Indlela Yokubhala Izincazelo Zomkhiqizo Owinile

Uma ubheka ukuthengisa noma yini ku-inthanethi, kubalulekile ukucabanga ngokuthi imikhiqizo yakho ivela kanjani - lokhu kunjalo kukho kokubili izincazelo zomkhiqizo nesevisi. Kulesi sikhathi solwazi olusheshayo, lokho kusho ukuphendula yonke imibuzo yamakhasimende akho ngokushesha, kalula, futhi kalula. Lokhu kwenziwa ngezincazelo zomkhiqizo ezenziwe ngobuhlakani ze-SEO ezinikeza imininingwane efanele.

Ngokusho kwedatha, 20% kukho konke ukuthengwa kwe-inthanethi okungaphumelelanga kuncike ekuntulekeni kolwazi olufanele. Kugweme lokhu ngokwakha izincazelo zomkhiqizo ezikhuluma nekhasimende lakho, ulinikeze ulwazi olufanele futhi ulitshele ukuthi kungani umkhiqizo wakho uyinto okufanele ube nayo. Qhubeka ufunde ukuze ufunde ukuthi ungabhala kanjani incazelo yomkhiqizo ezokhuluma namakhasimende akho futhi ithuthukise ukuguqulwa kokuthengisa.

Okuqukethwe
Ithini incazelo yomkhiqizo?
Ibukeka kanjani incazelo yomkhiqizo owenziwe ngcono we-SEO?
Izibonelo ezi-2 zezincazelo ezinhle zomkhiqizo
Isiphetho

Ithini incazelo yomkhiqizo?

Incazelo yomkhiqizo inikeza incazelo ephelele yokuthi uyini umkhiqizo nokuthi ungasetshenziswa kanjani ukunikeza umthengi lonke ulwazi aludingayo ukuze akholiseke ukuthi athenge umkhiqizo. Yingakho izincazelo zomkhiqizo ziyingxenye ebalulekile yokuguqulwa kwanoma yimuphi umthengisi futhi ukumaketha kwemingcele. Izincazelo zomkhiqizo zingahluka futhi zifake izihloko ezihehayo, kodwa lokhu akufanele kube ngezindleko zolwazi oluyisisekelo. Esithombeni esingezansi, i-"Maui Moisture - For Weak Brittle Hair" yisibonelo esihle sesihloko esidlulisela ulwazi olufanele, sihlale siheha, futhi sisebenzisa incazelo yomkhiqizo ye-SEO elungiselelwe.

Izincazelo ezisebenzayo zomkhiqizo we-SEO ziyakwazi ukudala indaba ekhombisa ukuthi umkhiqizo ungasetshenziswa kanjani nokuthi kungani ubalulekile kukhasimende lakho—ukunikeza izimo zokusebenzisa nezimo ngolimi oluncengayo kuyisibonelo esisodwa salokhu. Ukubhalwa komkhiqizo ngokwako kuyinkimbinkimbi kakhulu kunalokho okungase kubonakale, njengoba incazelo yomkhiqizo enhle kufanele ihehe umthengi ngokufaneleka nangokubukeka. Lokhu kwenziwa ngokusebenzisa izithombe ezinhle zomkhiqizo, ihlela incazelo yakho ngenjongo, futhi ihlanganise imibuzo namagama angukhiye aseshwa njalo embhalweni. Amagama angukhiye azoqinisekisa ukuthi incazelo yomkhiqizo ibonakala ngangokunokwenzeka ezinjinini zokusesha futhi iphendula imibuzo efanele—empeleni, ukulungiselelwa kwenjini yokusesha (SEO).

Ibukeka kanjani incazelo yomkhiqizo owenziwe ngcono we-SEO?

Uma ucabanga ukuthi ungawuchaza kanjani umkhiqizo wokuguqulwa kokuthengisa, kubalulekile ukucabanga ngaphandle kwebhokisi. Izincazelo zomkhiqizo akufanele nje zichaze umkhiqizo, kodwa kufanele zithengiselwe abantu bangempela, zibonise izimo zokusetshenziswa kwangempela. Izincazelo zomkhiqizo kufanele zenziwe ngokulandelayo engqondweni:

Yazi ikhasimende lakho elifanelekile futhi uphendule imibuzo yalo

Ngaphambi kwanoma yini, kubalulekile ukwazi yakho brand futhi ikhasimende ekahle. Udayisela bani? Yini abangayithanda ngalo mkhiqizo? Sebenzisa lolo lwazi ukuze ubhale izincazelo zomkhiqizo ezibakhangayo.

Dala izihloko ezifundisayo nezihehayo

Ukudala isihloko somkhiqizo wakho esidonsa amehlo kubalulekile, kodwa akufanele kube ngezindleko zolwazi ngokwalo. Yenza izihloko ze-edgy ezihambisana nomkhiqizo wakho futhi utshele ikhasimende ukuthi libheke ini.

Sebenzisa ulimi oluphakeme noluyengayo

Ulimi lungaheha futhi luhehe. Gcizelela okuhle kakhulu komkhiqizo wakho ngokwenza isithombe ngolimi—cabanga ngezinwele ezisilika, ezicwebezelayo ezinikezwa ama-shampoos amaningi.

Xoxa izindaba zokuthi umkhiqizo ungamzuzisa kanjani umsebenzisi

Ukubona umkhiqizo nokuwuchaza kuyinto eyodwa, kodwa ukuzicabangela usebenzisa lowo mkhiqizo esimweni sempilo yangempela kungenye into. Dala izindaba zokukhombisa ukuthi umkhiqizo ungenza kanjani amakhasimende akho agqame, ungenza kanjani impilo yawo ibe lula, nokunye okwengeziwe.

Sebenzisa idatha nobufakazi bomphakathi ukuze wenze isipele lezo zinzuzo

Ukusebenzisa idatha nobufakazi, obufana nobufakazi bokuxhumana nabantu, ukuze wenze ikhophi yasenqolobaneni yokuthi kungani ikhasimende lakho lidinga umkhiqizo wakho kuwushintsho lomdlalo. Ungase utshele abantu ukuthi badinga okokusebenza kwakho, kodwa uma ungakwazi ukunikeza izibalo ezibonisa impumelelo umkhiqizo wakho ube nayo, ungabaqinisekisa ngempela.

SEO nokwandisa

Ngokusebenzisa amagama angukhiye aseshwa njalo nemibuzo encazelweni yomkhiqizo wakho, ungaphendula imibuzo ebuzwa kakhulu yikhasimende lakho futhi ulungiselele ukuguqulwa. Ukuthuthukisa ngokusekelwe kumthamo wokusesha kuzophinde kusho ukuthi imikhiqizo yakho maningi amathuba okuthi ibonakale, njengoba izokleliswa phezulu emakhasini enjini yokusesha. Qiniseka ukuthi usebenzisa amagama angukhiye afanelekile encazelweni.

Yakha umbhalo wakho ukuze uthuthukise ukufundeka

Okokugcina, kodwa okungenani, qiniseka ukuthi umbhalo wakho uhlelwe ngendlela efundeka kalula. Akukho okudlula ukubeka kanzima njengokuzabalaza ukuqonda ukuthi umuntu uthengisani noma uzama kanzima ukuthola ulwazi olulungile (njengokulinganisa noma izithako). Uma umbhalo wakho ufundwa kanzima noma untula ulwazi olubalulekile, lokhu kuholela entweni eyodwa kuphela—ukushiywa kwenqola.

Izibonelo ezi-2 zencazelo yomkhiqizo zokuguqulwa kokuthengisa okunamandla

Isibonelo sencazelo yomkhiqizo #1: I-PRO Strength Stretch Mark Cream

Lokhu ukhilimu we-stretch mark, etholakala ku-Sephora, isebenzisa incazelo yomkhiqizo omuhle kanye nolimi ukuze izimise njengokhilimu osebenza ngempela. Egameni layo, amagama anjengokuthi “pro” kanye “nokuqina” akwenza kubonakale njengokhilimu ochwepheshile ongamoshi. Lesi sitayela samagama siyaqhubeka encazelweni yaso, lapho sibizwa khona ngokuthi “Ukhilimu womzimba ojulile, wezinga lochwepheshe.” Lokhu kuzokhanga ikhasimende layo eliyinhloko: abesifazane abanama-stretch marks, noma abesabayo. Leli khasimende alinandaba nemikhiqizo enolimi oluqhakazile, lifuna umkhiqizo ozolisiza libe nesikhumba esiqinile se-stretch mark-lifuna ochwepheshe, ochwepheshe, namandla. Isithombe esingezansi sibonisa ukuthi i-PRO Strength Stretch Mark Cream iboniswa kanjani kalula nangomsebenzi.

Lezi zimangalo zibe sezisekelwa idatha, kuphinde kugcizelelwe ukuthi lokhu ukhilimu "ochwepheshe" "okuzonciphisa ngokusobala ukubukeka kwama-stretch marks futhi kuqondise ukubukeka kwamamaki alula."

Ukwengeza, nakuba ingeyinhle, incazelo yomkhiqizo ibekwe ngendlela ecace kakhulu, evumela abathengi ukuthi bathole ulwazi abaludingayo ngokushesha—okunye ukuvuma ngekhanda esimweni sayo sobungcweti “sokwehla siye ebhizinisini”. Lokhu kufakazela futhi ukuthi incazelo yomkhiqizo oguqulela phezulu akudingeki ukuthi ibekwe kahle, kodwa ingavele icace, ibe mfushane, futhi iqonde ngqo.

Isibonelo sencazelo yomkhiqizo #2: Yaguara Cachaça Still Strength

Utshwala, eduze kwezimoto namakha, kuyindawo enhle yokubheka izincazelo zomkhiqizo eziklanywe kahle. Le ncazelo yomkhiqizo ye-Yaguara Cachaça iyisibonelo esihle sokudala ukulandisa kwesiko nokunambitheka ukuze kudayiswe umkhiqizo.

Ukuqala, incazelo emfushane engeyona imbhedo yezithako, amandla, kanye nama-flavour iyanikezwa, kuyilapho kugcizelela iphuzu elibalulekile lokuthengisa (ukuthi inguqulo elinganiselwe): “I-cachaça ye-batch encane yohlobo olulinganiselwe oluvela e-Yaguara eyenziwe kusetshenziswa isivuno somoba sango-2021 futhi yafakwa emabhodleleni ngamandla aphezulu.” Eceleni kwalokhu, inikeza ulwazi oluthe xaxa ukuze kugqanyiswe ubungcweti "Jabulela le cachaça kuma-cocktail afana ne-Caipirinha, noma iyodwa, phezu kweqhwa." Lokhu kufiphala kokuqala kwanele ukuvusa ilukuluku lalawo makhasimende emakethe kokuthile okungajwayelekile, kuyilapho ungawalayishi kakhulu ngolwazi, okusho ukuthi uma ekhetha kanjalo, angaskrolela phansi ukuze afunde kabanzi. Intengo eyisisekelo, izinqubomgomo zokupakisha, kanye nembuyiselo nazo zinikezwa ngokucacile eceleni kwayo ukuze kukhanye ngokugcwele.

Incazelo yomkhiqizo ye-Yaguara Cachaça inikeza lonke ulwazi olubalulekile ngokushesha, ngaleyo ndlela ikhulise isithakazelo kodwa ingamciki umthengi. Bese, uma bekhetha kanjalo, bangaskrolela phansi ukuze bafunde okwengeziwe

Uma intshisekelo isivusiwe, ikhasimende lizobona ukuthi ngezansi lingakwazi ukufunda okwengeziwe ngomkhiqizo. Lapha, ukulandisa kwethulwa.

Ukulandisa kuklanywe ngendlela eyenza umthengi azizwe ewumkhiqizo womndeni onempilo, “i-cachaça yobuciko” eyenziwe yaphelela “ezizukulwaneni ezinhlanu zesiko lomndeni,” futhi yenziwa “ngomoba osikwe ngesandla ochotshozwa ngalo lolo suku ovunwa ngalo.” Ngalokhu, umthengi ubona isithombe somkhiqizo owenziwa ngothando futhi uqala ukucabanga ukuthi kungaba kuhle kangakanani ukuwuthenga njengesipho noma ukuwugcinela umcimbi okhethekile. Bangazizwa bejabule ngayo, njengoba “izinqubo zayo zisimeme imvelo ngangokunokwenzeka.” Isithombe esingezansi sibonisa indlela u-Yaguara asebenzise ngayo la magama ukuze athengise isimo sengqondo kanye nendaba emayelana nomkhiqizo wabo.

Okokugcina, umkhiqizo unikezwa ukuthunyelwa okwengeziwe, kanye nobuchwepheshe obengeziwe (iyiphi i-cocktail engcono kakhulu) kanye nokuqhathaniswa nenye, mhlawumbe eyaziwa kangcono, i-rum (Agricole rum from Martinique) ukuze uzinze emakethe—ukusetshenziswa okuhlukile kolwazi, idatha, noma izibalo. Lokhu kwengezwa kwezinto ezibukwayo nezipho, njengamaresiphi, kungaba yindlela enhle yokwengeza ulwazi olwengeziwe mayelana nomkhiqizo, nokudala ukwethembana nomthengi.

Isiphetho

Lapho ubhala incazelo yomkhiqizo eyenziwe kahle ye-SEO, kubalulekile ukukhumbula ukuthi umthengi ungubani, nokuthi yini ebalulekile kubo. Lo mbuzo owumgogodla kufanele uphendulwe ngencazelo, okufanele ihlale ikhomba emuva kulokho ekwenzela ikhasimende lakho—ingabe igcizelela amajika omzimba? Dala ama-cocktails amangalisayo? Nikeza ikhwalithi yomsindo ongacabangeki?

Izincazelo zomkhiqizo ophumelelayo zidalwa ngombhalo obhalwe ngobuhlakani ochaza umkhiqizo, okwenza umthengi azizwe engeke akwazi ukwenza ngaphandle kwawo, futhi adala indaba noma umuzwa. Konke lokhu kungafezwa ngokuphendula imibuzo efanele, ukusekela lezo zimangalo, nokunikeza umkhiqizo ngendlela oqondwa ngayo ngokuphelele futhi wethulwe njengokuhlangenwe nakho. Okokugcina, i-SEO ibalulekile uma incazelo yomkhiqizo wakho izoke ifundwe, futhi iyithuluzi elikahle lokukusiza uqonde ukuthi amakhasimende akho afunani njengamanje. Ukuba nesu elilungile lokuthuthukisa umkhiqizo kuzosiza kuphela ukuphakamisa imikhiqizo yakho namakhasi ebhizinisi.