Amathiphu Abalulekile Wokumaketha Kwevidiyo Okuthuthukisa Ukuthengisa ngo-2023

Ukuthuthukisa ukuthengisa ungomunye wemisebenzi efaneleke kakhulu kunoma yiliphi ibhizinisi. Indlela esebenzayo yokuba nokuthengisa okungaguquki ukuqinisekisa ukuthi amabhrendi nezinhlelo zokukhangisa ziyahambisana nokwethulwa komkhiqizo. Sizoxoxa ngamathiphu amasu okumaketha kwevidiyo nokuthi kungenye yezindlela ezingcono kakhulu zokugcina izithameli zakho zamanje zibandakanyekile, kuyilapho ngokunokwenzeka ukuheha ukunaka kwamakhasimende amasha.

Okuqukethwe
Okuqukethwe kwevidiyo kuthinta kakhulu
Nquma isu lakho lokumaketha ividiyo
Qalisa ngokumaketha kwamavidiyo

Okuqukethwe kwevidiyo kuthinta kakhulu

Ucwaningo olwenziwe yi-HubSpot luveze ukuthi iningi labathengi lincamela ukubona okuqukethwe kwevidiyo ngemikhiqizo namabhizinisi abawasekelayo. Ocwaningweni lwabathengi abangaphezu kuka-3,000, ezingaphezu kuka 50% kwabaphendulayo abaphakathi kuka-18 no-54 bancamela ukubona amavidiyo esikhundleni sokufunda ama-imeyili anegama noma izindatshana zebhulogi, isibonelo.

Kulolu cwaningo olufanayo, iningi labaphendulile lizwakale ukuthi linegama okuqukethwe kwevidiyo bekukhumbuleka kakhulu kunesithombe noma okuqukethwe okubhaliwe. Lokhu kukhombisa ithuba elicacile lemikhiqizo yokucabangela ngokungathi sína ifomethi yevidiyo, ikakhulukazi uma ingakakwenzi lokho.

Nquma isu lakho lokumaketha ividiyo

Sengikushilo lokho, kubalulekile ukwakha isu elifanele lokumaketha amavidiyo ngoba indlela engahlelekile ingase ishiye amakhasimende okuqondiwe edidekile futhi agcine ehlehla.

Ezingeni elikhulu, amabhrendi kufanele aqale okungenani ngombono wohlobo lokuqukethwe kwevidiyo nezinkundla afuna ukuzisebenzisa. Ngemuva kwalokho, kufanele baqinisekise ukuthi okuqukethwe nethoni yamavidiyo ku-brand futhi banikeze ulwazi olubalulekile kumakhasimende abo. Ukwazi ukuthi izethameli eziqondiswe kubo zisebenzisa kuphi okuqukethwe kwevidiyo nakho kuzosiza ukwazisa isu labo lokumaketha amavidiyo.

Qonda izinzuzo zezinhlobo ezahlukene zokuqukethwe

Ukumaketha nokukhangisa

Imikhiqizo yomkhiqizo ingaba ehamba phambili emhlabeni, kodwa abathengi ngeke bathole ngayo ngaphandle kokukhangisa. Amavidiyo amabhrendi nawokumemezela emphakathini mahle kakhulu ekwethuleni ukuthi umkhiqizo umayelana nani nezinkolelo zawo.

Amabhrendi namavidiyo omphakathi asiza ukukhumbuza amakhasimende amanje mayelana nebhrendi futhi asakaze izwi kwabasanda kuhlanganyela. Zingenziwa ngendlela yezithombe ezinyakazayo noma ama-skits. Khumbula ukuthi amavidiyo anjalo ngokuvamile ahloselwe ukudala nokuvikela isithombe somkhiqizo nesithunzi ezingqondweni zezethameli.

Amavidiyo anjalo ayindlela enhle yokuqala kumabhrendi amasha azama ukusungula isithunzi sabo. Ngaphezu kwalokho, amavidiyo anjalo asebenza ukugcina nokuqinisa izithombe zemikhiqizo esungulwe kakhulu.

Ukudala amavidiyo ezingxoxo zochwepheshe kungaba inketho kumabhrendi asebenza ngesabelomali esikhulu. Ibhrendi ingathola ukwethembeka okukhulu uma ithola ukugunyazwa kothile onegunya. Lokhu, nakho, kungaholela entshisekelweni eyengeziwe yamakhasimende kumkhiqizo njengoba ukuvumela okunjalo kubonakala njengophawu lokuphepha nokwethembeka.

Abantu abaningi bazokwazi ukukhumbula okungenani isikhangiso esisodwa esiyividiyo abasibonile semikhiqizo edumile emhlabeni wonke njenge-Coca-Cola ne-Apple. Ngakho-ke, amabhrendi azokwenza kahle ngokukhipha amakhasi ezincwadini zawo lapho ehlela futhi enza amavidiyo okukhangisa nawokukhangisa. Noma okuqukethwe okunjalo kungase kunganiki amabhrendi amandla asheshayo ekuthengisweni, kungababekela impumelelo esikhathini esizayo.

Ulwazi kanye nemfundo

Imikhiqizo ayiphumi emashalofini iyodwa ngokukhangisa nje nokufaka uphawu. Amabhrendi kuzofanele asebenze ekukhangiseni nasekukhuthazeni imikhiqizo yawo ukuze anciphise ukuthengisa. Guqula amathuba abe amakhasimende akhokhayo ngokuqukethwe kwevidiyo okufundisayo okuthuthukisa umkhiqizo wakho.

I-Apple iwumkhiqizo owenza lokhu kahle kakhulu ngakho konke ukwethulwa komkhiqizo omusha. Izikhangiso zabo zamavidiyo zigxile ezicini ezimbalwa eziphezulu abafuna ukuzithengisa, kanye nezazo amavidiyo axoxa indaba ukuthi lezi zici ziwusizo kanjani kumsebenzisi, zikholisa ngempumelelo umsebenzisi ngevelu yomkhiqizo wabo.

Amabhizinisi angenakho ukunethezeka kokwaba ibhajethi enkulu kokuqukethwe kwevidiyo angacabangela ukusebenza ngamavidiyo achazayo alula lapho amagama noma ukugqwayiza kungasetshenziswa khona ukukhombisa inani lomkhiqizo.

Imibukiso kanye namavidiyo asetshenziswa kanjani ahambisana nobufakazi bomsebenzisi nakho kuyizinketho ezinhle zokubonisa inani lomkhiqizo. Faka ukubizelwa esenzweni kumavidiyo noma ezincazelweni, ukuze abathakazelayo bazi ukuthi bangayithola kuphi futhi kanjani imikhiqizo.

Izinjongo ezimbili eziyinhloko zamavidiyo anjalo kungaba ukukholisa amakhasimende okuqondisiwe ngevelu yomkhiqizo futhi uwakhuthaze ukuthi athenge ngokubizelwa esenzweni. Isibonelo, ukunikeza izaphulelo noma izipho kubathengi bokuqala abayi-100.

Yazi izinzuzo zamapulatifomu ahlukene

Izinkundla zokuxhumana

Kumabhrendi angenawo amawebhusayithi azinikele, izinkundla ezimbalwa zokuqukethwe kwamavidiyo ziyatholakala. I-YouTube ne-Facebook zingamanethiwekhi omphakathi aziwa kakhulu emhlabeni wonke 2.56 billion futhi 2.91 billion abasebenzisi abasebenzayo ngenyanga, ngokulandelana. Okudingeka nje ukwenziwa yimikhiqizo ukudala i-akhawunti bese uqala ukuthumela! Inkundla yezokuxhumana iyisiteshi esihle kakhulu samabhrendi afuna ukuthuthuka ngokushesha ekusakazweni nasekuthengisweni.

Kubalulekile ukwazi ukuthi iyiphi inkundla yezokuxhumana ethandwa ngamakhasimende nalapho evamise ukusebenzisa khona okuqukethwe. A Ucwaningo eyenziwe yiPew Research Center ngo-2021 iveze ukuthi iningi lalabo abaneminyaka engu-65 nangaphezulu basebenzisa i-YouTube ne-Facebook kakhulu.

Okuhamba phambili kwemikhiqizo lapha ukwazi kahle izethameli eziqondiwe. Ngakho-ke, uma uhlobo lufuna ukukhomba izingane ezikhulayo, lungenza kangcono ukuthumela ezinkundleni ezifana ne-YouTube ne-Facebook. Ngakolunye uhlangothi, uma umkhiqizo ugxile ezithamelini ezincane, I-TikTok ingaba inketho engcono.

Enye indlela yokusebenzisa izinkundla zokuxhumana ukusebenzisana nabanamandla. Kumabhrendi angakwazi ukukukhokhela, ukusebenzisana nabagqugquzeli abanabalandeli abaningi kungasiza ekuhlanganiseni umphakathi mayelana nokwethulwa komkhiqizo. Izaphulelo noma izipho ezenziwa ngenkundla yezokuxhumana kungenye indlela evamile yokuphromotha ebonwa namuhla, njengoba imikhiqizo ingadingi ukusebenzisana nabagqugquzeli ukuze kunyuswe okunjalo.

Uma umkhiqizo wakho usunayo i-niche, efana ne-skincare esimeme, zama ukusebenzisana nabathonya abakholelwa ngokweqiniso esizindeni esifanayo. Noma abanye abagqugquzeli bengase bangabi nabalandeli abakhulu, umkhiqizo ungabona ukusebenzelana okukhulu namaqembu amancane. Ngaphezu kwalokho, ukusebenza nabagqugquzeli abancane kungasiza ukugqamisa ubuqiniso bomkhiqizo, njengoba umkhiqizo ubungeke ubonakale ujaha i-clout ngenxa nje yawo.

Imidiya ephethwe kanye nemidiya ekhokhelwayo

Ngaphandle kwenkundla yezokuxhumana, amabhizinisi nemikhiqizo bangabeka amavidiyo abo okukhangisa kumawebhusayithi emikhiqizo yabo. Amavidiyo kufanele abonise ukuthi ibhrendi imayelana nani futhi asize izivakashi ziqonde kabanzi mayelana nomkhiqizo uwonke.

Amabhizinisi anebhajethi yokukhangisa yedijithali angabheka nasekubekeni izikhangiso zevidiyo ku-inthanethi. Amabhrendi kufanele acabangele ukubeka izikhangiso zevidiyo ngendlela ecacile yokubizela esenzweni ukuze akhuthaze ababukeli ukuthi bazichofoze futhi ngethemba ukuthi bathenge.

Amabhrendi afuna ukwenza isiqiniseko sokuthi achitha isikhathi nemali eziteshini ezisebenza kahle kakhulu nokuqukethwe kokumaketha. Ngakho-ke, sebenzisa amathuluzi afana newebhu kanye nezibalo zenkundla yezokuxhumana ukuze uhlole ukuthi amavidiyo akho aqhuba kanjani ezisekelweni ezahlukene. Isibonelo, uma amavidiyo kusayithi lakho lebhizinisi eheha abantu abaningi, kungase kudingeke ukuthi ugxilise izinsiza ezengeziwe kuleyo nkundla ethile.

Qalisa ngokumaketha kwamavidiyo

Njengoba singakanani isikhathi abantu abasichitha ku-inthanethi kanye nokuduma kwefomethi yevidiyo, sekuyisikhathi sokubheka ukumaketha kwevidiyo yomkhiqizo wakho uma ungakakwenzi lokho. Khumbula ukuthi okuqukethwe kokumaketha nokukhangisa kuhambisana namavidiyo agxile kumkhiqizo, futhi eyodwa akufanele ingabi nayo enye.

Ngemva kokucabangela lawa macebiso okumaketha kwevidiyo, ungase ufune ukuqhubeka uqinisa isu lakho lokumaketha lebhizinisi lakho. Kungase kube kuhle ukucabangela ukuthi ukumaketha kwevidiyo kungangena kanjani kokukhudlwana ukukhangisa kwedijithali plan.