Iyini i-TAM, i-SAM, ne-SOM futhi Uyibala Kanjani?

Imakethe etholakala ebhizinisini noma emkhiqizweni iyahlukahluka kuye ngendawo, amandla okukhiphayo, isabelomali sokumaketha, nokunye okukhathazayo kwebhizinisi. Ngakho-ke, lapho ucabanga ngokuqala ibhizinisi noma ukumisa uhlelo lwebhizinisi, kubalulekile ukuthola amasheya emakethe ahlukahlukene okungenzeka akhona. Lokhu kufaka phakathi osayizi bemakethe abangokoqobo benkampani entsha kanye nenani eliphelele losayizi wemakethe ongaba khona wokukhula kwesikhathi esizayo. Ngale ndlela, usomabhizinisi angakwazi ukuthola ukuthi kufanelekile ukuqala inkampani noma cha ngokusebenzisa i-TAM, i-SAM, ne-SOM.

Okuqukethwe
Uyini usayizi wemakethe futhi kungani ubalulekile?
Yini i-TAM?
Yini i-SAM?
Yini i-SOM?
Ibala i-TAM, i-SAM, ne-SOM
Ungabala kanjani i-TAM
Ungabala kanjani i-SAM
Ungabala kanjani i-SOM
Ungayikhulisa kanjani i-SOM yakho: amaqhinga okuhweba
Isiphetho

Uyini usayizi wemakethe futhi kungani ubalulekile?

Ukwazi ukuthi ingakanani imali ongayingenisa umkhiqizo wulwazi olubalulekile ngaphambi kokuqala ibhizinisi. Phela, uma inkampani itshala isamba esikhulu semali ukuze ithuthukise umkhiqizo kuphela ukuze ibone ukuthi emva kwalokho inzuzo ngeke ihlanganise izindleko, leyo nkampani ingalahlekelwa yimali kuphela. Ukugwema lokhu, usomabhizinisi kufanele ahlaziye usayizi wemakethe kuqala.

Yini i-TAM?

Isamba semakethe esingalungiseka, noma i-TAM, isho isamba semakethe engenzeka yomkhiqizo futhi ayifaki yonke imikhawulo, okuhlanganisa indawo nokusatshalaliswa kwayo. Lokhu kudweba isithombe salokho okungafezwa uma inkampani entsha ikhula yaba nokufinyelela emhlabeni wonke ngokuphelele.

Yini i-SAM?

Imakethe esebenzisekayo ekwaziyo ukusebenziseka, noma i-SAM, ingokoqobo kakhulu kune-TAM. Isho ingxenye ye-TAM umkhiqizo wakho ongafinyelela kuyo uma ucabangela imikhawulo yebhizinisi, okuhlanganisa imikhawulo yendawo kanye nokusabalalisa. Lokhu kunganikeza abangaba abatshalizimali umbono ongcono wokuthi inkampani noma umkhiqizo ungafinyelela kude kangakanani ngesikhathi esifushane uma kuqhathaniswa.

Yini i-SOM?

Imakethe etholakalayo etholakalayo, noma i-SOM, iyisigaba sokuqala. Lo sayizi wemakethe ubhekisela emakethe ibhizinisi elihlose ukuyithwebula lapho licabangela amanani omkhiqizo walo, ikhasimende elifanelekile, intengo amaphuzu, kanye nemikhawulo. Lo sayizi wemakethe kufanele uhambisane nemigomo yokuthengisa yebhizinisi futhi ubonise inzuzo lapho kufakwa izindleko.

Ibala i-TAM, i-SAM, ne-SOM

Ungabala kanjani i-TAM

(Inani lama-Akhawunti Emakethe) x (Inani Lenkontileka Yonyaka)

Inani elithile locwaningo lwemakethe liyadingeka ukuze kubalwe i-TAM yomkhiqizo noma ibhizinisi. Okokuqala, bala inani eliphelele lama-akhawunti emakethe eqondiwe. Lokhu kungase kusekelwe emabhizinisini uma ubheka B2B ukuthengiswa, noma ngokusekelwe enanini eliphelele labathengi ngabanye uma ubheka ukuthengiswa kwe-B2C. Lolu lwazi lungatholakala ku-inthanethi kumawebhusayithi ahlukahlukene ngezibalo nezimakethe. Okwesibili, thola isilinganiso senani lenkontileka yonyaka ngokubheka isilinganiso sokuchitha minyaka yonke samakhasimende akho omlando. Uma ibhizinisi lakho lingenayo idatha yomlando, thola le datha efanayo yenkampani enebanga elifanayo lentengo, umkhiqizo, i-SOM, kanye nemikhawulo efanayo yebhizinisi lakho. Okokugcina, phinda inani eliphelele lama-akhawunti ngesilinganiso senani lenkontileka yonyaka ukuze uthole i-TAM yakho.

Ungabala kanjani i-SAM

(Ingxenye Eqondisiwe ye-TAM) x (Inani Lenkontileka Lonyaka)

Ukuze ubale i-SAM engaba khona yomkhiqizo noma ibhizinisi lakho, vele ususe wonke amakhasimende ongeke ukwazi ukuwenza ku-TAM bese uphinda inqubo yokuphindaphinda leyo nombolo ngenani lenkontileka yonyaka eliyisilinganiso. Khumbula ukususa noma yimaphi angaba amakhasimende ngaphandle kwendawo okuyo, okungenzeka athenge ngentengo yakho, nokunye okwengeziwe.

Ungabala kanjani i-SOM

(Isabelo Semakethe Sonyaka Odlule) x (I-SAM Yalo nyaka)

Ukuze ubale i-SOM yebhizinisi noma yomkhiqizo, hlukanisa imali engenayo yonyaka odlule nge-SAM kusukela kulowo nyaka. Lokhu kuzokunikeza isabelo semakethe sebhizinisi lakho ngephesenti (%) lonyaka odlule. Ngemva kwalokhu, phinda isabelo semakethe (%) nge-SAM yalo nyaka ukuze uzuze i-SOM yakho. Lezi zinhlobo zokubala zingake zibe izilinganiso kuphela, kodwa uma ucwaningo lwemakethe lwenziwa, luyoba nembe kakhulu.

Ungayikhulisa kanjani i-SOM yakho: amaqhinga okuhweba

Ukukhulisa i-SOM yakho kuhlobene kakhulu nokwenza ucwaningo lwakho lwemakethe nokwazi umkhiqizo wakho. Uzodinga ukuthi:

• Iba nezwi lomkhiqizo elicacile elinama-USP achaziwe: Qiniseka ukuthi amakhasimende akho ayakwazi ukuthi ungubani nokuthi umeleni ngokusebenzisa ibhrendi echaziwe, amasu marketing, nezithombe ezihehayo. Lena indlela enhle yokudala ukuthengisa okuphindayo nokwethembeka kwamakhasimende.
• Yehlisa inani lomncintiswano ngokutholakala okuhle: Nikeza amadili angcono ezimpahleni zakho nge-smart zamanani futhi kuhle nokuhlonza. Sebenzisa amasayithi akhethekile we-e-commerce afana Chovm.com ukuze uthole amadili amahle ngemikhiqizo yakho. 
• Ukwakha ukwethembeka kwekhasimende ngesevisi enhle: Khumbula ukukhulisa isilinganiso sakho senani lenkontileka yonyaka ngokugcina amakhasimende akho. Nikeza amadili amahle, izinhlelo zokwethembeka, nokuningi.

Isiphetho

Ukwazi amandla emakethe yakho kungesinye sezinyathelo zokuqala okufanele ubhekane nazo ngaphambi kokuqala ibhizinisi noma ukwethula umkhiqizo omusha. Nakuba isabelo semakethe esingaba khona kanye nosayizi wemakethe ophelele kuyizinto ezihlukene, zombili zidinga ukucatshangelwa. 

Isibonelo, lapho yethula umkhiqizo, ibhizinisi lidinga ukwazi ukuthi ingakanani imali elingayenza esikhathini esifushane (i-SOM), uma umkhiqizo ususungulwe kancane (i-SAM), futhi uma uqhuma njengebhizinisi lomhlaba wonke (TAM). Ukwazi i-SOM, i-SAM, ne-TAM ngaphambi kokwethula umkhiqizo noma ibhizinisi lakho kuzokusiza ukuthi uqoqe abangaba abatshalizimali abaningi, njengoba bazoba nedatha edingekayo yokuhlola ukusebenza kahle. Ukwengeza, kuzokumisa ukuthi ube nokulindela okungokoqobo ukuze ugweme ukulahlekelwa okukhulu ngenxa yokungaqondi inzuzo engaba khona.