Sebenzisa Ukuhlanganiswa Kwedatha Yekhasimende Ukuze Uthuthukise Ukuthengisa

Esimeni sanamuhla sebhizinisi, ukuhlanganiswa kwedatha yekhasimende (CDI) kuya ngokuya kubaluleke kakhulu, okuqhutshwa ukugcizelela ekuthathweni kwezinqumo okuqhutshwa idatha emabhizinisini. Ngesikhathi esifanayo, uma kubhekwa inani ledatha eqoqwe manje, kube inselele kumabhizinisi ukugcina umkhondo wolwazi lwamakhasimende nokugcina umbono wakamuva wamakhasimende awo. 

Ukuhlanganiswa kwedatha yekhasimende kusiza inhlangano ngale nselele ngokugcina idatha yekhasimende evela eziteshini eziningi ngaphakathi nangaphakathi kwenkampani. Akuyona imfihlo ukuthi idatha engahlelekile ingaba nomthelela omubi ekusebenzeni kwenkampani. Umsebenzi obaluleke kakhulu wokuhlanganiswa kwedatha yekhasimende uwukwakha umbono ohlangene wekhasimende ovumela izinhlangano ukuthi ziqonde futhi zinikeze usizo kangcono amakhasimende azo, ukuthuthukisa ulwazi lwamakhasimende kanye nokugcinwa.

Lesi sihloko sizoxoxa ngokuthi kuyini ukuhlanganiswa kwedatha yekhasimende, futhi sigqamise izinzuzo zako. Izophinde iveze izinhlobo ezehlukene zokuhlanganisa idatha yekhasimende engasetshenziswa, kanye nemithetho emithathu ebalulekile okudingeka unamathele kuyo ukuze usebenzise ngokugcwele i-CDI.

Okuqukethwe
Kuyini ukuhlanganiswa kwedatha yekhasimende?
Izinzuzo zokuhlanganisa idatha yekhasimende
Izinhlobo zokuhlanganisa idatha yekhasimende
Imithetho emithathu yokuhlanganiswa kwedatha yekhasimende
Isiphetho

Kuyini ukuhlanganiswa kwedatha yekhasimende?

Ukuhlanganiswa kwedatha yekhasimende kuqoqa, kuhlanganise, kuchaze futhi kulawule idatha yekhasimende evela emithonjeni ehlukahlukene yonkana nangaphakathi kweminyango yenhlangano ukuze kubukwe ikhasimende ngalinye ngokunembile. Ukuletha okuhlangenwe nakho komuntu siqu nemikhankaso yokumaketha ehlosiwe ehlobene nabantu ngabanye ngokusekelwe ezidingweni zabo, izitayela kanye nezintandokazi zabo, amabhizinisi asebenzisa i-CDI. Ngenxa yalokho, i-CDI idlala indima ebalulekile ekuthuthukiseni izinqubo zebhizinisi futhi ivumele ukwabelana ngolwazi olungcono phakathi kweminyango.

Leli rekhodi likhiqizwa ngokuqoqa nokuhlanganisa idatha yekhasimende evela emithonjeni eminingi, okuhlanganisa imininingwane yokuxhumana, idatha yokulinganisa ikhasimende kanye nolwazi oluqoqwe ngokusebenzisana okufana nokwenza ku-inthanethi, ukusebenzelana kwezingcingo, inkundla yezokuxhumana, nokuthenga esitolo.

Izinzuzo zokuhlanganisa idatha yekhasimende

1. Okuhlangenwe nakho kwamakhasimende okuthuthukisiwe 

Umuzwa othuthukisiwe wamakhasimende ungenye yezinzuzo eziyinhloko ze-CDI. Ukuhlanganisa idatha yekhasimende kukuvumela ukuthi uphenye ukuziphatha kwamakhasimende ngezindlela ezihlukahlukene: umlando wabo wokuthenga, abakuthandayo, ukuziphatha, nokusebenzisana nebhizinisi.

Lokhu kuvumela amabhizinisi ukuthi abe nokubuka okungu-360-degree kumakhasimende awo. Ngalokhu kubuka okuhlanganisiwe kwekhasimende, amabhizinisi angakha ukuzizwisa komuntu siqu okuhlangabezana nezidingo zomuntu ngamunye kanye nokuthandwayo kwekhasimende ngalinye.

2. Ukusebenza kahle

I-CDI ingathuthukisa ukusebenza kahle nokusebenza kahle ngokunciphisa isikhathi nomzamo odingekayo wokuphatha idatha yekhasimende. I-CDI iqinisekisa ukuthi idatha yekhasimende inembile futhi isesikhathini samanje kuwo wonke amasistimu, inciphisa amaphutha nokungafani. Lokhu kusiza abasebenzi ngokushesha nangokunembile ukuphendula imibuzo yamakhasimende, ukuthuthukisa ukwaneliseka kwamakhasimende kanye nokugcinwa.

Ngokufinyelela kuphrofayela yekhasimende ephelele, amabhizinisi angakwazi ukuhlonza ngokushesha futhi axazulule izinkinga zamakhasimende, ezifana nokonakala komkhiqizo, ukubambezeleka kokuthunyelwa, noma amaphutha okukhokha.

3. Imizamo yokumaketha nokuthengisa ethuthukisiwe 

I-CDI isiza amabhizinisi ukwenza awo imiyalezo yokumaketha ngempumelelo kakhudlwana, iqinisekisa ukuthi ihlangabezana nezidingo nezintandokazi zekhasimende. Ngokubuka kwekhasimende okungu-360-degree, amabhizinisi angahlukanisa isisekelo samakhasimende awo futhi adale imikhankaso yokumaketha eqondisiwe ehlobene nengxenye ngayinye yamakhasimende. Isibonelo, amabhizinisi angasebenzisa idatha yekhasimende ukuze ancome imikhiqizo noma amasevisi ahambisana nekhasimende, anikeze amaphromoshini yomuntu siqu noma izaphulelo, futhi alungise iziteshi zawo zokuxhumana kanye nemiyalezo ngokusekelwe endleleni yokuxhumana eyintandokazi yekhasimende, bese ethuthukisa imizamo yokumaketha nokuthengisa.

4. Idiliza izisele 

Izisele zedatha zingaba yinkinga uma izinkampani zingahlukanisi idatha eqoqiwe futhi zinikeze ukufinyelela ethimbeni lokumaketha. Lokhu kungalimaza isu lokumaketha. Isibonelo esisebenzayo yilapho ikhasimende linokukhathazeka mayelana namasevisi nomkhiqizo wakho. Okubi kakhulu okungenzeka ukuthumela lawo ma-imeyili okuthengisa amakhasimende. I-CDI izokuvumela ukuthi ume isikhashana ama-imeyili wokumaketha uze uxazulule izinkinga, ngaleyo ndlela uthuthukise ukugcinwa kwamakhasimende.

Izinhlobo zokuhlanganisa idatha yekhasimende 

1. Ukusabalalisa idatha 

Ukusabalalisa idatha kuwuhlobo lwe-CDI olubandakanya ukudlulisa nokwabelana ngedatha yekhasimende ukusuka komunye umnyango kuya komunye ukuze kugcinwe ukunemba kuyo yonke inkampani.

Ngokuhlanganisa nokuhlaziya le datha, amabhizinisi angathola ulwazi olubalulekile mayelana nokuziphatha kwamakhasimende awo nalokho akuthandayo, okuholela kumasu okuthengisa asebenza kahle kakhulu nokuthengisa.

Isibonelo esisebenzayo yilapho amakhasimende ethenga ku-inthanethi. Ngaso sonke isikhathi lapho kuthengwa, idatha ewulwazi lwabo lokuxhumana (isb. igama nenombolo), umlando wokuthenga, izibalo zabantu, ikheli, i-imeyili, imininingwane ye-oda njll., idluliselwa isuka kuwebhusayithi iye kusizindalwazi samakhasimende.

Idatha ihlanganiswe futhi ihlaziywe ukuze kwenziwe kube ngokwakho, imikhankaso yokumaketha ehlosiwe ngokuya ngokuthanda komuntu ngamunye, ukuthengisa, izinto azithandayo kanye nezintandokazi.

2. Ibhizinisi-kuya-Ibhizinisi (B2B) Ukuhlanganiswa

I-B2B (Ibhizinisi-kuya-ibhizinisi) ukuhlanganiswa kwedatha yekhasimende kuhilela ukuxhuma nokwenza ngokuzenzakalela amasistimu nokusetshenziswa kwezinqubo zebhizinisi phakathi kwezinhlangano ezimbili noma ngaphezulu ukuze kuthuthukiswe ukushintshana okuzenzakalelayo nokulula kwedatha nolwazi.

Ukuhlanganiswa kwe-B2B kubaluleke kakhulu kumabhizinisi athembele kudatha yekhasimende ukuze anikeze izinsiza eziqondene nawe kanye nolwazi. Ngokuhlanganisa idatha yekhasimende labo nabalingani bawo nabahlinzeki, amabhizinisi angathola umbono ophelele wamakhasimende awo futhi athuthukise ikhono lawo lokuletha ukumaketha okuhlosiwe nokuphumelelayo kanye nenkonzo yamakhasimende.

Abakhiqizi bangahlanganisa idatha yekhasimende nedatha yabahlinzeki ukuze kuqinisekiswe izimpendulo ezisebenzayo ezidingweni zamakhasimende kanye nokuphatha uhlu lwempahla. Ngokwabelana ngedatha ye-oda efana nomlando we-oda nokuthandwa yikhasimende, bangalungiselela uhlu, banciphise isikhathi sokukhiqiza, futhi baqinisekise ukulethwa ngesikhathi. 

Amabhizinisi nama-ejensi wokumaketha angabelana ngedatha ukuthuthukisa imikhankaso yokumaketha eqondisiwe. Ngokwabelana ngezibalo zamakhasimende, umlando woku-oda, nokuziphatha kwewebhusayithi, umthengisi kanye ne-ejensi yokumaketha bangakha imikhankaso yokumaketha yomuntu siqu kanye neminikelo ehambisana namakhasimende futhi, ngokulandelayo, ikhulise ukuthengisa.

3. Ukuhlanganiswa kwedatha okwenziwa ngesandla

Ukuhlanganiswa kwedatha yekhasimende okwenziwa ngesandla kubhekisela ohlelweni lokuqoqa, ukuhlela kanye nokufaka idatha yekhasimende kusizindalwazi esimaphakathi. Ukuhlanganiswa okwenziwa mathupha kufana nokuhlanganisa iphazili isiqeshana nesiqephu, lapho ucezu ngalunye luwulwazi oluthile oluvela ekhasimendeni, njengomlando wokuthenga, umsebenzi wenkundla yezokuxhumana, ukusebenzelana kwewebhusayithi, igama, imininingwane yokuxhumana, nokuthandwayo, nokuhlela lokhu kube umbono owodwa, ophelele wekhasimende.

Ngokuqoqa nokuhlaziya idatha yekhasimende, ungawaqonda kangcono amakhasimende akho, wenze imizamo yakho yokumaketha ihambisane nezidingo zawo futhi ekugcineni uthuthukise umgomo wakho oyinhloko.

4. Ukuhlanganiswa kwedatha 

Ukuhlanganiswa kwedatha ekuhlanganisweni kwedatha yekhasimende kuhilela ukuqoqa yonke idatha efanele emithonjeni eminingi, ukuyihlanganisa nokuyigcina endaweni ephakathi nendawo (enqolobaneni yedatha).

Idatha esabalele egcinwe ezindaweni ezahlukene iwulwazi olubalulekile olungasetshenziswa kancane. Ukuhlanganisa idatha kukuvumela ukuthi ube naleso siqeshana sendida esiphelele lapho ungakwazi khona ukuhlonza amaphethini namathrendi okungenzeka anganakwa. Lokhu kuqonda okuphelele kudala imikhankaso yokumaketha ephumelela kakhudlwana, ithuthukisa izinsizakalo ezingcono futhi, vele, ikhulisa ukuthengisa. Isetshenziswa kakhulu uma ufuna ukuthola ukuqonda okuphelele nokunembile kwamakhasimende futhi wenze isinqumo esiqhutshwa yidatha.

5. Ukuhlanganiswa kwedatha yesikhathi sangempela

Ukuhlanganiswa kwedatha yesikhathi sangempela kuwushintsho lwegeyimu yesimanje, okuvumela amabhizinisi ithuba lokuhlala ngaphambi komncintiswano.

Ukuhlanganiswa kwedatha yekhasimende kwesikhathi sangempela kuvumela amabhizinisi ukuthi athwebule futhi ahlaziye idatha evela ezinkundleni zokuxhumana zamakhasimende, iwebhusayithi, izintandokazi zempendulo kanye nezidingo njengoba kwenzeka. Singakwazi ukulinganisa ngokunethezeka ukuhlanganiswa kwedatha yesikhathi sangempela nomsizi womuntu siqu ongaqoqa futhi ahlele yonke idatha yekhasimende lakho ngesikhathi sangempela, ukuze ukwazi ukwenza izinqumo eziqhutshwa idatha ngokushesha nangempumelelo.

Ngokuqoqa le datha ngesikhathi sangempela, amabhizinisi angakwazi ukuhlonza amathrendi namaphethini, enze ukuzizwisa kwamakhasimende kube ngokwakho, futhi athuthukise amasu okuthengisa ngokushesha.

Ake sihlole isibonelo esisebenzayo: Ake sithi ungumnikazi wesitolo sezingubo, futhi ikhasimende lithumela umlayezo ku-Instagram mayelana nolwazi lwalo ngesitolo sakho. Ngokuhlanganisa idatha yesikhathi sangempela, ungakwazi ukuxazulula ngokushesha noma iyiphi inkinga ngesikhathi. Enye inzuzo ukuthi ibhizinisi lingaqoqa futhi lihlaziye idatha kusukela ekuphequluleni amakhasimende, umlando wokuthenga, nokuncamelayo futhi liphakamise ngokushesha imikhiqizo efana nezidingo nezintshisekelo zabo. 

Imithetho emithathu yokuhlanganiswa kwedatha yekhasimende

1. Ungadali idatha engcolile

Ungahlanganisi idatha eningi kunalokho oyidingayo. Chaza izidingo zakho zedatha bese ukhetha izici zedatha ezibalulekile ukuhlangabezana nezimfuneko zedatha. Gxila kuma-elementi edatha ahlobene kakhulu nezidingo zebhizinisi lakho. Lokhu kuzokusiza ukuthi ugweme ukudala imfucuza enkulu yedatha.

2. Hlola idatha yakho njalo

Qinisekisa ukuthi idatha ivuselelwa njalo ukuqinisekisa ukuthi ihlala isebenza kahle futhi inembile. Ukuhlola okuvamile kungasiza ekuboneni ukungqubuzana nezinkinga zekhwalithi yedatha futhi kuzixazulule ngaphambi kokuthi zibe izinkinga ezinkulu.

3. Yabela “umphathi wedatha.”

Ku-CDI, kubalulekile ukuthi kube nomuntu oyedwa oqokiwe ophethe inqubo yedatha. Umphathi wedatha kufanele aqonde inqubo yokuhlanganisa idatha futhi akwazi ukudlulisa ingqondo yakhe ngempumelelo nazo zonke izingxenye ezifanele.

“Umphathi wedatha” udinga igunya lokunquma ngokuhlanganiswa kwedatha nezisetshenziswa. Lokhu kuzoqinisekisa ukuthi inqubo isebenza kahle.

Isiphetho

Sengiphetha, ukuhlanganiswa kwedatha yekhasimende kuyisici esibalulekile sakho kokubili isu lakho lokuphatha idatha nesimanje ukuphathwa kwamakhasimende kwamakhasimende. Ngendawo emaphakathi yedatha ebalulekile, kungaba lula ukwenza izinqumo eziyimpumelelo, okuvumela izinhlangano ukuthi zihlale zincintisana.

Isu le-CDI eliphumelelayo liletha ukuzizwisa komuntu siqu nemikhankaso yokumaketha eqondiwe eklanyelwe amakhasimende ngamanye, engasiza ukukhulisa ukwethembeka nokugcinwa kwamakhasimende, kukhuphule ukuthengisa. Amabhizinisi kufanele akusebenzise lokhu iqhinga elisebenzayo ukuze kukhuliswe ukukhula kanye nemali engenayo.