Izitayela zokuthenga zabathengi
Kulindelwe abathengi abayizigidi eziyi-142 ngoMgqibelo omkhulu
Ngokocwaningo oluhlanganyelwe yi-National Retail Federation kanye ne-Prosper Insights & Analytics, cishe abathengi abayizigidi ezingu-142 okulindeleke ukuba bazitike ngobuningi bezitolo ngoMgqibelo odlule ngaphambi kukaKhisimusi. Njengoba u-70% uhlela ukuthenga ngeviki elilandela umhla zingama-25 kuZibandlela, abathengisi balindele isizini yokuthenga yamaholide ende. Izipho eziphezulu abathengi abazithengiwe zihlanganisa izingubo (50%), amathoyizi (34%), amakhadi esipho (27%), izincwadi nezinye izinto zemidiya (24%), nezinto zokunakekela noma zobuhle (23%).
Ukuthenga ngamaholide kuzoqhubeka kuze kube sekupheleni kukaDisemba futhi ekuqaleni kukaJanuwari. Abathengi abaningi (70%) bathi bahlele ukuthenga evikini elilandela uDis. 25. Izizathu eziphezulu abathengi bathenge ngaleso sikhathi ukuthi basizakale ngokuthengiswa kwamaholide namaphromoshini (48%), basebenzise amakhadi esipho (26%), futhi babuyisele noma bashintshisane ngezipho ezingafunwa kanye nezinto zeholide (16%).
Ukuthenga ku-inthanethi kwaseMelika kudlula iziqongo zobhubhane
Ukuqala kabusha kokuthengwa kwe-inthanethi e-US kudlule ukuphakama kwenkathi yobhubhane. Inhlolovo ye-CNBC iveza ukuthi ama-57% abantu baseMelika bancamela ukuthenga ku-inthanethi izipho zikaKhisimusi, kanti imali esetshenziswayo ngomuntu ngamunye ilinganiselwa ku-$1,300. I-Amazon isalokhu iyinketho ephezulu kubathengi baseMelika, iqinisa ukubusa kwayo kweminyaka eyisithupha emkhakheni we-e-commerce. Omunye kuphela oqhudelana naye, i-Walmart, wenze ukuzuza okuncane, okukhuphukela ku-16% kusuka ku-12% ngonyaka odlule futhi kusukela ku-4% kuphela ngo-2017. Izitolo zezimpahla ezikhethekile, njenge-Etsy namawebhusayithi esitolo sendawo, nazo zazuza kusuka ku-8% kuya ku-14%.
I-TikTok: Amandla akhulayo ku-e-commerce
Ukuthengiswa kwamasonto onke kweTikTok Shop
I-TikTok Shop ibone ukwanda okumangazayo kwe-Gross Merchandise Volume (GMV) yamasonto onke, efinyelela ngaphezu kwamaRandi ayizigidi ezingama-85 ngesonto, eqhutshwa izigaba ezinjengobuhle, izingubo zabesifazane, izinto zikagesi kanye nezemidlalo. Isiphithiphithi sokuthenga sangaphambi kukakhisimuzi, sigcizelelwa ukwehla kwamandla emali kanye nezimo zokuthenga zangaphambi kukaKhisimusi, kukhulise kakhulu ukuthengisa.
Inhloso ye-e-commerce ye-TikTok ka-2024
I-TikTok E-commerce ibeke umgomo wokulangazelela wama-GMV ayizigidi eziyizinkulungwane ezingama-50 ngonyaka ka-2024, okungaphezu kokuphinda kabili inhloso yalo nyaka yezigidigidi ezingama-20 zamaRandi. Ngokukhula okumangazayo ezimakethe zaseNingizimu-mpumalanga ye-Asia kanye ne-GMV yansuku zonke e-US edlula amaRandi ayizigidi eziyi-14, iTikTok yandisa ngokushesha ubukhona bayo be-e-commerce emhlabeni jikelele.
I-Amazon: Ukusungula nokubhekana nezinselelo
Izifinyezo zokubuyekezwa kwe-AI ye-Amazon zibhekene nokuhlehla
Izifinyezo zokubuyekezwa komkhiqizo osanda kwethulwa we-AI owenziwe yi-Amazon, okuhloswe ngazo ukugqamisa kafushane izici ezibalulekile nemibono yamakhasimende, zithole ukugxekwa kubathengisi nabathengi ngokufanayo. Izinkinga zokungalungi nokugcizelelwa ngokweqile kwezibuyekezo ezingezinhle ziphakamise ukukhathazeka, ikakhulukazi phakathi nesikhathi esibucayi sokuthengiswa kwe-Black Friday. I-Amazon iphendule ngokuzibophezela ekulungiseni lobu buchwepheshe ngokusekelwe empendulweni.
