Ithrendi "yemfashini yemali endala" ihlanganisa okuyisisekelo kwekhabethe elibeka ikhwalithi kuqala. Lolu hlobo lokunethezeka oluthule luwumkhuba wesitayela ongabonisi uphawu lokwehlisa ijubane. Kusukela kuma-blazer aklanywe kahle ukuya eziketini zepensela, sizocwila kumathrendi wezimpahla zemali endala esingatshala kuzo manje.
Okuqukethwe
Ukubuka konke kwemakethe yezimpahla zabesifazane emhlabeni jikelele
Izitayela ezi-5 eziphezulu zemfashini yemali endala
Isifinyezo
Ukubuka konke kwemakethe yezimpahla zabesifazane emhlabeni jikelele
Imakethe yezimpahla zabesifazane emhlabeni wonke yaziswa kakhulu I-USD 936.30 billion ngo-2024 futhi kulindeleke ukuthi ikhule e- I-CAGR ye-2.71% kuze kube yi-2029.
Umshayeli omkhulu wemakethe umthelela we social media. Izitayela zemfashini eziningi ezisafufusa ziyaqhubeka nokuvela futhi zizungeza ezinkundleni zokuxhumana, ziqhubekisela phambili ukuthengiswa nokukhomba abathengi kuzitayela ezithile. Abesifazane, ikakhulukazi, bayaqhubeka nokutshala imali ezimpahleni ze-premium.
Omunye umkhuba emakethe yezingubo zabesifazane izinhlobo ezahlukene zemikhiqizo okuhlanganisa izingubo ezingathathi hlangothi zobulili kanye nosayizi omkhulu. Ukuqwashisa okukhulayo mayelana nokufakwa kanye nokuqina komzimba kubumba ikusasa lemboni.
Unalokhu engqondweni, ake sibheke izitayela ezinhlanu “zemfashini yemali endala” ezifuna ukuba zinkulu ngo-2025.
Izitayela ezi-5 eziphezulu zemfashini yemali endala
1. Iziketi zepensela

Imfashini yemali endala iyayithanda iziketi zepensela ngesikhalo sabo sowesifazane. I-cut ekahle ingaphansi kwedolo ngoba idala i-silhouette ende.
Ukuqinisekisa a isiketi sepensela eside igcina isimo sayo usuku lonke, izindwangu eziwugqinsi ezifana nekotini noma uvolo zikhanga kakhulu. Izithunzi ezingathathi hlangothi ezifana ne-navy noma impunga nazo ziyathandwa, ngoziphu wekhwalithi noma izinkinobho ezithuthukisa ukubukeka kwesiketi sekukonke. Ukwengeza, i-slit engemuva noma ohlangothini lwe isiketi sepensela ivumela ukunyakaza okwengeziwe lapho uhamba.
Ngokusho kwe-Google Ads, igama elithi "isiketi sepensela" lithole ivolumu yokusesha ye-165,000 ngo-Agasti kanye ne-301,000 ngoDisemba, okulingana nokwanda kwe-82% ezinyangeni ezine.
2. Amabhulukwe

I-pantsuit ehlanganisiwe iyisengezo esibalulekile kunoma iyiphi i-wardrobe yemali endala. Ukufanisa amabhulukwe ingabhanqa ngokuphelele namahembe anezinkinobho kanye nezinsiza ezinhle, ngenkathi ibhulukwe amabhulukwe kufanele enzelwe ukuthambisa umzimba ngaphandle kokumpintsha kakhulu. Izinhlobo ze-Monochrome zisebenza kahle kakhulu, ngaphandle kwalokho, gwema izinto ezifaka imibala eminingi kakhulu.
Izindwangu zikanokusho ezifana noboya noma ukotini zifanelekile, kuyilapho amaphethini amancane angaqedi ingubo, njenge-houndstooth noma i-pinstripe, angasetshenziswa. Okokugcina, imininingwane efana nezihibe zamabhande afihliwe noma izixhumo nezinkinobho zekhwalithi ephezulu zithuthukisa ubuciko be ibhulukwe labesifazane.
Igama elithi “ibhulukwe labesifazane” lenyuke ngo-22% ivolumu yokusesha phakathi kuka-Agasti noDisemba, nokuseshwa okungu-60,500 no-74,000, ngokulandelana.
3. Amahembe afaka izinkinobho

Emakethe yemfashini, izinkinobho-up shirts abesifazane ungalokothi uphume esitayeleni futhi uyindlela yokukhetha kumakhasimende anentshisekelo efuna ukuzuza ubuhle bemali obudala.
Izindwangu zekhwalithi ephezulu ezifana nosilika noma ukotini - izindwangu eziphefumula ngokwanele ukuba zigqokwe usuku lonke - zingcono kakhulu uma kuziwa amahembe abesifazane inkinobho-up. Ijezi elingathathi hlangothi lingabuye liboshwe phezu kwamahlombe ukuze liqedele ukubukeka.
Izikibha zezinkinobho zabesifazane ngokuvamile iza ngemibala yakudala njengomhlophe noma eluhlaza okwesibhakabhaka, okumhlophe kube umthunzi ohlala isikhathi eside. Ngokusho kwe-Google Ads, igama elithi "inkinobho emhlophe yabesifazane" lihehe ukusesha okungu-18,100 ngo-Agasti kanye no-27,100 ngo-December, okusho ukunyuka kwama-49% ezinyangeni ezine.
4. Ama-blazer ahlanganisiwe

A elungiselelwe i-blazer yabesifazane ingagqokwa unyaka wonke futhi iyingubo ewumgogodla wesitayela semali endala. Okwakudala i-blazer yabesifazane ingagqokiswa phansi ngesikibha esimhlophe noma ihlanganiswe nejezi le-crewneck ngezikhathi ezisemthethweni.
Isihluthulelo salo mkhuba ukuthola okulingana kahle nemiklamo yemfashini. Ama-blazers emali endala kufanele ifakwe okhalweni futhi ibe namahlombe ahlelekile, angafinyelelwa ngamahlombe ehlombe. Uvolo noma i-tweed yizindwangu ezithandwa kakhulu, kuyilapho amaphethini afana namaphethini asendulo ahloliwe, i-herringbone, noma i-houndstooth enza ukubukeka okuyinkimbinkimbi. I-blazer enamabele amabili ingenye inketho yamakhasimende afuna isikhalo esinamandla kodwa esingaphelelwa isikhathi.
Igama elithi “i-blazer yabesifazane” lenyuke ngo-82% umthamo wokusesha ezinyangeni ezine, lisuka ku-90,500 ngo-Agasti laya ku-165,000 ngoDisemba.
5. Tweed jackets

Ikhuthazwe yimiklamo yefa le-Chanel, i ijacket ye-tweed kuwuphawu lobuhle obungaphelelwa yisikhathi obaziwa kakhulu ngokuthungwa kwayo okuyingqayizivele, okufinyelelwa kusetshenziswa imicu elukiwe. Ngamafuphi, akukho ikhabethe lemali elidala eliphelele ngaphandle one.
Iphalethi yombala we-pastel enephethini ye-plaid noma i-herringbone iwukubukeka okuvame kakhulu ijacket ye-tweed yabesifazanes. Futhi kungakhathaliseki ukuthi amajackethi afika nomklamo owodwa noma kabili-breasted, izinkinobho zejazi ngokuvamile zenziwe ngensimbi ukuze zigcizelele i-tweed.
Igama elithi "ijakhethi ye-tweed yabesifazane" lizuze ivolumu yokusesha engu-27,100 ngo-Agasti kanye ne-60,500 ngo-December, elilingana nokunyuka kwe-120% ezinyangeni ezine.
Isifinyezo
Imfashini yemali endala ingenye yezindlela zakamuva zokuthatha imboni yezingubo zabesifazane isivunguvungu. Kunezingcezu ezimbalwa ezibalulekile zalo mkhuba ezingaxutshwa futhi zifaniswe ukuze kwakhiwe inqwaba yezingubo zemali ezindala. Amasudi ebhulukwe enziwe enziwe kanye nama-blazer abalulekile, kanti ezinye izinto eziyisisekelo ezifana namahembe afaka izinkinobho, ama-tweed jackets, futhi iziketi zepensela zingasetshenziswa ukubopha lezi zingubo ndawonye.
Ngokuphambene nendlela entsha yemfashini yemali, ethanda ukubukeka kwesimanje nezingcezu ezikhazimulayo ezibukisa ngengcebo, inhliziyo yobuhle bemali endala imayelana nokutshala izingcezu eziklanywe kahle. Ngakho-ke amabhizinisi ayelulekwa ukuthi enze ucwaningo olunzulu ukuze athole izinto okungenzeka kakhulu ziwasize ukuba asebenzise ubuhle obungaphelelwa isikhathi bemiklamo yemali emidala.