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kungani ukuhambisana komkhiqizo kubalulekile

Kungani I-Brand Consistency Ibalulekile (Nendlela Yokukugcina)

Ukumaketha ngokuvamile kuhlotshaniswa negama lebhizinisi, imibala, nelogo. Kodwa-ke, ukufaka uphawu kuqukethe ezinye izinto eziningi, okuhlanganisa ukuthayipha kwebhizinisi, ukukhetha amagama, kanye nephimbo lezwi.

Ngenxa yalokho, njengoba kuyilokho abathengi abakubona kuqala, ukufaka uphawu kungase kube nomthelela omkhulu emibonweni yamakhasimende mayelana nebhizinisi futhi kubenze baphinde babe amakhasimende. Yingakho amabhizinisi engakwazi ukukhokhela ukudebesela ukumaketha njengengxenye yesu lawo lokumaketha.

Lapha, sizohlola ukuthi kuyini ukungaguquguquki komkhiqizo, kungani kubalulekile, nokuthi amabhizinisi angakugcina kanjani ukuze kuthuthukiswe ukukhula nempumelelo yawo.

Okuqukethwe
Kuyini ukuvumelana komkhiqizo?
Kungani kubalulekile ukuvumelana komkhiqizo?
Indlela yokugcina ukungaguquguquki komkhiqizo
Gcina ukungaguquguquki komkhiqizo ukuze udale uhlobo oluqinile

Kuyini ukuvumelana komkhiqizo?

Ukungaguquguquki komkhiqizo kuwumkhuba wokuthumela imilayezo ehambisana namanani asemqoka ebhrendi, ubunikazi, kanye namasu kuwo wonke amashaneli okumaketha kanye nezindawo zokuthintwa kwekhasimende. Kubandakanya ukugcina ukubukeka okufanayo, ithoni, kanye nemiyalezo ehlala iyiqiniso kumongo womkhiqizo, okuvumela amakhasimende ukuthi abone ngokushesha futhi azizwe exhumeke kumkhiqizo.

Cabanga uvakashela isitolo se-e-commerce esisebenzisa umbala ohlukile nelogo kuwebhusayithi yaso kunalezo ezisetshenziswa ezitolo zaso zezitini nodaka. Lokho ukubhrenda okungahambisani, futhi kungalimaza isithombe somkhiqizo. Ukungaguquguquki komkhiqizo kuqinisekisa ukuthi amabhizinisi agwema izingibe ezinjalo ngokuhlala ebonakala ngokushesha kuzo zonke izinkundla zokumaketha nezindawo zokuthintwa.

Kungani kubalulekile ukuvumelana komkhiqizo?

Ukungaguquguquki komkhiqizo kuyisisekelo sokwakha umkhiqizo oqinile, owethembekile, futhi obonakala ngokushesha. Kuthonya kakhulu imibono yamakhasimende nokusebenzisana nebhrendi, kuthinta yonke into kusukela ekuthembekeni kwekhasimende kuye kunalu lomkhiqizo.

Sekushiwo lokho, nazi izizathu eziyisithupha eziphoqayo zokuthi kungani ukugcina ukungaguquguquki komkhiqizo kubalulekile kumabhizinisi afuna impumelelo yesikhathi eside:

Ukuthembana okuthuthukisiwe

Abathengi bathenga imikhiqizo kumabhrendi abawethembayo. Empeleni, ngaphezu kwabathengi aba-4 kwaba-5 babheka ukwethembana njengento ebalulekile ezinqumweni zabo zokuthenga. Amakhasimende ahlangabezana nethoni efanayo, okubonwayo, nemiyalezo kuzo zonke izinkundla zokumaketha nezindawo zokuthintwa kungenzeka athembe umkhiqizo futhi abe amakhasimende athembekile.

Ukuqashelwa kwebhrendi okuthuthukisiwe

Abathengi bathambekele kakhulu ekuthengeni imikhiqizo kumabhrendi abawajwayele. Empeleni, cishe 3 kubathengi abangu-5 kungenzeka ukuthi bathenge imikhiqizo kumabhrendi abawabonayo. Lapho izici zomkhiqizo, njengama-logo, iziqubulo, nemibala, zingaguquki, zigxila ezingqondweni zalabo abangase babe amakhasimende.

Imikhiqizo eqashelwa ngokushesha ingagqama endaweni yemakethe egcwele abantu futhi ibe nomthelela ezinqumweni zokuthenga lapho amakhasimende ekhetha phakathi kwemikhiqizo eminingi.

Ukwanda kokuqwashisa ngomkhiqizo

Kunokuxhumana okuseduze phakathi kokungaguquguquki komkhiqizo nokuqwashisa okuthuthukisiwe komkhiqizo, isigaba sokuqala ohambweni lomthengi. Amakhasimende anjalo Izikhathi ezingama-3.5 ngaphezulu ukuqaphela amabhrendi aziveza ngokungaguquki, ngokuphambene nalawo anophawu olungahambisani.

Ngakho-ke, amabhrendi agcina ukumaketha okungaguquguquki kuzo zonke izinkundla zokumaketha kungenzeka kakhulu ukuze azihlukanise nezimbangi futhi athole amakhasimende kalula.

Ukukhunjulwa komkhiqizo okuthuthukisiwe

Imikhiqizo ekhumbuleka kakhulu iphinda imilayezo kaningi ngoba ukuphindaphinda kubalulekile ukukhumbula. Ngokwesilinganiso, abathengi kufanele bavezwe kubhrendi okungenani izikhathi eziyisikhombisa ngaphambi kokuba amakhasimende.

Lapho ibhrendi ivela ngokungaguquguquki nokufaka uphawu okuhambisanayo kokuningi iziteshi zokumaketha, kuthuthukisa amathuba okuthi amathemba azoyikhumbula lapho eselungele ukuthenga.

Imali engenayo

Ukumaketha okungaguquki kungakhulisa umgomo wenkampani. Ngokocwaningo, amabhrendi aqinile adlula amabhrendi abuthakathaka ngo-20%, okukhiqiza izinzuzo eziphezulu ngaphambi kwamamajini enzalo nezintela (EBIT). Lokhu kusho ukuthi amabhrendi afuna ukuthengisa nokuthuthukisa inzuzo awakwazi ukukushalazela ukungaguquguquki komkhiqizo.

Imikhankaso yokuthengisa ephumelelayo

Ukungaguquguquki komkhiqizo kungathuthukisa ukusebenza kwemikhankaso yokumaketha. Ukumaketha okungaguquki kuqeda ukungahambisani, kuqinisekisa ukuthi zonke izinto zokumaketha zikhuluma ngazwi linye. Lokhu kufana kungenza imizamo yokumaketha ingabizi kakhulu futhi ikhulise umthelela wemikhankaso yokumaketha.

Indlela yokugcina ukungaguquguquki komkhiqizo

Ukugcina ukuvumelana komkhiqizo akuwona umzamo wesikhathi esisodwa. Kuyinqubo eqhubekayo edinga ukuhlela amasu nokuqaliswa. Nazi ezinye izindlela ezisebenzayo zokugcina ukuvumelana komkhiqizo kuzo zonke iziteshi zokumaketha eziningi kanye nezindawo zokuthinta ikhasimende:

Sungula umhlahlandlela wesitayela somkhiqizo

Ukungaguquguquki komkhiqizo kuqala ngokwakha umhlahlandlela wesitayela somkhiqizo ophelele. Umhlahlandlela wesitayela somkhiqizo wumbhalo ochaza ukuthi inkampani iziveza kanjani kuzithameli eziqondiwe. Umhlahlandlela wesitayela somkhiqizo ungasiza inkampani ukuthi igcine ukufana komkhiqizo futhi ihlale ithembekile kumanani ayo.

Imihlahlandlela yesitayela somkhiqizo ngokuvamile ihlanganisa:

  • Injongo yomkhiqizo, umbono, kanye namanani abalulekile
  • Iphalethi yombala womkhiqizo
  • Amalogo ebhrendi: amabhrendi amaningi anezinhlobonhlobo ezine, okuhlanganisa ilogo eyinhloko, ilogo yesibili, uphawu oluncane, kanye nefavicon.
  • I-typography yomkhiqizo
  • Ithoni yebhrendi nezwi ukuqondisa umlayezo
  • Imiklamo ye-Letterhead

Umhlahlandlela wesitayela somkhiqizo owakhiwe kahle ungaba ikhampasi yayo yonke imizamo yokumaketha, uqinisekisa ukuthi umkhiqizo uziveza ngendlela efanayo kuzo zonke izinkundla zokumaketha.

Qeqesha amalungu eqembu

Uma umhlahlandlela wesitayela somkhiqizo ususendaweni, kubalulekile ukuqinisekisa ukuthi wonke amalungu eqembu angakwazi ukufinyelela futhi asebenzise imihlahlandlela ngendlela efanele. Lapho ugibela ukuqashwa okusha, amabhrendi kufanele aqinisekise ukuthi anolwazi ngomhlahlandlela wesitayela somkhiqizo wabo. Imikhiqizo kufanele futhi inikeze izifundo zokuvuselela kubasebenzi abakhona ukuze baqinise ulwazi olutholiwe futhi babhekane nezikhala zolwazi.

Ngokwenza lezi zinto, amabhizinisi angaqinisekisa ukuthi wonke umuntu, kusukela kwezezimali nokumaketha kuya kusevisi yamakhasimende nokuthengisa, wethula uphawu ngokungaguquki ngezindlela ezihlukahlukene zokuxhumana zangaphandle.

Gcina ukuvumelana kuzo zonke izinkundla

Ukungaguquguquki komkhiqizo akusebenzi ezinkundleni zokuxhumana kuphela. Kusukela eziteshini zokumaketha eziku-inthanethi njengenkundla yezokuxhumana kanye newebhusayithi yebhizinisi kuya ezintweni ezibonakalayo zokumaketha njengezibhengezo nezimpawu zangaphambili kwesitolo, amabhrendi kufanele aqinisekise ukuthi zonke iziteshi ziqondaniswe ngokobunikazi obubonakalayo kanye nemiyalezo.

Sebenzisa kabusha okuqukethwe futhi usebenzise izifanekiso

Ukuqondisa inqubo yokudala okuqukethwe kungathuthukisa kakhulu ukuvumelana komkhiqizo, ikakhulukazi kumabhizinisi amancane anamaqembu athambile okumaketha. Amabhizinisi angafinyelela lokhu ngokudala izifanekiso ezinophawu zokuxhumana ezivamile ezifana Ama-imeyili, okuthunyelwe ezinkundleni zokuxhumana, nezethulo.

Amabhrendi angenza kube lula inqubo yokudala okuqukethwe ngokugaya kabusha okuqukethwe kwekhwalithi ephezulu, okuhlala kuluhlaza okuke kwathintana nezithameli esikhathini esidlule ukuze kugcinwe ukuvumelana komkhiqizo ngenkathi kulawulwa izinsiza ngempumelelo. A ikhalenda lokuqukethwe ingakusiza lokhu.

Sebenzisa isoftware

Amabhizinisi angagcina kalula futhi athole izimpahla zomkhiqizo ngokusebenzisa isofthiwe yokuphathwa kwempahla yedijithali (DAM). Isofthiwe ye-DAM ihlanganisa amafa omkhiqizo endaweni emaphakathi, iqinisekisa ukuthi wonke amalungu eqembu asebenzisa izinguqulo zakamuva, ezigunyaziwe zamalogo, uhlobo lokubhala, nezinye izimpahla zedijithali.

Yenza ukuhlolwa komhlahlandlela womkhiqizo

Ukugcina okubukwayo kwebhrendi kanye nemiyalezo kuhambisana kungase kube inselele esikhathini eside. Ngenxa yalokho, amabhrendi kudingeka ahlole njalo umhlahlandlela womkhiqizo ukuze aqinisekise ukuthi izinto ezifana nokuthunyelwe kwebhulogi, okuthunyelwe komphakathi, nezikhangiso ezikhokhelwayo zihlala kumkhiqizo.

Njengomthetho, ukuhlolwa komhlahlandlela womkhiqizo kufanele kubandakanye ababambiqhaza abavela eminyangweni eyahlukene ukuqinisekisa ukuthi umhlahlandlela uhlala uphelele futhi wonke amalungu eqembu ahlala ekhasini elilodwa.

Ngokwenza ukuhlolwa komkhiqizo okuvamile, amabhizinisi angaqinisekisa ukuthi amalungu eqembu lawo anolwazi lwakamuva lokwethula umkhiqizo ngokungaguquki kuwo wonke ama-touchpoint nezinkundla.

Gcina ukungaguquguquki komkhiqizo ukuze udale uhlobo oluqinile

Ukungaguquguquki komkhiqizo akulona isu lokumaketha elincane. Kuyi- iqhinga lokumaketha elisebenzayo kumabhizinisi afuna ukwakha amabhrendi aqinile, abonakalayo, nathembekile. Noma yiliphi ibhizinisi, ngokunganaki usayizi walo noma umkhakha, lingakwazi ukuzuza ukuvumelana komkhiqizo ngokusebenzisa amathiphu ashiwo.

Ingabe ufuna ukufunda okwengeziwe mayelana nokumaketha nezinye izihloko ezihlobene nokumaketha? Hlola I-Chovm.com Iyafunda ukuze uthole eminye imihlahlandlela yokuthengisa neyokumaketha.

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