Umhlahlandlela Wakho Wokugcina Wokwehla Nge-Temu

I-Dropshipping imodeli yebhizinisi ethandwayo ebonakala ngokutshala imali okuphansi kwangaphambili. Kungumqondo webhizinisi osebenzayo kubantu abafuna ukungena kwezentengiselwano nge-e-commerce ngaphandle kokutshala imali kanye nokuphatha ezinye izici zokusebenza ezifana nokukhiqiza, ukuthumela ngemikhumbi, ukupakisha, noma ukugcinwa kwempahla. I-Dropshippers inezinkampani zezinkampani zangaphandle eziphethe izinto, ezivumela ukuthi zigxile ekukhangiseni imikhiqizo nokwakha umkhiqizo. 

Le bhulogi ihlanganisa izisekelo zokwehla nokwaTemu, okuhlanganisa nemininingwane ebalulekile yezimboni nokuthi ungaqala kanjani ngokwehla ngo-2024.

Okuqukethwe
Kuyini ukwehla?
Ingabe i-dropshipping ingumbono webhizinisi osebenzayo?
Ukuqonda inkundla yeTemu
Ungawadonsa kanjani usuka eTemu uye eBay, Amazon, noma Shopify
Isiphetho

Kuyini ukwehla?

I-Dropshipping iyimodeli yebhizinisi evumela amabhizinisi ukuthi athengise imikhiqizo ngaphandle kokugcina uhlu lwamagama. Ibhizinisi le-dropshipping linendawo yangaphambili yesitolo se-inthanethi futhi likhuthaza imikhiqizo. Uma ikhasimende selifake i-oda, inkampani yazisa umphakeli noma umkhiqizi, obese elipakisha futhi alithumele ngqo ekhasimendeni. Ngakho-ke, umthengisi usebenza njengomuntu ophakathi, oxhumanisa amakhasimende kanye nenkampani ekhiqiza noma esabalalisa imikhiqizo.

Ingabe i-dropshipping ingumbono webhizinisi osebenzayo?

Ukwanda kwakamuva kwemakethe ye-e-commerce kuholele ekwenyukeni kwesidingo sezinsizakalo zokwehla. Amakhasimende amaningi asebenzisa izimakethe ze-e-commerce ukuze afinyelele futhi athenge inhlobonhlobo yemikhiqizo. Lokhu kuholele ekukhuleni okukhulu kwemakethe kanye nenani.

I-IMARC Group ilinganisela ukuthi imakethe eyehlayo emhlabeni ikhiqize cishe US $ 268.2 billion ngo-2023. Leli nani kulindeleke ukuthi lifinyelele ku-US$ 1787.4 billion ngo-2032, likhula ngezinga lokukhula lonyaka elihlanganisiwe (CAGR) lama-23.46% phakathi kuka-2024-2032. 

Kunezici ezahlukahlukene ezikhuthaza ukukhula kwemakethe, okuhlanganisa:

• Ukuqwashisa okwengeziwe mayelana ne-dropshipping ngezifundo zamahhala kanye nezifundo
• Ukwethembela okwengeziwe ezimakethe ze-e-commerce ngemikhiqizo ebalulekile yansuku zonke neyobukhazikhazi
• Ukukhula kokubambisana phakathi kwabakhiqizi nabathengisi
• Inani elikhulayo lezinkampani zezinkampani zangaphandle (3PL) ezisingatha ukugcwaliseka kwe-oda, ukuphathwa kwempahla, kanye nokugcinwa kwempahla

Ngaphandle kokukhula kwe-e-commerce emhlabeni jikelele, amapulatifomu e-dropshipping enza kangcono ezimakethe ezithile kunezinye. Izifunda ezimbili ezinkulu ezine- amathuba emakethe aphezulu I-Asia Pacific kanye neNyakatho Melika, okulindeleke ukuthi ikhule ku-CAGR ka-37.7% kanye no-33.3% ngesikhathi sokubikezela sika-2023-2031. 

Ukuqonda inkundla yeTemu

I-Temu iyindawo yemakethe ye-e-commerce eyethulwe ngo-2022 ngabakwaPinduoduo (PPD) Holdings. Ngo-Ephreli 2023, uhlelo lokusebenza lwe-Temu lwase lunqobile 100 abayizigidi ezingu abasebenzisi abasebenzayo e-United States, okuyenza ibe enye yezinhlelo zokusebenza zokuthenga ezilandwe kakhulu ezweni. 

Imakethe eku-inthanethi yeTemu yaziwa ngemikhiqizo yayo eminingi. Isiteji sinezigaba zemikhiqizo ezingaphezu kwama-29, kusukela kumfashini, izesekeli zasekhishini, izinto zikagesi, namathoyizi, phakathi kokunye. Lokhu kwehlukahlukana komkhiqizo kukwenze kwaba umthombo okhangayo wemikhiqizo yamabhizinisi adonsela phansi.

Ngaphandle kwezinhlobonhlobo ezinkulu zemikhiqizo, ezinye izinzuzo zokusebenzisa i-Temu ye-dropshipping zifaka:

• Imikhiqizo inikezwa ngamanani aphansi kakhulu
• Iwebhusayithi yeTemu nohlelo lokusebenza kulula kakhulu ukuyisebenzisa
• Ukunikezwa kokuphromotha okubalulekile nezaphulelo
• Izinqubomgomo zomthengi nomthengisi ezinengqondo mayelana nokubuyiselwa kwemali nokuthunyelwa

Kodwa-ke, inkundla ihlotshaniswa nezinkinga eziningi, njengezinkinga zekhwalithi yomkhiqizo, ukubambezeleka kokuthunyelwa, kanye nesevisi yamakhasimende empofu.

Ungawadonsa kanjani usuka eTemu uye eBay, Amazon, noma Shopify

I-Temu ihlose ukuxhuma amakhasimende ngokuqondile kubakhiqizi noma imikhiqizo ngokususa abantu besithathu. Ngenxa yalokho, i- inkundla ayisekeli ngokusemthethweni yehlisa ukuthumela. Izinkampani ezilahla phansi ezibheke ukuthola imikhiqizo kwaTemu zingakwenza lokho zisebenzisa ukupakishwa kwayo komkhiqizo. Lokhu kusho ukuthi amakhasimende azokwazi ukuthi imikhiqizo ithathwe kwa-Temu, okungase kuholele ezicelweni zokubuyiselwa imali futhi kuvimbele ikhono lomthengisi lokulondoloza ukumaketha kwabo. 

Kodwa-ke, kunendlela ezungeze iTemu dropshipping ngokuhlanganisa amanye amapulatifomu afana ne-eBay, Amazon, noma Shopify. Nansi indlela yokuqalisa ngalo mhlahlandlela wesinyathelo ngesinyathelo:

Hlola imikhiqizo ofuna ukuyithengisa ku-Temu

Isinyathelo sokuqala ukucinga imikhiqizo ohlose ukuyithengisa emakethe yaseTemu. Lokhu kungafaka izinto ezithengiswa kakhulu noma lezo ezinezilinganiso eziphakeme nokunikezwayo kokuphromotha. Lokhu kuhlola kusiza ukunquma imikhiqizo ethrendayo njengamanje kanye naleyo enamandla amakhulu emakethe. 

Landa izithombe zomkhiqizo ohlwini lwemikhiqizo ye-Temu

Ngemuva kokuhlolwa komkhiqizo, isinyathelo esilandelayo ukuthola izithombe ku-Temu. Ungakwenza lokhu usebenzisa isandiso se-Chrome esithi “Isithombe Sokulanda Isithombe”, esiza ukulondoloza izithombe zomkhiqizo ngokuqondile ohlwini lukaTemu. Lezi zithombe zizosetshenziswa ngaphambili kwesitolo sakho. 

Sesha abahlinzeki abaqondile

Ukusebenzisa amathuluzi afana nesandiso se-Chrome esithi "AliExpress Search by Image" kungasiza ukusesha imikhiqizo efanayo kwezinye izimakethe ze-e-commerce njenge-AliExpress. Lesi sinyathelo sibandakanya ukusebenzisa izithombe zomkhiqizo ezilondolozwe esinyathelweni sangaphambilini ukuhlonza abangaba abahlinzeki bemikhiqizo edingekayo.

Ngenisa ku-DSers

Yiya endaweni ohlose ukuyisebenzisa, isibonelo, isitolo sohlelo lokusebenza sakwaShopify, bese ufaka uhlelo lokusebenza lwe-DSers. Endabeni yemakethe ye-AliExpress, gxila kakhulu ku-“DSers-AliExpress Dropshipping.” Uma usufakiwe, buyela ekhasini lomkhiqizo ku-AliExpress bese uchofoza okuthi “Engeza kuma-DSers” ukuze ungenise umkhiqizo kuma-DSers ngokushelela.

Enza ngendlela oyifisayo imininingwane yomkhiqizo

Kusixhumi esibonakalayo se-DSers, thola umkhiqizo ongenisiwe esigabeni "sohlu olungenayo". Ungenza imininingwane yayo nezibaluli ngendlela oyifisayo ngokuchofoza isithonjana sepensela. Lokhu kuqinisekisa ukuthi kusifanela kahle isitolo sakho.

Dlulisela esitolo sakho se-inthanethi

Uma usunelisekile ngokwenza umkhiqizo ngendlela oyifisayo, sekuyisikhathi sokuwuhambisa esitolo sakho se-inthanethi. Isibonelo, endabeni ye-Shopify, vele uchofoze okuthi “Push to Shopify” kusixhumi esibonakalayo se-DSers, futhi umkhiqizo wakho owenziwe ngendlela oyifisayo uzoshintshela ngaphandle komthungo uye ngaphambili kwesitolo sakho sakwaShopify.

Buka kuqala futhi uhlele ukuze ufane nomkhiqizo wakho

Isigaba sokugcina sibandakanya ukuhlola umkhiqizo osanda kuhlanganiswa endaweni ye-DSers ngaphansi kokuthi "Imikhiqizo Yami." Isibonelo, sebenzisa isici esithi "Buka ku-Shopify" ukuze ubone ukuthi imikhiqizo ibukeka kanjani esitolo sakho. Ungakwazi futhi ukwenza noma yiziphi izinguquko zokugcina usebenzisa imenyu ethi "Izenzo Eziningi" ukuze uqinisekise ukuthi zihambisana nomkhiqizo wakho.

Isiphetho

I-Dropshipping ivumela osomabhizinisi ukuthi bangene kwi-e-commerce ngaphandle kokutshala imali eningi. Ihlinzeka ngamasu kumabhizinisi ukuthi asebenzise abahlinzeki bemakethe, abaqinisekisa ukuthi imikhiqizo ifinyelela amakhasimende. Ngenxa yalokho, abathengisi bangagxila kwezinye izici zebhizinisi, okuhlanganisa ukuthengisa kanye namakhasimende abandakanyayo. Lolu hlelo lwenza kube lula ukuqala nokusebenzisa ibhizinisi le-dropshipping.

Nakuba uTemu engasekeli ngokusemthethweni ukwehla, ukulandela izinyathelo ezichazwe kule bhulogi kungasiza ukukhulisa izici ezibangele ukuthandwa kwayo. Isibonelo, ukusebenzisa izithombe zomkhiqizo othile ku-Temu ukucinga abahlinzeki kungasiza ekutholeni imikhiqizo efanayo. Ngaphandle kwalokho, abathengisi bangakwazi ukuhlonza imikhiqizo ethrendayo futhi baqondise inani labantu bamakhasimende, ngaleyo ndlela bandise amathuba okuphumelela.