Kuyini I-Voice Commerce, futhi Isebenza Kanjani?

Izindlela ezintsha zobuchwepheshe zishintsha kakhulu indlela abasebenzisi be-inthanethi ababheka futhi bathenge ngayo izinto, ngaleyo ndlela kwenze kube nzima ukuhambisana nezitayela. Enye yezindlela ze-e-commerce ezishintsha indawo ye-e-commerce ukuhweba ngezwi.

Ukuhweba ngezwi kuhilela ukusebenzisa amadivaysi anikwe amandla ngezwi ukuze uthenge imikhiqizo eku-inthanethi, esheshayo, elula, futhi elula kunokuthenga okuvamile ku-inthanethi. Noma kunjalo, ngenxa yobusha bakho, abantu abaningi namuhla abazi ukuthi kuyini ukuhweba ngezwi noma ukuthi kusebenza kanjani.

Kulesi sihloko, sizofaka konke odinga ukukwazi mayelana nokuhweba ngezwi futhi sikusize unqume ukuthi kuyisixazululo esifanele sebhizinisi lakho ngo-2024.

Ake siqale.

Okuqukethwe
Inkulu kangakanani imakethe yezentengiso yezwi emhlabeni jikelele?
Kuyini ukuhwebelana ngezwi?
Ngabe ukuhweba ngezwi kusebenza kanjani?
Izinzuzo zokuhweba ngezwi
Izinselelo zokuhweba ngezwi
Isiphetho

Inkulu kangakanani imakethe yezentengiso yezwi emhlabeni jikelele?

Imakethe yezentengiselwano yezwi yomhlaba yinkulu, kanti abahlaziyi balinganisela ukuthi ifaneleka kakhulu $108.33 billion ngo-2024. Imakethe kulindeleke ukuthi ikhule futhi ifinyelele ku-USD 586.3 billion ngo-2031, ikhule ngesilinganiso sokukhula konyaka (CAGR) esingu-27.28% esikhathini sokubikezela sika-2024-2031.

Kusukela ekusebenziseni ubuchwepheshe bezohwebo bezwi obufana ne-Google Home kanye ne-Amazon Echo ukuze uthenge izimpahla ku-inthanethi, imakethe yezentengiselwano yezwi yomhlaba wonke isikhule ngabamukeli abaningi. Njengoba kwembulwe ngu-a Ucwaningo lwe-Statista, 22% wabathengi abavela e-United States basebenzise amadivayisi enziwe asebenze ngezwi ekufakeni ama-oda aku-inthanethi ngo-2022; lesi sibalo sakhuphuka 47% e 2024.

Ngakho-ke, amabhizinisi asebenzisa lobu buchwepheshe kusenesikhathi azojabulela izinzuzo zawo ezinkulu.

Kuyini ukuhwebelana ngezwi?

I-Voice commerce, eyaziwa nangokuthi i-v-commerce, iwuhlobo lwe-e-commerce oluvumela amakhasimende ukuthi athenge esebenzisa imiyalo yezwi. Inqubo ibandakanya ukusebenzisa abasizi bezwi, njenge-Microsoft's Cortana, Google Assistant, Amazon's Alexa, noma Apple's Siri.

Noma kusezigabeni zokuqala zentuthuko, ubuchwepheshe bezohwebo bezwi buhehe ukuthakasela ezinkampanini ezingaphakathi kwemboni yokudayisa. I-Walmart, i-Starbucks, ne-Amazon ziphakathi kwamafemu atshale imali kuyo.

Ngabe ukuhweba ngezwi kusebenza kanjani?

Abasizi bezwi bedijithali basiza ekuhwebeni ngezwi. Izilekeleli zezwi izinhlelo ezisetshenziselwa ukubona nokwenza ngokuvumelana nemiyalelo yezwi. Le miyalo yezwi itolikwa kusetshenziswa ukucubungula kolimi lwemvelo (NLP) kanye nobuhlakani bokwenziwa (AI) ukwenza isenzo ngokufanele.

Isibonelo, cabangela isimo lapho ikhasimende lithi, "Sawubona Siri, ngifuna ukuthenga isikibha esisha." Umsizi wedijithali uzoqonda imiyalelo futhi aqondise ikhasimende ekhasini lapho lingathola khona imininingwane eyengeziwe ngalowo mkhiqizo.

Kokubili ubuhlakani bokwenziwa kanye nokucubungula ulimi lwemvelo kusebenza ndawonye ukuze kunqunywe ukuthi yini amakhasimende ahlose ukuyithenga.

Ngakho-ke, umsizi wezwi angakwazi nokwenza izincomo zomkhiqizo womuntu siqu. Isibonelo, uma umthengi ekhetha isikibha esibukeka ngedizayini ethile, khona-ke lesi simiso singase simphakamisele ezinye ezinesitayela esifanayo.

Ngamafuphi, ubuchwepheshe be-NLP ne-AI kubasizi bezwi benza ukuhweba ngezwi kwenzeke. Lokhu kunikeza amakhasimende ikhono lokusesha akufunayo futhi akhokhele izinto ku-inthanethi esebenzisa amagajethi ahlakaniphile.

Izinzuzo zokuhweba ngezwi

Ukuhweba ngezwi kunezinzuzo eziningi. Okulandelayo izinzuzo eziyinhloko zokuhweba ngezwi.

I-1. Kalula

Enye yezinzuzo ezinkulu zokuhweba ngezwi ukushesha kwakho nokusebenzisa kalula. Konke okudingeka likwenze ikhasimende isipikha esihlakaniphile noma idivayisi yeselula esebenzisa ubuchwepheshe bomsizi wezwi kanye nezwi lalo.

Akunandaba ukuthi umthengi wenzani—noma ngabe bayapheka, benza izinto eziningi, noma bayashayela—bangafaka ama-oda anoma iyiphi into abayifunayo ngenxa yokuhlangenwe nakho kokuthenga kwezandla. Asikho isidingo sokuthayipha imibuzo kubha yokusesha usebenzisa ikhibhodi noma isikrini esithintwayo, okwenza ulwazi lwabo lube lula, longe isikhathi, futhi lugculise.

2. Ukuphepha okuthuthukile

Enye inzuzo yokuhweba ngezwi ukuthi iphephe kakhulu kunezinye amafomu e-e-commerce. Lokhu kungenxa yokuthi ikhasimende lingakwazi ukusetha i-voiceprint, okuwuhlobo lwedatha ye-biometric evumela ukubonwa kwenkulumo.

Lokhu kusho ukuthi umuntu one-voiceprint efanele kuphela ongenza ama-oda esebenzisa leyo akhawunti, anciphise amathuba okukhwabanisa.

3. Okuhlangenwe nakho kokuthenga komuntu siqu

Ubuchwepheshe bokubona izwi obuthuthukisa i-v-commerce busebenzisa injini ye-AI eba ngobuhlakani ngokuhamba kwesikhathi futhi yenze zonke izici zokuhlangenwe nakho kokuthenga kube ngezomuntu siqu. Kusukela ekusesheni nasekuhloleni kuye ekuthengeni, abathengisi abaku-inthanethi bangalungisa imikhiqizo yabo kanye neminikelo ukuze ihambisane nezidingo zekhasimende ngalinye.

Ngokubona imikhuba yokuthenga yekhasimende kanye nokwenza izincomo zomkhiqizo womuntu siqu, ungaphakamisa amathuba okuthenga, uthuthukise ukuthengiswa kwakho kwe-e-commerce kanye nokwaneliseka kwamakhasimende.

4. Thuthukisa ulwazi lwamakhasimende

Umuzwa wekhasimende ungathuthukiswa kakhulu ngohwebo lwezwi. Lokhu kungenxa yokuthi inikeza abanikazi bamabhizinisi imininingwane ebalulekile engasetshenziswa ukuthuthukisa ulwazi lomsebenzisi.

Isibonelo, imikhiqizo ingaqapha izibalo zabo zezwi ukuze babone impendulo abayithola kubasebenzisi bomsizi wezwi besebenzisa imikhiqizo namasevisi abo. Bangaphinda basebenzise idatha ukulandelela amathrendi amakhasimende, angasiza emizamweni yabo yokuthuthukisa ulwazi lwamakhasimende.

5. Ukuhlukaniswa komkhiqizo

Njengoba kunabadlali abaningi abakhona nabanye abajoyina indawo ye-e-commerce, kuba inselelo enkulu kumabhizinisi ukuze azihlukanise nezimbangi.

Ngokujabulisayo, ukuthenga ngezwi kungasiza ekuhlukaniseni umkhiqizo. Amabhizinisi angasebenzisa i-v-commerce, ikakhulukazi uma efuna ukukhomba izizukulwane ezincane ezineminyaka engu-18 kuya ku-34, okuyisabelo esikhulu kunazo zonke sabathengi abanentshisekelo enkulu yokuthenga okunezwi.

Izinselelo zokuhweba ngezwi

Naphezu kwezinzuzo zako, ukusetshenziswa kohwebo lwezwi kusenezinkinga zakho. Ukuqonda lokhu kubi ngakho-ke kubalulekile uma ufuna ukucabangela ukuqaliswa kwe-e-commerce esekelwe ngezwi ebhizinisini lakho. Zihlanganisa okulandelayo:

1. Okungajwayelekile kumakhasimende

Ukuhweba ngezwi kuwubuchwepheshe obusha, okusho ukuthi ababaningi abathengi abazi ngakho. Abathengi abaningi basasebenzisa indlela evamile yokuthenga izinto ku-inthanethi. Ngakho-ke, amabhizinisi e-e-commerce afuna ukuqhubekela phambili nge-e-commerce yezwi angase abe nezinselelo zokufinyelela izethameli zawo ezihlosiwe.

2. Ukunemba nokuhunyushwa okuyiphutha

Njengoba uhwebo lwezingxoxo luthuthuka, kanjalo nokunemba kwemiyalelo yezwi. Noma kunjalo, amamodeli okucubungula ulimi lwemvelo angase abe nezinkinga zokuqinisekisa ubunikazi bomsebenzisi esebenzisa izwi lakhe lodwa.

Isibonelo, imiyalo yezwi incike kakhulu kokufakwayo kokuzwayo, kanye abakhohlisi ingase izame ukuphindaphinda amazwi nezindlela zokukhuluma zabanye abantu. Ngaphandle uma ukuhweba ngezwi kwenziwa, amanye ama-NLP asengabhekana nezinkinga.

3. Izinselelo zenjini yokusesha

Ukuze uthole izinzuzo zokuhweba ngezwi, abathengisi kufanele bazijwayeze nokwenza usesho lwezwi, okubandakanya ukuthuthukisa amawebhusayithi abo ngemibuzo yokusesha ngezwi.

Lokhu kungenxa yokuthi abathengi kungenzeka kakhulu basebenzise ulimi lwabantu kunamagama angukhiye abebezowasebenzisa lapho bethayipha. Ngaphezu kwalokho, lokhu kwenza imikhiqizo yabo nokuqukethwe kubonakale kakhulu uma amakhasimende edijithali ekusesha esebenzisa imiyalo yezwi.

Isiphetho

Ukuhweba ngezwi kuwubuchwepheshe obuthembisayo obuzuzisa kokubili abathengisi nabathengi. Amabhizinisi angasebenzisa ubuchwepheshe bezwi ngokwenza amabhrendi awo nemikhiqizo itholakale ukuze afinyelele okungenzeka amakhasimende asebenzisa ukusesha ngezwi ukuze athole izinto ku-inthanethi.

Yize ingakamukelwa kabanzi, kuyindaba yesikhathi kuphela ngaphambi kokuthi ibe yingxenye ebalulekile yokuthenga ku-inthanethi. Ikusasa lokuhweba ngezwi liqhakazile. Okokugcina, kodwa okungenani, khumbula ukuvakashela I-Chovm.com Iyafunda ukuze uthole imininingwane ewusizo evela emhlabeni we-e-commerce.