Iyini i-Temu futhi Isebenza Kanjani? Umhlahlandlela ophelele

UTemu usebenzise imali eningi ekukhangiseni (uyakhumbula isikhangiso seSuper Bowl?), esibasebenzele kahle kakhulu. Manje, cishe akunakwenzeka ukuthi udlule isonto ungaboni noma uzwe okuthile ngoTemu. Izikhangiso ezinkundleni zokuxhumana, abagqugquzeli ababonisa abakuthengile, kanye nalabo abathi “babona ukuthi kungamanga” bonke bamthathile uTemu.

UThemu naye waba ngu uhlelo lokusebenza lokuthenga olulandwe kakhulu ku-Android ne-IOS ngo-2024—ukukhula okumangalisayo kusukela yethulwa ngo-2022. Kodwa ukukhangisa akuyona ukuphela kwento eyenza uTemu akhule ngokushesha kangaka. Iphinde isekelwe amaphakethe ajulile enkampani engumzali (okuningi kulokhu kamuva). Ngakho-ke, akumangazi ukuthi abaningi banelukuluku lokuthi uTemu uyini nokuthi usebenza kanjani.

Lesi sihloko sizowuphendula lowo mbuzo. Qhubeka ufunda ukuze uthole okwengeziwe ngalolu hlelo lokusebenza lokuthenga oluqhumayo nokuthi lusebenza kanjani.

Okuqukethwe
Isiqalo: Lapho uTemu avela khona
Ukuphequlula, ukuthenga, nokuthi yini ongayilindela ku-Temu
    1. Thola into(izi)nto ofuna ukuyithenga
    2. Hlola ukubuyekezwa kwamakhasimende
    3. Ukuthumela kusuka e-China
    4. Ukusabalala okungenzeka kwama-imeyili
Kungani izintengo zeTemu ziphansi kakhulu?
Ukuhlanganisa
Imibuzo Evame Ukubuzwa

Isiqalo: Lapho uTemu avela khona

Nakuba iTemu izizwa njengenkundla entsha sha (sibonga ukumaketha kwayo okuqhubekayo kodwa okunobuhlakani), iyingxenye yohlelo olukhulu lwe-e-commerce. Inkampani engumzali kaTemu, i-PDD Holdings, iqale yazakhela igama nge-Pinduoduo e-China, uhlelo lokusebenza olukhulu lokuthenga olwaziwa ngamadili aqondile efekthri.

Kodwa-ke, ngoSepthemba 2022, ukubanjwa kwe-PDD kweqe imingcele yaseChina ngokudala iTemu yabathengi bomhlaba wonke—futhi isikhathi besingeke sibe ngcono. Ngemuva kwalolu bhubhane, abantu bafuna izinketho zokuthenga ezishibhile futhi babezimisele kakhulu ukuzama izinhlelo zokusebenza ezintsha.

I-PDD yasebenzisa ubuhlobo bayo obuqinile nezimboni nabahlinzeki bempahla baseShayina ukuze igcwalise iTemu ngezinto ezibiza kancane, kusukela emikhiqizweni yobuhle kuye kwezikagesi. Impendulo yayishesha ngoba abantu ababengakaze bezwe ngoTemu baqala ukuyibona yonke indawo, behehwa amanani ayo aphansi.

Ukuphequlula, ukuthenga, nokuthi yini ongayilindela ku-Temu

Uke wasebenzisa ezinye izimakethe ezifana ne-Aliexpress noma i-Amazon? Bese, ukusebenzisa i-Temu ngeke kwehluke kakhulu. Ungafinyelela inkundla ngewebhusayithi yayo noma uhlelo lokusebenza lweselula, lapho uzobona khona izibhengezo ezigqamile ezimemezela ukuthengiswa kwe-flash, amadili amasha, nemidlalo emincane. Nakhu ukuphequlula okujwayelekile futhi inqubo yokuthenga kuTemu:

1. Thola into(izi)nto ofuna ukuyithenga

Ziningi izindlela zokuthola okufunayo eTemu. Ungakwazi ukuskrola ekhasini eliyisiqalo, uchofoze isibhengezo (njengesokudayiswa kwe-flash), noma usebenzise ibha yokusesha. Cishe uzobona izintengo eziphansi ngendlela emangalisayo ezikushiya ungawuvali umlomo. I-Temu banks kulawa mathegi enani lokushaqisa ukuze uchofoze okuthi “Engeza Ekalishini.”

2. Hlola ukubuyekezwa kwamakhasimende

Manje, ngenxa yokuthi i-PDD Holdings isekela i-Temu akusho ukuthi iphephile ngo-100%. Kufanele ufunde ngokucophelela ukubuyekezwa ngaphambi kokwengeza lokho kuthengiselana ekalishini yakho. Njengezinye izinkundla eziku-inthanethi, ungathola izilinganiso zenkanyezi nempendulo ebhaliwe evela kumakhasimende kumkhiqizo ngamunye.

3. Ukuthumela kusuka e-China

Ngemva kokufaka i-oda lakho, into yakho cishe izothunyelwa isuka e-China ngokuqondile (yize eminye imikhiqizo kungenzeka isivele isezinqolobaneni zendawo). Ngokwalesi sizathu. Ukulethwa kungathatha amaviki ambalwa noma ngaphansi. Ingxenye engcono kakhulu ukuthi i-Temu yenza lokhu kuthunyelwa okuhamba kancane ngamanani amahhala noma anesaphulelo esikhulu, ngakho ngeke uphatheke kabi ngesikhathi sokulinda.

4. Ukusabalala okungenzeka kwama-imeyili

Ungase uqaphele uTemu ekuthumelela ama-imeyili amaningi ngemva kokubhalisela i-oda. Ungakhathazeki—indlela yesikhulumi nje yokubonisa okunikezwayo okusha. Ukuthi imikhankaso ye-imeyili ka-Temu iwusizo noma incike kulokho, iyingxenye yokuthi kungani abantu beqhubeka nokubuya ukuze bathole okwengeziwe.

Ukusetha kuqondile, kodwa njengoba ujula, inkundla isebenzisa amaqhinga ahlukahlukene, njengamawashi okubala wehla, amadili azivelelayo, namakhuphoni "Spin-to-Win", ukukhuthaza ukuthenga okusheshayo.

Kungani izintengo zeTemu ziphansi kakhulu?

Ukubona izikibha ezingu-$3 noma izinto zikagesi ezingu-$5 kungamangaza uma ujwayele izintengo zesitolo ezivamile. Kungakho abantu bema bacabange ukuthi uTemu angakwazi kanjani ukugcina amanani entengo ephansi kangaka. Bazobuza imibuzo efana nalena: Ingabe imikhiqizo ayimanga? Noma kukhona okubanjiwe? Nakuba kungezona zonke izinhlu eziwumkhonyovu, kunezizathu ezithile ezinengqondo U-Temu angasetha izintengo eziphansi kakhulu:

• Ukuxhumana okuqondile nezimboni: Ngenxa ye-PDD Holdings, i-Temu ingathola imikhiqizo ngokuqondile ezimbonini zase-China. Ukweqa abaphakathi nendawo nabathengisi bezitolo ngesinye sezizathu ezinkulu zokuthi kungani uTemu ekwazi ukunciphisa izindleko zokugcina.

• Umthamo omkhulu: Uma uthengisa inani elikhulu lezimpahla, uthola isandla esingcono uma kukhulunywa ngokuxoxisana. U-Temu angaxoxisana ngezintengo ezingcono kuyo yonke into kusukela ekuthuthweni kuye ezintweni zokwakha. Kungumphumela wakudala "wezomnotho wesilinganiso".

• Isu lokukhula ngazo zonke izindleko: Abahlaziyi abaningi basola ukuthi uTemu uzimisele ukulahlekelwa isikhashana ukuze nje abambe ukunaka kwabathengi. Phela, inkundla ibilokhu iheha abasebenzisi abasha ngesivinini esikhulu ngokuthengisa ngokushibhile noma ukuxhasa ukuthunyelwa kwemikhumbi.

• Izintuba zokuthumela: Kwamanye amazwe, ukuthumela amaphasela ngamanye ngokuqondile kubathengi kudlula izintela ezithile noma izinkokhelo ezingatholwa ukuthunyelwa okukhulu. Lokho kukodwa kungonga inani lemali elimangalisayo, uTemu angakwazi ukuliguqula libe amanani aphansi.

• Ukumaketha okuncane: Abathengisi be-Temu abadingi ukutshala imali ekufakeni uphawu noma ukumaketha kumkhiqizo ngamunye. Esikhundleni salokho, injini yokuthengisa kaTemu iyonke idonsela abantu ngaphakathi, ngakho i-overhead yezinto ngazinye ihlala incane.

Ingabe lokhu kusho ukuthi zonke izinto ziyidili elihle? Akunjalo. Ikhwalithi ingashayeka noma iphuthelwe, ikakhulukazi ezigabeni ezinokugada okuncane. Kodwa kuyasiza ukuchaza ukuthi uTemu angadedela kanjani amagagasi anjalo ezimpahla ezinenani eliphansi emakethe.

Ukuhlanganisa

Ukukhuphuka kukaTemu kusho okuningi mayelana nokulangazelela kwethu amadili abiza kancane, ukumaketha okuwubukhazikhazi, kanye nokwaneliseka okusheshayo. Isekelwa yi-PDD Holdings, isebenzise inethiwekhi ekhona yabahlinzeki baseShayina, yafaka izikhangiso eziningi namasu ohlelo lokusebenza, futhi yehlisela amanani emakethe. Imayini yegolide enhle kakhulu kunoma ubani othanda ukuthola ama-trinkets ashibhile noma ukuthola izaphulelo ezinkulu ezintweni zansuku zonke.

Nokho, le mpumelelo ayifikanga ngaphandle kwemibuzo eminingi. Izishayamthetho zase-US kanye nabaqaphi abathengi bebelokhu behlaba umkhosi mayelana nezingozi zomsebenzi ophoqelelwe, ukuhlolwa kokuphepha okwanele, kanye nokwenzeka kwemiklamo eyebiwe. Lokho akusho ukuthi okuhlangenwe nakho kwawo wonke umuntu kuTemu kubi, nokho. Abantu abaningi bayijabulela ngempela inkundla, inqobo nje uma beqaphela izingibe ezingaba khona.

Imibuzo Evame Ukubuzwa

1. Ingabe iTemu Isemthethweni?

Yebo! I-Temu empeleni iyimakethe yangempela. Abanikazi, i-PDD Holdings, bangabantu abafanayo ngemuva kohlelo lokusebenza lwase-China lwe-Pinduoduo. Inkundla ithumela izigidi zamaphakeji kubathengi njalo ngeviki, futhi ifaka amaphepha angokwezifiso njenganoma yimuphi omunye umdayisi owela umngcele.

2. Ingabe kuphephile ukuthenga kwaTemu?

Ezokuphepha zisenkantolo yabathengi. Izinkokhelo zihamba nge-Stripe, PayPal, Apple Pay, namakhadi amakhulu, ukuze uthole ukuvikeleka kokubuyisela emuva. I-Temu iphinde iphakamise isiqinisekiso Sokuvikelwa Kokuthenga kwezinsuku ezingu-90, esiwusizo uma uzimisele ukujaha isevisi yamakhasimende.

3. Iyini imodeli yebhizinisi kaTemu?

I-Temu isebenzisa indawo yemakethe enqamula imingcele-njengesevisi:

(i) Intengo yefekthri-kuya-kumthengi (F2C)—impahla ishiya izindawo zokugcina izimpahla zase-China ngobuningi, bese i-USPS noma enye i-last-mile courier iphatha ukulethwa kwasekhaya.

(ii) Izinto ezisetshenziswayo—i-PDD kubikwa ukuthi idla ingxenye yemali yokuthunyelwa kwempahla ukuze igcine lezo ntengo ezehlayo ezingu-$2.99.

4. Ingabe uTemu unikeza ngempela imikhiqizo yamahhala?

Ngobuchwepheshe, yebo-kodwa cabanga ngakho njengomdlalo we-carnival: kungenzeka, akunakwenzeka. Imicimbi kaTemu ethi “Izipho Zamahhala” kanye “Nokukhulisa Isikweletu” idinga abasanda kungena ukuthi baxhume abangani, baziphonse amasondo, noma bashaye uchungechunge lokungena nsuku zonke. Abanye abasebenzisi bafunga ukuthi ekugcineni bafake izibuko zamahhala noma i-mini drone; amahora amaningi okushisa ukuze awelele ngamakhredithi ambalwa

5. Ingabe isaphulelo sika-100% sekhuphoni siwumkhonyovu?

“Umkhonyovu” unokhahlo; “isilo okunzima ukusihlenga” silungile. Amaphromoshini angu-100 %‑isaphulelo ngokuvamile akhawulelwa kumakhasimende okuqala noma adinga ukuqeda inkambo yesithiyo yemisebenzi yokudlulisela phakathi nesikhathi esifushane. Uma ubona isikhangiso esithembisayo konke ekalishini lakho mahhala, lindela ukunyamalala kwesitoko noma ikhodi isebenze kuma-SKU ambalwa kuphela. Abahloli abazimele bakuqinisekisile ukuthi amanye amakhuphoni ayasebenza, kodwa imicu yeReddit igcwele abantu abangakaze bavume.