuthi kukhiqizwe ngokomsebenzi. Okuqukethwe okuyiqiniso okudalwe kusetshenziswa ifoni yakho kungaba nomthelela ngendlela efanayo. Uma nje umsindo nevidiyo kucacile futhi okuqukethwe kugayeka kalula, asikho isidingo sokuqasha umthwebuli wevidiyo ochwepheshe.

kokujoyina

I-Affiliate marketing isebenza ngokufana kakhulu ne-influencer marketing. Ngendlela yakhona eyisisekelo, ukumaketha okusebenzisanayo kulapho abathonya, osaziwayo, futhi kwesinye isikhathi amanye amabhrendi akhokhelwa ukukhangisa imikhiqizo noma amasevisi akho. Yize kunomehluko omncane phakathi kwe-influencer kanye nokumaketha okuhambisanayo, umehluko obalulekile wokubili inqubo yokukhiqiza umthofu kanye nenkokhelo.

Ngokuyisisekelo, lapho inkampani iqala uhlelo lokumaketha oluhlobene, ivumela amabhrendi nabantu ngabanye ukuthi babhalisele ukuba yinxusa. Ukumaketha uhlelo lobulungu kubagqugquzeli nemikhiqizo kungenziwa kalula kumawebhusayithi afana neFlexOffers. Lokhu kusho ukuthi ithimba lakho lezentengiso alidingi ukufuna abagqugquzeli njengoba bebengaba yingxenye yohlelo lokumaketha lwabanamandla.

Ukwengeza, esikhundleni sokukhokhela abagqugquzeli beposi okungenzeka noma kungaholeli ekuguquleni, ukhokha kuphela abaxhumana nabo lapho kuthengwa. Uma abasebenzisana nabo bemaketha umkhiqizo wakho, ngayinye inesixhumanisi esiyingqayizivele esikuvumela ukuthi ulandelele ukuthenga okwenziwe ngenxa yemizamo yabo. Uma kuthengwa, abasebenzisana nabo ngokuvamile bathola iphesenti lendali.

Ezimayelana Nomphakathi

Ukusabalala kwemidiya okuhle okuvela emithonjeni ethembekile kungathuthukisa ukukhula kwamakhasimende futhi kukhulise ukwethenjwa komkhiqizo kumakhasimende akhona. Kule minyaka eyishumi edlule, amabhizinisi amaningi asukile ekutshaleni imali ku-PR futhi esikhundleni salokho atshala amasu amasha afana nezenhlalo, yingakho sikufake ohlwini lwamashaneli ahlukile. Ubudlelwano bomphakathi buyithuluzi elisebenzayo lezinkampani futhi bungazisiza ngokushesha ukuthi zifinyelele imigomo yazo yebhizinisi ngenkathi zakha isithombe nobukhona bazo ngokuyiqiniso.

E-izincwadi

Ukudala i-e-book kuyithuluzi elihle lokuhola futhi kuyindlela enhle yokunikeza inani kubabukeli abakhona. Okokuqala, cabanga ngesihloko izethameli zakho ezingathanda ukwazi okwengeziwe ngaso (isb. kithi, kungaba iziteshi eziyingqayizivele zokumaketha kwedijithali!) Ngakho futhi, uma ibhizinisi lakho lithengisa izinto zokupheka, i-e-book yokuthi uzinakekela kanjani izitsha zakho zokupheka noma umhlahlandlela wokuthenga i-cookware ingase ibe wusizo kubabukeli bakho.

Uma i-e-book yakho isidaliwe, ungayisebenzisa njengesipho lapho othile ebhalisela uhlu lwe-imeyili yenhlangano yakho, noma ungayithengisa ku-Amazon!

Izenzakalo

Ukuthi umcimbi ungowomuntu noma ungokoqobo, imicimbi ingaba utshalomali oluhle kakhulu. Ngesikhathi sobhadane lwe-Covid-19, ukukhathala kwesikrini kubangele ukwehla kwamanani ababekhona, cabanga ngomcimbi odingeka kakhulu.

Imicimbi efunwa kakhulu, njengama-webinars nezifundo ezakhelwe ngaphambilini, ngokuvamile mifishane kuneminye imicimbi futhi ingabukwa futhi ibukwe kabusha noma nini lapho izethameli zakho zinesikhathi. Ukwengeza, okuqukethwe kungasetshenziswa futhi kuphinde kuhloswe ngaso sonke isikhathi. Isikhathi sokutshala imali esidingekayo ukukhiqiza okuqukethwe singaqhubeka nokuba nomthelela emizamweni yakho yokumaketha.

Ama-NFTs

Ubuchwepheshe be-Blockchain bungelinye lamasu amasha kakhulu abathengisi bedijithali abangawasebenzisa ngo-2023. Ama-NFT noma amathokheni angenasikhunta ayimpahla yedijithali eyingqayizivele engathengwa futhi ithengiswe. Isibonelo, uma umdwebi enza umdwebo kukhanvasi, njenge-Mona Lisa, abantu bangathola amaphrinti nezifaniso zocezu lobuciko ku-inthanethi, kodwa i-Mona Lisa yangempela ingaba umnikazi womuntu oyedwa kuphela noma ibhizinisi. Ama-NFT ngayinye afana ne-Mona Lisas yedijithali.

Imikhiqizo eminingi isiqalile ukusebenzisana nabadali be-NFT abadumile ukuze bamakethe imikhiqizo yabo. Amanye amabhrendi aze anikeze amakhasimende ama-NFTs mahhala ukuze akhe ukwethembana.

Umuzwa womsebenzisi nesixhumi esibonakalayo somsebenzisi (UX/UI)

Ngakho-ke, udale uhlelo lokumaketha lwedijithali olukhuphule ithrafikhi yewebhusayithi yakho, kodwa amakhasimende akho awathengi. Yilapho ukutshalwa kwezimali ku-UI (isikhombimsebenzisi somsebenzisi) kanye ne-UX (isipiliyoni somsebenzisi) kubalulekile.

Esikhathini esedlule iwebhusayithi ibingaqukatha ikhasi lewebhu elilodwa elinenombolo yakho yocingo kanye nohlu lwezinsizakalo. Manje, abasebenzisi balindele okwenziwa ku-inthanethi okushelelayo nokuhehayo. Ngaphandle kweyodwa, iwebhusayithi yakho ingase yehluleke ukuguqula.

Ngakho-ke yini umehluko phakathi kokwakhiwa kwewebhusayithi evamile kanye newebhusayithi eklanywe nge-UI/UX? Nakuba umklamo wendabuko uqinisekisa ukuthi iwebhusayithi yakho iyathandeka futhi ihlanganisa lonke ulwazi olufanele. Amawebhusayithi athuthukisiwe e-UI/UX agxila ekuziphatheni komsebenzisi, izidingo, kanye nesayikholoji ukuze anqume ukuthi angakusekela kanjani kangcono ukuguqulwa.

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