Abathengisi abaningi noma abakhiqizi bathembisa ukuthi izinqamuli okhalweni zingenza izinto ezimangalisayo. Abanye bathi bangasiza umuntu ukuba alahlekelwe isisindo, kuyilapho abanye bewasebenzisa ngesikhathi sokuzivocavoca ukuze bakhulise amandla ayisisekelo. Kodwa kungakhathaliseki ukuthi abathengi bacabangani, izinqamuli zezinqe zokuthengisa ziguquguquka kakhulu kunangaphambili. Ngemuva kokuthi ama-waist trimmers avunguza ngokuduma, imikhiqizo engabazekayo yavela nemiphumela ethembisa ngokweqile, eshiya ibala emakethe.
Kodwa-ke, amanye amabhrendi azibeke ekukhanyeni okungcono ngokugwema amaphutha athile okuthengisa. Lesi sihloko sizogqamisa izinto eziyisithupha amabhizinisi okufanele azigweme uma akhangisa izinqamuli okhalweni kanye namasu amathathu ongawasebenzisa ukuze uthole ukuthengisa okwengeziwe ngo-2024.
Okuqukethwe
Ukubuka konke kwemakethe yokusika okhalweni
Izinkinga ezi-6 ezilimaza imizamo yokuthengisa yabanqamuli bezinqe
Amasu ama-2 asebenzayo okufanele abathengisi bawasebenzise ekuthengisweni okwengeziwe kwezinqamuli okhalweni
Izinhlobo ezi-4 zamabhizinisi okunquma okhalweni angangeza ohlwini lwazo
Isiphetho sendaba
Ukubuka konke kwemakethe yokusika okhalweni
Ama-waist trimmers ayingxenye ye imakethe yezingubo zokugqoka, ochwepheshe ababiza amaRandi ayizigidi eziyizinkulungwane ezingu-2.4 ngo-2022. Ngokusho kwe-Straitsresearch, imakethe yezingubo zokugqoka izofinyelela ku-$ 3.8 billion ngo-2031 ngenani lokukhula elihlanganisiwe lonyaka elingu-5.5% (CAGR). Lo mbiko uphinde ubalule ukukhula kwemakethe ngenxa yokuthuthuka kwezindwangu zezingubo zokugqoka kanye nokwanda kwezingubo zokugqoka zabesilisa. INyakatho Melika inegalelo eliphakeme kakhulu lemali engenayo emakethe yezingubo zokugqoka, kanti ochwepheshe babikezela ukuthi isifunda sizokhuphula i-CAGR engu-7.7% esikhathini sokubikezela.
Izinkinga ezi-6 ezilimaza imizamo yokuthengisa yabanqamuli bezinqe
Ukudebeselela ukushintsha umbono womphakathi
Umphakathi uya ungabaza kakhulu "ukulungisa ngokushesha" izixazululo zokunciphisa isisindo, futhi ingxoxo ishintshela emikhubeni eqhubekayo, enempilo. Uma abathengisi bengalunaki lolu shintsho, abathengi abaningi abangase babone ukuthi bayabo okokulungisa okhalweni inikeza njengeziphelelwe yisikhathi noma ezihlakaniphile, ikakhulukazi uma zizimaketha ngezinhloso zomumo womzimba owedlulele. Futhi abathengisi bangase bahlukanise ingxenye yemakethe ekhulayo edakwa izithembiso ezingenangqondo.
Isixazululo esingaba khona
Njengoba abathengi befuna ubuqiniso, amabhizinisi kufanele asuse ukugxila “ekunciphiseni umzimba” kuphela aye emibonweni ye ukwesekwa okuyisisekelo, ukuma okuthuthukisiwe phakathi nokuzivocavoca, ukunciphisa isikhashana ukuqunjelwa kwemicimbi ekhethekile, noma njengengxenye yokululama kwangemva kokubeletha.
Ukunganaki ukwanda kolwazi olungamanga
Izimangalo ezingamanga zivamile ezikhaleni ze-inthanethi. Abanye abagqugquzeli bakhuthaza imiphumela “yezimangaliso” kanye nemikhuba engaphephile mayelana izinqamuli okhalweni. Ngeshwa, lesi sitayela sokumaketha sidala indawo lapho abathengi benokulindela okungafezeki noma bahlale bebona imibono engenampilo. Noma ngabe abathengisi bakhetha ukuqoqwa okusemthethweni kwesinqamuli okhalweni, ukunganaki lolu daba kuzoholela ekutheni bachithe isikhathi esiningi nomzamo belwa nolwazi olusabalele kunokuphromotha umkhiqizo wabo.
Indlela yokubhekana nale nkinga
Abathengisi be-engeli eyodwa abangayithatha ukugwema le nkinga imfundo eqhubekayo. Bangakha okuqukethwe (okuthunyelwe kwebhulogi, amavidiyo, njll.) ukuze baxazulule izinganekwane ezivamile mayelana izinqamuli okhalweni (ngendlela engenakwahlulela) ngenkathi bekhangisa imikhiqizo yabo 'njengeyangempela.'
Ukuziba amandla okubuyela emuva
Akuyona imfihlo ukuthi abathengi baye baqaphela kakhudlwana ukuqina komzimba kanye nezingozi zokudla okungenangqondo. Ngenxa yalokhu, kwenziwa kahle okokulungisa okhalweni ukumaketha kungadala ukuhlehla ngokushesha, ikakhulukazi lapho abathengisi benganaki wonke amafulegi abomvu. Isibonelo, okuthunyelwe kwenkundla yezokuxhumana okukodwa okungazweli noma isikhangiso esibhalwe kabi singasabalala ngokushesha futhi kudale umonakalo omkhulu wesithunzi somkhiqizo.
Ngaphezu kokulahlekelwa ukuthengisa, abathengisi bangase badinge ukutshala imali eningi ekulawulweni kwezinhlekelele noma ekwenzeni kabusha amabhrendi. Iningi lesabelomali sabo singangena ekuphikisaneni nemizamo yokumaketha edlule.
Indlela yokuxazulula le nkinga
Qala ngokusebenzisa inqubo yokubuyekeza umkhankaso ophelele nabantu abaningi abanikeza imibono futhi ubheke ngokukhethekile ukutolika okungahlosiwe noma ulimi olubucayi okokulungisa okhalweni umlayezo wokumaketha. Futhi uma kwenzeka iphutha, abathengisi kufanele babe nohlelo lokubhekana nempendulo engalungile ngokushesha nangokwakhayo ukuze ibhizinisi libuyele endleleni.
Ukubukela phansi umncintiswano
Izinqamuli okhalweni zithandwa kakhulu, ngakho-ke akumangazi ukuthi imakethe igcwele ngokweqile. Eqinisweni, amabhizinisi amaningi ahlinzeka ngemikhiqizo engaphezu kwezinqamuleli ezilula okhalweni. Amakhasimende angathola imigqa yezingubo zokuma, izingubo zokuminyanisa ngemva kokuhlinzwa, kanye nemikhiqizo egxile kubuchwepheshe ethembisa izimangalo nemiphumela efanayo.
Ngakho-ke, ukubukela phansi ukuncintisana nokwehluleka ukuhlukanisa izinqamuli okhalweni izokwenza okunikezwayo komthengisi kuthathelwe indawo kalula. Ngaphandle kwendawo yokuthengisa ecacile, eyingqayizivele (USP), abathengi bebhizinisi bazoqhudelana ngokuyinhloko ngentengo, okuholela ekwehleni kwezilinganiso zenzuzo kanye nomzabalazo oqinile wokuqashelwa komkhiqizo.
Izisombululo ezingaba khona
Umehluko ubalulekile ekudwebeni i-niche enenzuzo ngaphakathi kwemakethe egcwele abantu. Ngakho-ke, amabhizinisi kufanele agxile kuzithameli eziqondiwe (ngemuva kokubeletha, abasubathi, noma labo abanezinhlungu zaseqolo abafuna ukwesekwa okwengeziwe) futhi bavumelanise imilayezo yabo nezici zabo ezidingweni zabo ezihlukile. Futhi, bukela amathrendi wezinto ezibonakalayo, idizayini, noma ukuthuthukiswa kokulungiseka okunganikeza ukunikezwa komphetho—ikakhulukazi uma kusingathwa izikhalazo zabasebenzisi ezivamile.
Ukunganaki ukubaluleka kwekhwalithi yezinto ezibonakalayo
Ukumaketha kungase kubaluleke, kodwa amabhizinisi akumele ashaye indiva ikhwalithi yemikhiqizo yawo. Izinqamuli okhalweni enekhwalithi ephansi ye-neoprene yezinto eziguquguqukayo ingabangela ukucasuka okukhulu kwesikhumba, ukungakwazi ukuphefumula kahle, nokubukeka/ukuzizwa kungathandeki, kuthinte kabi umuzwa womsebenzisi. Izibuyekezo ezingezinhle zisabalala ngokushesha, futhi ukunganeliseki ngomkhiqizo kwenza zonke izimangalo zokumaketha zibe yize.
Indlela yokubeka phambili ikhwalithi
Hlola izinqamuli okhalweni ngezindwangu eziphefumulayo, ubuchwepheshe bokunqanda iphunga, nezinto eziguquguqukayo kodwa ezisekelayo ezinciphisa ukuginqika, ukugoqa, nezinye izinkinga ezingakhululeki. Futhi, yenza ukunethezeka kube iphuzu elibalulekile lokuthengisa, ukhulume ngokucacile nokukhathazeka mayelana nokucasuka nokuphefumula kwesikhumba kuhlelo lokumaketha. Ukwengeza isiqinisekiso sokwaneliseka kanye nembuyiselo elula kukhombisa amakhasimende ukuthi abathengisi bayayethemba ikhwalithi yabo yokusika okhalo, okuholela ekuthengisweni okwengeziwe.
Ukuziba izindawo eziyimpumputhe ze-SEO
Amabhizinisi aku-inthanethi kufanele alwele ukubonakala kokusesha, futhi kuyafana nakulawo athengisayo izinqamuli okhalweni. Kodwa ukuthembela kakhulu kumagama angukhiye ajwayelekile, ancintisana kakhulu njengokuthi "umqeqeshi okhalweni" noma "ukulahlekelwa amafutha esiswini" akunakwenzeka ukushayela ithrafikhi. Khumbula ukuthi indawo yokusesha igcwele abadlali abakhulu namasayithi ahlanganisayo, ngakho ukutshalwa kwezimali kwabathengisi kokuqukethwe kanye ne-SEO ngeke babone imbuyiselo encane uma beziba izindawo eziyimpumputhe ze-SEO.
Ungazisebenzisa kanjani lezi zindawo eziyimpumputhe
Abathengi bebhizinisi kufanele baklelise ukusesha okungase kusetshenziswe amakhasimende abo, hhayi nje amatemu abanzi okubamba wonke. I-engeli eyodwa enhle icaciswa ngamagama angukhiye anomsila omude (isb, “isinqamuli se-postpartum waist for support core” esikhundleni sokuthi “sinqamule okhalo”). Amakhasimende aphinde afune izimpendulo ku-inthanethi, ukuze abathengisi badale okuqukethwe okumayelana nemibuzo evamile ukuze badonse ukunaka kwabo (isb., ibhulogi ephendula umbuzo othi “Ngingakwazi yini ukunqanda ukhalo ngesikhathi se-cardio?”)
Amasu ama-2 asebenzayo okufanele abathengisi bawasebenzise ekuthengisweni okwengeziwe kwezinqamuli okhalweni
Sebenzisa amandla okuqukethwe okukhiqizwa ngumsebenzisi (UGC)
I-UGC yakha ukwethembana nobuqiniso. Ukubona abantu bangempela besebenzisa izinqamuli okhalweni nokuzuza imiphumela kuzwakala ngokujule kakhulu kunezithombe zokumaketha ezisesiteji. Ngokujabulisayo, ukusebenzisa la mandla kulula kakhulu.
Abathengisi bangaqhuba imincintiswano noma amaphromoshini akhuthaze amakhasimende ukuthi abelane ngolwazi ngama-waist trimmers athengwe kubo ezinkundleni zokuxhumana. Futhi, abathengi bebhizinisi bangabambisene nabagqugquzeli bokuqina abahambisana nenani lomkhiqizo wabo ukuze bazibonise besebenzisa izinqamuli okhalweni ekusebenzeni kwabo futhi bakhuthaze abalandeli babo ukuthi bathenge.
Gxila ekusimameni nasekukhanyeni
Akuyona imfihlo ukuthi abathengi namuhla bakhathazeke kakhulu ngokukhiqizwa kokuziphatha kanye nomthelela wemvelo. Futhi manje njengoba amabhizinisi amaningi eqamba amanga futhi engasebenzi kahle, amakhasimende nawo ayakwazisa ukubonisa izinto obala. Abathengi bebhizinisi manje bangasebenzisa le threndi ukusiza ukuthengisa izinqamuli okhalo eziningi.
Bangagqamisa izinqubo ezisimeme echungechungeni lwabo lokuhlinzeka, baphathe abahlinzeki bempahla besebenzisa izinto ezigaywe kabusha (njengalezo eziku. Chovm.com), futhi uqinisekise ukulebula okucacile mayelana nemvelaphi yomkhiqizo kanye nemiyalelo yokunakekela. Futhi, abathengisi kufanele babe obala mayelana nemikhawulo; izinqamuli okhalweni akuzona izixazululo zomlingo-zigcizelela ukubaluleka kwempilo enempilo ukuze uthole imiphumela yesikhathi eside.
Izinhlobo ezi-4 zamabhizinisi okunquma okhalweni angangeza ohlwini lwazo
I-Neoprene waist trimmers
Lezi zokunquma okhalo isici esiwugqinsi, se-insulation neoprene esikhulisa ukukhiqizwa komjuluko nokushisa endaweni ephakathi nendawo. Amakhasimende avame ukuwasebenzisa ngesikhathi sokuzivocavoca ukuthuthukisa ukushiswa kwamafutha kanye nokuncipha kwesisindo samanzi.
I-Latex waist trimmers
Ifana ne-neoprene trimmers, i-latex waist trimmers babe nemiklamo ekhulisa umjuluko futhi inyuse izinga lokushisa eliphakathi. Ngakho-ke, basiza nokuncipha kwesisindo kanye ne-waistline toning. Abanye abantu bathola i-latex iphumelela kakhulu kune-neoprene ngenxa yezinga layo eliphezulu lokucindezela.
I-Waist trainer corsets
I-Waist trainer corsets nikeza inhlanganisela yokucindezela nokusekela. Ngokuvamile banemiklamo ehlelekile ene-boning ukuze balolonge ukhalo futhi bathuthukise ukuma. Nakuba ingafaneleki ekuzilolongeni, amakhasimende angawagqoka ngaphansi kwezingubo ukuze abe nomthelela wesikhashana wokuncipha.
Izinqamuli zesitayela sokugoqa
Abakhiqizi benza lezi zilungisi ngezinto eziguquguqukayo njengenayiloni noma i-spandex futhi bazibophe nge-Velcro noma ukuvala okufanayo. Izinqamuli zesitayela sokugoqa ziyalungiseka futhi kulula ukuzigqoka/ukuzikhumula, okuzenza zibe inketho ekahle kakhulu yokugqoka kwansuku zonke noma ukujima okulula.
Isiphetho sendaba
Ukunquma okhalweni kwaduma kakhulu maphakathi nawo-2010, osaziwayo abafana noKim Kardashian baqala amabhizinisi amakhulu ngokuwadayisa. Eminyakeni engamashumi amabili nane kamuva, abalungisi bezinqe basathandwa ngokuhlanya phakathi kwabesifazane abafuna ukhalo oluncane. Kodwa, ngokuduma kwe-boom kwafika imikhiqizo eminingi engabazekayo enezithembiso eziyihaba zokwehlisa isisindo neminye imiphumela.
Ngokujabulisayo, amabhizinisi angakwazi ukuzehlukanisa kokunikezwayo okunomthunzi futhi athengisele ukunqanda ukhalo ngokugwema izinkinga eziyisithupha zokumaketha okuxoxwe ngazo kulesi sihloko. Bangakwazi futhi ukusebenzisa amasu amabili asebenzayo wokubamba ingxenye yabantu abangu-201,000 abafuna izinqamuli okhalweni ngo-2024. Ufuna izihloko ezengeziwe ezifana nalezi? Bhalisa ku Isigaba sezemidlalo sika-Chovm ukuthola ezinye izibuyekezo.
