Uhlu Lwakho Olubalulekile Lwe-SEO Ephumelelayo ngo-2024

I-Google iyaphatha Ukuseshwa kwe-3.5 billion nsuku zonke, futhi kuze kufinyelele 80% kuwo wonke amawebhusayithi alandelekayo avela ezinjinini zokusesha. Akumangalisi ucwaningo lubonisa ukuthi 82% Abadayisi babika umthelela omuhle ezinhlosweni zomkhiqizo ezivela ku-SEO. I-SEO inhle ekukhangiseni kwangaphakathi futhi ngesizathu esihle.

Lapho amabhizinisi ethuthukisa okuqukethwe kwawo kwewebhu ukuze axhumane kahle nezinjini zokusesha, i-algorithm izobavuza ngamathuba aphezulu okuklelisa amagama angukhiye athile. Kepha amabhrendi angawandisa kanjani amasayithi awo e-SEO? Nalu uhlu lokuhlola lwe-SEO lokusiza abathengisi bandise yonke into kusukela kumabhulogi kuya ezitolo ze-inthanethi.

Okuqukethwe
Uhlu lokuhlola oluphelele lwe-SEO: yonke into amabhizinisi okufanele ayenze ukuze abe phezulu
Ukuhlanganisa

Uhlu lokuhlola oluphelele lwe-SEO: yonke into amabhizinisi okufanele ayenze ukuze abe phezulu

Amabhizinisi kufanele aklelise phezulu kuma-SERP ukuze athole lokho kusebenza okumnandi. Futhi nakuba kungase kuthathe isikhathi (mhlawumbe ngisho nezinyanga), ngisho namawebhusayithi amasha angakleliswa ezinjinini zokusesha ngokulandela lolu hlu lokuhlola:

Uhlu lokuhlola oluyisisekelo lwe-SEO

1. Sebenzisa ikhonsoli yosesho ye-Google

Akukho lutho olungcono kunethuluzi lamahhala lokusiza amabhizinisi ukuthi aqale. Futhi kulokhu, i-Google Search Console iyinketho ephezulu. Ivumela amawebhusayithi ukuthi alandelele ithrafikhi engenayo, ahlonze izinkinga ngezikhundla, futhi aqaphe ukusebenza kokusesha. Amabhrendi angaqala ngokubhalisa mahhala futhi aqinisekise isizinda sawo ukuze i-Google iqinisekise ubunikazi ngaphambi kokunikeza amasevisi ayo.

2. Sebenzisa amathuluzi omphathi wewebhu we-Bing

Ngenxa yokuthi i-Google iyinjini yokusesha enkulu kunazo zonke akusho ukuthi amabhizinisi kufanele azibe abanye. Eyesibili ngobukhulu, i-Bing, isingatha kufika ku-15% wakho konke ukusesha e-United States—okwenza kucace ngokwanele ukuba kufanele ukunakwa. Njenge-Google, i-Bing iphinde inikeze ithuluzi lamahhala le-Webmaster elivumela imikhiqizo ukuthi ingeze amasayithi abo kusiseshi. Bhalisa ukuze udale i-akhawunti yamahhala ye-Bing Webmaster futhi uqinisekise ubunikazi bewebhusayithi ngaphambi kokuthi ivele emiphumeleni yosesho.

3. Dala imephu yesayithi

Amamephu esayithi yisizathu sokuthi izinjini zokusesha ziqonde ukwakheka kwesayithi. Ngakho-ke, kungenye yezinto ezibaluleke kakhulu okufanele zenziwe lapho udala iwebhusayithi yezinga le-SEO. Kodwa-ke, ukuyidala kuyehluka, kuya ngenkundla ekhethwa umthengisi.

Uma Shopify kuyinkundla eyinhloko, amabhizinisi akudingeki akhathazeke ngokwenza imephu yesayithi. Izitolo zakwaShopify zenza ifayela ngokuzenzakalelayo—futhi izinhlobo zingafinyelela kulo ngokuthi www.yourstore.com/sitemap.xml. Kodwa-ke, uma abathengisi bekhetha amasayithi e-WordPress, bangafaka i-plugin ye-Yoast SEO ukusiza ukudala imephu yabo yesayithi.

Abasebenzisi abangebona abe-Shopify nabasebenzisi be-WordPress bangaphinda benze amamephu esayithi ngamathuluzi afana ne-Google XML Sitemaps, Screaming Frog, noma i-XML-Sitemaps. Bese, hambisa imephu yesayithi ezinjinini zokusesha ngama-akhawunti ahlobene we-Webmaster.

4. Ungakhohlwa SEO amathuluzi

Yize ukuhlala unolwazi lwakamuva ngezinguquko zakamuva ze-algorithm, amagama angukhiye esincintisana nawo, kanye namazinga kuyakhathaza, wonke amabhizinisi aku-inthanethi kufanele akwenzele ukwenziwa ngcono kwe-SEO. Ngokujabulisayo, amanye amathuluzi ayatholakala ukusiza abathengisi bahlangabezane nemigomo yabo yosesho. Nawa amathuluzi e-SEO abathengisi abangawasebenzisa ngokunenzuzo:

Amathuluzi we-SEO akhokhelwayo

• Amagama agqamile Yonke indawo

• Ama-Ahrefs

• I-Moz

• Semrush

Amathuluzi we-SEO wamahhala

• Kumemeza uFrog

• Igama elingukhiye.io

• I-MozBar

• I-plugin ye-Surf SEO Chrome

5. Hlala ukhomba amasayithi

Izinjini zokusesha kufanele zikhombe amasayithi ukuze zilengwe kuma-SERP. Ukusesha isayithi okulula (isb, isayithi:insertdomainhere.com) kuyindlela esheshayo amabhizinisi angabona ngayo uma ngabe injini yokusesha ikhomba amasayithi abo. Uma bengayiboni imiphumela, kufanele bakhombe isayithi ngendlela efanele ukuze bathole ukubonakala. Amasayithi amasha kungase kudingeke alinde iviki lonke ngemva kokuhambisa imephu yesayithi ukuze izinjini zokusesha zikhombe amasayithi azo.

Ithiphu elengeziwe: Ungakhohlwa ukusetha i-Google Analytics. Amabhrendi ayayidinga ukuze abone ukuthi izivakashi zixhumana kanjani namasayithi azo nokunye okwengeziwe.

Uhlu lokuhlola lwe-SEO olusekhasini

1. Yenza ucwaningo lwegama elingukhiye

Amathuluzi okucwaninga amagama angukhiye afana ne-Moz, i-Semrush, ne-Ahrefs angasiza abathengisi ukuthi bathole amavolumu okusesha amagama angukhiye (abasebenzisi bawafuna kangaki) futhi bakhe imibono esezingeni eliphezulu. Ngemva kokuba amabhizinisi eqoqe amagama awo angukhiye abalulekile, kufanele agxile kulawo anemiqulu yokusesha ephezulu, aqonde inhloso engemuva kwawo, futhi awanikeze izinhlobo ezihlukene zokuqukethwe (isb., amakhasi asekhaya, izigaba, noma okuthunyelwe kumabhulogi).

2. Lungiselela wonke amathegi esihloko

Amathegi esihloko (H1) yiwona abamba ukunakwa okukhulu kwanoma iliphi ikhasi futhi kufanele abe namagama angukhiye ayinhloko. Ngaphandle kwalokho, izinjini zokusesha zidinga omaka be-H1 ukuze baqonde okuqukethwe kwesayithi. Yize abanye bephikisana ngokuthi bangaki omaka be-H1 abangasebenza ekhasini, umkhuba ongcono kusasele ukusebenzisa eyodwa. Noma kunjalo, ukuhlolwa kokuhlukanisa kungasiza amabhizinisi azi ukuthi mangaki ama-H1 okufanele awasebenzise lapho elungiselela amawebhusayithi amakhulu.

3. Yenza amathegi esihloko adonsa ukunaka

Nakuba ukuvela emiphumeleni yosesho kuwumgomo oyinhloko, abathengisi kufanele futhi banxenxe izivakashi ukuthi zikhethe ikhasi labo kunamanye. Yilapho amathegi esihloko (okuchofozekayo, izixhumanisi ze-SERP eziluhlaza okwesibhakabhaka) kungena khona.

Izinqubo ezingcono kakhulu zokuthuthukisa amathegi ezihloko zihlanganisa:

• Hlala ubhala izihloko ezikhuthazayo, ezifundeka umuntu. Amabhrendi kufanele achaze okuqukethwe kwekhasi ngokucacile, engeze amagama angukhiye, futhi aqinisekise ukuthi liyathandeka ngokwanele ukuba lifundwe (noma ukuchofoza).

• Bonke omaka besihloko kufanele babe nezinhlamvu ezingaphansi kuka-60. Eqinisweni, i-Backlinko ibika ukuthi izihloko phakathi kwezinhlamvu ezingu-40 kuya kwezingu-60 ziheha ukuchofozwa okuphezulu kakhulu.

• Beka amagama angukhiye ayinhloko eduze nasekuqaleni. Kuyindlela engcono kakhulu yokunxenxa izivakashi ukuthi zikhethe umphumela futhi zibonise izinjini zokusesha ukuthi isayithi lifana negama elingukhiye.

4. Dala incazelo yemetha ephoqayo

Incazelo ye-meta inika abaseshi ukubheka kafushane ukuthi okuqukethwe kuzobanikeza ini. Njengoba kuwumbhalo omfushane ngaphansi kwethegi yesihloko, amabhizinisi kufanele akwenze kudonse ukunaka ngokwanele ukuze akhuthaze ukuchofoza. Izincazelo ze-Meta ziyithuba lokuqala lomkhiqizo ekubonakaleni kokuqala, okubenza bathandeke ngokwanele ukukhulisa ukuguqulwa.

Yize i-Google ingakhawuleli izinhlamvu ezincazelweni ze-meta, ucwaningo oluvela ku-Moz luveza ukuthi ama-SERPs azinqamule cishe ezinhlamvu eziyi-155 kuye kwezingu-160. Nawa amathiphu ambalwa okuthuthukisa incazelo ye-meta: engeza amagama angukhiye okuqondiwe kanye nekhophi ethonyayo ekuqaleni kuyilapho uwagcina ngaphansi kwezinhlamvu ezingu-155.

5. Faka amagama angukhiye kuma-URL ekhasi

Ama-URL akhombisa izinjini zokusesha okuqukethwe kwekhasi. Amabhizinisi angangeza igama elingukhiye lawo eliqondiwe kodwa aqinisekise ukuthi i-URL ihlala imfushane ngaphandle kwamagama angadingekile. Khumbula ukuthi izinjini zokusesha nezivakashi zifunda ama-URL, ukuze imikhiqizo ilandele lezi zindlela ezihamba phambili zokuthuthukisa ama-URL abo:

Yenza ama-URL afundeke.

✅

🛑 http://yourdomain.com/index.php?55581=k44?

Faka amagama angukhiye okuqondiwe.

✅

🛑

Sebenzisa amakhonco, hhayi ama-underscore.

✅

🛑

Qaphela: Funda lo mhlahlandlela ukuze uthole ulwazi olwengeziwe mayelana nendlela yokuthuthukisa ukwakheka kwe-URL.

6. Yenza eminye imibhalo ichaze

Izithombe kufanele futhi zivele emiphumeleni yezithombe lapho izivakashi zisesha kuleyo thebhu esikhundleni salokho. Ngakho-ke, amabhizinisi kufanele amake ifayela lesithombe ngasinye kokuqukethwe kwawo ngemibhalo ye-alt echazayo (ngokwesibonelo, ukugwema ukuqamba isithombe ngezinombolo, njengokuthi “679087.jpg”). Imibhalo yezinye ezichazayo yenza izinto zifinyeleleke kalula kubavakashi abayizimpumputhe noma abangaboni kahle,

7. Sebenzisa ama-schema markups

Imakhaphu ye-schema ingenye yezindlela eziningi i-Google ezingaqonda ngayo amasayithi kangcono ngokuwahlela ngokunembe kakhudlwana. Ngalesi sizathu, imininingwane yekhasi izovela ngqo emiphumeleni yosesho, i-traffic ekhulayo kanye nokuchofoza.

Uhlu lokuhlola okuqukethwe kwe-SEO

1. Sebenzisa ifomethi yokuqukethwe efundekayo

Nakuba kuqondile, okuqukethwe okufushane kuyadingeka, ukuphendula imibuzo ngokugcwele kanye nezinga emiphumeleni yosesho kusho ukuthi okuqukethwe kufanele kulandele ubude obuncane. Imibuzo eminingi yabathengi idinga amagama angamakhulu ambalwa ukuze uthole impendulo ephelele, kodwa imiphumela ephezulu ye-Google ngokuvamile inamagama angu-1,447.

Nawa amanye amathiphu okufometha ukusiza amabhizinisi enze okuqukethwe okufundeka kalula:

• Engeza ithebula lokuqukethwe nge-jump link ukuze uvikele amazwibela afakiwe.

• Sebenzisa i-multimedia efana ne-infographics, amavidiyo, noma amashadi.

• Hlukanisa izigaba ngamaphoyinti ezinhlamvu.

• Sebenzisa i-Hemingway ukwakha imisho emifushane nezigaba ezihlukahlukene.

• Engeza izihlokwana ukuze usize abafundi baskene.

• Faka nesigaba se-FAQ.

Nakuba okuqukethwe okude kungase kubekwe phezulu, ikhwalithi ibaluleke ngaphezu kobuningi. Gwema ukungeza amagama angenasidingo uma amakhasimende engawadingi.

2. Susa okuqukethwe okotshiwe

Konke okuqukethwe kuwebhusayithi kufanele kube okwangempela futhi kudalwe ngokusobala kuleyo sayithi. Okuqukethwe okuyimpinda kudida injini yokusesha kuphela lapho inquma ukuthi yiliphi ikhasi okufanele lilethwe. Kodwa-ke, ukubhala izincazelo ezihlukile kunciphisa ukukopela kuyilapho kuthuthukisa izici ezihlukile zomkhiqizo nezinzuzo.

Kuthiwani uma amabhizinisi engakwazi ukugwema okuqukethwe okuyimpinda? Bangasebenzisa ama-URL e-canonical ukwazisa i-Google ukuthi ikhasi labo lifanelwe ukuqalwa kuqala. Ama-Canonical URLs angaba isixhumanisi se-rel=“canonical” ekuqaleni kwamakhasi anokuqukethwe okufanayo.

3. Yenza amakhasi okufika ayingqayizivele

Ungaqondisi amakhasimende emakhasini ayisiqalo futhi uwashiye ukuze athole indlela yawo. Kunalokho, amabhizinisi kufanele enze amakhasi okubikezela agxile esihlokweni anemininingwane eyanele. Lungiselela lawa makhasi ngokufometha kobuciko namagama angukhiye afanelekile futhi uwabuke ekleliswa emiphumeleni yosesho.

Uhlu lokuhlola lwe-SEO lobuchwepheshe

1. Qinisekisa ukuthi izitolo zisebenziseka kalula

I-Google ingase ingalinganisi amawebhusayithi alayisha kancane futhi angaphenduli. Kodwa okubaluleke kakhulu, amakhasimende kufanele akwazi ukufunda okuqukethwe kuwebhusayithi ngendlela efanayo abengenza ngayo kudeskithophu. Amabhrendi angazi kanjani uma iwebhusayithi yawo isebenziseka kalula? Bangasebenzisa i-Mobile-Friendly Test evela kwa-Google ngaleyo njongo.

2. Sebenzisa kuphela izizinda ezivikelekile ze-HTTPS

Izinjini zokusesha zizohlala zibeka phambili ukuzizwisa okuphephile kokuphequlula. Imiphumela ivamise ukuvimbela amasayithi ayingozi ukuthi afinyelele kubathengi. Ngaphezu kwalokho, amabhizinisi kufanele engeze izitifiketi ze-SSL nezizinda ze-HTTPS, ezisetshenziswa izinjini zokusesha ukuze kuqinisekiswe ukuphepha kwesayithi ngaphambi kokukleliswa. Imikhiqizo kumele futhi ibethele amawebhusayithi abo ukuze ivikele izivakashi kubahlaseli.

3. Beka phambili ukusebenza kwesitolo esisheshayo

Izinjini zokusesha zifuna ulwazi olungcono kakhulu lomsebenzisi, futhi amasayithi alayisha kancane awahlangabezani nalelo zinga. Ngalesi sizathu, isivinini sesayithi siyingxenye enkulu yokwenziwa ngcono kwe-SEO, okuthinta izinga ledeskithophu nosesho lweselula. Sebenzisa amathuluzi afana Ikhasi elitholiwe ukuze uthole ulwazi olwengeziwe mayelana nendlela yokuthuthukisa ukusebenza kwesayithi.

4. Sebenza kunoma yiziphi izixhumanisi eziphukile

Izinjini zokusesha zisebenzisa i-bots ukuze zikhombe amawebhusayithi "ngokugaya" amakhasi azo. Iphutha lokucaca lenzeka lapho i-bot ingakwazi ukufinyelela ikhasi noma isayithi elithile. Uma amabhizinisi athola izexwayiso zamaphutha, kufanele azilungise ngokushesha.

Amabhizinisi angasebenzisa i-Google Search Console ukukhomba amaphutha okucaca. Uma ikhasi lingasebenzi, njengomkhiqizo okhishiwe noma iposi lebhulogi eliphelelwe yisikhathi, bangaliqondisa kabusha kwelinye ikhasi elisebenzayo. Lokhu kuzohlinzeka izivakashi nama-bots ngendawo entsha esikhundleni sesixhumanisi esifile.

Ukuhlanganisa

Nakuba indlela abantu abasebenzisa ngayo izinjini zokusesha izoshintsha, isizathu esibalulekile sisafana: ukuthola abakudingayo noma ukukhumbula abakubonile. Isu elingcono kakhulu le-SEO ukunikeza lokho abaseshi abakufunayo—izinjini zokusesha, ikakhulukazi i-Google, ziklomelisa amawebhusayithi enza lokhu. Izinto eziningi ezinhlwini zokuhlola ze-SEO—amasayithi alayisha ngokushesha, okuqukethwe okubandakanyayo, ikhasi elicacile nezincazelo zezithombe—ziklanyelwe ukwenza ukuphila kube lula kubaseshi.