Ukwenyuka kwezemidlalo yasebusika kudonsela abathengi ekujabuleleni ukuzijabulisa kanye nokuzizwisa okuse-surreal. Kuyathakazelisa ukuthi i-A/W 23/24 ibonisa le ntshisekelo evuselelwe kusitayela somuntu siqu ngezingubo zemidlalo zasebusika ezisebenzayo.
Lawa mathrendi ahlola ukubukeka okumangazayo ngezitayela ezibonisa ukuthengisa, okuwavumela ukuthi ahlangane nezilungiselelo zomphakathi noma emadolobheni. Lesi sihloko sigqamisa ezinhlanu izingubo zeqhwa ezisebenzayo zabesifazane ngamakhono aphezulu kule sizini.
Okuqukethwe
Ukubuka konke kwemakethe yezimpahla zeqhwa emhlabeni jikelele
Izingubo zeqhwa ezisebenzayo ezingu-5 ezithrendayo kule sizini
Amagama okuphetha
Ukubuka konke kwemakethe yezimpahla zeqhwa emhlabeni jikelele

Ukwemukelwa okukhulayo kwemisebenzi yangaphandle, okuhlanganisa nemidlalo yeqhwa, phakathi kwabathengi basemadolobheni, kuyisisusa esiyinhloko sokuthengwa kwezimpahla zeqhwa. Ngenxa yalokho, ochwepheshe babikezela imakethe yezimpahla zeqhwa emhlabeni jikelele izofinyelela ku-US $ 3.5 billion ngo-2025 ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-5.4%.
Nakuba ingxenye yabesilisa ibe nenzuzo ephezulu kakhulu etholwe e-US $1.5 billion ngo-2018, ochwepheshe bezokukhangisa balindele ukuthi isigaba sabesifazane sibhalise izinga lokukhula ngokushesha lika-5.9% kusukela ngo-2019 kuya ku-2025.
Ukwengeza, isiteshi sokusabalalisa ungaxhunyiwe ku-inthanethi sahamba phambili ngesabelo esingu-76.5% ngo-2018. Abathengi bancamela ukuthenga ezitolo ezibonakalayo ukuze kuqinisekiswe, okusiza ekuqhubekiseni ukukhula kwale ngxenye. Futhi, isigaba esingaxhunyiwe ku-inthanethi siheha amakhasimende ngezaphulelo eziphezulu.
Ngakolunye uhlangothi, ochwepheshe balindele ukuthi iziteshi eziku-inthanethi zizokhula ngesivinini esingu-6.1% CAGR kusukela ngo-2019 kuya ku-2025. Benza lesi sibikezelo ngenxa yokukhula kokuthandwa kwamapulatifomu e-e-commerce njengezindlela zokuthengisa zabathengi.
Ngokwesifunda, iNyakatho Melika ihole imakethe yomhlaba wonke, ibalwa ngesabelo esingu-37.8% ngo-2018. Nokho, i-Asia Pacific izokhula nge-CAGR ephezulu kakhulu engu-6.3% esikhathini sokubikezela.
Izingubo zeqhwa ezisebenzayo ezingu-5 ezithrendayo kule sizini
1. Izendlalelo eziyisisekelo eziphrintiwe
Ukuphrinta okujabulisayo nokugqamile kuyaqabula izingqimba eziyisisekelo ezibalulekile kule sizini, baqondise isicelo sabo emakethe ebanzi. Izendlalelo eziyisisekelo eziphrintiwe futhi ingenza inkundla ezimakethe zezemidlalo ezahlukahlukene, ivumele abesifazane ukuba banyakazise imidlalo yasebusika, ukukhempa, nokugijima.
Abathengi bangakwazi ukuhlanganisa i-layer ensemble ngaphandle kokunethezeka izendlalelo zesisekelo, futhi enye indlela abangangeza ngayo lezi zingubo zangaphansi emakhabetheni abo ngokusebenzisa iziqongo ze-base layer. Nikeza iziqongo zesendlalelo sesisekelo ezinemikhono emide ngamaphrinti adonsa amehlo, okungcono kakhulu okuhlukile ngendwangu enesisindo esikhulu. Futhi, cabanga ukukhetha iziqongo ezinemininingwane yeziphu ukuze unikeze ngobuhle bobuchwepheshe obengeziwe.
Ngaphandle kwalokho, abesifazane bangakhetha izinketho ezinemikhono emifushane ngemisebenzi efana nokuqwala izintaba. Uma kunjalo, abathengisi bangakwazi ukudonsela ezinhlobonhlobo ezingasindi neziphefumulayo, njenge-base-layer vest top. Izintokazi zingazigqoka zodwa noma njengengxenye yengubo enezingqimba ethokomele.
Ama-leggings ongqimba oluyisisekelo ayindlela enhle esesitayeleni yokufudumala lapho ugibela eqhweni noma ushushuluza. Abesifazane bangakhetha izinhlobo ezishisayo zobude obugcwele noma ubude be-rock obufushane kancane. Kuyathakazelisa ukuthi ama-onesies nawo enza ungqimba oluyisisekelo oluhle kakhulu. Okokugcina, engeza amaphrinti anesibindi kusudi ye-ninja yobuchwepheshe ukuze ukhulise ukukhanga kwayo ngezikhathi ezahlukahlukene.
2. Ingubo ye-Après-ski

Lokhu kwesikhashana ingubo eholwa induduzo kuyindlela yokuya kwabesifazane abafuna ingubo ephelele yokuzamazama phakathi kwemisebenzi yezintaba. Izindwangu ezishisayo zale nto ziqinisekisa ukuthi ogqokile uhlala efudumele ngesikhathi sokuvuselela, njengokululama kwe-spa.
Kodwa-ke, njengazo zonke ezinye izingubo, abathengi bangagqoka izingubo ze-ski zangaphambili ngezitayela ezahlukene. Okokuqala, abesifazane bangakwazi ukuwatayela njengezingubo zakudala. Nakuba kuzwakala kuvilapha, kuyindlela enhle ngokumangazayo abesifazane abanganyakazisa ngayo le ngubo ukuze balale bezungeza ngaphambi komsebenzi olandelayo.
Abathengi bangathatha ingubo ye-ski yangaphambili ngaphesheya kwemithambeka futhi uzigqoke njenge-duster. Cabanga ngokuwajikijela phezu kwesikibha namajini ahlanganisiwe ukuze uthole ingubo elula kodwa ebukekayo. Ngaphezu kwalokho, izintokazi zingakwazi ukuhlehlisa lesi sitayela ngokwenza ingubo ibe ukugxila kwengubo.
Bangakwazi rock an ingubo ye-ski yangaphambili phezu kwezingubo zabo bese ufaka ijakhethi e-snazzy phezu kwayo ukuze ungeze ukuthinta kobuhle. Kodwa akugcini lapho. Abagqoki bangaphinda bazame ezinye izinketho zokubeka izingqimba ukuze babone ukuthi ikuphi ukubukeka abangakudala ngale ngubo esesitayeleni (nentofontofo).
3. I-snowsuit ehlanganisiwe
Izingubo zeqhwa izinto zemfashini zasendulo eziguquke ngokushelela ukusuka emithambekeni ukuya kwezingubo zomgwaqo. Kuyathakazelisa ukuthi i-A/W 23/24 ivuselela ucezu ngenkathi ilubuyekeza ngezindwangu ezisebenzayo kanye nobuchwepheshe obusha.
Imiklamo nge i-hybrid quilting izovela kule sizini ngezitayela ezihlanganisa ukuqina nesitayela. Ngaphezu kwalokho, amadizayini acwebezelayo e-minimalist azohlangabezana nemininingwane yesitoreji, evumela abesifazane ukuthi baphathe izinto ezidingekayo zohambo olunwetshiwe.
Yini enye? Le sizini i-snowsuit eyi-hybrid ifika ifakwe izindawo zokugcina ezingangeni manzi, ivikela izinto ezibalulekile zalowo oyigqokile ezimweni zezulu ezingalindelekile. Ngaphezu kwalokho, abathengisi bangakha intshisekelo ngokukhetha okuhlukile okuphrintiwe kwe-monochromatic nezakhiwo ezithintekayo.
Cabangela ukusebenzisa izici ezilungisekayo ezifana nokuvalwa kwe-snap okuvumelana nezimo namabhande okhalo ukuze unikeze imiklamo enokulingana okubandakanyayo. Izingubo zeqhwa abagcini nje ngokufudumele futhi banethezekile, kodwa futhi benza izitatimende zemfashini ezinomsindo.
Kuyathakazelisa ukuthi ama-snowsuits ayi-hybrid anesikhalo esingenabulili. Ngenxa yalokho, abesifazane bangakwazi ukuwatayela ngezindlela ezihlukahlukene zemisebenzi engekho-the-slope.
4. Ijakhethi ye-Meta

Izitayela ze-Metaverse azibonakali zizoshabalala maduze, futhi zilokhu zikhulisa ubukhona bazo bemfashini. Kodwa kwenzekani uma uhlanganisa i-metaverse nayo ama-puffer jackets? Ukuzalwa kwethrendi yejakhethi ye-meta–le ngubo yangaphandle eboshiwe iyisitayela esifudumele nesibanda kunazo zonke abathengi abazosilangazelela kulobu busika.
Nokho, lo mkhuba wezingubo zeqhwa ugxila kuwo ama-puffer jackets amakhulu, ebafaka nge-meta streetwear yobuhle namandla okugcwalisa. Ukuqedwa kwe-sheen ephezulu kanye nokucupha okugqamile okuhlukile kusiza ukuguqula ingubo engenalutho ibe ucezu lwesitatimende. Kusukela kumiklamo eyisisekelo ye-monochrome ukuya kumaphrinti edijithali amibalabala, kunenketho yawo wonke umuntu onezinketho eziningi zesitayela.
Abesifazane abakhetha izitayela ezinesibindi kuneziyisisekelo bazothanda i-pop umbala meta jackets. Uma abesifazane sebethole i-puffer yabo ekhanyayo abayithandayo, badinga kuphela ukuyibhanqa nezinto eziphansi ukuze kugcinwe ingubo ilingana. Njengoba ijazi le-meta lizoba ukugxila kwe-ensemble, i-jeans emnyama e-skinny kanye nezikibha ezifakiwe zizogcina ingubo i-chic, ingabekezeleleki.
Umbala othulisiwe Ijakhethi ye-meta ngamabhulukwe eqhwa kungaba yinhlanganisela yomthengi we-minimalistic. Nokho, inketho esesitayeleni yabathengi abafuna izingubo zokuphola ezinomphetho omncane. Ngaphezu kwalokho, abesifazane bangakwazi ukuhlanganisa ucezu ne-jeans yabo eyintandokazi noma i-denim yemfashini iziketi.
5. Igobolondo lentaba Modular

Ukulinganisa okuhlanganisiwe nemiklamo kubonisa ukushintshela ekuvuseleleni izingubo zangaphandle zobuchwepheshe kule sizini. Kulokhu, i- Igobolondo lentaba Modular idala ukugqokwa kweqhwa okuthembekile, okuyikhwalithi futhi yengeza imininingwane ecashile ethokozisayo, njengesitoreji esikhiphekayo, isiketi sempushana, amaphaneli edizayini acacile, nemicu yangaphakathi. Kuyathakazelisa ukuthi lezi zici zihlangana ukuze zifake lesi siqeshana ngokuhambisana okumangalisayo kwesizini eminingi.
Ubuhle be-a igobolondo lentaba Modular ukuthi kulula ukwenza isitayela. Abathengi bangazithola kuzo zonke izinto ezibonakalayo, kusukela ku-sherpa kuye kwindwangu ye-teddy kanye nemiklamo ehlukene. Ngaphezu kwalokho, lesi siqeshana sihambisana nezitayela ezihlukahlukene, kusukela kwezingubo ezisebenzayo kuye kobuhle be-preppy New England.
Ukuphonsa a igobolondo lentaba Modular phezu kwezingubo ezisebenzayo kuyindlela elula abesifazane abanganyakazisa ngayo lesi siqeshana. Bangayigqoka phezu kwama-leggings abawathandayo kanye ne-T-shirt ensemble ukuze ibukeke i-chic ngaphandle komzamo. Kodwa-ke, amagobolondo amaningi asezintabeni alingana ngokufanayo nama-jumpers anemikhono emide, ngakho-ke abesifazane bazofuna ama-leggings a-opaque ukuze banyakazise le ngubo ngaphandle kokuchayeka ngokweqile.
Abesifazane bangangeza ungqimba lwemfudumalo kuma-jeans abo kanye ne-T-shirt ensemble nge- igobolondo lentaba Modular. Kuyimpahla efanelekile yabesifazane abafuna ukufakwa ngaphakathi ngaphandle kokuphonsa ijazi elisindayo. Ngaphandle kwalokho, abathengi banganyakazisa lezi zingubo zangaphandle phezu kwezingubo, kungaba yi-maxi noma i-skater. Bangazama ukuthatha ibhantshi futhi bagqoke i-monochromatic noma i-tonal spin ukuze babukeke phezulu.
Amagama okuphetha
I-A/W 23/24 ingena enkathini entsha yezingubo zeqhwa zabesifazane njengoba izingubo zasemgwaqweni namathonya asemadolobheni zibusa mahhala phezu kwezingcezu zezitatimende. Amabhantshi e-Meta ahlangana ku-inthanethi nokungaxhunyiwe ku-inthanethi, kuyilapho izingubo ze-Après-ski zinemiklamo yokusebenzisa imisebenzi eminingi.
Izendlalelo eziyisisekelo eziphrintiwe zibuyekeza imiklamo evamile enezixazululo eziyindilinga, futhi izingubo zeqhwa eziyingxube zamukela iphalethi yombala ekhuthazwe ngokwedijithali. Okokugcina, amagobolondo entaba ajwayelekile akha uhla losayizi olubandakanya wonke umuntu.
Lezi yizo izingubo zeqhwa ezisebenzayo zabesifazane amathrendi azokhuphuka ngaphambi kokuthi kuqale ukuthengiswa kwe-A/W 23/24.