Ukumaketha kwe-Webinar kugqama njengelinye lamasu okuthengisa edijithali akhethwa kakhulu ochwepheshe be-B2B. Ibenza bakwazi ukufinyelela izilaleli ezibonise isithakazelo futhi ezifuna ukuzwa lokho ezikunikezayo. Ucwaningo lubonisa lokho 91% yabakhangisi be-B2B bakhetha ama-webinars kunezinye izinhlobo zokuqukethwe ukuze bahehe abaholayo, babakhulise, baqhube ukuguqulwa, futhi babeke uphawu lwabo njengegunya embonini yabo.
Kodwa-ke, ukudala nokubamba ama-webinars kungaba inselele kubathengisi abaningi. Uma uzizwa ugajwe ama-webinars, ungathuki. Nakhu ukuthi ungaqala kanjani ngokumaketha kwe-webinar ngo-2025.
Okuqukethwe
Iyini i-webinar, futhi mkhulu kangakanani usayizi wemakethe?
Izinzuzo ze-webinar marketing
Izinhlobo ezahlukene zama-webinars
Ungayakha kanjani i-webinar esebenzayo
Imikhuba emihle yokuthengisa yewebhu
Isiphetho
Iyini i-webinar, futhi inkulu kangakanani imakethe?
I-webinar isehlakalo esiku-inthanethi esisingathwa umuntu, ibhizinisi, noma inkampani futhi esisakaza bukhoma ngedethi nesikhathi esishiwo. Izinkundla eziningi ze-webinar zivumela ukudalwa kwekhasi lokubhalisa elihlotshaniswa ne-webinar ukuze izethameli zibhalise, zaziswe uma ziba bukhoma, futhi zithole ukurekhodwa kwewebhu.
Imakethe yewebhu kanye ne-webcast inkulu. Abahlaziyi bezimakethe balinganisela ukuthi kufanelekile I-USD 1.24 billion ngo-2024 futhi silindele ukuthi ikhule ifinyelele ku-USD 2.2 billion ngo-2031. Izokhula ngezinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-7.46% esikhathini sokubikezela sika-2024-2031.
Lokhu kukhula kugqugquzelwa kakhulu inani elikhulayo labahlinzeki be-inthanethi, abaqinisekisa ukuhlinzekwa kokuxhumana kwenethiwekhi okungaphazamiseki, okuqinisekisa ukuthi ama-webinars nama-webcasts asebenza ngempumelelo. INorth America ihola le makethe, ilandelwa eduze izimakethe zaseYurophu nase-Asia Pacific.
Izinzuzo ze-webinar marketing
Ama-Webinars anezinzuzo ezilandelayo zomkhiqizo wakho:
1. Khiqiza imikhondo
Ngokocwaningo oluthile, 73% yabathengisi be-B2B bathi ama-webinars angamathuluzi asebenza kahle kakhulu okukhiqiza umthofu. Kolunye ucwaningo, 20% kuya 40% kwabahambele i-webinar baphenduka abaphambili abaqeqeshiwe, okubonisa amandla amakhulu lalelisu ebhizinisi lakho.
2. Qoqa idatha
Idatha ibaluleke kakhulu ekukhangiseni kosuku lwanamuhla, futhi ama-webinars asiza ukukhiqiza idatha ewusizo yebhizinisi lakho.
Ama-Webinars akusiza ukuthi ufunde kabanzi mayelana nezinga lokuzibandakanya kwababukeli bakho, izihloko ezihambisana nazo, kanye nedatha yokuba khona ukusiza ukuhlela imicimbi yesikhathi esizayo. Okubaluleke kakhulu, uthola imininingwane yabahambele umcimbi ngemvume yabo, ongayisebenzisa ukuze uxhumane nabo mayelana nemikhiqizo namasevisi akho.
3. Ukusebenza kahle kwezindleko
Ama-Webinar kulula kakhulu ukuwakha nokubamba. Akunandaba indawo yabakhona emhlabeni jikelele; ama-webinars akuvumela ukuthi uwahlanganise ngaphandle kwebhajethi yokuhamba.
Ukwengeza, ungakwazi ukukhuluma nochwepheshe emkhakheni wakho ngaphandle kokuthi uye endaweni yabo. Okudingayo isofthiwe yewebhu, ikhompuyutha, imakrofoni yekhwalithi enhle ukuze uthwebule umsindo, noxhumano lwe-inthanethi.
4. Ukuphindaphinda okuqukethwe
Inhloso yokuqukethwe kabusha, noma ukugaywa kabusha kokuqukethwe, kungenye inzuzo oyijabulelayo lapho udala ama-webinars. Lona umkhuba wokusebenzisa kabusha izici zokuqukethwe okukhona ngokukuguqula kube ifomethi entsha ukuze kwandiswe ukufinyelela kwakho nempilo yakho. Empeleni, I-70% yamabhizinisi amancane bathi bahlose kabusha okuqukethwe kwabo.
Ungaguqula okuqukethwe okude kusuka ekurekhodweni kwewebhu kube amavidiyo afushane we-TikTok, i-Instagram Reels, noma i-YouTube futhi wabelane ngawo nabantu abangakwazi ukuhambela umcimbi wakho obukhoma.
Izinhlobo ezahlukene zama-webinars
Kunezinhlobo ezahlukahlukene zama-webinars ongazisebenzisa ukukhulisa imizamo yakho yokumaketha futhi ukhuphule izinga lakho lokuguqulwa. Zihlanganisa izinhlobo ezilandelayo:
1. Faka ohlwini ama-webinars okwakha
Ukwakha uhlu kuyindlela enhle yokuheha amakhasimende angaba khona futhi uwaguqule abe abathengi abavamile. Ukuze wakhe futhi ukhulise uhlu lwakho, udinga ukudala ifomu lokubhalisa ukuze izivakashi ezinentshisekelo ekuhlinzekweni komkhiqizo wakho zibhalise ngamakheli azo e-imeyili.
Ngokufanayo namafomu okubhalisa, ama-webinars akha uhlu akwenza ukwazi ukuqoqa ulwazi olubalulekile kubahlanganyeli, njengamagama abo, amakheli e-imeyili, kanye nendawo. Ungasebenzisa le datha ukuze uhlukanise amaqembu ukuze uthole ukumaketha okuqondisiwe imikhankaso yomuntu siqu.
2. Ama-Webinars akhombisa ubuholi bemicabango
Ukuze wakhe ibhizinisi, umkhiqizo wakho udinga ukwaziwa ngokuthile okukhethekile, futhi ngobuholi bemicabango, kuba lula ngezethameli ukuthi zikubone.
Njengomnikazi webhizinisi, ungaba umholi womcabango ngokuletha okuqukethwe okuhle kuzithameli zakho. Lokhu kukuvumela ukuthi wakhe igunya, ukhuphule ukubonakala komkhiqizo, futhi uhehe abaphambili bekhwalithi ephezulu.
Ama-Webinar ahlinzeka ngolwazi olubalulekile angabeka umkhiqizo wakho njengomholi womcabango embonini yakho, okungaba nomthelela omkhulu kumbono womthengi ngenkampani yakho. Ngokocwaningo, 73% yabathengi yethemba okuqukethwe kobuholi bomcabango benkampani ngaphezu kwezinto zayo zokumaketha kanye namashidi omkhiqizo lapho ihlola amakhono nekhono layo.
3. Ukukhangisa nge-webinar okuholayo
Ukukhulisa umthofu kubandakanya ukuqondisa amathemba ohambweni lwabo oluya ekuguquleni, futhi ekugcineni, amakhasimende athembekile. Amabhizinisi amaningi asebenzisa ukumaketha nge-imeyili ukuze akhulise umkhondo wawo, kodwa ungasiza amathemba amasha ngokusebenzisa ifaneli yakho yokuthengisa ngokubamba ama-webinars.
Ngokumaketha kwe-webinar, ungasebenzisa i-case study, workshop, noma isifinyezo sombiko ukuze ufundise izethameli zakho futhi uzihlomise ngolwazi olulungile namathuluzi okuthatha isinyathelo esilandelayo.
4. Ukuguqulwa kwama-webinars
Ukuhweba okubukhoma sekuvele njengenye yezindlela ezihamba phambili zebhizinisi ekukhiqizeni ukuthengiswa kwe-inthanethi. Enye indlela yokukhulisa lo mkhuba ngama-webinars.
Mayelana 37% yabathengisi be-B2B baklelisa ama-webinars njengenye yemithombo yabo yemali engenayo. Ngaphezu kwalokho, ama-webinars anezinga eliphezulu lokuguqulwa uma kuqhathaniswa nanoma yiluphi olunye uhlobo lokuqukethwe, kusukela phakathi 5% no-20%. Ngakho-ke, ngesu elihlelwe kahle, ungasebenzisa ama-webinars okuguqula ukuze udayisele ababukeli bakho imikhiqizo ehlobene.
Ungayakha kanjani i-webinar esebenzayo
Manje njengoba usuzazi izinzuzo zama-webinars nezinhlobo ezahlukene zama-webinars ongazisebenzisa ukuze uhlanganyele namakhasimende akho, usadinga izinto ezimbalwa ngaphambi kokuthi uqale.
Izinto eziyisisekelo ozidingayo isihloko, ikhamera yewebhu, uxhumano lwe-inthanethi, nezithameli. Kodwa-ke, ukwenza i-webinar yakho iphelele, udinga amanye amathuluzi ambalwa, afana nalawa:
- Inkundla yewebhu ethembekile lapho ukusakazwa kwewebhu kuzokwenzeka khona.
- Isevisi yokumaketha ye-imeyili yokuthuthukisa i-webinar yakho ohlwini lwakho lokumaketha kanye nezinkundla zokuxhumana.
- Umakhi wefomu eku-inthanethi ukuze abahambele umcimbi babhalise futhi baqoqe imininingwane yabo.
Uma usuzilungisile lezi zinto, ake sibheke ukuthi ungayakha kanjani i-webinar ephumelelayo.
1. Thola izethameli zakho
Okokuqala nokubalulekile, udinga ukukhomba izethameli zakho zewebhu. Lokhu kuzobandakanya kakhulu ukudala umuntu womthengi, okuzokusiza ufunde ngeminyaka yekhasimende lakho, ubulili, izinto ozithakaselayo, amaphuzu obuhlungu, ukuziphatha, imigomo, nokuningi. Uma usuwazi amakhasimende akho afanelekile nokuthi afunani, ukudala okuqukethwe okubhekana nezinkinga zabo kuba lula.
Uma ungenayo le datha, ungadala inhlolovo usebenzisa ifomu elinezinkambu eziningi amakhasimende akho angazigcwalisa. Ngale ndlela, ungakwazi ukuhlonza izihloko ezihambisana nawo futhi uxoxe ngazo kuwebhu.
2. Khetha isihloko esithakazelisayo sewebhu
Isinyathelo esilandelayo ukuthola isihloko esithokozisayo ozoxoxa ngaso kusemina yakho ye-inthanethi. Khumbula ukuthi izihloko zengxoxo kufanele zihlale zihambisana nezinjongo nezintshisekelo zekhasimende lakho.
Isibonelo, uma izethameli zakho zifuna ukwazi ukuthi zingayithuthukisa kanjani indlela yazo yokunakekelwa kwesikhumba, ngeke uzinikeze okuqukethwe okumayelana namathrendi amasha ezimonyo zamehlo.
Kunjalo, ungakwazi njalo ukubafundisa izinto ezintsha futhi ukhuthaze izici ezintsha zebhizinisi lakho. Nokho, kuhle ukukhetha izihloko ezihlobene nezidingo zekhasimende lakho ukuze ulibonise ukuthi umkhiqizo wakho ungazixazulula kanjani izinkinga zabo.
3. Thola ukuthi yini abazoyizuza ku-webinar
Uma usukhethe isihloko esifaneleka kakhulu, yisikhathi sokuthola ukuthi izethameli zakho zizozuza kanjani ku-webinar. Kuleli qophelo, udinga ukucabanga nge-webinar yakho njengesixazululo sezinkinga ezithile noma eziningi amakhasimende akho ahlangabezana nazo.
Usebenzisa isibonelo se-skincare esingenhla, nazi ezinye izinto izethameli zakho ezingazifunda kuwebhu yewebhu:
- Ukuqonda izinhlobo zesikhumba: Funda ukuhlonza izinhlobo zesikhumba nokuthi kungani ukukhetha imikhiqizo yokunakekelwa kwesikhumba esekelwe kulolu lwazi kubalulekile ukuze uthole imiphumela ephumelelayo.
- Ukwakha isimiso esisebenzayo sokunakekela isikhumba: Funda izinyathelo zohlelo lokunakekela isikhumba oluyindilinga, olufana nokuhlanzwa, ukucwecwa, ukuthambisa, nokuvikela ilanga, futhi unikeze amathiphu okuthi ungawabeka kanjani kahle ukuze uthole izinzuzo eziphezulu.
- Ihlanganisa izithako ezisebenzayo: Izithameli zizofunda mayelana nezithako ezisebenzayo ezifana ne-vitamin C, i-retinoid, ne-hyaluronic acid futhi ziqonde ukuthi ukuzifaka ezinhlelweni zazo zansuku zonke kungabhekana kanjani nezinkinga ezithile ezifana ne-hyperpigmentation, induna, nokulwa nokuguga.
Kulesi sibonelo, amakhasimende maningi amathuba okuthi afunde ukuthi imikhiqizo yakho izobhekana kanjani nenye yezinkinga abhekene nazo. Lokhu kuzokwenza ukuthi i-webinar yakho igxile kwisixazululo, njengoba kuqinisekisa ukuthi amakhasimende akho azothola inani kokuqukethwe kwakho.
Uma inkinga inendawo eningi, ungangabazi ukusebenzisana nochwepheshe ukuze kube lula ukuyihlahlela nokuxazulula kalula.
4. Khetha uhlobo olulungile lwewebhu
Ama-Webinars angasetshenziswa kunoma yisiphi isigaba sefaneli yakho yokuthengisa, ngakho-ke, udinga ukukhetha uhlobo olufanele ukuze luqondane nalapho abathengi bakhona ohambweni lokuthengisa. Ngale ndlela imizamo yakho izophumelela kakhulu futhi iqondiswe kakhulu.
Thatha isikhathi sokubheka abantu bakho bomthengi ukuze wazi ukuthi amakhasimende adinga ini ukuze ubasize ngenqubekela phambili yabo kuhlelo ukuthengiswa kwemfucuza, bese ukhetha uhlobo lwewebhu olususelwe kulolu lwazi. Ukukusiza ukuthi ukhethe uhlobo lokumaketha lwe-webinar esigabeni ngasinye sefaneli yakho, sebenzisa lo mhlahlandlela olula:
- Phezulu kwefaneli: i-webinar yokuqwashisa ngomkhiqizo.
- Maphakathi nefaneli: ama-webinars abonisa ubuchwepheshe bakho emkhakheni wakho.
- Phansi kwefaneli: i-webinar ukuhlinzeka ngezixazululo ezinkingeni zamakhasimende.
5. Dala i-ajenda yewebhu
I-ajenda ibalulekile kunoma yimuphi umcimbi, iphrojekthi, noma umhlangano. Indima yayo ukusiza ukuhlela ingxoxo, ukuveza izinhloso ezibalulekile, ukuqinisekisa ukuthi izihloko ezibalulekile ziyahlanganiswa, futhi ugcine ugxile futhi usendleleni.
Ukuze i-ajenda yakho ibe nomthelela, udinga ukucwaninga isihloko kahle, usinciphise sibe izigaba, futhi uhlole ukugeleza.
Inani locwaningo okufanele ulwenze libalulekile ekutheni ujwayelene kangakanani nesihloko. Qiniseka ukuthi uhlome kahle ngoba abantu bazokubuza imibuzo eminingi ngesikhathi sakho sewebhu.
Uma ungayilungiselelanga ngokwanele isemina yakho, ingalimaza umkhiqizo wakho. Ngakho-ke, bheka izinselelo amakhasimende akho abhekene nazo futhi ubhale phansi uhlu lwemibuzo okungenzeka ayibuze.
Bese uhlela imibono yakho ibe yizigaba ngasinye esinikeza izixazululo zezinkinga izethameli zakho ezingase zihlangabezane nazo lapho usebenzisa imikhiqizo yakho kanye nensizakalo. Okokugcina, qinisekisa ukuthi izigaba zakho zinokugeleza ukuze unikeze izethameli zakho ulwazi oluhle kuwebhu yakho.
6. Dala izindawo zakho zokukhuluma zewebhu
Ngemuva kokuthi usudale i-ajenda yakho futhi wahlela imibono yakho yaba izigaba, udinga ukuqhamuka namaphuzu okukhuluma. Lawa maphuzu kufanele anemininingwane eyanele ukwengeza inani kwabahambele umcimbi wakho. Ngakho-ke, sebenzisa isikhathi esithile ubhala phansi imibono enenani eliphakeme ezophakamisa ulwazi lwabalaleli.
Imibono engakusiza ukuthi ungeze inani emibonweni yakho ihlanganisa ukusetshenziswa kwamaqiniso, izibalo nezibonelo. Lokhu kwenza ababukeli bakho bakwazi ukwazisa okunikezwayo kwakho, ikakhulukazi uma wethula imiqondo abangayijwayele.
7. Dala isiphakamiso senani esiqinile bese ubizela esenzweni
Njenganoma yiliphi elinye isu lokuthengisa ledijithali, kufanele ube ne shayela esenzweni kuwebhu yakho. I-CTA ayibalulekile nje kuphela ekukhangiseni kodwa futhi ibalulekile ekukhiqizeni imiphumela.
Uma ufuna ukuguqula abahambele umcimbi bakho babe amakhasimende, udinga ukubizelwa esenzweni ukuze ubakholise ukuthi bathenge okunikezwayo kwakho. Izimiso eziyisisekelo zenkinobho ye-CTA zisasebenza okufanele ihlobane ngayo, iqonde, futhi kube lula ukuyitolika.
8. Dala ikhasi lokufika
Ngokushesha nje lapho usulungise konke, okuhlanganisa idethi yewebhu yakho, lungiselela ikhasi lokufika ngezinjongo zokuphromotha. Ikhasi lokufika futhi yilapho abantu bezobe bebhalisela i-webinar, ngakho-ke qiniseka ukuthi ayishodi lezi zici ezibalulekile ukuze iguqule abakhona abaningi ngangokunokwenzeka:
- Idizayini ehlanzekile, encane futhi ehlelekile: Umklamo olula wekhasi lokubikezela ungaba nomthelela omkhulu ekusebenzeni kwawo ngoba kuba lula kubantu ukuzulazula nokuguqula. Ungaphinda ufake izithombe ezithokozisayo ezifana nebhrend yakho.
- Isihloko esihehayo: Beka isihloko sakho ngaphambili naphakathi kwekhasi lakho ngenkathi ufaka imishwana yamagama angukhiye abantu abangasesha.
- Incazelo yewebhu: Faka incazelo yalokho abalindi abazokufunda kanye nanoma yiziphi izihambeli ezizobe ziphethe umcimbi wakho obukhoma. Incazelo iphinde isize ekuthuthukiseni injini yokusesha.
- Ifomu lokuthwebula okuholayo: Kudingeka ifomu ukuze kuthathwe imininingwane yabahlanganyeli njengamagama nekheli le-imeyili ukuze kuthunyelwe izibuyekezo mayelana ne-webinar yakho.
Ucwaningo olwenziwa yiGoToWebinar luthole ukuthi Ama-59% ababhalisi bewebhu bhalisa ngesonto elihlelelwe lona, bese u-41% ubhalisa ngaphakathi kwewindi lokubhalisa. Ngakho-ke, zinike isikhathi sokuphromotha ikhasi lakho lokufika.
Imikhuba emihle yokuthengisa yewebhu
1. Nyusa i-webinar yakho ngokumaketha nge-imeyili
Kuneziteshi ezahlukahlukene zokumaketha ongazisebenzisa ukukhuthaza i-webinar yakho. Izikhangiso ezikhokhelwayo, izinhlobo zozakwethu, inkundla yezokuxhumana kanye ne-imeyili yizona ezisebenza kahle kakhulu.
Ukumaketha nge-imeyili kuvela njengendlela elula yokudonsa abantu abaningi ekusakazeni kwakho kuwebhu. Odinga ukukwenza nje ukwazisa ababhalisile bakho mayelana ne-webinar yakho ngokusebenzisa isofthiwe yakho ye-imeyili yokumaketha futhi ubameme ukuthi bajoyine.
2. Sebenzisa ama-akhawunti ezinkundla zokuxhumana
Ukuthengisa ezinkundleni zokuxhumana nakho kuzokwanela uma ufuna ukwandisa ukubonakala komkhankaso wakho wewebhu. Ungathatha ithuba labalandeli bakho benkundla yezokuxhumana abavela ku-Instagram, Facebook, WhatsApp, naku-LinkedIn ukuze uqwashise futhi uhehe izethameli eziningi.
Ngaphezu kwalokho, ungakwazi ukusebenzisa izikhangiso ezikhokhelwayo ukuze uhehe inzalo ezigidini zabantu abasebenzisa izinkundla zokuxhumana emhlabeni wonke.
3. Buza imibuzo evaliwe
Phezulu amazinga wokubandakanya ngokuvamile kuholela emazingeni aphezulu okuguqulwa, futhi enye indlela yokubandakanya izethameli zakho iwukubuza imibuzo evaliwe. Le mibuzo iklanyelwe ukuthola izimpendulo eziqondile ezibukelini zakho ukuze kugcinwe umfutho wewebhu ugeleza.
Eminye yemibuzo ongayibuza ababukeli ihlanganisa:
- Ingabe ukhona oke wahlangabezana nale nkinga ngaphambilini?
- Ingabe lolu lwazi luwusizo kuze kube manje?
- Ingabe wonke umuntu angayibona isethulo ngokucacile?
Ungasebenzisa imibuzo evaliwe kunoma yisiphi isigaba seseshini yakho, ngakho qiniseka ukuthi uyisebenzisa kuyo yonke i-webinar ukuze ugcine izethameli zakho zibandakanyekile.
4. Nikeza umklomelo wokuhambela i-webinar yakho
Ukuze uthuthukise izinga lokuzibandakanya lewebinar yakho, ungakwazi ukwethula umncintiswano ekuqaleni komcimbi. Lokhu kuzokwenza izethameli zakho zibe nentshisekelo kumcimbi kanye nethuba lokuwina okuthize.
Lapho uhlela imiqhudelwano yama-webinar, nikeza izethameli zakho imiklomelo efanele futhi ukwenze kube yigugu ngokwanele ukuba zifune ukujoyina ingxoxo. Futhi, ungakhohlwa ukuklomelisa owinile.
5. Faka phakathi izikhathi ze-Q&A
Njengoba i-webinar yakho iba mnandi, cishe izovusa imicabango nemibuzo evela ezilalelini. Zama ukugcina okungenani imizuzu emihlanu ukuze uthole iseshini ye-Q&A ukuze uhlanganyele nabahambele umcimbi. Ungakwazi ukwaba isikhathi esiningi uma unesivakashi esikhethekile, esifana nethonya.
Isiphetho
Ama-Webinar angamathuluzi amahle ongawasebenzisa ukuze uhehe abaholi abasha, ubakhulise, futhi ubonise ubuholi bakho bemicabango embonini yakho. Kodwa-ke, ukuze ukwazi ukusingatha ephumelelayo, udinga ukuyihlela futhi uyimakethe ngamasu.
Qala ngokuqonda ikhasimende lakho elifanelekile bese ukhetha izihloko elizithakaselayo ngenkathi ubhekana nezinselele okungenzeka libhekane nazo ngenkathi usebenzisana nomkhiqizo wakho. Khumbula ukumema abantu abaningi ngangokunokwenzeka ku-webinar yakho usebenzisa iziteshi eziningi zokumaketha, kusukela ku-imeyili kuya ezinkundleni zokuxhumana.
Okokugcina, ungathola amathiphu okuthengisa anokuqonda afana nalawa ku- I-Chovm.com Iyafunda Iwebhusayithi.
