Sebenzisa i-Reddit ukuze Ukhulise Ibhizinisi Lakho ngo-2025

I-Reddit iyinto ehluke ngokuphelele uma iqhathaniswa nezinkundla ezifana neTikTok, Instagram, noma Twitter. Uma amabhizinisi engayazi inkundla, kufanelekile ukutshala isikhathi sokucwila futhi ufunde ukuthi isebenza kanjani nokuthi ingabazuzisa kanjani. Ngabasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-52 nsuku zonke futhi inani elingafika ku-USD 10 bhiliyoni, i-Reddits ibalwa njenge- Inkundla yezokuxhumana ye-16 ethandwa kakhulu, uze uzibize ngokuthi “ikhasi lokuqala le-inthanethi.”

Okungcono nakakhulu, i-Reddit imvamisa yilapho okuqukethwe yigciwane kuqala kuqala khona. Kulapho futhi osaziwayo nabantu abahehayo benza khona izikhathi ezithi “Ngibuze Noma Yini,” futhi imiphakathi ibuthana ukuze ixoxe nganoma yini. Uma ukwazi ukucabanga ngokuthile, kungenzeka kube ne-subreddit yakho.

Lokhu kusho ukuthi uma amabhizinisi esekwazi ukwedlula isixhumi esibonakalayo esikhohlisayo, afunde ukwabelana ngokuqukethwe futhi aqonde izingqinamba zakhona, iReddit inganikela ngenani elikhulu ngezinjongo zokumaketha.

Ngakho qhubeka ufunda ukuze uthole okwengeziwe!

Okuqukethwe
Konke odinga ukukwazi mayelana Reddit
Amabhizinisi angayisebenzisa kanjani i-Reddit ekukhangiseni nasekukhuleni
Amazwi wokugcina

Konke odinga ukukwazi mayelana Reddit

I-Reddit inkundla ye-inthanethi edumile lapho izigidi zihlangana khona ukuze zabelane ngemibono, zibuze imibuzo, futhi zibambe iqhaza ezingxoxweni ezinkulungwaneni zemiphakathi ebizwa ngokuthi ama-subreddits. I-subreddit ngayinye izungeza esihlokweni esithile, kusukela ezintweni ezithakaselwayo ezijwayelekile njengamamuvi nokuqina kuya ezintweni zokuzilibazisa ezinjengokuqoqa izincwadi eziyivelakancane noma amathrendi athile obuchwepheshe.

Uma amabhizinisi esebenzisa inkundla ngokucabangisisa, iReddit ingaba ithuluzi elinamandla lamabhizinisi ukufinyelela izethameli eziqondiswe kakhulu. Kodwa-ke, ngenxa yokuthi ama-Redditors akwazisa ukusebenzisana kwangempela, izinkampani kufanele zisondele endaweni yesikhulumi ngokucophelela namasu ahlelwe kahle.

Isebenza kanjani iReddit

Emgogodleni wayo, iReddit iyinkundla enkulu lapho abasebenzisi bangathumela khona okuqukethwe (izixhumanisi, izithombe, amavidiyo, noma umbhalo nje), futhi abanye bangaphawula noma bavote ngakho. Lolu hlelo lokuvota lusiza ukulinganisa okuqukethwe—okuthunyelwe okunamavoti amaningi aphezulu kuzuza i-karma futhi kukhuphukele phezulu, kuyilapho labo abanamavoti aphansi balahlekelwa i-karma futhi banyamalale. Ama-Subreddits anesethi yawo yemithetho kanye nomengameli ukuqinisekisa ukuthi izingxoxo zihlala esihlokweni.

Ungalima kanjani i-Reddit karma ngokushesha

I-Reddit isebenza ngendlela ehlukile kunezinkundla eziningi njengoba imayelana nokungaziwa, futhi ukuba nama-akhawunti amaningi kuvamile. Ngakho-ke, iReddit ikwakha kanjani ukwethembeka? Ngohlelo lwayo lwe-karma. Lapho amabhizinisi e-karma ezuza kakhulu, iReddit ibathatha ngokungathi sína kakhulu. Kodwa-ke, ngaphambi kokuyakha endaweni yesikhulumi, kufanele baqonde izinhlobo ezimbili ze-karma (i-karma yokuthumela kanye nokuphawula).

I-karma yokuthunyelwe ivela kumavoti aphezulu kokuthunyelwe okwabiwe, kuyilapho abasebenzisi bengathola i-karma yokuphawula ngamavoti aphezulu kumazwana abo. Ukuhlala usebenza esigabeni samazwana (kokubili kokuthunyelwe okwabiwe nokunye) kungenye yezindlela ezinhle kakhulu zokwakha i-karma. Ngokuphambene, amabhizinisi angalahlekelwa i-karma uma amaposi noma amazwana awo ethola amavoti aphansi anele.

Khumbula ukuthi ukuzuza i-karma akuyona inqubo esheshayo. Kuthatha isikhathi kanye neminikelo eminingi enengqondo ukwethembeka ku-Reddit. Sekushiwo lokho, nanka amathiphu ambalwa okuqalisa:

• Amabhizinisi kufanele agxile ku-niche subreddits lapho enolwazi noma enothando. Bangakwazi ukuhlola “Ithebhu Entsha” ukuze bathole imibuzo abangayiphendula.

• Bamba iqhaza ku-r/AskReddit ngokubuza noma ukuphendula imibuzo ukuze uthuthukise i-karma yokuthunyelwe kanye nokuphawula.

• Yenza i-Reddit ibe yingxenye yezinqubo zansuku zonke. Uma abasebenzisi bathola okuthile okuthakazelisayo ngenkathi bephequlula, kufanele babelane ngakho kuma-subreddits afanelekile, asebenzayo ukuze bakhe kancane kancane i-karma yabo.

Ukufunda ulimi lweReddit

Ama-Redditors ajwayele ukukhuluma kahle “ekukhulumeni kwe-inthanethi” kanye nolimi oluqondene ne-Reddit. Njengoba amabhizinisi echitha isikhathi endaweni yesikhulumi, ngokwemvelo azothatha imigomo nezifinyezo ezisetshenziswa ama-Redditors amaningi. Kodwa ukuze ubasize baqale, nakhu ukubheka ngokushesha amanye amagama adume kakhulu e-Reddit azotholakala.

• Votela phezulu: Ivoti elihle elibonisa ukuthi okuthunyelwe noma amazwana anezela inani lengxoxo noma i-subreddit.

• Votela phansi: Ivoti elibi elikhombisa okuthunyelwe noma amazwana alilusizo, alinamsebenzi, noma liyaphromotha ngokweqile.

• Imodi (umongameli): Laba basebenzisi basiza ukuphoqelela imithetho ku-subreddit. Banezimvume ezikhethekile zokuvimba noma ukususa abasebenzisi, okuthunyelwe, namazwana ukuze bagcine izinto zihamba kahle.

• I-Reddit Gold: Ubulungu obuyiprimiyamu obunezici ezengeziwe, amabhizinisi angakwazi ukuzithenga noma aziphikelele abanye njengomvuzo weminikelo ebalulekile.

• I-X-post (okuthunyelwe okuphambene): Uma abasebenzisi babelana ngokuthunyelwe kusuka ku-subreddit eyodwa kuya kwenye, bafaka okuthi “X-post from [original subreddit]” esihlokweni ukukhombisa ukuthi ivela kwenye indawo.

• I-OP (iphosta yoqobo): Leli gama lichaza owabelayo wangempela wabasebenzisi abathumelayo ababeka amazwana kuye.

• Ukucasha: Abantu baphequlula i-subreddit ngaphandle kokunikela noma ukuthumela noma yini. Abasebenzisi abaningi baphequlula i-Reddit ngale ndlela.

• TL;DR (inde kakhulu; ayizange ifunde): Isifinyezo sokuthunyelwe okude. Kuyindlela esheshayo yokwabelana ngamaphuzu abalulekile ngaphandle kokuba umfundi enze yonke into.

• I-OC (okuqukethwe kwangempela): Leli gama lisho okuqukethwe okudalwe ngumsebenzisi kunokuphinda akuthumele esuka kwenye indawo.

• Thumela kabusha: Ukwabelana ngokuthile osekuthunyelwe kakade ku-subreddit efanayo. Kungumqondo omuhle ukwenza ucwaningo kuqala ukuze ugweme lokhu.

• I-akhawunti yokulahla: I-akhawunti yesikhashana noma yesibili engahloselwe ukusetshenziswa isikhathi eside. Abantu badala lezi ezimweni ezithile noma ukuze bahlale bengaziwa.

• I-IRL (empilweni yangempela): Leli gama libhekisela kokuhlangenwe nakho ngaphandle kwe-Reddit noma i-inthanethi—empeleni, umhlaba ongaxhunyiwe ku-inthanethi.

Qaphela: Yize lolu kungelona uhlu olubanzi, amabhizinisi angabhekisa kulo ngenkathi efunda kabanzi ngeReddit.

Amabhizinisi angayisebenzisa kanjani i-Reddit ekukhangiseni nasekukhuleni

1. Sebenzisa izikhangiso ze-Reddit

Idatha yakamuva ibonisa ukuthi ama-Redditors athambekele ekujuleni ocwaningweni, enze izinqumo zokuthenga ngokushesha okuphindwe kasishiyagalolunye, futhi asebenzise u-15% ngaphezulu kwabasebenzisi kwezinye izinkundla zokuxhumana. Ngakho-ke, ukukhangisa ku-Reddit kuyindlela ephephile nesebenzayo yokuthuthukisa imikhiqizo.

Ngezikhangiso ze-Reddit, amabhizinisi angakhomba abasebenzisi ngokusekelwe kuma-subreddits awalandelayo, okusho ukuthi angafinyelela izethameli ezicacile, ezishisekayo. Kodwa-ke, izikhangiso ze-Reddit zisebenza ngemodeli ye-cost-per-impression (CPM) esikhundleni semodeli ye-CPC (cost-per-click) abathengisi abangase bajwayele kusukela ezinkundleni ezifana ne-Google noma i-Facebook.

2. Isevisi yamakhasimende kanye nokuphathwa komphakathi

Kungakhathaliseki ukuthi ibhizinisi lakho lincane noma likhulu, kuwumqondo omuhle ukuqapha i-Reddit ukuze uthole okukhulunywe ngakho futhi uphendule lapho kudingeka. Abantu bavame ukusebenzisa i-Reddit ukucela iseluleko sokuthenga, ukwabelana ngezikhalazo, nokuxoxa ngezinkampani (izinto amabhizinisi afuna ukuzazi). Ngakho-ke, abathengisi kufanele babe nohlelo oluqinile lokuphatha umphakathi ukuze babasize bahlanganyele nabasebenzisi be-Reddit ngempumelelo kakhudlwana, okungathuthukisa ukubonakala komkhiqizo wabo futhi kuholele nasekuthengisweni okwengeziwe.

3. Yenza izikhathi ze-AMA

Ukusingatha i-AMA (Ngibuze Noma yini) ku-Reddit kuyindlela enhle yokuthi amabhizinisi akhulise amaphrofayili awo futhi akhe uhlobo lwawo. Bangathumela ku-r/AMA noma bagxumele engxoxweni efanele futhi bazethule ngokuthi, “Ngiyi-CEO ye- ________. Ngibuze noma yini.”

Noma ubani angenza i-AMA, kusukela kubantu abavamile njengabadayisi bezimoto kuya kubantu abasezingeni eliphezulu njengoSteve Wozniak, umsunguli we-Apple. Inqobo nje uma amabhizinisi ezibeka njengomuntu onokuqonda okubalulekile, abakwaRedditors bazobuza imibuzo ethokozisayo, engaholela ekuhlanganyeleni okunenjongo.

4. Qasha ithalente lendawo noma elikude

I-Reddit ingaba yindawo enhle yokuthola nokuqasha ithalente njengamanye amanethiwekhi omphakathi. Amabhizinisi afuna othile wendawo ozobamba iqhaza ngokugcwele angathumela umsebenzi ku-subreddit yedolobha lawo noma esifundeni (isb., r/Toronto uma eqasha e-Toronto). Kungenjalo, uma befuna amakhono athile, bangathumela ngama-subreddits ahlobene naleyo nkambu (isb, r/copywriting uma befuna umkopishi). Kuyindlela elula nesebenzayo yokufinyelela abantu abalungile.

5. Gijimani imiqhudelwano ngama-subreddits

Ukusingatha umncintiswano kungenye indlela enhle kakhulu yokuzibandakanya ne-subreddit kuyilapho wengeza inani emphakathini. Kodwa ngaphambi kokuthi amabhizinisi aqhube umncintiswano noma isipho, kufanele athinte ama-mods e-subreddit (awathole kubha eseceleni) ukuze athole imvume yawo futhi axoxe ngemininingwane. Ngemiklomelo, amabhrendi anganikela ngemikhiqizo yawo, iReddit Gold, noma inhlanganisela yakho kokubili ukuze ayenze ijabulise kakhulu ababambiqhaza.

6. Nyusa amadili kuma-subreddits alungile

Kukhona i-subreddit yayo yonke into, okuhlanganisa namadili. Ngakho-ke, uma amabhizinisi ehlinzeka ngekhodi yesaphulelo noma enendali, angabelana ngayo emiphakathini efana ne-r/deals, lapho abazingeli be-bargain bahlale befuna okunikezwayo okuhle.

7. Ucwaningo lwemakethe kanye nempendulo

Kwamanye ama-subreddits, amabhizinisi angacela amalungu ngempendulo ngewebhusayithi noma imibono yomkhiqizo. Kodwa-ke, kufanele bahlale besobala, ikakhulukazi kuma-subreddits okungewona awebhizinisi, futhi baqaphele uma besanda kuhlanganyela.

Qaphela: Uma amabhizinisi engaqiniseki ukuthi aye kuphi, kufanele anamathele emiphakathini egxile ebhizinisini efana ne-r/Entrepreneur, lapho ukucela impendulo kuvame kakhulu futhi kwamukelwe.

Amazwi wokugcina

Ukuzama i-Reddit okokuqala kungase kudide kunokuthi kube usizo. Kunethuba elihle ukuthi amabhizinisi ngeke athole lutho oluwusizo noma azi ukuthi angazulazula kanjani kuwo. Kodwa-ke, uma sebebhalisele ama-subreddits ambalwa, baqale ukufaka isandla, futhi bathole ukuthi bangathola kanjani izingxoxo ezifanele, iReddit izoba isisetshenziswa esibalulekile ngokushesha.

Amabhizinisi angabuza imibuzo, afunde okuthile okusha nsuku zonke, futhi aze abelane ngokuthunyelwe okuphromotha amabhizinisi awo angase afike ekhasini lokuqala. Khumbula ukuthi nakuba i-Reddit ingase ingenzi mqondo ngaso sonke isikhathi ekuqaleni (i-subreddit ngayinye inemithetho yayo namahlaya angaphakathi), yilokho okwenza inkundla ibe yindawo eyingqayizivele nejabulisayo yokumaketha okunobuhlakani.