Ukuvula Amandla Aphelele Wezingxoxo Zokudayisa

Thola ukuthi ukuthengisa kungawandisa kanjani ama-chatbot e-AI ukuze kukhuphule ulwazi lwamakhasimende, kuqondise ukusebenza, futhi kwakhe ukwethembana.

Imboni yokudayisa ibe noshintsho olukhulu kule minyaka eyishumi edlule, iqhutshwa ukuphakama okulindelwe ngamakhasimende kanye nentuthuko ethokozisayo kwezobuchwepheshe. Umqedazwe we-COVID-19 usheshise lo mkhuba, lapho abathengi abaningi, abaphoqeleka ukuba bahambe ezitolo zenyama, bahlala ku-inthanethi kusukela ngaleso sikhathi.

Lokhu kushintshela ekuthengeni ku-inthanethi kukhuphule isidingo solwazi lwesevisi yamakhasimende olungenazihibe, olusebenzayo. Ukuphendula, imboni yokudayisa igcwele ubuchwepheshe obusha njengoba izinkampani zabo bonke osayizi zibukeka zihlangabezana nalokhu okulindelekile.

Indlela edumile esetshenziswe amabhizinisi kube ukwethulwa kwama-chatbot. Ama-Chatbot abe noshintsho olukhulu emashumini eminyaka adlule. Ukuqala njengemizamo eyinkimbinkimbi, enezintambo eziqinile kumakhompuyutha afana nabantu, kusukela ngaleso sikhathi ashintshe enkathini yomsizi wezwi we-Siri, Alexa noCortana, lapho sikhona namuhla, ngamathuluzi axhaswe ubuhlakani bokwenziwa (AI) namandla okuhlanganisa.

Yize lawa mabhothi anikwe amandla yi-AI enikeza ingcebo yezinzuzo emkhakheni wezokudayisa, akuzona zonke izinkampani eziwahlanganisa kudatha yabo ye-ecommerce ebukhoma. Ngenxa yalokho, amandla eqiniso ama-chatbots okudayisa asazofezeka. Njengoba imali yokudayisa emhlabeni wonke kulobu buchwepheshe kulindeleke ukuthi ikhule ifinyelele ku-$72 billion ngo-2028, manje yisikhathi sokuba izinkampani zicabangele lapho ama-chatbots angangeza khona inani elithe xaxa, athuthukise ukusebenza kahle futhi anikeze okwengeziwe kumakhasimende.

Ukuvuselela ulwazi lwamakhasimende

Ukusetshenziswa okuvame kakhulu kwama-chatbot ekuthengiseni bekusenkonzweni yamakhasimende, lapho ama-chatbots asetshenziswa ukuphendula imibuzo yamakhasimende njengendlela yokunciphisa ukubalwa kwabantu kanye nokunciphisa izindleko. Kodwa ezimweni eziningi, iqiniso kube ukuthi lokhu okunikezwayo kungaphezu kwama-FAQ ezingxoxo. Nakuba lezi zingase zanele ekuqaleni, uma zingabuyekezwa ngedatha yekhasimende elisha njalo zigcina sezikhungathekisa amakhasimende futhi nokungenelela komuntu ekugcineni kuyadingeka.

Lokhu kushiwo, njengoba ama-chatbot amaningi anamandla e-AI ehlanganiswe nomkhiqizo, ukuhleleka kanye nedatha yomuntu siqu, izincomo ezenziwe zaba ngezakho zibone ukuthuthuka okukhulu. I-AI yomuntu siqu nengxoxo isiza imikhiqizo ukuthi iqonde kangcono futhi ihlanganyele namakhasimende abo. Lokhu kubenza bakwazi ukuhlela imilayezo ethinta kangcono ikhasimende ngalinye futhi bagweme ukuya phambili naphambili ezicelweni zekhasimende okusho ukuthi izicelo zingahlangatshezwana ngokuphumelelayo. Ngocwaningo oluveza ukuthi u-56% wabathengi uba abathengi abaphindayo ngemva kokuhlangenwe nakho komuntu siqu, amabhrendi asebenzisa la ma-bot cishe azobona ukwethembeka nokusebenzisa imali okwengeziwe kumakhasimende.

Siyazethemba ngekhwalithi eyingqayizivele yamaphrofayili eNkampani yethu. Nokho, sifuna wenze isinqumo esizuzisa kakhulu ibhizinisi lakho, ngakho sikunikeza isampula yamahhala ongayilanda ngokuthumela ifomu elingezansiBy GlobalDataSubmit

Lokhu kubaluleke nakakhulu kubathengi abancane - cishe ingxenye ye-Gen Z ithi mancane amathuba okuthi bathenge ngemva kokuzizwisa okungenabo ubuntu.

Ama-Chatbots anikeza izinzuzo eziningi kubathengi kunokwenza kube ngokwakho. Bangahlinzeka ngolwazi mayelana nezitolo eziseduze, baqondise amakhasimende ngezinqubo eziyinkimbinkimbi zokuthenga noma zokubuyisela futhi baze basekele izinhlelo zokwethembeka. I-AI bots iphinde inike amandla ukumaketha okuqondiswe kakhulu, okunciphisa inani lesabelomali esibekelwe lezi zindawo zebhizinisi.

Ama-chatbots e-Natural Language processing (NLP) manje aseza phambili, anikeza izinzuzo ezengeziwe kokuhlangenwe nakho komsebenzisi. Ngobuchwepheshe obukwazi ukuqonda nokuphendula inkulumo yomuntu, amakhasimende azizwa sengathi axhumana nomuntu okwenza ukuzizwisa kokuthenga kuhehe kakhulu.

Ukuthuthukisa ukusebenza kahle kwebhizinisi

I-NLP ne-AI manje isihlanganiswe ezinhlelweni eziningi ezingemuva ezifana nokugcwaliseka, umkhiqizo kanye nedatha yomuntu siqu, enikeza izinzuzo ezinkulu zokusebenza kwezinkampani. Ikwazi ukunikeza izimpendulo eziqondene nawe ubusuku nemini, ama-chatbots angaphendula imibuzo yekhasimende ezindaweni ezihlanganisa ukulandelela ama-oda, umlando wokuthenga, amaleveli esitoko nezincomo zokunikezwayo. Lolu lwazi lusiza abaholi ukuthi benze izinqumo ezinolwazi mayelana nezinto ezibalulekile zebhizinisi ezifana nokwethulwa kwemikhiqizo, ukuvuselelwa kwesitoko kanye nembuyiselo - konke ngaphandle kokwanda kwenani elikhulu.

Ezimbonini ezifana nemfashini nezokudayisa lapho ukumosha nokukhiqiza ngokweqile kudonsa khona izinsiza nemali engenayo, lokhu kuqonda kubaluleke nakakhulu, okusiza ukugcina izindleko ziphansi futhi kukhuphule inzuzo.

Ukunciphisa izindleko ngezindleko zekhasimende

Naphezu kwezinzuzo zabo, imboni yokudayisa ayizange iwamukele ngokugcwele ama-chatbots esimanje. Abathengisi abaningi basajaha ukuthuthukisa nokusebenzisa i-chatbot, bekhetha inguqulo eshibhe kakhulu futhi engabizi kakhulu. Ngisho nezixazululo eziyisisekelo zibiza cishe u-$10,000 kanye nezingxoxo ezithuthukisiwe ze-NLP zingaphezulu kakhulu - engeza ekuqeqeshweni okudingekile nokuhlanganiswa nezinhlelo ezikhona futhi izindleko zikhuphuka kuphela.

Nakuba ukukhetha inketho eshibhe kakhulu kungase kunciphise izindleko, kuza ngezindleko zokuhlangenwe nakho kwamakhasimende. Abathengisi abathatha le ndlela ekugcineni bazibeka engcupheni yokulahlekelwa amakhasimende kubancintisana nabo abasebenzisa i-NLP nezixazululo ezinikwe amandla yi-AI futhi banikeze ulwazi olusebenza kahle futhi oluqondene nawe.

Kodwa ingabe ungayithemba ngempela i-Chatbot?

Ukuthembana kuyisici esibambezela ukusetshenziswa ngempumelelo kwama-chatbot ezitolo. Ukuphulwa kwedatha kanye namahlazo obumfihlo kuyaqhubeka nokuba sematheni, nezinkampani ezihlanganisa i-VF Corporation, i-Staples kanye ne-Forever 21 nje izisulu ezimbalwa zalo msebenzi. Lokhu kube nomthelela endleleni abathengi abacabanga ngayo ngedatha yabo - ngo-2023 u-23% wabathengi babengakhululekile mayelana nedatha esetshenziselwa amathuluzi okwenza kube ngokwakho kunango-2022. 

Njengoba ama-chatbot eqhutshwa ulwazi lwekhasimende, ukuqinisekisa ubumfihlo kanye nokukhuthaza ukwethembana kufanele kube phezu kwekhanda kubathengisi abasebenzisa lezi zixazululo. Nakuba u-51% wabathengi bethemba amabhrendi ukuthi agcine idatha yomuntu siqu ivikelekile futhi iyisebenzise ngokuzibophezela ekwenzeni kube ngokwakho, amabhizinisi kufanele acabangele indlela yokubonisa ngale nakakhulu kumakhasimende awo. Njengoba ukwethenjwa kuzoba ngenye yezinto ezinkulu esizukulwaneni esilandelayo sabathengi, abathengisi abafuna ukuhlala phambili kufanele bathathe isinyathelo ngokushesha kunokuba kamuva.

Yini elandelayo ye-Chatbot?

I-Automation iyithuluzi elinamandla, kodwa ayikwazi ukuphendula zonke izidingo. Ukuthenga kuhlala kuyinto ethinta imizwa lapho ukuxhumana ubuso nobuso kusaziswa amakhasimende. Kodwa-ke, abantu abakwazi ukusebenza ngesivinini esifanayo njengezixazululo ezizenzakalelayo njengama-chatbots, futhi abakwazi ukucubungula nokuhlaziya umthamo wedatha edingekayo ukuze babikezele ukuziphatha futhi baphendule imibuzo ngendlela efanayo ne-AI.

Njengoba okulindelwe ngabathengi mayelana nokwenza kube ngokwakho kuhlala kusezingeni eliphezulu - ngo-71% ​​wabathengi abalindele ukusebenzelana komuntu siqu - ukusetshenziswa kwe-chatbot kuzo zonke izitolo kuzokhuphuka. Ukuze kuhlangatshezwane nalesi sidingo, ukwamukelwa kwama-chatbots anikwe amandla yi-AI kanye ne-NLP kuzodingeka. Ngalobu buchwepheshe bukwazi ukuhlinzeka ngezimpendulo eziningi ezifana nezomuntu, ezinolwazi nezingokomzwelo - lezi zixazululo zihlelelwe ukuba zibe ikusasa lomsebenzi wamakhasimende.

Ubuchwepheshe bukhona, futhi butholakala kalula kubathengisi. Ngenkathi ukwamukela ama-Chatbot kuzoba ukhiye wempumelelo, kufanele kuthathwe izinga lokuqapha lapho kusetshenziswa lezi zixazululo, ukuze kuqinisekiswe ukuthi ulwazi lwamakhasimende luhlala lufana nomuntu ngangokunokwenzeka.

Mayelana umbhali: U-Hetal Kurji-Evans ungumqondisi e-Mindera, inkampani yomhlaba wonke yezokuthuthukiswa kwesofthiwe nezobuchwepheshe, egxile kakhulu ezinhlelweni ze-software ezisebenza kahle kakhulu, ezikwazi ukuqina, nezingalawuleki.

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